Calou Stockholm
(https://calou.se) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
The authority is rooted in the brand’s Stockholm origin, but there is a lack of named expertise; neither the founders nor the specific designers are identified by name or linked via Person schema. While the site references Plaza Magazine visiting their home, the lack of a verifiable digital footprint for the individual creators behind the brand creates a minor authority gap. Schema data is present but restricted to basic Organization and Website types.
The brand makes bold claims about being top sellers in Sweden, Europe, and the USA without providing supporting data or independent market recognition. Similarly, the claim that their leather is carefully chosen to last long lacks specific sourcing details (tannery names or environmental ratings). Despite this, the site avoids the typical disruptive or world-class hyperbole common in higher-BS fashion sites.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://calou.se#organization",
"name": "Calou Stockholm",
"url": "https://calou.se",
"logo": {
"@type": "ImageObject",
"url": "https://calou.se/cdn/shop/files/Calou_logo_FRI_kopia_2_vit.png?v=1663835373"
},
"sameAs": [
"https://www.instagram.com/caloustockholm/",
"https://www.facebook.com/caloustockholm"
]
},
{
"@type": "WebSite",
"@id": "https://calou.se#website",
"url": "https://calou.se",
"name": "Calou Stockholm",
"publisher": {
"@id": "https://calou.se#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://calou.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
}
/collections/boots/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://calou.se#organization",
"name": "Calou Stockholm",
"url": "https://calou.se",
"logo": {
"@type": "ImageObject",
"url": "https://calou.se/cdn/shop/files/Calou_logo_FRI_kopia_2_vit.png?v=1663835373"
},
"sameAs": [
"https://www.instagram.com/caloustockholm/",
"https://www.facebook.com/caloustockholm"
]
},
{
"@type": "WebSite",
"@id": "https://calou.se#website",
"url": "https://calou.se",
"name": "Calou Stockholm",
"publisher": {
"@id": "https://calou.se#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://calou.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://calou.se/collections/boots#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://calou.se"
},
{
"@type": "ListItem",
"position": 2,
"name": "Boots",
"item": "https://calou.se/collections/boots"
}
]
},
{
"@type": "CollectionPage",
"@id": "https://calou.se/collections/boots#collection",
"name": "Boots",
"url": "https://calou.se/collections/boots",
"description": "Scandinavian Comfort & Style – Boots by Calou Stockholm Step into effortless elegance and all-day comfort with Calou Stockholm’s handcrafted boots. Designed for women who seek both style and functionality, our boots feature a lightweight, shock-absorbing sole that offers superior comfort—perfect for everyday wear. Crafted from premium leather and suede,...",
"isPartOf": {
"@id": "https://calou.se#website"
},
"numberOfItems": 41,
"mainEntity": {
"@type": "ItemList",
"@id": "https://calou.se/collections/boots#itemlist",
"numberOfItems": 41,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/greta-boot-black#product",
"name": "Greta Black",
"url": "https://calou.se/products/greta-boot-black",
"image": "https://calou.se/cdn/shop/files/Greta_black_leather_lace-up_clog_boot_Calou_2.jpg?v=1723475027&width=800"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/doris-boot-black#product",
"name": "Doris Black",
"url": "https://calou.se/products/doris-boot-black",
"image": "https://calou.se/cdn/shop/files/Doris_black_leather_soft_clog_boots_Calou.jpg?v=1734470027&width=800"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/greta-boot-brown#product",
"name": "Greta Brown",
"url": "https://calou.se/products/greta-boot-brown",
"image": "https://calou.se/cdn/shop/files/IMG_7377.jpg?v=1756477474&width=800"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/milly-boot-cognac#product",
"name": "Milly Cognac",
"url": "https://calou.se/products/milly-boot-cognac",
"image": "https://calou.se/cdn/shop/files/Milly_cognac_leather_clog_boots_Calou.jpg?v=1723478508&width=800"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/doris-red-leather#product",
"name": "Doris red",
"url": "https://calou.se/products/doris-red-leather",
"image": "https://calou.se/cdn/shop/files/Doris_red_leather_chelsea_boot_Calou_Stockholm.jpg?v=1752658722&width=800"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/molly-boot-black#product",
"name": "Molly Boot Black",
"url": "https://calou.se/products/molly-boot-black",
"image": "https://calou.se/cdn/shop/products/Molly_black_leather_clog_boot_on_pillar_Calou.jpg?v=1755250354&width=800"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/viola-boot-black#product",
"name": "Viola Black",
"url": "https://calou.se/products/viola-boot-black",
"image": "https://calou.se/cdn/shop/files/Viola_black_leather_clog_boot_Calou_Stockholm.jpg?v=1734517140&width=800"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/ingela-black-leather#product",
"name": "Ingela Black",
"url": "https://calou.se/products/ingela-black-leather",
"image": "https://calou.se/cdn/shop/files/Ingela_black_leather_ankle_clog_boot_Calou.jpg?v=1751975130&width=800"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/molly-boot-black-kopia#product",
"name": "Molly Black",
"url": "https://calou.se/products/molly-boot-black-kopia",
"image": "https://calou.se/cdn/shop/files/Molly_black_leather_clog_boots_on_model_Calou_Stockholm.jpg?v=1753710871&width=800"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/britta-highheel-black#product",
"name": "Britta Black",
"url": "https://calou.se/products/britta-highheel-black",
"image": "https://calou.se/cdn/shop/files/Britta_black_leather_clog_shoe_Calou_Stockholm.jpg?v=1734468990&width=800"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/viola-boot-brown#product",
"name": "Viola Cognac",
"url": "https://calou.se/products/viola-boot-brown",
"image": "https://calou.se/cdn/shop/files/Viola_brown_leather_clog_boot_Calou_0b20765f-8129-43a8-994e-767ac93a5f52.jpg?v=1756106012&width=800"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/nora-brown-chelsea-boot#product",
"name": "Nora Brown",
"url": "https://calou.se/products/nora-brown-chelsea-boot",
"image": "https://calou.se/cdn/shop/files/Nora_brown_leather_ankle_clog_boot_Calou_Stockholm.jpg?v=1752071287&width=800"
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/doris-chelsea-boot-vintage-look-black-leather#product",
"name": "Doris Black Vintage",
"url": "https://calou.se/products/doris-chelsea-boot-vintage-look-black-leather",
"image": "https://calou.se/cdn/shop/files/Doris_black_vintage_clog_boot_Calou2.jpg?v=1723477465&width=800"
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/bodil-brown#product",
"name": "Bodil Brown",
"url": "https://calou.se/products/bodil-brown",
"image": "https://calou.se/cdn/shop/files/Bodil_brown_leather_lace-up_boot_Calou_Stockholm.jpg?v=1751958825&width=800"
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/bodil-black#product",
"name": "Bodil Black",
"url": "https://calou.se/products/bodil-black",
"image": "https://calou.se/cdn/shop/files/Bodil_black_leather_lace-up-clog_boot_Calou_Stockholm.jpg?v=1752070790&width=800"
}
},
{
"@type": "ListItem",
"position": 16,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/jonna-boot-beige#product",
"name": "Jonna Beige",
"url": "https://calou.se/products/jonna-boot-beige",
"image": "https://calou.se/cdn/shop/files/Jonna_Beige_suede_lace_up_clog_boot_Calou.jpg?v=1738237760&width=800"
}
},
{
"@type": "ListItem",
"position": 17,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/luna-boot-black#product",
"name": "Luna Black",
"url": "https://calou.se/products/luna-boot-black",
"image": "https://calou.se/cdn/shop/files/Luna_black_leather_clog_biker_boot_Calou_stockholm_2.jpg?v=1734513774&width=800"
}
},
{
"@type": "ListItem",
"position": 18,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/molly-cow#product",
"name": "Molly Cow-print",
"url": "https://calou.se/products/molly-cow",
"image": "https://calou.se/cdn/shop/files/Molly_cow_print_clog_boot_Calou_Stockholm.jpg?v=1756478316&width=800"
}
},
{
"@type": "ListItem",
"position": 19,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/ingela-brown#product",
"name": "Ingela Brown",
"url": "https://calou.se/products/ingela-brown",
"image": "https://calou.se/cdn/shop/files/Ingela-brown-leather-ankle-boot-Calou.jpg?v=1768121294&width=800"
}
},
{
"@type": "ListItem",
"position": 20,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/viola-leo#product",
"name": "Viola Leo",
"url": "https://calou.se/products/viola-leo",
"image": "https://calou.se/cdn/shop/files/Viola_leopard_print_clog_ankle_boot_Calou_Stockholm.jpg?v=1752233184&width=800"
}
},
{
"@type": "ListItem",
"position": 21,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/molly-boot-tabaccobrown#product",
"name": "Molly Brown",
"url": "https://calou.se/products/molly-boot-tabaccobrown",
"image": "https://calou.se/cdn/shop/files/Molly_brown_suede_clog_boot_Calou_2.jpg?v=1723476214&width=800"
}
},
{
"@type": "ListItem",
"position": 22,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/britta-leo#product",
"name": "Britta Leo",
"url": "https://calou.se/products/britta-leo",
"image": "https://calou.se/cdn/shop/files/Britta_loe_print_clog_shoe_Calou_Stockholm.jpg?v=1756478102&width=800"
}
},
{
"@type": "ListItem",
"position": 23,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/billie-black-suede#product",
"name": "Billie Black",
"url": "https://calou.se/products/billie-black-suede",
"image": "https://calou.se/cdn/shop/files/Billie_black_suede_chelsea_boot_square_toe_Calou_Stockholm.jpg?v=1752071813&width=800"
}
},
{
"@type": "ListItem",
"position": 24,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/alex-clog-loafer-green#product",
"name": "Alex Green",
"url": "https://calou.se/products/alex-clog-loafer-green",
"image": "https://calou.se/cdn/shop/files/Alex_green_leather_buckled_clog_shoe_Calou.jpg?v=1752651735&width=800"
}
}
]
}
}
]
}
/collections/all-products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://calou.se#organization",
"name": "Calou Stockholm",
"url": "https://calou.se",
"logo": {
"@type": "ImageObject",
"url": "https://calou.se/cdn/shop/files/Calou_logo_FRI_kopia_2_vit.png?v=1663835373"
},
"sameAs": [
"https://www.instagram.com/caloustockholm/",
"https://www.facebook.com/caloustockholm"
]
},
{
"@type": "WebSite",
"@id": "https://calou.se#website",
"url": "https://calou.se",
"name": "Calou Stockholm",
"publisher": {
"@id": "https://calou.se#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://calou.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://calou.se/collections/all-products#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://calou.se"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "https://calou.se/collections/all-products"
}
]
},
{
"@type": "CollectionPage",
"@id": "https://calou.se/collections/all-products#collection",
"name": "All Products",
"url": "https://calou.se/collections/all-products",
"description": "Scandinavian Style & Comfort – Explore the Full Calou Collection Discover Calou Stockholm’s complete collection of stylish and comfortable footwear, designed for women who value both elegance and wearability. From classic Swedish clogs to versatile boots and summer shoes for women, every pair is crafted with premium materials and features...",
"isPartOf": {
"@id": "https://calou.se#website"
},
"numberOfItems": 135,
"mainEntity": {
"@type": "ItemList",
"@id": "https://calou.se/collections/all-products#itemlist",
"numberOfItems": 135,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/vera-black#product",
"name": "Vera Black",
"url": "https://calou.se/products/vera-black",
"image": "https://calou.se/cdn/shop/files/Vera-black-leather-clog-side-Calou.jpg?v=1769725073&width=800"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/notty-lilac#product",
"name": "Notty Lilac",
"url": "https://calou.se/products/notty-lilac",
"image": "https://calou.se/cdn/shop/files/Notty-purple-suede-Mary-Jane-clog-Calou.jpg?v=1770998008&width=800"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/lisa-rust#product",
"name": "Lisa Rust",
"url": "https://calou.se/products/lisa-rust",
"image": "https://calou.se/cdn/shop/files/Lisa-rust-leather-clog-on-heel-Calou.jpg?v=1769519388&width=800"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/diana-blue#product",
"name": "Diana Blue",
"url": "https://calou.se/products/diana-blue",
"image": "https://calou.se/cdn/shop/files/Diana-blue-leather-Mary-Jane-clog-Calou.jpg?v=1773420542&width=800"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/vera-yellow#product",
"name": "Vera Yellow",
"url": "https://calou.se/products/vera-yellow",
"image": "https://calou.se/cdn/shop/files/Vera-yellow-suede-clog-Calou.jpg?v=1772217154&width=800"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/dolly-brown#product",
"name": "Dolly Brown",
"url": "https://calou.se/products/dolly-brown",
"image": "https://calou.se/cdn/shop/files/Dolly-brown-leather-clog-Calou.jpg?v=1771659698&width=800"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/helena-braid-off-white#product",
"name": "Helena Braid beige",
"url": "https://calou.se/products/helena-braid-off-white",
"image": "https://calou.se/cdn/shop/files/Helena-beige-suede-clog-braid-Calou.jpg?v=1777033446&width=800"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/helena-red#product",
"name": "Helena Red",
"url": "https://calou.se/products/helena-red",
"image": "https://calou.se/cdn/shop/files/Helena_red_leather_clog_Calou_stockholm.jpg?v=1734510880&width=800"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/frida-brown#product",
"name": "Frida Darkbrown",
"url": "https://calou.se/products/frida-brown",
"image": "https://calou.se/cdn/shop/files/1772044478809.jpg?v=1772044590&width=800"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/tina-lilac#product",
"name": "Tina Lilac",
"url": "https://calou.se/products/tina-lilac",
"image": "https://calou.se/cdn/shop/files/Tina.jpg?v=1774000996&width=800"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/bea-azalea-brown#product",
"name": "Bea Brown cracked",
"url": "https://calou.se/products/bea-azalea-brown",
"image": "https://calou.se/cdn/shop/files/Bea-brown-textured-leather-clog-Calou.jpg?v=1770050169&width=800"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/bea-red-kopia#product",
"name": "Bea Red",
"url": "https://calou.se/products/bea-red-kopia",
"image": "https://calou.se/cdn/shop/files/Bea-red-leather-clog-shoe-Calou-Stockholm.jpg?v=1775638605&width=800"
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/bea-darkblue#product",
"name": "Bea Darkblue",
"url": "https://calou.se/products/bea-darkblue",
"image": "https://calou.se/cdn/shop/files/Bea-darkblue-strappy-clog-shoe-Calou.jpg?v=1772820201&width=800"
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/tyra-beige#product",
"name": "Tyra Beige",
"url": "https://calou.se/products/tyra-beige",
"image": "https://calou.se/cdn/shop/files/Tyra-beige-leather-sling-back-clog-Calou.jpg?v=1770999805&width=800"
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/dolly-blue-jeans#product",
"name": "Dolly Blue Jeans",
"url": "https://calou.se/products/dolly-blue-jeans",
"image": "https://calou.se/cdn/shop/files/Dolly-blue-jean-look-suede-clog-Calou.jpg?v=1770048319&width=800"
}
},
{
"@type": "ListItem",
"position": 16,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/dolly-black#product",
"name": "Dolly Black",
"url": "https://calou.se/products/dolly-black",
"image": "https://calou.se/cdn/shop/files/Dolly-black-leather-slip-on-clog-Calou.jpg?v=1770046776&width=800"
}
},
{
"@type": "ListItem",
"position": 17,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/lollo-beige#product",
"name": "Lollo Beige",
"url": "https://calou.se/products/lollo-beige",
"image": "https://calou.se/cdn/shop/files/Lollo-beige-leather-slingback-sandal-Calou.jpg?v=1774866958&width=800"
}
},
{
"@type": "ListItem",
"position": 18,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/lollo-black#product",
"name": "Lollo Black",
"url": "https://calou.se/products/lollo-black",
"image": "https://calou.se/cdn/shop/files/generated-simple-1774870150946.jpg?v=1774870327&width=800"
}
},
{
"@type": "ListItem",
"position": 19,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/carla-white#product",
"name": "Carla White",
"url": "https://calou.se/products/carla-white",
"image": "https://calou.se/cdn/shop/files/Carla_white_leather_clog_Calou.jpg?v=1769693047&width=800"
}
},
{
"@type": "ListItem",
"position": 20,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/carla-green#product",
"name": "Carla Green",
"url": "https://calou.se/products/carla-green",
"image": "https://calou.se/cdn/shop/files/Carla_green_leather_clog_Calou.jpg?v=1769693824&width=800"
}
},
{
"@type": "ListItem",
"position": 21,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/sara-yellow#product",
"name": "Sara Yellow",
"url": "https://calou.se/products/sara-yellow",
"image": "https://calou.se/cdn/shop/files/Sara_yellow_suede_clog_Calou.jpg?v=1769722513&width=800"
}
},
{
"@type": "ListItem",
"position": 22,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/sara-brown#product",
"name": "Sara Brown",
"url": "https://calou.se/products/sara-brown",
"image": "https://calou.se/cdn/shop/files/Sara_brown_crackel_leather_clog_Calou.jpg?v=1769724242&width=800"
}
},
{
"@type": "ListItem",
"position": 23,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/sara-darkblue#product",
"name": "Sara Darkblue",
"url": "https://calou.se/products/sara-darkblue",
"image": "https://calou.se/cdn/shop/files/Sara-dark-blue-Mary-Jane-clog-Calou.jpg?v=1769724335&width=800"
}
},
{
"@type": "ListItem",
"position": 24,
"item": {
"@type": "Product",
"@id": "https://calou.se/products/vera-taupe#product",
"name": "Vera Taupe",
"url": "https://calou.se/products/vera-taupe",
"image": "https://calou.se/cdn/shop/files/Vera-Taupe-leather-sling-back-clog-Calou.jpg?v=1776949716&width=800"
}
}
]
}
}
]
}
/blogs/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://calou.se#organization",
"name": "Calou Stockholm",
"url": "https://calou.se",
"logo": {
"@type": "ImageObject",
"url": "https://calou.se/cdn/shop/files/Calou_logo_FRI_kopia_2_vit.png?v=1663835373"
},
"sameAs": [
"https://www.instagram.com/caloustockholm/",
"https://www.facebook.com/caloustockholm"
]
},
{
"@type": "WebSite",
"@id": "https://calou.se#website",
"url": "https://calou.se",
"name": "Calou Stockholm",
"publisher": {
"@id": "https://calou.se#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://calou.se/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://calou.se/blogs/news#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://calou.se"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://calou.se/blogs/news"
}
]
},
{
"@type": "Blog",
"@id": "https://calou.se/blogs/news#blog",
"name": "Blog",
"url": "https://calou.se/blogs/news",
"publisher": {
"@id": "https://calou.se#organization"
},
"numberOfItems": 29,
"mainEntity": {
"@type": "ItemList",
"@id": "https://calou.se/blogs/news#itemlist",
"numberOfItems": 29,
"itemListElement": {
"0": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]"
},
"1": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]"
},
"2": {
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"position": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]"
},
"3": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]"
},
"4": {
"@type": "[DEPTH_TRUNCATED]",
"position": "[DEPTH_TRUNCATED]",
"item": "[DEPTH_TRUNCATED]"
},
"_items_truncated": true
}
}
}
],
"_truncated": true,
"_original_size": 14707
}
🛡️ Trust Signals — external proof links that back the declared identity
72Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 18 | 1 |
| /collections/boots/ | 14 | 1 |
| /collections/all-products/ | 14 | 1 |
| /blogs/news/ | 26 | 1 |
Explore the other reputation pillars for Calou Stockholm
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Calou Stockholm, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Calou Stockholm: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://calou.se to view the most current version of its content and see directly what this company is about and what it offers.