Based on 2935 businesses audited.
Cleobella has 1.7 points more reputation than the average for Fashion, Apparel & Accessories.
Fashion, Apparel & Accessories Reputation: Cleobella (cleobella.com)
Cleobella successfully leverages a legitimate B Corp status to provide a baseline of credibility, but the surrounding content is a masterclass in ‘Ethical Fluff’ that avoids naming founders or specific manufacturing locations. The site relies on a bohemian aesthetic and sentimental language to bridge the gap where granular supply chain transparency should be.
Fashion, Apparel & Accessories Reputation: Cleobella (cleobella.com)
The website perfectly aligns with the Fashion and Apparel industry, specifically targeting the ethical and sustainable sub-sector. The content features high-volume product listings for dresses and handbags alongside mission-driven copy regarding artisan partnerships.
“The score of 57 is driven by high scores in Information Density and Commodity Fingerprint, offset by a relatively low score in Semantic Coherence due to consistent brand positioning. The Trust and Proof pillar is penalized for the lack of verifiable links despite a high review count, placing the site in the 'Moderate BS' category.”