CNCPTS
(https://cncpts.com) 📸 Data Snapshot: May 26, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is non-existent as the site relies on established brand authority rather than manufactured trust signals. While review_counts are present (e.g., 38 reviews on the New Balance 1890 product page), the trust_theatre_flag is false, and the site provides actual proof paths via specific SKUs and manufacturer-grade technical descriptions. The review counts are modest and proportionate to a niche boutique, suggesting authenticity.
Proof density is high due to the abundance of technical specifications and verifiable product data. Across the four pages, the analyst detected 8+ instances of specific evidence, including exact SKU numbers (e.g., U18905UY), detailed material sourcing (pig leather), and a granular size chart with metric conversions. Vague assertions are absent.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 22 | 4 |
| /collections/new-balance-grey-days/ | 4 | 4 |
| /collections/recently-added/ | 33 | 4 |
| /products/new-balance-1890-grey/ | 38 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "CNCPTS",
"sameAs": [
"https://twitter.com/cncpts",
"https://www.facebook.com/cncptsintl/",
"",
"https://www.instagram.com/cncpts",
"",
"",
"",
"",
""
],
"url": "https://cncpts.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "CNCPTS",
"potentialAction": {
"@type": "SearchAction",
"target": "https://cncpts.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://cncpts.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "CNCPTS",
"sameAs": [
"https://twitter.com/cncpts",
"https://www.facebook.com/cncptsintl/",
"",
"https://www.instagram.com/cncpts",
"",
"",
"",
"",
""
],
"url": "https://cncpts.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "CNCPTS",
"potentialAction": {
"@type": "SearchAction",
"target": "https://cncpts.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://cncpts.com"
}
]
/collections/new-balance-grey-days/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "CNCPTS",
"sameAs": [
"https://twitter.com/cncpts",
"https://www.facebook.com/cncptsintl/",
"",
"https://www.instagram.com/cncpts",
"",
"",
"",
"",
""
],
"url": "https://cncpts.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "CNCPTS",
"sameAs": [
"https://twitter.com/cncpts",
"https://www.facebook.com/cncptsintl/",
"",
"https://www.instagram.com/cncpts",
"",
"",
"",
"",
""
],
"url": "https://cncpts.com"
}
]
/collections/recently-added/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "CNCPTS",
"sameAs": [
"https://twitter.com/cncpts",
"https://www.facebook.com/cncptsintl/",
"",
"https://www.instagram.com/cncpts",
"",
"",
"",
"",
""
],
"url": "https://cncpts.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "CNCPTS",
"sameAs": [
"https://twitter.com/cncpts",
"https://www.facebook.com/cncptsintl/",
"",
"https://www.instagram.com/cncpts",
"",
"",
"",
"",
""
],
"url": "https://cncpts.com"
}
]
/products/new-balance-1890-grey/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "CNCPTS",
"sameAs": [
"https://twitter.com/cncpts",
"https://www.facebook.com/cncptsintl/",
"",
"https://www.instagram.com/cncpts",
"",
"",
"",
"",
""
],
"url": "https://cncpts.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "CNCPTS",
"sameAs": [
"https://twitter.com/cncpts",
"https://www.facebook.com/cncptsintl/",
"",
"https://www.instagram.com/cncpts",
"",
"",
"",
"",
""
],
"url": "https://cncpts.com"
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "New Balance 1890 (Grey)",
"url": "https://cncpts.com/products/new-balance-1890-grey",
"image": [
"https://cncpts.com/cdn/shop/files/U18905UY_0.jpg?v=1778697819&width=1920"
],
"description": "Stay comfortable throughout the day in these versatile sneakers featuring ABZORB midsole cushioning.\n\nABZORB midsole absorbs impact through a combination of cushioning and compression resistance\nSynthetic upper\nThis item contains pig leather\n\nSKU: U18905UY \n\n",
"sku": "U18905UY | M6/W7.5",
"brand": {
"@type": "Brand",
"name": "New Balance"
},
"offers": [
{
"@type": "Offer",
"sku": "U18905UY | M6/W7.5",
"gtin12": 199063458443,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141779849279"
},
{
"@type": "Offer",
"sku": "U18905UY | M6.5/W8",
"gtin12": 199063458450,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141779882047"
},
{
"@type": "Offer",
"sku": "U18905UY | M7/W8.5",
"gtin12": 199063458467,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141779914815"
},
{
"@type": "Offer",
"sku": "U18905UY | M7.5/W9",
"gtin12": 199063458474,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141779947583"
},
{
"@type": "Offer",
"sku": "U18905UY | M8/W9.5",
"gtin12": 199063458498,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141779980351"
},
{
"@type": "Offer",
"sku": "U18905UY | M8.5/W10",
"gtin12": 199063458504,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141780013119"
},
{
"@type": "Offer",
"sku": "U18905UY | M9/W10.5",
"gtin12": 199063458511,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141780045887"
},
{
"@type": "Offer",
"sku": "U18905UY | M9.5/W11",
"gtin12": 199063458535,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141780078655"
},
{
"@type": "Offer",
"sku": "U18905UY | M10/W11.5",
"gtin12": 199063458542,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141780111423"
},
{
"@type": "Offer",
"sku": "U18905UY | M10.5/W12",
"gtin12": 199063458559,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141780144191"
},
{
"@type": "Offer",
"sku": "U18905UY | M11/W12.5",
"gtin12": 199063458566,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141780176959"
},
{
"@type": "Offer",
"sku": "U18905UY | M11.5/W13",
"gtin12": 199063458580,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141780209727"
},
{
"@type": "Offer",
"sku": "U18905UY | M12/W13.5",
"gtin12": 199063458597,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141780242495"
},
{
"@type": "Offer",
"sku": "U18905UY | M13/W14.5",
"gtin12": 199063458603,
"availability": "http://schema.org/InStock",
"price": 180,
"priceCurrency": "USD",
"url": "https://cncpts.com/products/new-balance-1890-grey?variant=43141780275263"
}
]
}
]
This page presents a snapshot of public data from CNCPTS, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to CNCPTS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cncpts.com to view the most current version of its content and see directly what this company is about and what it offers.