Columbia Sportswear Company
(https://columbia.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is robustly established through structured data. The schema defines the Organization with a founding date of 1938, a legal name, and a verified logo, which aligns perfectly with the brand’s long-standing industry presence. There are no gaps between the claim of being an established brand and the technical footprint, which includes a clear breadcrumb list and offer catalogs in the JSON-LD.
The disconnect is negligible. Marketing phrases like ‘Epic gear built to take you far’ are grounded by specific product SKU listings and technical categorizations (e.g., ‘UPF’ and ‘Moisture and stain repellency’). The site does not rely on bold performance metrics (e.g., ‘100% waterproof’) without the technical categorization of the fabric technology being referenced.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.columbia.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.columbia.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Columbia Sportswear",
"legalName": "Columbia Sportswear Company",
"alternateName": "Columbia",
"url": "https://www.columbia.com/",
"foundingDate": "1938",
"logo": "https://www.columbia.com/on/demandware.static/Sites-Columbia_US-Site/-/default/images/icon.svg",
"sameAs": [
"https://www.wikidata.org/wiki/Q1112588",
"https://en.wikipedia.org/wiki/Columbia_Sportswear",
"https://x.com/Columbia1938",
"https://www.facebook.com/ColumbiaSportswear",
"https://www.instagram.com/columbia1938",
"https://www.youtube.com/user/ColumbiaSportswear",
"https://www.linkedin.com/company/columbia-sportswear",
"https://www.threads.net/@columbia1938",
"https://www.tiktok.com/@columbia1938"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-800-622-6953",
"contactType": "customer service",
"areaServed": "US",
"availableLanguage": "English"
}
}
]
/c/sale/
[
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"name": "Sale",
"description": "Great deals on Columbia jackets, shirts, pants and more. Take advantage of marked down prices while they last.",
"url": "https://www.columbia.com/c/sale/"
},
{
"@context": "http://schema.org",
"@type": "OfferCatalog",
"name": "Sale",
"itemListElement": [
{
"@type": "Product",
"position": 1,
"name": "Women’s Arcadia II Jacket",
"sku": "1534111",
"url": "https://www.columbia.com/p/womens-arcadia-ii-jacket-1534111.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "70.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-arcadia-ii-jacket-1534111.html"
}
},
{
"@type": "Product",
"position": 2,
"name": "Men’s Watertight II Jacket",
"sku": "1533891",
"url": "https://www.columbia.com/p/mens-watertight-ii-jacket-1533891.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "70.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-watertight-ii-jacket-1533891.html"
}
},
{
"@type": "Product",
"position": 3,
"name": "Women's PFG Freezer Maxi Dress",
"sku": "2158061",
"url": "https://www.columbia.com/p/womens-pfg-freezer-maxi-dress-2158061.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "70.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-pfg-freezer-maxi-dress-2158061.html"
}
},
{
"@type": "Product",
"position": 4,
"name": "Men’s Utilizer Polo Shirt",
"sku": "1772051",
"url": "https://www.columbia.com/p/mens-utilizer-polo-shirt-1772051.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "35.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-utilizer-polo-shirt-1772051.html"
}
},
{
"@type": "Product",
"position": 5,
"name": "Women's PFG Freezer III Dress",
"sku": "1538021",
"url": "https://www.columbia.com/p/womens-pfg-freezer-iii-dress-1538021.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "27.50",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-pfg-freezer-iii-dress-1538021.html"
}
},
{
"@type": "Product",
"position": 6,
"name": "Men's PFG Solar Stream II Long Sleeve Shirt",
"sku": "2156291",
"url": "https://www.columbia.com/p/mens-pfg-solar-stream-ii-long-sleeve-shirt-2156291.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "50.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-pfg-solar-stream-ii-long-sleeve-shirt-2156291.html"
}
},
{
"@type": "Product",
"position": 7,
"name": "Women's Chill Creek Cargo Pants",
"sku": "2159691",
"url": "https://www.columbia.com/p/womens-chill-creek-cargo-pants-2159691.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "95.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-chill-creek-cargo-pants-2159691.html"
}
},
{
"@type": "Product",
"position": 8,
"name": "Women's Daniela Falls V-Neck Short Sleeve T-Shirt",
"sku": "2155451",
"url": "https://www.columbia.com/p/womens-daniela-falls-v-neck-short-sleeve-t-shirt-2155451.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "35.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-daniela-falls-v-neck-short-sleeve-t-shirt-2155451.html"
}
},
{
"@type": "Product",
"position": 9,
"name": "Men's Washed Out Shorts",
"sku": "1491953",
"url": "https://www.columbia.com/p/mens-washed-out-shorts-1491953.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "31.50",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-washed-out-shorts-1491953.html"
}
},
{
"@type": "Product",
"position": 10,
"name": "Men's Low Drag Offshore Polo",
"sku": "1653741",
"url": "https://www.columbia.com/p/mens-low-drag-offshore-polo-1653741.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "22.48",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-low-drag-offshore-polo-1653741.html"
}
},
{
"@type": "Product",
"position": 11,
"name": "Women's CSC Soft Stretch Short Sleeve T-Shirt",
"sku": "2160211",
"url": "https://www.columbia.com/p/womens-csc-soft-stretch-short-sleeve-t-shirt-2160211.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "40.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-csc-soft-stretch-short-sleeve-t-shirt-2160211.html"
}
},
{
"@type": "Product",
"position": 12,
"name": "Women's Shale Ridge Pants",
"sku": "2155651",
"url": "https://www.columbia.com/p/womens-shale-ridge-pants-2155651.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "85.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-shale-ridge-pants-2155651.html"
}
},
{
"@type": "Product",
"position": 13,
"name": "Women's Silver Ridge Utility II Long Sleeve Shirt",
"sku": "2155701",
"url": "https://www.columbia.com/p/womens-silver-ridge-utility-ii-long-sleeve-shirt-2155701.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "65.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-silver-ridge-utility-ii-long-sleeve-shirt-2155701.html"
}
},
{
"@type": "Product",
"position": 14,
"name": "Kids’ Pouration Jacket",
"sku": "2183121",
"url": "https://www.columbia.com/p/kids-pouration-jacket-2183121.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "45.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/kids-pouration-jacket-2183121.html"
}
},
{
"@type": "Product",
"position": 15,
"name": "Boys' Steens Mountain II Fleece Jacket",
"sku": "1510451",
"url": "https://www.columbia.com/p/boys-steens-mountain-ii-fleece-jacket-1510451.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "18.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/boys-steens-mountain-ii-fleece-jacket-1510451.html"
}
},
{
"@type": "Product",
"position": 16,
"name": "Men's Redmond Shoe",
"sku": "1553631",
"url": "https://www.columbia.com/p/mens-redmond-shoe-1553631.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "54.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-redmond-shoe-1553631.html"
}
},
{
"@type": "Product",
"position": 17,
"name": "Men's PFG Castback Shoe",
"sku": "2063101",
"url": "https://www.columbia.com/p/mens-pfg-castback-shoe-2063101.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "55.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-pfg-castback-shoe-2063101.html"
}
},
{
"@type": "Product",
"position": 18,
"name": "Men's PFG Solar Stream II Hoodie",
"sku": "2156301",
"url": "https://www.columbia.com/p/mens-pfg-solar-stream-ii-hoodie-2156301.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "55.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-pfg-solar-stream-ii-hoodie-2156301.html"
}
},
{
"@type": "Product",
"position": 19,
"name": "Men's PFG Terminal Tackle III Shorts",
"sku": "2156751",
"url": "https://www.columbia.com/p/mens-pfg-terminal-tackle-iii-shorts-2156751.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "60.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-pfg-terminal-tackle-iii-shorts-2156751.html"
}
},
{
"@type": "Product",
"position": 20,
"name": "Women's PFG Castback Pants",
"sku": "2158031",
"url": "https://www.columbia.com/p/womens-pfg-castback-pants-2158031.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "75.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-pfg-castback-pants-2158031.html"
}
},
{
"@type": "Product",
"position": 21,
"name": "Men's Bahama 30 Short Sleeve Shirt",
"sku": "2181561",
"url": "https://www.columbia.com/p/mens-bahama-30-short-sleeve-shirt-2181561.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "55.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-bahama-30-short-sleeve-shirt-2181561.html"
}
},
{
"@type": "Product",
"position": 22,
"name": "Men's Terminal Tackle PFG Fish Flag Long Sleeve Shirt",
"sku": "1872661",
"url": "https://www.columbia.com/p/mens-terminal-tackle-pfg-fish-flag-long-sleeve-shirt-1872661.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "22.50",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-terminal-tackle-pfg-fish-flag-long-sleeve-shirt-1872661.html"
}
},
{
"@type": "Product",
"position": 23,
"name": "Women's Benton Springs Full Zip Fleece Jacket",
"sku": "1372111",
"url": "https://www.columbia.com/p/womens-benton-springs-full-zip-fleece-jacket-1372111.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "26.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-benton-springs-full-zip-fleece-jacket-1372111.html"
}
},
{
"@type": "Product",
"position": 24,
"name": "Women's Castle Dale Full Zip Fleece Jacket",
"sku": "2001591",
"url": "https://www.columbia.com/p/womens-castle-dale-full-zip-fleece-jacket-2001591.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "33.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-castle-dale-full-zip-fleece-jacket-2001591.html"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.columbia.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sale",
"item": "https://www.columbia.com/c/sale/"
}
]
}
]
/rewardsprogram/ — no schema detected (entity gap)
/c/sun-protection/
[
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"name": "Sun Protection & Cooling Gear",
"description": "Sun protection clothing paired with Omni-Shield™ advanced moisture and stain repellency ensure that you stay protected.",
"url": "https://www.columbia.com/c/sun-protection/",
"_truncated": true,
"_original_size": 10085
},
{
"@context": "http://schema.org",
"@type": "OfferCatalog",
"name": "Sun Protection & Cooling Gear",
"itemListElement": {
"0": {
"@type": "Product",
"position": 1,
"name": "Men's PFG Wild Cast Camp Hoodie",
"sku": "2120191",
"url": "https://www.columbia.com/p/mens-pfg-wild-cast-camp-hoodie-2120191.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "70.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-pfg-wild-cast-camp-hoodie-2120191.html"
}
},
"1": {
"@type": "Product",
"position": 2,
"name": "Men's PFG Shadowcaster Zero Hoodie",
"sku": "2156121",
"url": "https://www.columbia.com/p/mens-pfg-shadowcaster-zero-hoodie-2156121.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "100.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-pfg-shadowcaster-zero-hoodie-2156121.html"
}
},
"2": {
"@type": "Product",
"position": 3,
"name": "Men's PFG Solar Stream II Long Sleeve Shirt",
"sku": "2156291",
"url": "https://www.columbia.com/p/mens-pfg-solar-stream-ii-long-sleeve-shirt-2156291.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "50.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/mens-pfg-solar-stream-ii-long-sleeve-shirt-2156291.html"
}
},
"3": {
"@type": "Product",
"position": 4,
"name": "Women's PFG Freezer Maxi Dress",
"sku": "2158061",
"url": "https://www.columbia.com/p/womens-pfg-freezer-maxi-dress-2158061.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "70.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-pfg-freezer-maxi-dress-2158061.html"
}
},
"4": {
"@type": "Product",
"position": 5,
"name": "Women's PFG Solar Stream II Long Sleeve",
"sku": "2158141",
"url": "https://www.columbia.com/p/womens-pfg-solar-stream-ii-long-sleeve-2158141.html",
"image": "",
"offers": {
"@type": "Offer",
"price": "50.00",
"priceCurrency": "USD",
"availability": "http://schema.org/InStock",
"url": "https://www.columbia.com/p/womens-pfg-solar-stream-ii-long-sleeve-2158141.html"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 10085
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.columbia.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sun Protection & Cooling Gear",
"item": "https://www.columbia.com/c/sun-protection/"
}
],
"_truncated": true,
"_original_size": 10085
}
]
🛡️ Trust Signals — external proof links that back the declared identity
250Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 80 | 1 |
| /c/sale/ | 79 | 1 |
| /rewardsprogram/ | 12 | 1 |
| /c/sun-protection/ | 79 | 1 |
Explore the other reputation pillars for Columbia Sportswear Company
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Columbia Sportswear Company, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Columbia Sportswear Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://columbia.com to view the most current version of its content and see directly what this company is about and what it offers.