Information Density: Dege & Skinner – Signal Evidence & AI Readability

Dege & Skinner

(https://dege-skinner.co.uk) 📸 Data Snapshot: May 26, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
27 Impact Weight: 30 / 100
90% Reputation

Information density is exceptionally high for the industry. While headings like Fine Bespoke Tailoring and Limitless Choice are generic, the body text provides forensic-level detail, such as the 60-80 man-hour requirement for a 3-piece suit and specific fabric weights like 11 ounce pure wool worsted from Huddersfield. The ratio of fluff to technical specification is heavily skewed toward substance, documenting specific canvas materials (horsehair and soft alpaca felt) and naming individual makers and cutters.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://dege-skinner.co.uk) Home – Dege & Skinner – Bespoke Tailor & Shirt-Maker
Established in 1865, Dege & Skinner is one of Savile Row’s finest bespoke tailors and shirt-makers.Located at Number 10 in the very heart of Savile Row, we also host various overseas Trunk Shows to cater for demand for our bespoke tailoring and bespoke shirts.Recognised as one of the finest bespoke tailors of London's historic Savile Row, Dege & Skinner can make any garment, in any style, for anyone, anywhere in the world.Modelled here by two our wonderful customers, single-breasted coats tailored in two of four exclusive basket weave cloths, launched in 2025 to mark the 160th anniversary of the company's foundation.Well known for our business suits, overcoats and professional attire, we're often asked to make more relaxed leisure clothing, as well as equestrian clothing like riding and hunting coats, and all manner of more unusual pieces, like opera capes and smoking jackets.We design, cut and make all our bespoke clothing at Number 10 Savile Row to our own exacting standards and those expected of one of the oldest, continually operated bespoke tailoring companies in the world.Customers have the assurance that our expert cutters and tailors spend a minimum of between 60 - 80 man-hours to produce a 3-piece bespoke suit, 55 hours for a 2-piece suit and approximately 40 hours for a bespoke coat.
Our Bespoke Process
Our expert team of bespoke cutters will guide you through the bespoke process and we pride ourselves on comfortable individually styled clothes of subtle elegance. Our customers have the confidence of knowing that he, or she will always be perfectly dressed.Head Cutter Nicholas De’Ath said of the 'House Style': “Our company’s undisputed heritage in the creation of military uniforms continues to inform the basis of all our bespoke tailoring and probably always will. But, like any artisan if we’re to continue to be successful for the next 160 years we have to be fast adapting and innovative, evolving with the tastes of our treasured customers, wherever they are in the world.We have the skills to create some of the finest tailoring detailing in the world so relish the opportunity to showcase everything that’s possible with Dege & Skinner bespoke tailoring and shirt-making.”Traditionally known as home to the finest bespoke tailoring for men, Savile Row and its tailors have evolved. The clothes being cut and made today by the Row's wealth of talented men and women are designed to suit everyone.
As a bespoke tailor with our own workshop here on Savile Row, everything from the cut of the pattern, the choice of cloth, the unique details of each bespoke creation is personal to each customer, meaning we can in fact make anything that’s desired and we do like a challenge!Within our team of cutters, coat makers, trouser makers and finishers we have unique, specialist expertise that is now rare to find.Tailoring details like frogging, lacework, metal thread embroidery and many other highly skilled techniques are utilised in our cutting room and workrooms in Savile Row, where all our bespoke clothes are cut and tailored.Training and apprenticeships have always been integral to the success of Savile Row. It's absolutely vital that the skills practised here are passed from one generation to the next. So we currently have a number of talented apprentices working under the guidance of our cutters and specialist makers.
View our Process
Dressed For Every Occasion, a short film featuring British actor Tom Ward, showcasing style by day and by night.What does the modern stylish gentleman need in his wardrobe for a morning of meetings in town, followed by a clay pigeon shoot in the English countryside, followed by a smart formal dinner in the evening?
Watch now
[H3] Meet our
MAKERS
View our Craftspeople
Michael
Skinner
Chairman
William
Skinner
Managing Director
Nicholas
De'Ath
Creative Director
Tom
Bradbury
Head Bespoke Shirt-Cutter
Alex
Hills
Cutter
Jonathan
Atkins-Hewitt
Front of House
Ciara
Pignatelli
Cutter
Xanthe
Godwin
Apprentice Shirt-Cutter
Evie
McLean
Apprentice Cutter
[H3] I’m interested in
[H4] Bespoke Tailoring
[H4] Ready To Wear
[H3] Ready to Wear
[IMG: New! Grey Pick]
[H2] New! Grey Pick’n’Pick Single Breasted Two-Piece Suit
Single breasted two-piece suit made in a Super 100’s mid-grey pick’n’pick, 11 ounce pure wool worsted from Huddersfield in Yorkshire, personally selected by our bespoke team. Lined with a contrasting burgundy ermazine lining.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trousers bottoms are unfinished.
£1,500
[IMG: New! Navy Blue Flannel Single Breasted Two-Piece Suit]
[H2] New! Navy Blue Flannel Single Breasted Two-Piece Suit
Single breasted two-piece suit made in a Super 100’s navy blue flannel, 11 ounce pure wool worsted from Huddersfield in Yorkshire, personally selected by our bespoke team. Lined with a matching navy blue ermazine lining.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trousers bottoms are unfinished.
£1,500
[IMG: Black Mohair Single Breasted Two-Piece Suit]
[H2] Black Mohair Single Breasted Two-Piece Suit
Price reduction on this single breasted two-piece suit in a black mohair cloth. Made in 9ounce/300gsm lightweight pure wool personally selected by our bespoke tailoring team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trouser bottoms are unfinished.
£1,450
[IMG: Mid Blue Glen Check Single Breasted Two-Piece Suit]
[H2] Mid Blue Glen Check Single Breasted Two-Piece Suit
Price reduction on this single breasted two-piece suit in an vibrant mid-blue glen check. Made in a Super 110s, 9 ounce lightweight pure wool personally selected from Huddersfield in Yorkshire by our bespoke tailoring team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area, and padded lapels to create a natural roll that will remain for the lifetime of the garment.
£1,450
[IMG: Navy Blue Herringbone Single Breasted Two-Piece Suit]
[H2] Navy Blue Herringbone Single Breasted Two-Piece Suit
Single breasted two-piece suit in a navy blue herringbone cloth. Made in a Super 110s, 9 ounce lightweight pure wool personally selected from Huddersfield in Yorkshire by our bespoke tailoring team.
£1,500
[IMG: Royal Blue Single Breasted Two-Piece Suit]
[H2] Royal Blue Single Breasted Two-Piece Suit
Single breasted two-piece suit in a vibrant royal blue cloth. Made in a Super 110s, 9 ounce lightweight pure wool personally selected from Huddersfield in Yorkshire by our bespoke tailoring team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trouser bottoms are unfinished.
£1,500
[IMG: Navy Blue Single Breasted Two-Piece Suit]
[H2] Navy Blue Single Breasted Two-Piece Suit
Single breasted two-piece navy blue suit made in a Super 110s, 9 ounce lightweight pure wool from Huddersfield in Yorkshire, personally selected by our bespoke team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trousers bottoms are unfinished.
£1,500
[IMG: Charcoal Grey Single Breasted Two-Piece Suit]
[H2] Charcoal Grey Single Breasted Two-Piece Suit
Single breasted two-piece suit in a charcoal grey cloth. Made in a Super 110s, 9 ounce lightweight pure wool personally selected from Huddersfield in Yorkshire by our bespoke tailoring team.This ready-to-wear suit has a two button jacket with side vents and straight pockets with flaps. The trousers have a single pleat with side-adjusters and brace buttons inside.All our ready-to-wear suit coats are half canvassed using a lightweight canvas, with horsehair and soft alpaca felt in the chest area and padded lapels to create a natural roll that will remain for the lifetime of the garment.Please note: trouser bottoms are unfinished.
£1,500
[IMG: Double Breasted Blazer]
[H2] Double Breasted Blazer
Our classic double breasted blazer in a 9oz lightweight navy blue wool.This stylish blazer is lined with a maroon silk and finished with navy and silver ‘Running Fox’ enamel buttons.‘Running Fox products are exclusive to Dege & Skinner of Savile Row and the collection also includes cufflinks and silk ties.Ideal for social calendar events such as Royal Ascot, Henley Royal Regatta, Cowes and Wimbledon.
£995
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SUB-PAGE (https://dege-skinner.co.uk/bespoke-tailoring/) Bespoke Tailoring – Dege & Skinner, Bespoke Tailor & Shirt-Maker
[H1] Bespoke Tailoring
Established in 1865, we continue to tailor to our own exacting standards and those expected of London's historic Savile Row, said to be home to the finest tailoring for men for one hundred and sixty years...and still counting!
[H3] Our process
As a guide, customers have the assurance that our expert cutters and tailors spend between 60 to 80 man-hours to produce each bespoke suit, or about 40 hours to complete a bespoke coat.STEP BY STEP THROUGH THE BESPOKE PROCESS
Our highly experienced bespoke tailoring team can and do make all manner of clothing for men and women. We make stylish clothes for business, leisure, country sports and equestrian pursuits.Creative Director Nicholas De'Ath oversees a team of talented cutters and makers at number 10 Savile Row. Some of them have technical skills that are award winning and are often put to good use creating some extraordinary clothing and uniforms.
View our process
Dege & Skinner is world famous for its military uniforms. Using in-depth knowledge honed over more than 150 years we are known for beautifully crafted military attire.We regularly visit the Royal Military Academy, Sandhurst to meet, measure and fit officer cadets for their regimental Mess Kits.And Managing Director William Skinner regularly visits Archers' Hall in Edinburgh, the club house of the 'Royal Company of Archers', HM The King's ceremonial bodyguard in Scotland.Military accoutrements such as Mess Wellingtons, spurs, gloves, buttons, rank badges and medal mounting can also be provided upon request.
Our military uniform and bespoke uniform services
To complement our bespoke tailoring and bespoke shirt-making services we introduced our first ready-to-wear collection in 2016.Managing Director William Skinner has chosen the finest cloths and classic styles for our two-piece suits, blazers and formal dinner suit (tuxedo).Head Bespoke Shirt Cutter Tom Bradbury has designed the cut and collars of our ready-to-wear shirts and he oversees production of all our 'Made in England' shirts.We also sell a range of accessories including ties, braces, pocket squares, cufflinks, dress studs and formal dress-wear for black-tie occasions and weddings.Suits, shirts, blazers, formal black-tie attire and accessories are available to buy exclusively online here and from the shop located at number 10, Savile Row.
Shop
[H3] Book an Appointment
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SUB-PAGE (https://dege-skinner.co.uk/bespoke-tailoring/tailoring-process/) Bespoke Tailoring Process, Dege & Skinner, Bespoke Tailor & Shirt-Maker
[H1] Bespoke Tailoring Process
If you're about to embark on your first bespoke tailoring experience, here's a helpful step-by-step guide so you know what to expect. All our bespoke clothing is designed, cut and made here at Number 10 Savile Row.
Firstly, we’ll discuss where and how the clothing will be worn to help us select the best fabric bunches for whatever you wish to have made. This meeting can take place at our Savile Row shop, at your home, office or during one of our trunk shows.Secondly, we’ll take your measurements. Approximately 35 measures and figuration notes, as well as photographs are taken.
Using all of the information gathered during our meeting a unique personal paper pattern is then constructed by your cutter.One cutter is dedicated to each individual customer and is responsible for overseeing the entire making process, from the initial consultation to the delivery of the finished garments.Your paper pattern, personal measurements and full details of all your orders are available to view at any subsequent appointments. Viewing these will give you a rare insight into a normally unseen part of the bespoke tailoring process.Your own highly skilled cutter will work closely with his or her specialist coat maker, trouser maker and waistcoat maker to create exactly what each customer might desire.
Once all parts of the paper pattern are complete they’re laid onto the cloth you chose, then drawn around using tailoring chalk. Cutting along these chalk lines using large tailoring shears, we create the individual panels of each garment.At this stage all the internal canvases, lining and other components such as fixings and fasteners are selected and ‘bundled’ together in the cutting room.This ‘bundle’ is now ready for one of our specialist in-house tailors to sew together for what is known as a ‘baste fitting’. This work is done in our modern workroom, located underneath the shop.
At the first baste fitting you’ll try the garments on. This enables your cutter to analyse the fit, balance, size and shape, based on the original measures taken for the construction of paper pattern. All parts of this process are discussed to help you get a sense of how the clothes are going to look once the agreed alterations have been made.Your unique fitting notes and paper pattern are then adjusted accordingly using the information gathered and the chalk marks made during this baste fitting.The tried-on garments are taken apart and flattened again. Then the adjusted paper pattern is used to make adjustments to the original pattern.
At this stage, garments are returned to the workshop and taken to a further stage of completion with hand-sewing of the linings, pockets and much of the internal details.Our team of ‘makers’ are specialists. They each train in either coat-making, trouser-making or waistcoat making, taking between two and six years to become fully trained, depending on the discipline they chose to learn.
A ‘forward fitting’ is then carried out and all garments are tried on with any adjustments noted and discussed. Any further alterations are again initiated on the paper pattern and then the clothes themselves.Once you’ve had your forward fitting, the final stages of hand-stitching can take place, including handmade button holes. Your bespoke clothing is then given a final hand-press before the buttons are sewn on by hand.
Your bespoke order is now complete and ready for collection or delivery to an address of your choosing.And, we have an exact two-dimensional pattern unique to you, that can be used in the future to create new clothing or can be adjusted for future orders.Simon Crompton from leading menswear blog ‘Permanent Style’ asked us to make a tobacco coloured, linen suit which he first wore in Florence, saying “There will always be a place in my wardrobe for this type of sharp English tailoring. And Dege & Skinner is perhaps my favourite of such English tailors I have tried…”.Simon’s suit was cut by Head Bespoke Cutter, Nicholas De’Ath in 2016.
[H3] Book an Appointment
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SUB-PAGE · THIN (https://dege-skinner.co.uk/my-account/) My account – Dege & Skinner, Tailor & Shirt-Maker
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[H2] Register
30 chars
🧭 Industry Context — common generic-claim patterns in Fashion, Apparel & Accessories to weigh the text against
Generic Claims: premium quality fabrics, designed to last, fashion for every body, affordable luxury, the latest trends, express your style…
Red Flags: sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots, ethical claims without factory audit information, perpetual sale suggesting inflated original pricing…
Semantic Drift Patterns: homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations: specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation, detailed size charts with measurement methodology, clear return policy with wear-and-return stance…