Devold
(https://devold.com) 📸 Data Snapshot: May 29, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site maintains a review_count of 6-7 across pages but lacks direct proof_links_count (0-1) to third-party verification for claims like ‘ansvarlig produksjon’ (responsible production). While the use of Børge Ousland as a brand ambassador provides high-authority social proof, the ‘Sheep to Shop’ program lacks a direct link to an external audit or certification (e.g., GOTS) within the provided crawl, relying instead on narrative trust.
The ratio of proof points is high, with the text identifying specific historical events, names of founders, and exact geographic locations for production (Langevåg). The ‘Devold Experience’ page names five distinct ambassadors with specific quotes, which serves as a substantive proof-path compared to anonymous testimonials. The total count of specific historical and geographic facts exceeds the count of generic marketing assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /nb-no/utforsk/var-historie/ | 6 | 1 |
| /nb-no/utforsk/hvorfor-ull/ | 6 | 1 |
| /nb-no/utforsk/devold-experience/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.devold.com/#website",
"url": "https://www.devold.com",
"name": "Naturkompaniet",
"publisher": {
"@id": "https://www.devold.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.devold.com/sok/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Organization",
"@id": "https://www.devold.com/#organization",
"name": "Naturkompaniet",
"url": "https://www.devold.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.sanity.io/images/v3wenpx7/b2c-brands-prod/f15b35792b1dba6d13a409b984298240cce3c1f9-51x30.svg?w=51&h=30&q=75&auto=format",
"caption": "Naturkompaniet"
},
"description": "Eksperter på turklær & utstyr. Naturkompaniet er en friluftsbutikk med mange kjente varemerker innen outdoor og friluftsliv. Vi tilbyr produkter for bl.a. fotturer, camping, klatring og et aktivt friluftsliv. Sammen bidrar vi til å forbedre opplevelsen, både for deg og for naturen.",
"slogan": "Gjør hverdagen til et eventyr",
"foundingDate": "1931",
"founder": {
"@type": "Person",
"name": "Åke Nordin",
"description": "Grunnlegger av Fjällräven og del av Fenix Outdoor-gruppen, som også eier Naturkompaniet."
},
"parentOrganization": {
"@type": "Organization",
"name": "Fenix Outdoor International AG",
"url": "https://www.fenixoutdoor.com/",
"logo": "https://www.fenixoutdoor.com/wp-content/uploads/2022/03/Fenix-Outdoor-logo.svg",
"description": "Fenix Outdoor International AG er morselskapet bak varemerker som Naturkompaniet, Fjällräven, Tierra, Hanwag og Primus."
},
"email": "kundeservice@naturkompaniet.no",
"telephone": "+47 23 50 70 87",
"areaServed": [
{
"@type": "Country",
"name": "NO"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "+47 23 50 70 87",
"email": "kundeservice@naturkompaniet.no",
"availableLanguage": [
"no"
]
}
],
"sameAs": [
"https://www.facebook.com/Naturkompaniet.no/",
"https://www.instagram.com/naturkompaniet.no/",
"https://www.youtube.com/c/naturkompanietab",
"https://www.tiktok.com/@naturkompaniet.se",
"https://se.linkedin.com/company/naturkompaniet"
],
"brand": {
"@type": "Brand",
"name": "Naturkompaniet",
"url": "https://www.devold.com",
"logo": "https://cdn.sanity.io/images/v3wenpx7/b2c-brands-prod/f15b35792b1dba6d13a409b984298240cce3c1f9-51x30.svg?w=51&h=30&q=75&auto=format",
"description": "Naturkompaniet tilbyr friluftsutstyr og klær fra kjente varemerker som Fjällräven, Primus, Hanwag og Tierra."
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"url": "https://support.naturkompaniet.no/hc/no/categories/4406048183314-Retur-og-bytte",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"returnFees": "https://schema.org/FreeReturn",
"merchantReturnDays": 30
}
}
]
}
This page presents a snapshot of public data from Devold, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Devold: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://devold.com to view the most current version of its content and see directly what this company is about and what it offers.