EB Climbing
(https://eb-climbing.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
20
Impact Weight: 20 / 100
100% Reputation
Trust theatre is minimal. While the review_count is low (2 to 11), the site relies on ‘hard proof’ such as a global distributor list and technical certifications of their rubber (Daytona, Optimax). There are no ‘As seen in Vogue’ style badges, and the performance claims are anchored to specific athletes like Paul Jenft, European Youth Champion.
Proof density is high. Specific proof points include the physical address in Sassenage, the global distributor map with 30+ named international entities, and the technical specification table provided for every shoe model. Vague assertions are kept to a minimum, primarily restricted to the historical ‘first brand’ claim which is a standard industry fact.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
17Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /distributors/ | 2 | 2 |
| /climbing-shoes/ | 2 | 2 |
| /contact/ | 11 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://eb-climbing.com/",
"url": "https://eb-climbing.com/",
"name": "EB shoes, French brand of climbing shoes",
"isPartOf": {
"@id": "https://eb-climbing.com/#website"
},
"about": {
"@id": "https://eb-climbing.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://eb-climbing.com/#primaryimage"
},
"image": {
"@id": "https://eb-climbing.com/#primaryimage"
},
"thumbnailUrl": "https://eb-climbing.com/wp-content/uploads/2021/06/cropped-logo-eb.jpg",
"datePublished": "2017-02-10T18:22:51+00:00",
"dateModified": "2024-02-12T09:59:31+00:00",
"description": "EB Climbing shoes, the best of French design and expertise. History of the EB climbing boot that began in the 1930s",
"breadcrumb": {
"@id": "https://eb-climbing.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://eb-climbing.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://eb-climbing.com/#primaryimage",
"url": "https://eb-climbing.com/wp-content/uploads/2021/06/cropped-logo-eb.jpg",
"contentUrl": "https://eb-climbing.com/wp-content/uploads/2021/06/cropped-logo-eb.jpg",
"width": 512,
"height": 512
},
{
"@type": "BreadcrumbList",
"@id": "https://eb-climbing.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://eb-climbing.com/#website",
"url": "https://eb-climbing.com/",
"name": "EB Climbing",
"description": "Climbing shoe Performance since 1950",
"publisher": {
"@id": "https://eb-climbing.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://eb-climbing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://eb-climbing.com/#organization",
"name": "EB Climbing",
"url": "https://eb-climbing.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://eb-climbing.com/#/schema/logo/image/",
"url": "https://eb-climbing.com/wp-content/uploads/2021/06/eb-climbing.png",
"contentUrl": "https://eb-climbing.com/wp-content/uploads/2021/06/eb-climbing.png",
"width": 200,
"height": 150,
"caption": "EB Climbing"
},
"image": {
"@id": "https://eb-climbing.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/EBclimbing/",
"https://instagram.com/eb_climbing/",
"https://fr.pinterest.com/ebescalade"
]
}
]
},
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "EB's Climbing Shoes",
"alternateName": "French brand of climbing shoes",
"url": "https://eb-climbing.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://eb-climbing.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/distributors/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://eb-climbing.com/distributors",
"url": "https://eb-climbing.com/distributors",
"name": "Distributors - EB Climbing",
"isPartOf": {
"@id": "https://eb-climbing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://eb-climbing.com/distributors#primaryimage"
},
"image": {
"@id": "https://eb-climbing.com/distributors#primaryimage"
},
"thumbnailUrl": "https://eb-climbing.com/wp-content/uploads/2020/01/distributeurs-international-EB.jpg",
"datePublished": "2017-02-17T06:00:57+00:00",
"dateModified": "2025-10-09T13:16:28+00:00",
"breadcrumb": {
"@id": "https://eb-climbing.com/distributors#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://eb-climbing.com/distributors"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://eb-climbing.com/distributors#primaryimage",
"url": "https://eb-climbing.com/wp-content/uploads/2020/01/distributeurs-international-EB.jpg",
"contentUrl": "https://eb-climbing.com/wp-content/uploads/2020/01/distributeurs-international-EB.jpg",
"width": 500,
"height": 333,
"caption": "seller eb"
},
{
"@type": "BreadcrumbList",
"@id": "https://eb-climbing.com/distributors#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://eb-climbing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Distributors"
}
]
},
{
"@type": "WebSite",
"@id": "https://eb-climbing.com/#website",
"url": "https://eb-climbing.com/",
"name": "EB Climbing",
"description": "Climbing shoe Performance since 1950",
"publisher": {
"@id": "https://eb-climbing.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://eb-climbing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://eb-climbing.com/#organization",
"name": "EB Climbing",
"url": "https://eb-climbing.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://eb-climbing.com/#/schema/logo/image/",
"url": "https://eb-climbing.com/wp-content/uploads/2021/06/eb-climbing.png",
"contentUrl": "https://eb-climbing.com/wp-content/uploads/2021/06/eb-climbing.png",
"width": 200,
"height": 150,
"caption": "EB Climbing"
},
"image": {
"@id": "https://eb-climbing.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/EBclimbing/",
"https://instagram.com/eb_climbing/",
"https://fr.pinterest.com/ebescalade"
]
}
]
},
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "EB's Climbing Shoes",
"alternateName": "French brand of climbing shoes",
"url": "https://eb-climbing.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://eb-climbing.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/climbing-shoes/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://eb-climbing.com/climbing-shoes",
"url": "https://eb-climbing.com/climbing-shoes",
"name": "EB: Climbing Shoes and ballerina",
"isPartOf": {
"@id": "https://eb-climbing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://eb-climbing.com/climbing-shoes#primaryimage"
},
"image": {
"@id": "https://eb-climbing.com/climbing-shoes#primaryimage"
},
"thumbnailUrl": "https://eb-climbing.com/wp-content/uploads/2025/11/chausson-jarvis-lace1.jpg",
"datePublished": "2017-02-12T09:38:53+00:00",
"dateModified": "2025-11-28T16:39:34+00:00",
"breadcrumb": {
"@id": "https://eb-climbing.com/climbing-shoes#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://eb-climbing.com/climbing-shoes"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://eb-climbing.com/climbing-shoes#primaryimage",
"url": "https://eb-climbing.com/wp-content/uploads/2025/11/chausson-jarvis-lace1.jpg",
"contentUrl": "https://eb-climbing.com/wp-content/uploads/2025/11/chausson-jarvis-lace1.jpg",
"width": 600,
"height": 400,
"caption": "EB Jarvis Lac"
},
{
"@type": "BreadcrumbList",
"@id": "https://eb-climbing.com/climbing-shoes#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://eb-climbing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Climbing Shoes"
}
]
},
{
"@type": "WebSite",
"@id": "https://eb-climbing.com/#website",
"url": "https://eb-climbing.com/",
"name": "EB Climbing",
"description": "Climbing shoe Performance since 1950",
"publisher": {
"@id": "https://eb-climbing.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://eb-climbing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://eb-climbing.com/#organization",
"name": "EB Climbing",
"url": "https://eb-climbing.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://eb-climbing.com/#/schema/logo/image/",
"url": "https://eb-climbing.com/wp-content/uploads/2021/06/eb-climbing.png",
"contentUrl": "https://eb-climbing.com/wp-content/uploads/2021/06/eb-climbing.png",
"width": 200,
"height": 150,
"caption": "EB Climbing"
},
"image": {
"@id": "https://eb-climbing.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/EBclimbing/",
"https://instagram.com/eb_climbing/",
"https://fr.pinterest.com/ebescalade"
]
}
]
},
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "EB's Climbing Shoes",
"alternateName": "French brand of climbing shoes",
"url": "https://eb-climbing.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://eb-climbing.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://eb-climbing.com/contact",
"url": "https://eb-climbing.com/contact",
"name": "Contact EB - EB Climbing",
"isPartOf": {
"@id": "https://eb-climbing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://eb-climbing.com/contact#primaryimage"
},
"image": {
"@id": "https://eb-climbing.com/contact#primaryimage"
},
"thumbnailUrl": "https://eb-climbing.com/wp-content/uploads/2021/06/logo-eb.jpg",
"datePublished": "2017-02-17T12:51:31+00:00",
"dateModified": "2024-06-20T09:05:08+00:00",
"breadcrumb": {
"@id": "https://eb-climbing.com/contact#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://eb-climbing.com/contact"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://eb-climbing.com/contact#primaryimage",
"url": "https://eb-climbing.com/wp-content/uploads/2021/06/logo-eb.jpg",
"contentUrl": "https://eb-climbing.com/wp-content/uploads/2021/06/logo-eb.jpg",
"width": 512,
"height": 512,
"caption": "EB Climbing"
},
{
"@type": "BreadcrumbList",
"@id": "https://eb-climbing.com/contact#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://eb-climbing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact EB"
}
]
},
{
"@type": "WebSite",
"@id": "https://eb-climbing.com/#website",
"url": "https://eb-climbing.com/",
"name": "EB Climbing",
"description": "Climbing shoe Performance since 1950",
"publisher": {
"@id": "https://eb-climbing.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://eb-climbing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://eb-climbing.com/#organization",
"name": "EB Climbing",
"url": "https://eb-climbing.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://eb-climbing.com/#/schema/logo/image/",
"url": "https://eb-climbing.com/wp-content/uploads/2021/06/eb-climbing.png",
"contentUrl": "https://eb-climbing.com/wp-content/uploads/2021/06/eb-climbing.png",
"width": 200,
"height": 150,
"caption": "EB Climbing"
},
"image": {
"@id": "https://eb-climbing.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/EBclimbing/",
"https://instagram.com/eb_climbing/",
"https://fr.pinterest.com/ebescalade"
]
}
]
},
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "EB's Climbing Shoes",
"alternateName": "French brand of climbing shoes",
"url": "https://eb-climbing.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://eb-climbing.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
Explore the other reputation pillars for EB Climbing
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from EB Climbing, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to EB Climbing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://eb-climbing.com to view the most current version of its content and see directly what this company is about and what it offers.