Faherty Brand
(https://fahertybrand.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There are no authority gaps. The founders are identified by name (Alex and Mike Faherty) and supported by robust JSON-LD schema featuring sameAs links to Wikipedia, LinkedIn, and social profiles. The company provides a physical HQ address at 180 Maiden Lane, NYC, and the B Corp certification is a high-authority technical footprint that matches their sustainability positioning.
Performance claims regarding environmental impact are surprisingly well-connected. For instance, the carbon saving claim of ‘9.57 Tons’ is not a vague estimate but is explicitly linked to a study conducted with the California Energy Commission in 2020. The disconnect is only found in subjective areas like ‘best clothes,’ which are standard for the apparel industry and carry less weight in this forensic audit.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": [
"OnlineStore",
"Organization"
],
"@id": "https://fahertybrand.com/#organization",
"name": "Faherty Brand",
"legalName": "Faherty Brand LLC",
"alternateName": [
"Faherty",
"Faherty Clothing"
],
"url": "https://fahertybrand.com/",
"description": "The best clothes, made from premium fabrics with gotta-feel-it-to-believe-it softness. Family owned. Sustainably-minded. Free shipping over $95 & free returns.",
"foundingDate": "2012",
"dateModified": "2026-06-20",
"address": {
"@type": "PostalAddress",
"streetAddress": "180 Maiden Lane, 40th Floor",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10038",
"addressCountry": "US"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "10:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday",
"Sunday"
],
"opens": "11:00",
"closes": "20:00"
}
],
"founder": [
{
"@type": "Person",
"name": "Alex Faherty",
"sameAs": [
"https://www.instagram.com/fahertyalex/",
"https://www.linkedin.com/in/alex-faherty-59575526",
"https://yalebulldogs.com/sports/football/roster/alex-faherty/1738",
"https://www.espn.com/college-football/player/_/id/122909/alex-faherty"
]
},
{
"@type": "Person",
"name": "Mike Faherty",
"sameAs": [
"https://www.linkedin.com/in/mike-faherty"
]
}
],
"naics": "4481",
"globalLocationNumber": "0849671000007",
"logo": {
"@type": "ImageObject",
"@id": "https://fahertybrand.com/#logo",
"url": "https://fahertybrand.com/cdn/shop/files/SUN_WAVES_LOGO_2024_3.png?v=1753390578&width=515",
"width": 515,
"height": 334,
"caption": "Faherty Brand"
},
"image": {
"@id": "https://fahertybrand.com/#logo"
},
"brand": {
"@type": "Brand",
"@id": "https://fahertybrand.com/#brand",
"name": "Faherty Brand",
"logo": {
"@id": "https://fahertybrand.com/#logo"
}
},
"email": "hello@fahertybrand.com",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-877-745-8994",
"contactType": "customer support",
"areaServed": "US",
"availableLanguage": [
"English"
],
"email": "hello@fahertybrand.com",
"url": "https://fahertybrand.com/pages/contact"
}
],
"sameAs": [
"https://www.facebook.com/FahertyBrand/",
"https://www.instagram.com/fahertybrand/",
"https://www.tiktok.com/@fahertybrand",
"https://www.youtube.com/@FahertyBrand",
"https://www.linkedin.com/company/faherty-brand/",
"https://www.pinterest.com/fahertybrand/",
"https://en.wikipedia.org/wiki/Faherty_Brand"
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"@id": "https://fahertybrand.com/#return-policy",
"applicableCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 60,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fahertybrand.com"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Faherty Brand",
"url": "fahertybrand.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://fahertybrand.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/pages/impact/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fahertybrand.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Impact",
"item": "https://fahertybrand.com/pages/impact"
}
]
}
/pages/store-locator/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fahertybrand.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Store Locator - Faherty Brand",
"item": "https://fahertybrand.com/pages/store-locator"
}
]
}
/collections/mens-new-arrivals/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fahertybrand.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Men's New Arrivals",
"item": "https://fahertybrand.com/collections/mens-new-arrivals"
}
],
"_truncated": true,
"_original_size": 14200
},
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"@id": "https://fahertybrand.com/collections/mens-new-arrivals",
"name": "Men's New Arrivals",
"url": "https://fahertybrand.com/collections/mens-new-arrivals",
"description": "Our latest and greatest styles.",
"image": "https://fahertybrand.com/cdn/shop/files/SP26-Faherty-Mens-MWS2516-CYE-SsBreezeShirt-ClearSkyLeaf_OM_FRONT_CROP_1_Web.jpg?v=1773174416&width=1024",
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://fahertybrand.com/collections/mens-new-arrivals/products/ss-breeze-shirt-clear-sky-leaf",
"url": "https://fahertybrand.com/collections/mens-new-arrivals/products/ss-breeze-shirt-clear-sky-leaf"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://fahertybrand.com/collections/mens-new-arrivals/products/sunwashed-tee-whitecap-navy-stripe",
"url": "https://fahertybrand.com/collections/mens-new-arrivals/products/sunwashed-tee-whitecap-navy-stripe"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://fahertybrand.com/collections/mens-new-arrivals/products/sunwashed-tee-bermuda-sail-stripe",
"url": "https://fahertybrand.com/collections/mens-new-arrivals/products/sunwashed-tee-bermuda-sail-stripe"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://fahertybrand.com/collections/mens-new-arrivals/products/sunwashed-tee-crystal-cascade",
"url": "https://fahertybrand.com/collections/mens-new-arrivals/products/sunwashed-tee-crystal-cascade"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@id": "https://fahertybrand.com/collections/mens-new-arrivals/products/all-day-trunk-6-clear-sky-leaf",
"url": "https://fahertybrand.com/collections/mens-new-arrivals/products/all-day-trunk-6-clear-sky-leaf"
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 14200
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 23 | 1 |
| /pages/impact/ | 19 | 1 |
| /pages/store-locator/ | 15 | 1 |
| /collections/mens-new-arrivals/ | 15 | 1 |
This page presents a snapshot of public data from Faherty Brand, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Faherty Brand: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://fahertybrand.com to view the most current version of its content and see directly what this company is about and what it offers.