Identity & Authority: Farm to Feet – Signal Evidence & AI Readability

Farm to Feet

(https://farmtofeet.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is well-established through detailed Organization schema containing a phone number and physical address. A minor gap exists where the site references ambassadors like Jennifer Pharr Davis and Derick Lugo without connecting them via Person schema or sameAs links. However, the presence of specific GTIN12 and SKU data in the Product schema reinforces technical legitimacy.

There is no disconnect between the marketing tone and demonstrated performance capabilities. The site supports its claims of durability by explicitly stating what is NOT covered in their guarantee, such as ‘dog ate your socks,’ which adds a layer of honest, human substance. Technical claims regarding odor resistance and temperature regulation are tied directly to the merino wool micron count.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
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        "@type": "Product",
        "brand": {
            "@type": "Brand",
            "name": "Farm to Feet"
        },
        "name": "American Trail  - Damascus Light Targeted Cushion",
        "description": "At the crossroads of some of the most scenic trails in America, the little Virginia town of Damascus inspired our most technology-packed hiking sock. Durable enough to take on major miles, this lightweight three quarter crew is the favorite of hikers and backpackers who prefer a lower height sock. Sourced entirely from US ranchers, the Damascus features a 19.5-micron merino wool knit that naturally regulates temperature and resists odor, as well as multiple ventilation channels and targeted full",
        "url": "https://www.farmtofeet.com/pages/new_home_page_1674229925206",
        "image": [
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        ],
        "sku": "FF-7065-015-CHAR-S",
        "offers": {
            "0": {
                "@type": "Offer",
                "sku": "FF-7065-015-CHAR-S",
                "gtin12": 606902786051,
                "url": "https://www.farmtofeet.com/products/7065_damascus_lightweight_technical_3_4_crew_men_s_?variant=32478015389795",
                "priceCurrency": "USD",
                "price": 25,
                "availability": "https://schema.org/InStock"
            },
            "1": {
                "@type": "Offer",
                "sku": "FF-7065-420-DEN-S",
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                "url": "https://www.farmtofeet.com/products/7065_damascus_lightweight_technical_3_4_crew_men_s_?variant=43538028200035",
                "priceCurrency": "USD",
                "price": 25,
                "availability": "https://schema.org/InStock"
            },
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                "sku": "FF-7065-650-DEW-S",
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                "url": "https://www.farmtofeet.com/products/7065_damascus_lightweight_technical_3_4_crew_men_s_?variant=43538028232803",
                "priceCurrency": "USD",
                "price": 25,
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            },
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                "@type": "Offer",
                "sku": "FF-7065-340-MEDT-S",
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                "url": "https://www.farmtofeet.com/products/7065_damascus_lightweight_technical_3_4_crew_men_s_?variant=43538028265571",
                "priceCurrency": "USD",
                "price": 25,
                "availability": "https://schema.org/InStock"
            },
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                "@type": "Offer",
                "sku": "FF-7065-030-SHDW-S",
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                "url": "https://www.farmtofeet.com/products/7065_damascus_lightweight_technical_3_4_crew_men_s_?variant=43538028298339",
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    },
    "1": {
        "@context": "https://schema.org/",
        "@type": "Product",
        "brand": {
            "@type": "Brand",
            "name": "Farm to Feet"
        },
        "name": "Outdoor Trail - Greensboro Light Cushion",
        "description": "The Greensboro 1/4 Crew combines the latest technology with the proven antibacterial benefits of 100% American merino wool, offering precise fit, support, and performance for all kinds of athletic pursuits in a rainbow of color choices. The quarter-crew cut of this running, biking, and workout-ready sock helps diminish friction at the Achilles' tendon, while its low-profile cushioning absorbs impacts without affecting shoe volume.",
        "url": "https://www.farmtofeet.com/pages/new_home_page_1674229925206",
        "image": [
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        ],
        "sku": "FF-8562-315-MOS-M",
        "offers": {
            "0": {
                "@type": "Offer",
                "sku": "FF-8562-315-MOS-S",
                "gtin12": 606902850608,
                "url": "https://www.farmtofeet.com/products/8562_greensboro_1_4_crew_multisport_men_s_?variant=43118609137763",
                "priceCurrency": "USD",
                "price": 19,
                "availability": "https://schema.org/OutOfStock"
            },
            "1": {
                "@type": "Offer",
                "sku": "FF-8562-015-CHAR-S",
                "gtin12": 606902850615,
                "url": "https://www.farmtofeet.com/products/8562_greensboro_1_4_crew_multisport_men_s_?variant=43120067575907",
                "priceCurrency": "USD",
                "price": 19,
                "availability": "https://schema.org/OutOfStock"
            },
            "2": {
                "@type": "Offer",
                "sku": "FF-8562-758-SIL-S",
                "gtin12": 606902850622,
                "url": "https://www.farmtofeet.com/products/8562_greensboro_1_4_crew_multisport_men_s_?variant=43118609072227",
                "priceCurrency": "USD",
                "price": 19,
                "availability": "https://schema.org/OutOfStock"
            },
            "3": {
                "@type": "Offer",
                "sku": "FF-8562-315-MOS-M",
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                "url": "https://www.farmtofeet.com/products/8562_greensboro_1_4_crew_multisport_men_s_?variant=43118609236067",
                "priceCurrency": "USD",
                "price": 21,
                "availability": "https://schema.org/InStock"
            },
            "4": {
                "@type": "Offer",
                "sku": "FF-8562-922-WARM-M",
                "gtin12": 606902849381,
                "url": "https://www.farmtofeet.com/products/8562_greensboro_1_4_crew_multisport_men_s_?variant=43118609203299",
                "priceCurrency": "USD",
                "price": 21,
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    },
    "2": {
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        "@type": "Product",
        "brand": {
            "@type": "Brand",
            "name": "Farm to Feet"
        },
        "name": "Outdoor Trail - Greensboro Light Cushion",
        "description": "The Greensboro 3/4 Crew multisport sock doesn't care whether you want it for style or function – it'll bring both, no questions asked. This high-coverage sports sock features comfort compression from the Achilles through the arch for a secure, supportive fit, with full-density internal cushioning for improved wicking and shock absorption. Lightweight, breathable, naturally antibacterial 100% US-grown merino wool keeps feet cool in the summer and warm in the winter, thanks to its proven temperatu",
        "url": "https://www.farmtofeet.com/pages/new_home_page_1674229925206",
        "image": [
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        ],
        "sku": "FF-8561-101-NAT-S",
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                "sku": "FF-8561-015-CHAR-S",
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                "priceCurrency": "USD",
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            },
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                "url": "https://www.farmtofeet.com/products/8561_greensboro_3_4_crew_multisport_men_s_?variant=39323373764707",
                "priceCurrency": "USD",
                "price": 24,
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                "@type": "Offer",
                "sku": "FF-8561-001-BKBK-M",
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                "url": "https://www.farmtofeet.com/products/8561_greensboro_3_4_crew_multisport_men_s_?variant=11026402181",
                "priceCurrency": "USD",
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                "availability": "https://schema.org/InStock"
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                "@type": "Offer",
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                "url": "https://www.farmtofeet.com/products/8561_greensboro_3_4_crew_multisport_men_s_?variant=39323373830243",
                "priceCurrency": "USD",
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    "3": {
        "@context": "https://schema.org/",
        "@type": "Product",
        "brand": {
            "@type": "Brand",
            "name": "Farm to Feet"
        },
        "name": "American Trail  - Max Patch Light Targeted Cushion",
        "description": "Max Patch, located just west of Asheville, NC, is one of the most popular spots on the Appalachian Trail for its 360 degree views.  Part of the Farm to Feet Appalachian Trail collection, the Max Patch 3-quarter crew sock features an infinite loop of mountain tops around its ankle, much like the view from the mountain’s grassy summit.  The foot of the sock is based off our popular Damascus with targeted cushioning and reinforcement zones for superior comfort and durability, but in a lower height ",
        "url": "https://www.farmtofeet.com/pages/new_home_page_1674229925206",
        "image": [
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        ],
        "sku": "FF-9797-015-CHAR-S",
        "offers": {
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                "sku": "FF-9797-015-CHAR-S",
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                "url": "https://www.farmtofeet.com/products/9797_max_patch_lightweight_technical_3_4_crew_men_s_?variant=33123377938531",
                "priceCurrency": "USD",
                "price": 25,
                "availability": "https://schema.org/InStock"
            },
            "1": {
                "@type": "Offer",
                "sku": "FF-9797-650-DEW-S",
                "gtin12": 606902793844,
                "url": "https://www.farmtofeet.com/products/9797_max_patch_lightweight_technical_3_4_crew_men_s_?variant=43946985291875",
                "priceCurrency": "USD",
                "price": 25,
                "availability": "https://schema.org/InStock"
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            "2": {
                "@type": "Offer",
                "sku": "FF-9797-015-CHAR-M",
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                "url": "https://www.farmtofeet.com/products/9797_max_patch_lightweight_technical_3_4_crew_men_s_?variant=32469131690083",
                "priceCurrency": "USD",
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                "sku": "FF-9797-650-DEW-M",
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                "url": "https://www.farmtofeet.com/products/9797_max_patch_lightweight_technical_3_4_crew_men_s_?variant=33123378004067",
                "priceCurrency": "USD",
                "price": 25,
                "availability": "https://schema.org/InStock"
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            "4": {
                "@type": "Offer",
                "sku": "FF-9797-315-WM-M",
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                "url": "https://www.farmtofeet.com/products/9797_max_patch_lightweight_technical_3_4_crew_men_s_?variant=40689496817763",
                "priceCurrency": "USD",
                "price": 25,
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    },
    "4": {
        "@context": "https://schema.org/",
        "@type": "Product",
        "brand": {
            "@type": "Brand",
            "name": "Farm to Feet"
        },
        "name": "Fayetteville - Light Targeted Cushion",
        "description": "We’ve adapted our most technically advanced sock, the Damascus, to create a lightweight performance sock for law enforcement and the armed forces.  Made with 19.5 micron US merino wool on a 200 needle knitting machine, this sock provides the comfort of a thicker sock, but in a lightweight package.  Its unique ventilation and targeted cushioning zones provide superior comfort while ensuring that your socks are the last thing you need to worry about while down range or protecting and serving your ",
        "url": "https://www.farmtofeet.com/pages/new_home_page_1674229925206",
        "image": [
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        ],
        "sku": "FF-9793-001-BLK-S",
        "offers": {
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                "@type": "Offer",
                "sku": "FF-9793-001-BLK-S",
                "gtin12": 606902734762,
                "url": "https://www.farmtofeet.com/products/9793_fayetteville_lightweight_technical_crew?variant=40951462789",
                "priceCurrency": "USD",
                "price": 25,
                "availability": "https://schema.org/InStock"
            },
            "1": {
                "@type": "Offer",
                "sku": "FF-9793-200-CB-S.",
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                "url": "https://www.farmtofeet.com/products/9793_fayetteville_lightweight_technical_crew?variant=32469131133027",
                "priceCurrency": "USD",
                "price": 25,
                "availability": "https://schema.org/InStock"
            },
            "2": {
                "@type": "Offer",
                "sku": "FF-9793-001-BLK-M",
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                "url": "https://www.farmtofeet.com/products/9793_fayetteville_lightweight_technical_crew?variant=32469131034723",
                "priceCurrency": "USD",
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                "priceCurrency": "USD",
                "price": 25,
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            },
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                "url": "https://www.farmtofeet.com/products/9793_fayetteville_lightweight_technical_crew?variant=32469131067491",
                "priceCurrency": "USD",
                "price": 25,
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    },
    "_items_truncated": true
}
/collections/tactical/
[
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.farmtofeet.com/collections/tactical#json-ld-for-seo-webpage",
        "url": "https://www.farmtofeet.com/collections/tactical",
        "image": null,
        "primaryImageOfPage": null,
        "dateCreated": "2020-05-12 13:06:50.000000 EDT",
        "datePublished": "2020-05-12 13:06:50.000000 EDT"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.farmtofeet.com/#org",
        "name": "Farm to Feet",
        "url": "https://www.farmtofeet.com",
        "description": "Farm to Feet is committed to the goal of creating the world’s best wool socks by using an All-American recipe: US Materials, US Manufacturing, and US Workers.",
        "telephone": "3367890026",
        "logo": "https://cdn.shopify.com/s/images/admin/no-image-large.gif",
        "image": "https://cdn.shopify.com/s/images/admin/no-image-large.gif",
        "sameAs": [],
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "1546 Carter Street",
            "addressLocality": "Mt Airy",
            "addressRegion": "North Carolina",
            "postalCode": "27030",
            "addressCountry": "US"
        },
        "contactPoint": [
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                "@type": "ContactPoint",
                "telephone": "3367890026",
                "email": ""
            }
        ]
    },
    {
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        "@type": "BreadcrumbList",
        "itemListElement": [
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                "@type": "ListItem",
                "position": 1,
                "name": "Farm to Feet",
                "item": "https://www.farmtofeet.com/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Tactical"
            }
        ]
    }
]
/collections/f2f-bundles/
[
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.farmtofeet.com/collections/f2f-bundles#json-ld-for-seo-webpage",
        "url": "https://www.farmtofeet.com/collections/f2f-bundles",
        "image": null,
        "primaryImageOfPage": null,
        "dateCreated": "2023-04-12 14:02:37.000000 EDT",
        "datePublished": "2023-04-12 14:02:37.000000 EDT"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.farmtofeet.com/#org",
        "name": "Farm to Feet",
        "url": "https://www.farmtofeet.com",
        "description": "Farm to Feet is committed to the goal of creating the world’s best wool socks by using an All-American recipe: US Materials, US Manufacturing, and US Workers.",
        "telephone": "3367890026",
        "logo": "https://cdn.shopify.com/s/images/admin/no-image-large.gif",
        "image": "https://cdn.shopify.com/s/images/admin/no-image-large.gif",
        "sameAs": [],
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "1546 Carter Street",
            "addressLocality": "Mt Airy",
            "addressRegion": "North Carolina",
            "postalCode": "27030",
            "addressCountry": "US"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "3367890026",
                "email": ""
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Farm to Feet",
                "item": "https://www.farmtofeet.com/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "F2F Bundles"
            }
        ]
    }
]
/pages/satisfaction-guarantee/
[
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.farmtofeet.com/pages/satisfaction-guarantee#json-ld-for-seo-webpage",
        "url": "https://www.farmtofeet.com/pages/satisfaction-guarantee",
        "image": null,
        "primaryImageOfPage": null,
        "dateCreated": "2024-04-08 09:45:37.000000 EDT",
        "datePublished": "2024-04-08 09:45:37.000000 EDT"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.farmtofeet.com/#org",
        "name": "Farm to Feet",
        "url": "https://www.farmtofeet.com",
        "description": "Farm to Feet is committed to the goal of creating the world’s best wool socks by using an All-American recipe: US Materials, US Manufacturing, and US Workers.",
        "telephone": "3367890026",
        "logo": "https://cdn.shopify.com/s/images/admin/no-image-large.gif",
        "image": "https://cdn.shopify.com/s/images/admin/no-image-large.gif",
        "sameAs": [],
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "1546 Carter Street",
            "addressLocality": "Mt Airy",
            "addressRegion": "North Carolina",
            "postalCode": "27030",
            "addressCountry": "US"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "3367890026",
                "email": ""
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Article",
        "@id": "https://www.farmtofeet.com/pages/satisfaction-guarantee#article",
        "url": "https://www.farmtofeet.com/pages/satisfaction-guarantee",
        "mainEntityOfPage": "https://www.farmtofeet.com/pages/satisfaction-guarantee",
        "name": "Satisfaction Guarantee",
        "author": {
            "@type": "Person",
            "name": "Shopify API",
            "url": "https://www.farmtofeet.com"
        },
        "publisher": {
            "@type": "Organization",
            "logo": {
                "@type": "ImageObject",
                "url": "https://cdn.shopify.com/s/images/admin/no-image-large.gif"
            },
            "name": "Farm to Feet"
        },
        "headline": "Satisfaction Guarantee",
        "image": {
            "@type": "ImageObject",
            "url": "https://cdn.shopify.com/s/images/admin/no-image-large.gif"
        },
        "datePublished": "2024-04-08 09:45:37 -0400",
        "dateModified": "2024-04-08 09:45:37 -0400",
        "description": "                             SATISFACTION GUARANTEED  We can’t claim that socks will last a lifetime, no sock will! However, if you are not completely satisfied with the durability or performance of your Farm to Feet® socks, then please follow the steps below and we will send you a replacement.               STEP 1. Fill out our Online Guarantee Form. We just have a couple questions for you!       STEP 2. Ship your CLEAN socks back to us. Include your name and Ticket ID #.               STEP 3. We will email you a code. You can use this on farmtofeet.com once we have your CLEAN socks in hand and your claim has been processed.       STEP 4. We will ship your new socks. This new pair of Satisfaction Guaranteed socks will ship to you for free!                START YOUR CLAIM                         NON-COVERED CLAIMS  Sometimes your dog will eat your socks. Sometimes you will lose a sock in the dryer. Unfortunately, these types of claims are not backed by our Satisfaction Guarantee.                                    ",
        "articleBody": "                             SATISFACTION GUARANTEED  We can’t claim that socks will last a lifetime, no sock will! However, if you are not completely satisfied with the durability or performance of your Farm to Feet® socks, then please follow the steps below and we will send you a replacement.               STEP 1. Fill out our Online Guarantee Form. We just have a couple questions for you!       STEP 2. Ship your CLEAN socks back to us. Include your name and Ticket ID #.               STEP 3. We will email you a code. You can use this on farmtofeet.com once we have your CLEAN socks in hand and your claim has been processed.       STEP 4. We will ship your new socks. This new pair of Satisfaction Guaranteed socks will ship to you for free!                START YOUR CLAIM                         NON-COVERED CLAIMS  Sometimes your dog will eat your socks. Sometimes you will lose a sock in the dryer. Unfortunately, these types of claims are not backed by our Satisfaction Guarantee.                                    "
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🛡️ Trust Signals — external proof links that back the declared identity
269Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 166 2
/collections/tactical/ 42 2
/collections/f2f-bundles/ 42 2
/pages/satisfaction-guarantee/ 19 2