Identity & Authority: Filippo (Filippo Adam Filipowicz spółka komandytowa) – Signal Evidence & AI Readability

Filippo (Filippo Adam Filipowicz spółka komandytowa)

(https://filippo.pl) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

Authority is verified at a corporate level via the Contact page, which includes the full legal name, NIP, and REGON. However, a gap exists in the [expert] claims; the site references its [family brand] status and [artisans] without naming the founders or providing Person schema. The technical implementation is solid but lacks [sameAs] links in the Organization schema to connect the brand to a wider digital footprint.

The marketing tone is relatively restrained. Bold claims like [boots for years] are somewhat unsubstantiated as there is no specific durability testing mentioned, but the blog post on [how to check if shoes are leather] provides the consumer with the tools to verify quality themselves, partially bridging the gap between claim and proof.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://www.filippo.pl/",
        "logo": "https://www.filippo.pl/data/gfx/mask/pol/logo_1_big.svg"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "https://www.filippo.pl/",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.filippo.pl/search.php?text={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    }
]
/pl/contact/
{
    "@context": "http://schema.org",
    "@type": "WebSite",
    "url": "https://www.filippo.pl/",
    "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.filippo.pl/search.php?text={search_term_string}",
        "query-input": "required name=search_term_string"
    }
}
/pl/blog/
{
    "@context": "http://schema.org",
    "@type": "WebSite",
    "url": "https://www.filippo.pl/",
    "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.filippo.pl/search.php?text={search_term_string}",
        "query-input": "required name=search_term_string"
    }
}
/pl/blog/jaki-to-rozmiar-buta-przewodnik-po-dlugosciach-wkladek-1635500517/
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "https://www.filippo.pl/",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.filippo.pl/search.php?text={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "NewsArticle",
        "headline": "Jaki to rozmiar buta? Przewodnik po długościach wkładek",
        "mainEntityOfPage": "https://www.filippo.pl/pl/blog/jaki-to-rozmiar-buta-przewodnik-po-dlugosciach-wkladek-1635500517",
        "datePublished": "2021-10-29",
        "dateModified": "2021-10-29",
        "image": {
            "@type": "ImageObject",
            "url": "https://www.filippo.pl/data/include/img/news/1635500517.jpg",
            "width": "1040",
            "height": "920"
        },
        "description": "Możliwość zakupu butów przez internet to wygodna i praktyczna opcja, dlatego często z niej korzystamy. Nie zawsze wiemy jednak, jak wybrać rozmiar, aby zamówione obuwie nie okazało się za duże lub za małe. Najczęściej popełniane błędy to nieprawidłowo wykonany pomiar stopy, a także sugerowanie się rozmiarem podanym przez producenta, zamiast długością wkładki. Przedstawiamy kompletny poradnik, który pomoże Ci zmierzyć swój rozmiar oraz wybrać odpowiednią parę butów.",
        "author": {
            "@type": "Organization",
            "name": "Filippo"
        },
        "publisher": {
            "@type": "Organization",
            "name": "Filippo",
            "logo": {
                "@type": "ImageObject",
                "url": "https://www.filippo.pl/data/gfx/mask/pol/logo_1_big.svg",
                "width": "148",
                "height": "39"
            }
        }
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 2 1
/pl/contact/ 2 1
/pl/blog/ 2 1
/pl/blog/jaki-to-rozmiar-buta-przewodnik-po-dlugosciach-wkladek-1635500517/ 2 1
Explore the other reputation pillars for Filippo (Filippo Adam Filipowicz spółka komandytowa)