Information Density: Ginew – Signal Evidence & AI Readability

[IMG: Man wearing a Native American Ginew lined denim chore coat on a dirt path in a forest]

Native americana

WEAR WITH SPIRIT

EXPLORE COLLECTION

[IMG: Butterfly patch in pink and green with blue background by flowers]

[IMG: Butterfly patch on raw denim jacket]

Butterfly Patch$12.00

[IMG: Man walking on a path in a forest wearing a dark denim jacket.]

Thunderbird Chore Coat with Backcountry Lining$318.00

[IMG: Colorful Sitting Bull profile on colorful bandana wild rag by Steven Paul Judd and Ginew]

[IMG: Ginew + Steven Paul Judd colorful Sitting Bull bandana in a stylized form.]

Steven Paul Judd Sitting Bull Wild Rag$58.00

[IMG: Front and back of navy and cream rugby with Native American Ojibwe Thunderbird on back]

[IMG: Navy and off white striped rugby shirt with Native American Thunderbird patch on back]

Rugby Thunderbird Shirt Navy Cream Stripe$98.00

View all14 products

Visit retaiL STORES THAT CARRY GINEW
[H2] BOUTIQUE LOCATIONS

EXPLORE

GINEW IS CONTEMPORARY NATIVE AMERICANA™ While focusing on small-batch garments constructed with natural materials, we are transforming how Native American culture and symbols are represented. We welcome everyone, Native and Non-Native, to WEAR WITH SPIRIT™.MinobimaadiziiwinYohahi-yo sathahitaʔn Live well.
★★★★★Always my favorite gifts to give. Ginew products are unique, thoughtful and high-quality.- Sarah L.Shop Gifts★★★★★Great shirt, great fit!-DanielShop Shirts★★★★★The quality is amazing- PetrosShop Outerwear

[IMG: Trees in the Columbia Gorge Ty]

YOU’RE PART OF SOMETHING SPECIAL

[IMG: CARING FOR YOUR GINEW GARMENTS]

CARING FOR YOUR GINEW GARMENTS

[IMG: NATIVE AMERICAN OWNED + DESIGNED CLOTHING COMPANY]

NATIVE AMERICAN OWNED + DESIGNED CLOTHING COMPANY

[H2] EMBRACE POSSIBILITY
Transform the apparel industry.Transform the people + planet versus profit-driven model. Transform the historical representation of Native culture.

[IMG: Blue and tan barn chore jacket on man and woman in field]
[H3]
GreetingsCheck out these incredible small business retailers below that carry some of our Ginew garments and say hello from Team Ginew!Are you a Wholesaler or Referral Partner?
Please send your wholesale or referral inquiry to Office@GinewUSA.com
[H4] RETAIL LOCATIONSUNITED STATES OF AMERICA
(Note: stores do not carry our full collection so if you are looking for a specific item, please call your local store first to check inventory and sizes).
ARIZONA
ENCHANTMENT RESORT Sedona, AZ
OLD PUEBLO DENIM Tucson, AZ

CALIFORNIA
AUTRY MUSEUM OF THE AMERICAN WEST Los Angeles, CA
STANDARD AND STRANGE Oakland, CA,
TENDREL SUPPLY Santa Barbara, CA

LOUISIANA
SON OF A TEXAN Lafayette, LA

NEW MEXICO
MUSEUM OF NEW MEXICO FOUNDATION  Santa Fe, NM
STANDARD AND STRANGE, Santa Fe, NM

NEW YORK
RELATIVE ARTS New York, NY
STANDARD AND STRANGE, New York, NY

OREGON
MILLWORKS Portland, OR

TEXAS
COBRA ROCK BOOT COMPANY Marfa, TX
REVIAL CYCLES Austin, TX

WASHINGTON DC
SMITHSONIAN AMERICAN HISTORY MUSEUM Washington, DC
INTERNATIONAL
(Note: stores do not carry our full collection so if you are looking for a specific item, please call your local store first to check inventory and sizes).
CZECH REPUBLIC
DENIM HEADS Prague, Czech Republic

DENMARK
JAKE'S APPAREL Aarhus, Denmark

FINLAND
LASSO Helsinki, Finland
PINKOMO Helsinki, Finland

GERMANY
L'ATELIER MONSIEUR Dusseldorf, Germany

ITALY
THE RUGGED SOCIETY Milano, Italy ((by appointment only)

NORWAY
RAW DENIM Oslo, Norway

SWEDEN
GÖTEBORG MANUFAKTUR Goteborg, Sweden
HEPCAT Lund, Sweden
THE OCCASIONAL RIDER Stockholm, Sweden
SWITZERLAND
FEINFRACHT Bern + Basel, Switzerland
JL CLOTHING CO. Winterthur, Switzerland
THANK YOU FOR YOUR INTEREST IN NATIVE AMERICANA
[H2]

[IMG: Trees in the Columbia Gorge Ty]

YOU’RE PART OF SOMETHING SPECIALYOUR PLACE IN THE GINEW COMMUNITY  When you join the Ginew Community and purchase items from our collection...you are doing much, much more than supporting a small Native American family-owned business. You make an impact. You are part of the...

[IMG: CARING FOR YOUR GINEW GARMENTS]

CARING FOR YOUR GINEW GARMENTSGinew focuses on using premium materials including selvedge denim, wax canvas and all-cotton construction. These materials are meant to last and last with the proper care...

[IMG: NATIVE AMERICAN OWNED + DESIGNED CLOTHING COMPANY]

NATIVE AMERICAN OWNED + DESIGNED CLOTHING COMPANYNative American-owned clothing company Ginew: contemporary Native Americana made for all the wear. Thank you for visiting our small, family-owned online boutique. Take a look, get some Ginew gear + WEAR WITH SPIRIT friends.

[IMG: Thunderbird Design by Ginew]

GINEW'S OJIBWE THUNDERBIRDChildhood memories on the reservation...  The iconic Thunderbird design by Ginew was launched in 2016. The form is Ginew's interpretation of an Ojibwe tribal symbol. Ginew's co-founder, Erik Brodt - Ojibwe, shares his memories: "Versions of this symbol are everywhere...

[IMG: Native American man and women in brown wax canvas coat in field]

THE WONDERS OF WAX CANVAS WHAT'S SPECIAL ABOUT WAX CANVAS?   STRENGTH The canvas is woven with ring-spun yarn creating a strength that exceeds the historical U.S. Military requirements for the construction of this fabric. The majority of or wax canvas outwear is dyed and finished...

[IMG: SELVEDGE DENIM: ADD CHARACTER WITH CUFFS]

SELVEDGE DENIM: ADD CHARACTER WITH CUFFSCUFFS = CONTRAST + CHARACTER WITHOUT CUTTING
The selvedge ID (identification) on denim jeans is a specifically chosen colored thread woven into the finished "self-edge" of the denim. It can indicate the denim fabric's mill and/or brand. The purpose? It is a visual cue for quality...

[IMG: Native American made earrings and jewelry from Ginew]

NATIVE AMERICAN MADE JEWELRY: COPPER CANOE WOMANInspired by nature - from ocean to land to moon.... Native American / Indigenous made jewelry by Copper Canoe Woman honors ancestors and this beautiful world we live on. Learn about the artist and her team...

[IMG: Red and Black Raven by Jennifer Younger]

GINEW + NATIVE AMERICAN ARTISAN JENNIFER YOUNGERThere are many stories of Raven in Northwest Coast culture. In Tlingit culture, there are two different characters: one is the creator raven and the other is the sly and conniving raven." ~ Jennifer Younger

[IMG: Orange red and brown Native American Thunderbird patch]

NATIVE AMERICANA IRON ON PATCH FROM GINEWTHE HEAT IS ON! Team Ginew provides tips on our new iron-on patches. Attach to your favorite garment, backpack, jeans, duffle... or wherever you want a splash of Native Americana!

[IMG: SPIN TO WIN! NATIVE AMERICAN DESIGNED GARMENTS + GOODS]

SPIN TO WIN! NATIVE AMERICAN DESIGNED GARMENTS + GOODS[This giveaway ends June 4 2025]Greetings Ginew Community!  Team Ginew has partnered with our friends at POWWOWS.COM to give everyone an opportunity to spin-to-win some Ginew garments and goods! And, it gets even better: all of these items are part...

[IMG: All cotton chambray shirt made by Native American Ginew]

Durable Comfort: Cotton ChambrayIT MAY LOOK LIKE DENIM...What is chambray? It may look like denim - instead it's lighter with a different weave. WHAT YOU'LL APPRECIATEExperience a luxurious and durable cotton weave fabric made with a dyed warp yarn plus a white filling yarn...

[IMG: Blue sky and field of flowers]

WORDS OF WISDOMOjibwe words and concepts we share with the Ginew community...

[IMG: Ginew Co-founder Amanda Bruegl]

MOMENTS THAT BECOME MEMORIESNATIVE AMERICAN EXCELLENCE Take time to enjoy those moments that become memories. Grab a blanket, head outdoors, exhale.

[IMG: GINEW IMPACT FUND]

GINEW IMPACT FUNDThe Ginew Impact Fund focuses on shared success and Native American Excellence. Learn about Ginew's contributions for 2025 and the organizations that...

[IMG: RIDER JACKETS + COATS]

RIDER JACKETS + COATSThe traditional elements we use in the Ginew collection are Amanda and Erik's tribal values, family stories, symbols, and traditional textiles. WAX CANVAS RIDER JACKET INSPIRATION Ginew designed the Wax Rider Outerwear after Amanda’s grandfather who struggled to obtain employment...

[IMG: NEW RETAIL: SON OF A TEXAN]

NEW RETAIL: SON OF A TEXANWe welcome SON OF A TEXAN! This incredible, family-owned business is now carrying some of Ginew's Native Americana garments! Stop by their store in Lafayette, LA and tell them Ginew says hello!

[IMG: Man wearing Native American Ginew looking at horizon]

SMALL-BATCH GARMENT CREATIONSEMBRACE POSSIBILITY: Transform the apparel industry. Transform the people + planet versus profit-driven model. Transform the historical representation of Native culture. Ginew, a unique and rare business model...

[IMG: A NEW YEAR TO DREAM]

A NEW YEAR TO DREAMIT'S THAT TIME OF YEAR... Greetings from the Pacific Northwest, The rainy months have arrived in the PNW. Long misty days laden nature with a living tapestry of velvety green moss... perfect for slower saunters to reflect on the past...

[IMG: Made in USA small-batch garments from Native American Ginew]

A FOCUS ON MADE IN USAGinew is not fast fashion. It is not disposable fashion. It is not mass-produced. Team Ginew focuses on nature-provided materials, premium manufacturing processes and small-batch production. This means whenever possible, we create with local materials and local production right here in...

[IMG: Native American woman wrapped in wool Sitting Bull Blanket by Ginew + Native Artist Steven Paul Judd]

CULTURE COMES TO LIFEWoven in hues of the American plains, this iconic Chief is beautifully displayed on a wool-cotton blend blanked designed by Native artist, Steven Paul Judd. Wrap yourself in contemporary Native Excellence and...

[IMG: Ginew Golden Brown Eagle in Ojibwe]

GINEW: NAMESAKE ORIGINSThe Ginew (Brown/Golden Eagle) has the perspective to see into both the living world and spirit world and is co-founder Erik Brodt's Ojibwe name. After death, as you transition to the spirit world one will encounter the Ginew sitting atop a big white pine tree. The Ginew then asks...

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[IMG: Ocean image with surfers]

[H2]
Video Stories

TAKING A MOMENT
[H2] MAKING A MEMORY
A new season is coming... take a moment, grab a blanket, go outside, and watch the clouds.Team Ginew is excited to share our newest blanket-hoping it inspires you to take a moment that may become a memory. This blanket is part of Ginew + Native American Artist Collection = revenue sharing with the artisan. NATIVE AMERICAN OWNED GINEW: Fusing contemporary style with Ojibwe, Oneida and Stockbridge-Munsee design elements in garments for all to wear.Videographer + Production: Amapola Pictures | Matt Novak (Ojibwe)
EXPLORE

spring EMERGENCE
[H2] ENERGY + INTENTION
EMERGE to an awakening. There are so many dreams that went into this moment. As a majority Native woman-owned company - thoughtfully going through the process and dreaming up the women's collection to honor our matriarchs. This has been a long time coming. Some dreams are clear immediately, others over time. Energy + intention. Seeing the SS24 items come to life through a creative journey with everyone involved...represents newness: dynamic and balanced. NATIVE AMERICAN OWNED GINEW: Fusing contemporary style with Ojibwe, Oneida and Stockbridge-Munsee design elements in garments for all to wear.Videographer: Robert CuadraProduction: Amapola Pictures | Matt Novak (Ojibwe)
EXPLORE

native excellence
[H2] ADDIE ROANHORSE
"Momentum happens not with just one person, it takes all of us to do it, this next generation of Native voices and inclusion is powerful. I think the time is now." - @addie_roanhorseA discussion with Roanhorse + sharing our latest Ginew+ collection: Gently Strikes as art and fabric that beautifully tells the story of the moment we're in.Produced by GinewDP, Editor: Robert Cuadra

Facing east conversations
[H2] Vincent Neil Emerson
Musician Vincent Neil Emerson and Erik Brodt share magic at the Farm. Enjoy this shared moment and listen with spirit friends. Team Ginew is honored that Emerson chose to wear our Mohichan Crew Stripe shirt + Wax Canvas Vest. Directed and Edited by Matt Novak @AmapolaPictures. Produced by Ginew

MEET GINEW'S COLLECTION
[H2] Autumn + Winter 2023
Directed and Edited by Robert A. Cuadra Produced by GinewHeirloom quality garments and goods from a Native American-owned family business. Premium materials including wax canvas, selvedge denim and Pendleton wool.

Ginew presents A Twilight Dawn production
[H2] Joe Rainey Live at Lodge Room
Directed and Edited by Robert A. CuadraProduced by GinewNiineta by Joe Rainey, SrSong Easy on the CideMusic Mix by Robert A. Cuadra

[H2] Song for My Daughter
Creative Direction: Robert Cuadra, Erik BrodtDP, Editor: Robert Cuadra

[H2] En El Alma
Produced by Amanda Bruegl & Erik BrodtFilmed and Edited by Robert CuadraPhotography by Tom BorgesSpecial thanks to Devon Horace, Shaian Price, Collin Donald

Ginew presents A Twilight Dawn production
[H2] Facing East
Directed and Edited by Robert A. CuadraProduced b GinewSong by Joe Rainey, SrMusic Mix by Robert A. CuadraHair and Makeup by Thelma EagleheartFeaturing Acosia Red Elk

[H2] Kin
Creative Direction: Robert Cuadra, Erik BrodtDP, Editing: Robert CuadraActors, Models: Buffalo Kin, Katelyn Eisenhooth and Seth Brewster

[H2] Wayfinder
Creative Direction: Robert Cuadra, Erik BrodtDP, Editing: Robert Cuadra

[H2] Awakening
Creative Direction: Robert Cuadra, Erik BrodtDP, Editor: Robert Cuadra

[H2] Horizons
Producers & Story: Erik Brodt & Amanda BrueglEditor & Story: Robert CuadraMusic by Portugal the Man "Bellies Are Full" used with permission courtesy of Portugal The ManActor, Model: Steve DeweyDirector, Photographer: Amanda Leigh SmithDP: Martin Reigl + Drone: Claire EversonVoice: Tiffany Ayalik