Identity & Authority: Globe Brand – Signal Evidence & AI Readability

Globe Brand

(https://globebrand.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is well-established through pro-skater endorsements (Austyn Gillette, Mark Appleyard), but there is a slight gap in Person schema for these experts. The brand identity is clearly defined in the Organization schema, and technical implementation is clean. The primary gap is the lack of verifiable supply chain documentation to support the ‘ethically produced’ narrative beyond internal brand statements.

The marketing tone is surprisingly grounded for the industry, particularly the admission that the brand is ‘far from perfect’ regarding sustainability. Performance claims regarding deck durability are anchored to specific manufacturing details like ‘resin-7 maple construction’ rather than empty adjectives. There is no significant disconnect between the brand’s technical claims and its shown product inventory.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Globe Brand",
        "logo": "https://cdn.shopify.com/s/files/1/2516/3312/files/GB_LOGO_WEBSITE_2023_200x.jpg?v=1690211182",
        "sameAs": [
            "",
            "https://www.facebook.com/globebrand",
            "",
            "https://www.instagram.com/globebrand/",
            "",
            "",
            "",
            "https://www.youtube.com/globebrand",
            "https://vimeo.com/globebrand"
        ],
        "url": "https://globebrand.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Globe Brand",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://globebrand.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://globebrand.com"
    }
]
/collections/clothing/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@type": "WebPage",
                "@id": "https://globebrand.com",
                "name": "Home"
            }
        }
    ]
}
/collections/shoes/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@type": "WebPage",
                "@id": "https://globebrand.com",
                "name": "Home"
            }
        }
    ]
}
/collections/skateboards/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@type": "WebPage",
                "@id": "https://globebrand.com",
                "name": "Home"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
189Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 54 1
/collections/clothing/ 45 1
/collections/shoes/ 45 1
/collections/skateboards/ 45 1