Semantic Coherence: Held Biker Fashion – Signal Evidence & AI Readability

[H2] BEST BRAND 2026
Quadruple victory for Held at the BEST BRAND awards 2026
In this year’s MOTORRAD readers’ poll, Held achieved the best result in the company’s history, being voted onto the podium by readers in two categories and crowned the winner in four categories.
Discover now
[H2] Held airbag systems
eVest 2 – More protection. More comfort. More size options.
Designed for touring riders, commuters, those returning to riding, and anyone who values safety. Which airbag system is right for you? Click on the button to find out more!
Discover now
[H2] 2026 Held Collection Highlight Movie
Now live on YouTube
Pure passion and emotion! We’re taking you along to our collection shoot to shorten the wait for the next season and whet your appetite for the 2026 Held Collection.
Watch now
[H2] BMW Motorrad Days 2025
From July 4 to 6, 2025, Garmisch-Partenkirchen will become the hotspot for all BMW motorcycle fans for the 20th time.
We cordially invite you to visit us at the Held stand, where we will provide you with information about our airbag systems and selected new products and chat with you about bikes and equipment. Join us for three unforgettable days full of action, riding fun, and motorcycle culture.
We look forward to seeing you there!
Event map
[H2] SUSTAINABILITY AT HELD
Into the future with a clear conscience
For us, sustainability means combining quality and durability with environmentally conscious behaviour. That is why we rely on sustainable materials and a resource-saving and fair production process – for your protection and that of our environment.
Read more
[H2] Held x RideLink
New partnership for connected motorcycling
To mark the start of our collaboration, RideLink is giving all Held customers 4 months free use of the premium functions of the RideLink Connect app.
Read more
[H2] HELD eVEST PRO
Held presents: the Held eVEST PRO
After a long development process, we are delighted to present the new eVest Pro for the 2024 season.
Read more

[IMG: ridelink]
[H1] RideLink
[H2] You’ll never ride alone
The Frankfurt-based start-up was founded by Stephan Kaufmann in 2019 to give motorcycling a digital home. The company’s two guiding principles are “You’ll never ride alone” and “Never stop getting better”.
“You’ll never ride alone” refers to the RideLink Community, Group-Ride and the eCall function, while ‘Never stop getting better’ refers to the evaluation options for your own rides, including lean angle and speed, and the company’s own development aspirations.
All products are constantly being developed and improved in order to offer bikers maximum functionality in the best possible quality. The product portfolio now includes the RideLink Connect app, the WingMan Pro, the WingMan and the TireGuard. All of these products focus on the connection between bikers and between bikers and bikes.
RideLink gives every buyer of a Held product four months free use of the premium functions. Click on the button below to go directly to the registration page:
RideLink Connect App
The most important functions are:
Route planning with POI
Navigation in a group or solo
Ride tracking with sharing function
Live tracking
RideLink Community
Theft warning
Professional Ecall
Evaluation of OBD2 data
Tire pressure monitoring
In this partnership, products and capabilities complement each other perfectly. RideLink gains an established partner in the motorcycle clothing industry with a large community and Held gains an agile, digital partner with high-quality technical products.
Find out more about our partner here:
» Partner website
See all products:
» Products
[H2] QUESTIONS ABOUT OUR PRODUCTS?
08321/6646-43
info@held.de
You can also find all info in the Held App

Or visit us on social media
[H2] QUESTIONS ABOUT OUR PRODUCTS?
08321/6646-43
info@held.de
You can also find all info in the Held App

Or visit us on social media

[H1] Multiple triumph for Held in the MOTORRAD Readers’ Choice Awards
[H2] Held wins the BEST BRAND 2026 award in four categories
Once again this year, the BEST BRANDS in the motorcycle industry were honoured as part of the MOTORRAD trade magazine’s reader poll for the “Motorcycle of the Year 2026” – and we at Held are delighted to report outstanding results.
With no fewer than four first-place finishes and another top ranking, it is clear once again: your trust in our products is stronger than ever. We would like to thank you from the bottom of our hearts!
[H2] Four first-place finishes – a result that makes us proud
We have taken the top spot in no fewer than four key categories:
Gloves: 1st place with 73.5% (2025: 71%)
Textile clothing: 1st place with 54.0% (2025: 49.6%)
Leather clothing: 1st place with 51.1% (2025: 41.8%, 3rd place)
Biker jeans: 1st place with 26.0% (2025: 26.9%, 3rd place)
[IMG: MOTORRAD BEST BRAND 2026 award: gloves category]
[H3] 1st place for Held in the “Gloves” category
Our motorcycle gloves remain our absolute forte: with 73.5% approval, we were able to further improve on our already outstanding result of 71% from the previous year – an impressive vote of confidence and a result that is second to none.
Discover all gloves
[IMG: MOTORRAD BEST BRAND 2026 award: textiles category]
[H3] 1st place for Held in the “Textiles” category
With 54.0% approval, we have achieved a new top result in the textile clothing category and are further consolidating our leading position. More than one in two votes thus go to Held – an impressive vote of confidence!
This further increase compared to last year shows that our well-thought-out concepts for a wide range of applications strike exactly the right chord with riders.
Discover textile clothing
[IMG: MOTORRAD BEST BRAND 2026 award: leather category]
[H3] 1st place for Held in the ‘Leather clothing’ category
We are particularly proud of our progress in the leather clothing category: the leap from third place to the top – combined with a significant increase of over 9 percentage points – shows that our consistent development is resonating with you.
A unique result for which we would like to say thank you!
Discover leather clothing
[IMG: MOTORRAD BEST BRAND 2026 award: biker jeans category]
[H3] 1st place for Held in the “Biker Jeans” category
A particular success is our leap to first place in the biker jeans category. With 26.0% of the vote, we have climbed from third place to the top. This development underlines just how much our combination of a casual look, high comfort and modern protective technology has won people over. We are particularly proud that we have been able to establish ourselves in this growing and highly competitive segment!
Discover Biker Jeans
[H2] Podium finishes in the “Airbag Vests” and “Backpacks” categories
[H3] Airbag vests: 2nd place with 34.3% (2025: 38.1%, 3rd place)
Although we are slightly below last year’s figure here, we are delighted with the improvement to second place. This shows that our innovative safety solutions, such as the recently launched eVest 2, remain among readers’ absolute favourites.
Browse airbag vests
[H3] Backpacks: 2nd place with 34.3% (2025: 21.6%, 2nd place)
We recorded a remarkable increase in approval ratings in the ‘Backpacks’ category. Our popular Allround Bag, Explorer Bag and To-Go 2 models are responsible for a rise of just under 13 percentage points.
Browse backpacks
[H2] Your trust is what drives us
These results fill us with great pride – but above all with gratitude. With four BEST BRAND 2026 awards we rank among the absolute top brands in almost all key categories, and securing four wins is an extraordinary achievement.
Your feedback, your votes and your enthusiasm are our greatest motivation to continue giving our all: for innovative products, the highest quality and maximum safety every kilometre of the way.
Thank you for your trust!
The Held family and the entire Held team
[H3] QUESTIONS ABOUT OUR PRODUCTS?
08321/6646-43
export@held.de
Find all info in the Held App
[IMG: Google Play: Held App]
[IMG: App Store: Held App]
Visit us on social media
[H2] NEWSLETTER REGISTRATION:
[H3] QUESTIONS ABOUT OUR PRODUCTS?
08321/6646-43
export@held.de
Find all info in the Held App
[IMG: Google Play: Held App]
[IMG: App Store: Held App]
Visit us on social media
[H3] NEWSLETTER REGISTRATION:

[H2]
[H1] eVEST PRO
[H2] Electronic airbag system for maximum safety
For years, portable electronic airbag systems have been the gold standard when it comes to motorcycle protection equipment for highest safety requirements.
Since the launch of the eVest and eVest Clip-in in 2019, we have gathered valuable feedback which, together with new ideas and findings from motorsport and road use, has been incorporated into the development of a new airbag product.
We are proud to be able to present the new eVest Pro for the 2024 season.
[H3]
The new eVest Pro is equipped with a newly developed performance airbag by In&motion, which not only protects chest, spine and neck, but now also ribs and shoulders.
The integrated back protector by D3O® inside the vest now covers a larger protection zone and is certified to meet the CE EN 1621-2 Level 2 standards.
The outer material of the eVest Pro has been redesigned and now consists of lightweight and breathable mesh fabric all around. On the inside, a 3D air mesh insert on the back ensures that the incoming wind can circulate.
[H2] For highest demands
[H3] The new performance airbag module
The advantages of the new In&motion performance module come into play on the racetrack and off-road. The new design of the airbag was derived directly from motorsport experience. The protection zones have been adapted for intensive use in training and competition to provide protection in the more frequent side crashes that occur in these disciplines.
[H2] Intelligent protection for maximum safety
Electronic airbag vests from Held offer maximum safety combined with maximum comfort for the motorcyclist. At the heart of the vests is the electronic control module In&box from the French system supplier In&motion.
Using 3 acceleration sensors, 3 gyroscopes and a GPS module, the riding situation is being monitored and analysed 1000 times per second. If a crash situation is detected the airbag deploys and unfolds its full protective effect within just 60 milliseconds.
[H2] Airbag technology by In&motion
For almost 10 years, In&motion has been developing high-performance airbag systems that improve year on year through continuous optimization of fall detection and protection.
The intelligent algorithm is constantly adapted by a team of data scientists to achieve the target of 100 – 0 (100% detected falls, 0% unnecessary deployments) set for 2024.
Three different detection modes – Road, Track & Adventure – allow for increased precision thanks to the data collected with each deployment, enabling disciplined product development for maximum performance.
In addition to the algorithmic part, it is also essential to adapt the shape of the airbag to the individual disciplines, as different vital areas are exposed to risks depending on the intended use. This specification makes it possible to come even closer to the protection needs of the airbag user and indirectly increase the detection performance.
To achieve this, In&motion relies on research in the field of traumatology carried out by Oscar Cherta Ballester, PhD in biomechanics, in collaboration with various laboratories at the Gustave Eiffel University. The results of these studies have made it possible to develop two airbag modules which, depending on the type of riding and falls observed in each discipline, protect certain areas of the body by holding and stiffening them.
[H2] Protective areas:
123451Back
2Neck
3Chest
4Shoulders
5Ribs
FIM Racing Homologation
The performance airbag module from In&motion used in the eVest Pro
used in the eVest Pro complies with the motorsport regulations of: (FIM: MotoGP, WSBK, EWC, DMBS (Germany), FFM (France), RFME (Spain), FMI (Italy), ACU (England)).
A deflation ring for the inflator is required for rapid deflation, so that the rider has the opportunity to take part in the race again 30 seconds after a release.
[H2] The In&box – the „brain” of the vest
Includes 1 detection mode of choice, others can be unlocked: Road, Track or Adventure
Accelerometers, gyroscopes and GPS module analyse the situation 1000 times per second
Crash detection and airbag deployment in less than 60 milliseconds
Electronic airbag activation – no connection to the motorcycle required
Intelligent, constantly evolving algorithm by In&motion
30 h runtime, USB-C, auto standby
Free software updates
[H2] DETECT – PROTECT – PERFECT
[H3] Continuous optimization of the algorithm
[H3] by In&motion
[DETECT] Inside the control module an intelligent algorithm uses built-in sensors to determine the driver’s acceleration and position 1000 times per second and triggers the airbag in fractions of a second in a crash situation.
[PROTECT] The airbag cushion inflates to the optimum pressure in less than 60 milliseconds to absorb impact energy, stabilize the wearer’s body, prevent spinal injuries, and protect vital organs.
[PERFECT] Thanks to the data collected by the In&box, In&motion can constantly improve the system and the detection strategy. Data sharing is optional and not neccesary for receiving updates.
[H2]
[H1] eVEST PRO
[H2] Electronic airbag system for maximum safety
For years, portable electronic airbag systems have been the gold standard when it comes to motorcycle protection equipment for highest safety requirements.
Since the launch of the eVest and eVest Clip-in in 2019, we have gathered valuable feedback which, together with new ideas and findings from motorsport and road use, has been incorporated into the development of a new airbag product.
We are proud to be able to present the new eVest Pro for the 2024 season.
[H3]
The eVest Pro is equipped with a newly developed performance airbag by In&motion, which not only protects the chest, spine and neck, but now also ribs and shoulders.
The integrated back protector by D3O® inside the vest now covers a larger protection zone and is certified to meet the CE EN 1621-2 Level 2 standards.
The outer material of the eVest Pro has been redesigned and now consists of lightweight and breathable mesh fabric all around. On the inside, a 3D air mesh insert on the back ensures that the incoming wind can circulate.
[H2] For highest demands
[H3] The new performance airbag module
The advantages of the new In&motion performance module come into play on the racetrack and off-road. The new design of the airbag was derived directly from motorsport experience. The protection zones have been adapted for intensive use in training and competition to provide protection in the more frequent side crashes that occur in these disciplines.
[H2] Intelligent protection for maximum safety
Electronic airbag vests from Held offer maximum safety combined with maximum comfort for the motorcyclist. At the heart of the vests is the electronic control module In&box from the French system supplier In&motion.
Using 3 acceleration sensors, 3 gyroscopes and a GPS module, the riding situation is being monitored and analysed 1000 times per second. If a crash situation is detected the airbag deploys and unfolds its full protective effect within just 60 milliseconds.
[H2] Airbag technology by In&motion
For almost 10 years, In&motion has been developing high-performance airbag systems that improve year on year through continuous optimization of fall detection and protection.
The intelligent algorithm is constantly adapted by a team of data scientists to achieve the target of 100 – 0 (100% detected falls, 0% unnecessary deployments) set for 2024.
Three different detection modes – Road, Track & Adventure – allow for increased precision thanks to the data collected with each deployment, enabling disciplined product development for maximum performance.
In addition to the algorithmic part, it is also essential to adapt the shape of the airbag to the individual disciplines, as different vital areas are exposed to risks depending on the intended use. This specification makes it possible to come even closer to the protection needs of the airbag user and indirectly increase the detection performance.
To achieve this, In&motion relies on research in the field of traumatology carried out by Oscar Cherta Ballester, PhD in biomechanics, in collaboration with various laboratories at the Gustave Eiffel University. The results of these studies have made it possible to develop two airbag modules which, depending on the type of riding and falls observed in each discipline, protect certain areas of the body by holding and stiffening them.
[H2] Protective areas:
123451Back
2Neck
3Chest
4Shoulders
5Ribs
FIM Racing Homologation
The performance airbag module from In&motion used in the eVest Pro
used in the eVest Pro complies with the motorsport regulations of: (FIM: MotoGP, WSBK, EWC, DMBS (Germany), FFM (France), RFME (Spain), FMI (Italy), ACU (England)).
A deflation ring for the inflator is required for rapid deflation, so that the rider has the opportunity to take part in the race again 30 seconds after a release.
[H2] The In&box – the „brain” of the vest
Includes 1 detection mode of choice, others can be unlocked: Road, Track or Adventure
Accelerometers, gyroscopes and GPS module analyse the situation 1000 times per second
Crash detection and airbag deployment in less than 60 milliseconds
Electronic airbag activation – no connection to the motorcycle required
Intelligent, constantly evolving algorithm by In&motion
30 h runtime, USB-C, auto standby
Free software updates
[H2] DETECT – PROTECT – PERFECT
[H3] Continuous optimization of the algorithm by In&motion
[DETECT] Inside the control module an intelligent algorithm uses built-in sensors to determine the driver’s acceleration and position 1000 times per second and triggers the airbag in fractions of a second in a crash situation.
[PROTECT] The airbag cushion inflates to the optimum pressure in less than 60 milliseconds to absorb impact energy, stabilize the wearer’s body, prevent spinal injuries, and protect vital organs.
[PERFECT] Thanks to the data collected by the In&box, In&motion can constantly improve the system and the detection strategy. Data sharing is optional and not required for receiving updates.
[H2] Selection of eVest / eVest Pro ready products:
[H3] SLADE II
One-piece leather suit with titanium shoulder and knee hard shells
Shop
[H3] BRANDS HATCH
One-piece leather suit with D3O® T5 EvoProX Level 2 protectors
Shop
[H3] AYANA 3
One-piece women’s leather suit with knee and elbow sliders
Shop
[H3] TORVER TOP AIR
Sporty leather jacket with mesh inserts
Shop
[H3] MIDWAY
Leather jacket made of soft cowhide leather
Shop
[H3] STREET ROCKET 4 TOP
Sporty leather jacket for women and men
Shop
[H3] CARESE EVO
Textile suit made of CORDURA 500D with GORE-TEX membrane
Shop
[H3] HAKUNA MATATA 3
Textile suit made of Cordura RipStop 500D with Sympatex membrane
Shop
[H3] TAMARACK
Textile suit made of 2.5-layer stretch ripstop laminate with Held-Tex membrane
Shop
[H2] QUESTIONS ABOUT OUR PRODUCTS?
08321/6646-43
info@held.de
You can also find all info in the Held App

Or visit us on social media
[H2] Newsletter registration
[newsletter2go]
[H2] Questions about our products?
08321/6646-43
info@held.de
You can also find all info in the Held App

Or visit us on social media