Information Density: Kering Eyewear – Signal Evidence & AI Readability

[H2] KERING EYEWEAR
Kering Eyewear is part of Kering, a global Luxury group that develops a series of renowned Houses in Fashion, Leather Goods, Jewelry, Eyewear and Beauty. Kering Eyewear is the most relevant player in the Luxury Eyewear market segment.Founded in 2014, Kering Eyewear is the most relevant player in the Luxury Eyewear market segment. The Company designs, develops and distributes eyewear for a complete and well-balanced portfolio of 15 brands, which includes the proprietary brands LINDBERG, the undisputed design luxury Danish eyewear company, Maui Jim, recognized for its outstanding lens technology and distinctive Hawaiian heritage, and Zeal Optics, the sustainable eyewear for outdoor adventurers, as well as the Houses brands Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill and Puma.Kering Eyewear is the game changer, having implemented its innovative business model and unique luxury approach.
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[H2] OUR JOURNEY
Kering Eyewear’s journey started, completely from scratch, at the end of 2014. A very small team with a big vision: to change the world of Frames and Sunglasses by creating the first Luxury company in the Eyewear industry.
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[H3] THE COMPANY
Kering Eyewear, the one and only Luxury Eyewear CompanyDISCOVER OUR BRANDS
[H3] VALENTINO
Kering Eyewear and Valentino announce Global Partnership agreementDISCOVER MOREBLUE & BEYOND
Discover more about Blue & Beyond
SUSTAINABILITY
Learn more about about Kering Eyewear commitment in Sustainability through three pillars:Care, Collaborate and Create
NEWSROOM
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KERING GROUP
Discover more about Kering Group
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JOIN US
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[H2] OUR MISSION
Be the world leader in Luxury & High-end Eyewear (Frames and Sunglasses), developing a unique ‘ensemble’ of powerful brands.Empower our brands to go beyond their limits in Eyewear, supporting their capacity to lead and innovate, to realize their artistic and financial potential, in the most imaginative and sustainable manner.
[IMG: lindberg]
[IMG: mauijim]
[IMG: gucci]
[IMG: cartier]
[IMG: saint-laurent]
[IMG: bottega-veneta]
[IMG: balenciaga]
[IMG: mcqueen]
[IMG: valentino]
[IMG: chloe]
[IMG: alaia]
[IMG: -montblanc]
[IMG: dunhill]
[IMG: zeal-optics]
[IMG: puma]
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PRODUCT
Much closer to each brand’s DNA- Fully reflect brands’ identities and new trends in the Eyewear category- Enable a closer collaboration between the Design teams
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QUALITY
An unparalleled and unseen level of quality in the Eyewear category- Leverage on a network of carefully selected suppliers which are the best-in-class in the industry- Choose the best materials and manufacturers, starting from a specific style and its characteristics (material, features, price point, etc.)
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DISTRIBUTION
Fully aligned with each brand’s image and positioning- Establish a qualitative distribution, selecting and serving only the best doors worldwide- Maintain a tight control over the market through a direct control of the salesforce
[H3] OUR OFFICES
Kering empowers its employees to fulfil their potential and creativity by fostering their skills and performance.
closeOUR JOURNEYSUSTAINABILITY

[H2] OPEN POSITIONS
We are looking for passionate people driven by a genuine enthusiasm for the Eyewear and Luxury industries, not afraid to undertake new challenges and with a strong desire to shape the future of the business.Explore our job opportunities and join the one and only Luxury Eyewear company.
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[H2] KERING EYEWEAR FOR A BETTER TOMORROW
At Kering, each brand is pushed to go beyond its limits towards higher levels of economic, environmental, ethical and social performance. Kering has opened a new chapter in its journey to craft a more sustainable luxury by 2025. More than ever before, all brands will CARE about their impact on the planet, on climate change, on natural resources; COLLABORATE for the good of their employees, suppliers, clients; CREATE pioneering ideas to safeguard their rich heritage, and empower future generations.Kering Eyewear has constantly worked to improve its organization focusing on reducing consumption, empowering people and fostering innovation through effective solutions and resolutions at every level of its supply chain. From now on, all past, present and future sustainability initiatives developed by the company will be grouped under the platform Kering Eyewear for a Better Tomorrow, reaffirming its determination to deliver highly qualitative products with proven responsibility, durability and environmental credentials.
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CARE
The first pillar of the Group’s sustainability strategy, Care, describes the steps to take to reduce environmental footprints and preserve the planet and its natural resources with innovative tools, new practices, original methodologies, and applying stringent standards. This objective is primarily enabled by the EP&L Report, which represents a key tool for measuring and quantifying the impact of each division and operation, then assigning a monetary value to the environmental footprint in order to intervene more promptly and proactively on the critical areas.The key role played by information and engagement is the driving force behind the most relevant milestone set by Kering Eyewear with the launch of the V.I.R.T.U.S. Project in 2018: a Verified, Integrated, Reliable, Trustworthy, Unique and Secure data exchange platform built using blockchain technology to allow measuring and quantifying the impact of all parties and processes throughout the entire manufacturing system.Another fundamental development for the company’s future is the transition from a linear to a circular economy approach, which involves radically rethinking traditional business models through opensource solutions and comprehensive collective actions. True to its visionary and disruptive mindset, Kering Eyewear considers this challenge as a great opportunity to shape new ways and new techniques to reinvent the use and reuse of materials, and extend their life cycle to relieve the pressure on natural resources and still deliver luxury products with a unique and long lasting design
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COLLABORATE
The second pillar of the strategy, Collaborate, stems from the Group’s commitment to employees, suppliers and customers’ well-being. Convinced that close collaboration with its stakeholders ensures higher economic, environmental, ethical and social performances, Kering Eyewear has always placed people and professionals at the center of its universe.It is people who have created the success of Kering Eyewear and, for those people, the company undertakes to promote gender equality, salary equality and a stimulating and caring work environment every single day, where every employee and collaborator is encouraged to express their talent and reach their full potential. At Kering Eyewear, this corporate culture is strongly driven by the will to preserve craftsmanship and perpetuate the traditional know-how of the eyewear industry with its manufacturing districts of human resources and excellent expertise. In this sense, the company’s support of local communities, through charity and volunteer initiatives, and training new generations, through dedicated workshops and university lectures, are just a small part of a much broader picture which has lately and increasingly focused on the role of women and their empowerment in the industry. Working in synergy with Kering and the Kering Foundation programs, in recent years Kering Eyewear has organized multiple education sessions around the culture of parity and inclusion, against gender stereotypes and prejudices, intended to build a motivating and empathetic work environment where women can feel safe and free to express themselves.
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CREATE
The third pillar of the strategy, Create, is an invitation to develop innovative alternatives, drive change to influence the entire industry and share ideas and results with an open source approach. Innovation and knowledge-sharing produces groundbreaking solutions and processes that contribute to the adoption of sustainable practices, fostering new talents and empowering imagination across generations. Innovation and imagination are the qualities in the company’s toolbox that best express its maximum potential and its ability to combine its human resources with the most advanced technology. Other innovative solutions adopted by Kering Eyewear feature the use of Eastman Acetate Renew, made thanks to Eastman's innovative Carbon Renewal Technology and the widespread integration of 39% bio-based nylon sun lenses in its collections.Concerning initiatives on packaging , Kering Eyewear has already achieved and aims to continue to achieve significant results such as the removal of PVC from all packaging components, the introduction of materials with recycled content for new case structures, the introduction of RPET certified microfiber for new cleaning cloths and case lining, the use of FSC certified paper for printed information included in the packaging, and finally the removal of plastic polybags used to protect eyewear cases or their replacement with folding boxes crafted from FSC certified paper.
[H2] Re|Ace
Starting from the Spring/Summer 2023, Kering Eyewear collections included for the first time Re|Ace material, a 100% recycled acetate derived from pre-consumer acetate scraps, directed at reintegrating what already exists into the production cycle while simultaneously maintaining elevated levels of style, quality and functionality.The use of Re|Ace favors a circular economy approach through the recovery of by-products that would otherwise be wasted. The preliminary study behind this choice shows that the production of 1 kg of Re|Ace reduces carbon emissions by at least 50% compared to the production of the same amount of conventional acetate. Furthermore, the recycling process allows for the creation of unique nuances and color combinations while ensuring the same properties of resistance and durability as traditional acetate. Produced exclusively for Kering Eyewear by one of its key partners, Re|Ace material and Re|Ace frames represent one of the cleverest actions undertaken by the Padua-based company and is tangible proof that positive change is possible when innovation and collaboration come into play.
ABOUTOUR JOURNEY