brandaireputation.com

Identity & Authority: Knockaround – Signal Evidence & AI Readability

Knockaround

(https://knockaround.com) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Identity and authority are well-supported by technical implementation. The schema_json is robust, utilizing ‘Product,’ ‘Organization,’ and ‘Store’ types with specific ‘sameAs’ links to social profiles and ‘geo’ coordinates for their physical San Diego address. There are no claims of ‘world-leading experts’ that lack a footprint; the authority is built on the brand’s 20-year existence and volume of sales.

The site avoids bold, unsubstantiated performance claims. It characterizes its products as ‘affordable’ and ‘durable’ and then backs those assertions with ‘UV400 protection’ and ‘Impact-Resistant’ technical certifications. There is no disconnect between the ‘Quality shades’ marketing tone and the actual product specifications provided.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Knockaround",
        "url": "https://knockaround.com",
        "logo": "https://customers.seomanager.com/knowledgegraph/logo/knockaroundllc_myshopify_com_logo.png?cache=5808",
        "image": "https://customers.seomanager.com/knowledgegraph/logo/knockaroundllc_myshopify_com_logo.png?cache=5808",
        "contactPoint": [],
        "sameAs": [
            "https://www.facebook.com/knockaround",
            "https://twitter.com/knockaround",
            "https://www.instagram.com/knockaround/",
            "https://www.pinterest.com/knockaround/",
            "https://www.linkedin.com/company/knockaround-llc/",
            "",
            "https://www.tiktok.com/@knockaroundsunglasses",
            "https://www.youtube.com/knockaround"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Store",
        "name": "Knockaround",
        "url": "https://knockaround.com",
        "description": "Knockaround is the original affordable sunglasses company, offering classically styled shades in a wide range of colors. Quality shades starting at just $28 and free shipping on all orders over $50!",
        "image": "https://customers.seomanager.com/knowledgegraph/logo/knockaroundllc_myshopify_com_logo.png?cache=5808",
        "telephone": "858-344-1877",
        "priceRange": "$10-$35",
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": "32.7366737",
            "longitude": "-117.2149001"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "2251 San Diego Ave. Suite B-155",
            "addressLocality": "San Diego",
            "addressRegion": "California",
            "postalCode": "92106",
            "addressCountry": "US"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Knockaround",
        "url": "knockaround.com",
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://knockaround.com/search?q={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        }
    }
]
/products/fast-lanes/ 
[
    {
        "@context": "https://schema.org",
        "@id": "https://knockaround.com/products/fast-lanes",
        "@type": "Product",
        "sku": "FLSK3353",
        "mpn": "FLSK3353",
        "brand": {
            "@type": "Brand",
            "name": "Knockaround"
        },
        "description": "Polycarbonate Frame MaterialLightweight, durable square frame designed for long-lasting wear. Those with embedded rubber nose pads are most ideal for outdoor activities like Running, Baseball & Cycling. Those without are great for casual wear.\nPolarized LensesBuilt to reduce glare and enhance clarity in bright environments. Bonus protective microfiber pouch included, which also functions as a cleaning cloth.\nImpact-Resistant with UV400 ProtectionHelps shield eyes from UVA/UVB rays during out",
        "url": "https://knockaround.com/products/fast-lanes",
        "name": "Fast Lanes",
        "image": "https://knockaround.com/cdn/shop/files/affordable-sport-sunglasses-clear-grey-green-moonshine-fast-lanes-flyover_1.jpg?v=1775855463&width=1024",
        "offers": {
            "0": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/fast-lanes?variant=43118659108969",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43118659108969&quantity=1",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-obsidian-fastlanes-flyover.jpg?v=1761058501&width=1024",
                "mpn": "FLSK3353",
                "sku": "FLSK3353",
                "gtin12": "810093764167",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "1": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/fast-lanes?variant=43118658486377",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43118658486377&quantity=1",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-black-on-black-smoke-fastlanes-flyover_1_7bf20a28-2d7b-4bfc-b710-f5be9623bf43.jpg?v=1770058490&width=1024",
                "mpn": "FLSK3080",
                "sku": "FLSK3080",
                "gtin12": "814663023548",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "2": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/fast-lanes?variant=43118659305577",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43118659305577&quantity=1",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-tortoise-shell-fade-fastlanes-flyover.jpg?v=1761063972&width=1024",
                "mpn": "FLAM3108",
                "sku": "FLAM3108",
                "gtin12": "814663024286",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "3": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/fast-lanes?variant=43118658879593",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43118658879593&quantity=1",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-harbor-light-fastlanes-flyover.jpg?v=1775855463&width=1024",
                "mpn": "FLSB3244",
                "sku": "FLSB3244",
                "gtin12": "814663028864",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "4": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/fast-lanes?variant=43118658682985",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43118658682985&quantity=1",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-coyote-calls-fastlanes-flyover.jpg?v=1761063978&width=1024",
                "mpn": "FLAV3204",
                "sku": "FLAV3204",
                "gtin12": "814663027690",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "_items_truncated": true
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.9",
            "ratingCount": "7866"
        },
        "_truncated": true,
        "_original_size": 54085
    },
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "name": "Breadcrumbs",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Fast Lanes",
                "item": "https://knockaround.com/products/fast-lanes"
            }
        ],
        "_truncated": true,
        "_original_size": 54085
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/fast-lanes#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "Knockaround"
        },
        "category": "Sunglasses",
        "description": "Polycarbonate Frame MaterialLightweight, durable square frame designed for long-lasting wear. Those with embedded rubber nose pads are most ideal for outdoor activities like Running, Baseball & Cycling. Those without are great for casual wear.\nPolarized LensesBuilt to reduce glare and enhance clarity in bright environments. Bonus protective microfiber pouch included, which also functions as a cleaning cloth.\nImpact-Resistant with UV400 ProtectionHelps shield eyes from UVA/UVB rays during out",
        "hasVariant": {
            "0": {
                "@id": "/products/fast-lanes?variant=43118659108969#variant",
                "@type": "Product",
                "gtin": "810093764167",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-obsidian-fastlanes-flyover.jpg?v=1761058501&width=1920",
                "name": "Fast Lanes - Obsidian / Smoke / Original",
                "offers": {
                    "@id": "/products/fast-lanes?variant=43118659108969#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "35.00",
                    "priceCurrency": "USD",
                    "url": "https://knockaround.com/products/fast-lanes?variant=43118659108969"
                },
                "sku": "FLSK3353"
            },
            "1": {
                "@id": "/products/fast-lanes?variant=43118658486377#variant",
                "@type": "Product",
                "gtin": "814663023548",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-black-on-black-smoke-fastlanes-flyover_1_7bf20a28-2d7b-4bfc-b710-f5be9623bf43.jpg?v=1770058490&width=1920",
                "name": "Fast Lanes - Black on Black / Smoke / Original",
                "offers": {
                    "@id": "/products/fast-lanes?variant=43118658486377#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "35.00",
                    "priceCurrency": "USD",
                    "url": "https://knockaround.com/products/fast-lanes?variant=43118658486377"
                },
                "sku": "FLSK3080"
            },
            "2": {
                "@id": "/products/fast-lanes?variant=43118659305577#variant",
                "@type": "Product",
                "gtin": "814663024286",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-tortoise-shell-fade-fastlanes-flyover.jpg?v=1761063972&width=1920",
                "name": "Fast Lanes - West End Tortoise / Amber / Original",
                "offers": {
                    "@id": "/products/fast-lanes?variant=43118659305577#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "35.00",
                    "priceCurrency": "USD",
                    "url": "https://knockaround.com/products/fast-lanes?variant=43118659305577"
                },
                "sku": "FLAM3108"
            },
            "3": {
                "@id": "/products/fast-lanes?variant=43118658879593#variant",
                "@type": "Product",
                "gtin": "814663028864",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-harbor-light-fastlanes-flyover.jpg?v=1775855463&width=1920",
                "name": "Fast Lanes - Harbor Light / Sky Blue / Original",
                "offers": {
                    "@id": "/products/fast-lanes?variant=43118658879593#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "35.00",
                    "priceCurrency": "USD",
                    "url": "https://knockaround.com/products/fast-lanes?variant=43118658879593"
                },
                "sku": "FLSB3244"
            },
            "4": {
                "@id": "/products/fast-lanes?variant=43118658682985#variant",
                "@type": "Product",
                "gtin": "814663027690",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-coyote-calls-fastlanes-flyover.jpg?v=1761063978&width=1920",
                "name": "Fast Lanes - Coyote Calls / Aviator Green / Original",
                "offers": {
                    "@id": "/products/fast-lanes?variant=43118658682985#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "35.00",
                    "priceCurrency": "USD",
                    "url": "https://knockaround.com/products/fast-lanes?variant=43118658682985"
                },
                "sku": "FLAV3204"
            },
            "_items_truncated": true
        },
        "name": "Fast Lanes",
        "productGroupID": "7750078791785",
        "url": "https://knockaround.com/products/fast-lanes",
        "_truncated": true,
        "_original_size": 54085
    }
]
/products/paso-robles/ 
[
    {
        "@context": "https://schema.org",
        "@id": "https://knockaround.com/products/paso-robles",
        "@type": "Product",
        "sku": "ROAM3106",
        "mpn": "ROAM3106",
        "brand": {
            "@type": "Brand",
            "name": "Knockaround"
        },
        "description": "Polycarbonate Frame MaterialLightweight, durable square frame designed for long-lasting wear. Ideal for casual wear.\nPolarized LensesBuilt to reduce glare and enhance clarity in bright environments. Bonus protective microfiber pouch included, which also functions as a cleaning cloth.\nImpact-Resistant with UV400 ProtectionHelps shield eyes from UVA/UVB rays during outdoor activities while maintaining clarity and comfort.\nVersatile Fit for Every FaceDesigned for small to medium face sizes. Provide",
        "url": "https://knockaround.com/products/paso-robles",
        "name": "Paso Robles",
        "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-blonde-tortoise-amber-pasorobles-flyover_3.jpg?v=1775763071&width=1024",
        "offers": {
            "0": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/paso-robles?variant=43114937614441",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43114937614441&quantity=1",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-blonde-tortoise-amber-pasorobles-flyover_3.jpg?v=1775763071&width=1024",
                "mpn": "ROAM3106",
                "sku": "ROAM3106",
                "gtin12": "814663024149",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "1": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/paso-robles?variant=43114937483369",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43114937483369&quantity=1",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-aged-sage-amber-pasorobles-flyover_dc128295-2291-4c8a-bd76-1109b3b57190.jpg?v=1775763071&width=1024",
                "mpn": "ROAM3131",
                "sku": "ROAM3131",
                "gtin12": "814663024934",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "2": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/paso-robles?variant=43114937679977",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43114937679977&quantity=1",
                "image": "https://knockaround.com/cdn/shop/products/affordable-sunglasses-brookbed-pasorobles-flyover.jpg?v=1775763071&width=1024",
                "mpn": "ROGD3307",
                "sku": "ROGD3307",
                "gtin12": "810093760398",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "3": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/paso-robles?variant=43114938171497",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43114938171497&quantity=1",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-black-tortoise-fade-amber-pasorobles-flyover_1024x1024_3cffde45-10c7-4d55-9a7d-ab6b14db3aa5.png?v=1775763071&width=1024",
                "mpn": "ROAM3108",
                "sku": "ROAM3108",
                "gtin12": "814663024262",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "4": {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "itemCondition": "https://schema.org/NewCondition",
                "priceCurrency": "USD",
                "price": "35.00",
                "priceValidUntil": "2027-05-27",
                "url": "https://knockaround.com/products/paso-robles?variant=43114937942121",
                "checkoutPageURLTemplate": "https://knockaround.com/cart/add?id=43114937942121&quantity=1",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-my-oh-my-paso-robles-flyover_b40c1e83-df66-466f-b5c9-863ca6a1cf55.jpg?v=1775763071&width=1024",
                "mpn": "ROAG3215",
                "sku": "ROAG3215",
                "gtin12": "814663028031",
                "seller": {
                    "@type": "Organization",
                    "name": "Knockaround"
                }
            },
            "_items_truncated": true
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.9",
            "ratingCount": "4397"
        },
        "_truncated": true,
        "_original_size": 32710
    },
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "name": "Breadcrumbs",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Paso Robles",
                "item": "https://knockaround.com/products/paso-robles"
            }
        ],
        "_truncated": true,
        "_original_size": 32710
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/paso-robles#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "Knockaround"
        },
        "category": "Sunglasses",
        "description": "Polycarbonate Frame MaterialLightweight, durable square frame designed for long-lasting wear. Ideal for casual wear.\nPolarized LensesBuilt to reduce glare and enhance clarity in bright environments. Bonus protective microfiber pouch included, which also functions as a cleaning cloth.\nImpact-Resistant with UV400 ProtectionHelps shield eyes from UVA/UVB rays during outdoor activities while maintaining clarity and comfort.\nVersatile Fit for Every FaceDesigned for small to medium face sizes. Provide",
        "hasVariant": {
            "0": {
                "@id": "/products/paso-robles?variant=43114937614441#variant",
                "@type": "Product",
                "gtin": "814663024149",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-blonde-tortoise-amber-pasorobles-flyover_3.jpg?v=1775763071&width=1920",
                "name": "Paso Robles - Blonde Tortoise Shell / Amber / Original",
                "offers": {
                    "@id": "/products/paso-robles?variant=43114937614441#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "35.00",
                    "priceCurrency": "USD",
                    "url": "https://knockaround.com/products/paso-robles?variant=43114937614441"
                },
                "sku": "ROAM3106"
            },
            "1": {
                "@id": "/products/paso-robles?variant=43114937483369#variant",
                "@type": "Product",
                "gtin": "814663024934",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-aged-sage-amber-pasorobles-flyover_dc128295-2291-4c8a-bd76-1109b3b57190.jpg?v=1775763071&width=1920",
                "name": "Paso Robles - Aged Sage / Amber / Original",
                "offers": {
                    "@id": "/products/paso-robles?variant=43114937483369#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "35.00",
                    "priceCurrency": "USD",
                    "url": "https://knockaround.com/products/paso-robles?variant=43114937483369"
                },
                "sku": "ROAM3131"
            },
            "2": {
                "@id": "/products/paso-robles?variant=43114937679977#variant",
                "@type": "Product",
                "gtin": "810093760398",
                "image": "https://knockaround.com/cdn/shop/products/affordable-sunglasses-brookbed-pasorobles-flyover.jpg?v=1775763071&width=1920",
                "name": "Paso Robles - Brookbed / Gold / Original",
                "offers": {
                    "@id": "/products/paso-robles?variant=43114937679977#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "35.00",
                    "priceCurrency": "USD",
                    "url": "https://knockaround.com/products/paso-robles?variant=43114937679977"
                },
                "sku": "ROGD3307"
            },
            "3": {
                "@id": "/products/paso-robles?variant=43114938171497#variant",
                "@type": "Product",
                "gtin": "814663024262",
                "image": "https://knockaround.com/cdn/shop/files/affordable-sunglasses-black-tortoise-fade-amber-pasorobles-flyover_1024x1024_3cffde45-10c7-4d55-9a7d-ab6b14db3aa5.png?v=1775763071&width=1920",
                "name": "Paso Robles - West End Tortoise / Amber / Original",
                "offers": {
                    "@id": "/products/paso-robles?variant=43114938171497#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
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🛡️ Trust Signals — external proof links that back the declared identity
9657Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 1094 1
/products/fast-lanes/ 2891 1
/products/paso-robles/ 2881 1
/products/fort-knocks/ 2791 1
Explore the other reputation pillars for Knockaround
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Knockaround, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Knockaround: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://knockaround.com to view the most current version of its content and see directly what this company is about and what it offers.