KNOMO London
(https://knomo.com) 📸 Data Snapshot: May 27, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are primarily driven by technical identity and temporal staleness. The schema_json is limited to basic WebSite and CollectionPage types, missing Organization schema that could link the brand to its social footprint or official corporate entities. Additionally, the ‘KNOMO Journal’ content includes entries like ‘World Book Day 2022,’ which is stale by 48 months relative to the May 2026 anchor date, suggesting a dormant content authority.
KNOMO avoids the ‘Extreme BS’ category by backing performance claims with physical specs. For instance, the claim of ‘smart function’ is demonstrated through the description of ‘padded compartments’ and ‘multiple zippers’ in the Reykjavik model. The disconnect is primarily temporal; claims about being the ‘Most Sustainable Range Yet’ are linked to articles that may no longer reflect current industry standards in 2026.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://knomo.com/#/schema/website/1",
"url": "https://knomo.com",
"name": "KNOMO",
"potentialAction": {
"@type": "SearchAction",
"target": "https://knomo.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": [
"en",
"de"
]
},
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://knomo.com/",
"name": "KNOMO",
"description": "Timeless design and smart function - built to last, keep you organised and move with you from work to weekend. Discover KNOMO London bags, backpacks & laptop accessories.",
"breadcrumb": {
"@id": "https://knomo.com/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://knomo.com/#/schema/ImageObject/545543127230"
},
"image": [
{
"@id": "https://knomo.com/#/schema/ImageObject/545543127230"
}
],
"isPartOf": {
"@id": "https://knomo.com/#/schema/website/1"
},
"url": "https://knomo.com/"
},
{
"@type": "ImageObject",
"@id": "https://knomo.com/#/schema/ImageObject/545543127230",
"width": 1024,
"height": 512,
"url": "https://knomo.com/cdn/shop/files/Icon.jpg?v=1636722898",
"contentUrl": "https://knomo.com/cdn/shop/files/Icon.jpg?v=1636722898"
},
{
"@type": "BreadcrumbList",
"@id": "https://knomo.com/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "KNOMO London | Timeless Bags with Smart Function, Built to Last",
"position": 1
}
]
}
]
}
/collections/new-arrivals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://knomo.com/#/schema/website/1",
"url": "https://knomo.com",
"name": "KNOMO",
"potentialAction": {
"@type": "SearchAction",
"target": "https://knomo.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": [
"en",
"de"
]
},
{
"@type": "CollectionPage",
"@id": "https://knomo.com/collections/new-arrivals",
"name": "New In | Laptop Backpacks, Totes, Briefcases & Accessories | KNOMO - KNOMO",
"description": "Shop Knomo’s new arrivals and restocked favourites. From laptop backpacks to sports totes and accessories - designed for work, travel & daily life. free delivery, 2 year guarantee.",
"datePublished": "2018-05-14T05:27:11+01:00",
"breadcrumb": {
"@id": "https://knomo.com/collections/new-arrivals/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://knomo.com/#/schema/ImageObject/545543127230"
},
"image": [
{
"@id": "https://knomo.com/#/schema/ImageObject/545543127230"
}
],
"isPartOf": {
"@id": "https://knomo.com/#/schema/website/1"
},
"url": "https://knomo.com/collections/new-arrivals"
},
{
"@type": "ImageObject",
"@id": "https://knomo.com/#/schema/ImageObject/545543127230",
"width": 1024,
"height": 512,
"url": "https://knomo.com/cdn/shop/files/Icon.jpg?v=1636722898",
"contentUrl": "https://knomo.com/cdn/shop/files/Icon.jpg?v=1636722898"
},
{
"@type": "BreadcrumbList",
"@id": "https://knomo.com/collections/new-arrivals/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "KNOMO",
"item": "https://knomo.com",
"position": 1
},
{
"@type": "ListItem",
"name": "Collections",
"item": "https://knomo.com/collections",
"position": 2
},
{
"@type": "ListItem",
"name": "New Arrivals & Back in Stock Bestsellers",
"position": 3
}
]
}
]
}
/collections/all/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://knomo.com/#/schema/website/1",
"url": "https://knomo.com",
"name": "KNOMO",
"potentialAction": {
"@type": "SearchAction",
"target": "https://knomo.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": [
"en",
"de"
]
},
{
"@type": "CollectionPage",
"@id": "https://knomo.com/collections/all",
"name": "Products Archive - KNOMO",
"description": "Explore the full KNOMO collection of perfect accessories that are beautiful on the outside and smart on the inside and perfectly organise your life.",
"breadcrumb": {
"@id": "https://knomo.com/collections/all/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://knomo.com/#/schema/ImageObject/1619393347774"
},
"image": [
{
"@id": "https://knomo.com/#/schema/ImageObject/1619393347774"
}
],
"isPartOf": {
"@id": "https://knomo.com/#/schema/website/1"
},
"url": "https://knomo.com/collections/all"
},
{
"@type": "ImageObject",
"@id": "https://knomo.com/#/schema/ImageObject/1619393347774",
"caption": "The Complete Knomo Collection",
"inLanguage": "en",
"width": 845,
"height": 350,
"url": "https://knomo.com/cdn/shop/collections/KNOMO_logo.png?v=1655721341",
"contentUrl": "https://knomo.com/cdn/shop/collections/KNOMO_logo.png?v=1655721341"
},
{
"@type": "BreadcrumbList",
"@id": "https://knomo.com/collections/all/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "KNOMO",
"item": "https://knomo.com",
"position": 1
},
{
"@type": "ListItem",
"name": "Collections",
"item": "https://knomo.com/collections",
"position": 2
},
{
"@type": "ListItem",
"name": "KNOMO Bags, Tech Organizers and Accessories",
"position": 3
}
]
}
]
}
/blogs/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://knomo.com/#/schema/website/1",
"url": "https://knomo.com",
"name": "KNOMO",
"potentialAction": {
"@type": "SearchAction",
"target": "https://knomo.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"inLanguage": [
"en",
"de"
]
},
{
"@type": "CollectionPage",
"@id": "https://knomo.com/blogs/news",
"name": "News - KNOMO",
"breadcrumb": {
"@id": "https://knomo.com/blogs/news/#/schema/breadcrumb"
},
"primaryImageOfPage": {
"@id": "https://knomo.com/#/schema/ImageObject/545543127230"
},
"image": [
{
"@id": "https://knomo.com/#/schema/ImageObject/545543127230"
}
],
"isPartOf": {
"@id": "https://knomo.com/#/schema/website/1"
},
"url": "https://knomo.com/blogs/news"
},
{
"@type": "ImageObject",
"@id": "https://knomo.com/#/schema/ImageObject/545543127230",
"width": 1024,
"height": 512,
"url": "https://knomo.com/cdn/shop/files/Icon.jpg?v=1636722898",
"contentUrl": "https://knomo.com/cdn/shop/files/Icon.jpg?v=1636722898"
},
{
"@type": "BreadcrumbList",
"@id": "https://knomo.com/blogs/news/#/schema/breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"name": "KNOMO",
"item": "https://knomo.com",
"position": 1
},
{
"@type": "ListItem",
"name": "News",
"position": 2
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 524 | 1 |
| /collections/new-arrivals/ | 470 | 1 |
| /collections/all/ | 470 | 1 |
| /blogs/news/ | 470 | 1 |
This page presents a snapshot of public data from KNOMO London, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to KNOMO London: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://knomo.com to view the most current version of its content and see directly what this company is about and what it offers.