Merrell (Wolverine World Wide, Inc.)
(https://merrell.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
The identity is firmly established through Organization schema linking to the parent entity, Wolverine World Wide, Inc., and includes physical address and social media sameAs links. Authority is supported by the existence of a ‘Merrell Test Lab’ (MTL), though specific names of ‘elite athletes’ mentioned are not linked to individual profiles in the crawled data.
Most performance claims are grounded in technical specifications, such as GORE-TEX for waterproofing and Vibram for grip. The disconnect is minor and limited to experiential claims like ’empowers trail runners to tune out the noise,’ which cannot be measured.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Wolverine World Wide, Inc.",
"url": "https://www.wolverineworldwide.com/",
"logo": "https://www.wolverineworldwide.com/wp-content/themes/wolverine-site-1.1.3-2/images/wolverine-logo.png",
"sameAs": [
"https://www.facebook.com/WolverineWorldWide/",
"https://twitter.com/wolverineww",
"https://www.instagram.com/wolverineworldwide/",
"https://www.linkedin.com/company/wolverineworldwide/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "9341 Courtland Dr NE",
"addressLocality": "Rockford",
"addressRegion": "MI",
"postalCode": "49351",
"addressCountry": "US"
},
"telephone": "+1-616-866-5500",
"email": "wwwcommunications@wwwinc.com"
}
/UK/en_GB/content/ — no schema detected (entity gap)
/UK/en_GB/merrell-view-all/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.merrell.com/UK/en_GB/merrell-view-all/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.merrell.com/UK"
},
{
"@type": "ListItem",
"position": 2,
"name": "Footwear",
"item": "https://www.merrell.com/UK/en_GB/footwear/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Footwear",
"item": "https://www.merrell.com/UK/en_GB/footwear-footwear/"
},
{
"@type": "ListItem",
"position": 4,
"name": "View all",
"item": "https://www.merrell.com/UK/en_GB/merrell-view-all/"
}
],
"_truncated": true,
"_original_size": 219237
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.merrell.com/UK/en_GB/merrell-view-all/#itemlist",
"url": "https://www.merrell.com/UK/en_GB/merrell-view-all/",
"name": "View all",
"numberOfItems": "422",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Moab Speed 2 GORE-TEX®",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195021578062.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLW-J00003622-022425-S26-000/?preset=dw-medium",
"sku": "195021578062",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 150,
"maxPrice": 150,
"price": 150,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195021578062.html"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Moab Speed 2 GORE-TEX®",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195019757639.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLW-J037838-051523-S24-000/?preset=dw-medium",
"sku": "195019757639",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 150,
"maxPrice": 150,
"price": 150,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195019757639.html"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Moab Speed 2 GORE-TEX®",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195021577942.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLW-J00003621-022425-S26-000/?preset=dw-medium",
"sku": "195021577942",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 150,
"maxPrice": 150,
"price": 150,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195021577942.html"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Moab Speed 2 GORE-TEX®",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195021268895.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLW-J038812-090424-F25-000/?preset=dw-medium",
"sku": "195021268895",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 150,
"maxPrice": 150,
"price": 150,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195021268895.html"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Moab Speed 2 GORE-TEX®",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195021592235.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLW-J00004916-022425-S26-000/?preset=dw-medium",
"sku": "195021592235",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 150,
"maxPrice": 150,
"price": 150,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/moab-speed-2-gore-tex/195021592235.html"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 219237
}
]
/UK/en_GB/mens-footwear-view-all/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.merrell.com/UK/en_GB/mens-footwear-view-all/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.merrell.com/UK"
},
{
"@type": "ListItem",
"position": 2,
"name": "Men",
"item": "https://www.merrell.com/UK/en_GB/mens/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Footwear",
"item": "https://www.merrell.com/UK/en_GB/mens-footwear/"
},
{
"@type": "ListItem",
"position": 4,
"name": "View All",
"item": "https://www.merrell.com/UK/en_GB/mens-footwear-view-all/"
}
],
"_truncated": true,
"_original_size": 130830
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.merrell.com/UK/en_GB/mens-footwear-view-all/#itemlist",
"url": "https://www.merrell.com/UK/en_GB/mens-footwear-view-all/",
"name": "View All",
"numberOfItems": "251",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Agility Peak 6 GORE-TEX®",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6-gore-tex/195021548928.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLM-J00003274-050525-S26-000/?preset=dw-medium",
"sku": "195021548928",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 170,
"maxPrice": 170,
"price": 170,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6-gore-tex/195021548928.html"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Agility Peak 6 GORE-TEX®",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6-gore-tex/195021548775.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLM-J00003272-050525-S26-000/?preset=dw-medium",
"sku": "195021548775",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 170,
"maxPrice": 170,
"price": 170,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6-gore-tex/195021548775.html"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Agility Peak 6 GORE-TEX®",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6-gore-tex/195021601906.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLM-J00005009-050525-S26-000/?preset=dw-medium",
"sku": "195021601906",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 170,
"maxPrice": 170,
"price": 170,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6-gore-tex/195021601906.html"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Agility Peak 6",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6/195021590705.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLM-J00004895-050525-S26-000/?preset=dw-medium",
"sku": "195021590705",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 145,
"maxPrice": 145,
"price": 145,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6/195021590705.html"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Agility Peak 6",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6/195021813637.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/MRLM-J00005628-072425-S26-000/?preset=dw-medium",
"sku": "195021813637",
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"minPrice": 145,
"maxPrice": 145,
"price": 145,
"availability": "InStock",
"url": "https://www.merrell.com/UK/en_GB/agility-peak-6/195021813637.html"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 130830
}
]
🛡️ Trust Signals — external proof links that back the declared identity
524Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 1 |
| /UK/en_GB/content/ | 9 | 1 |
| /UK/en_GB/merrell-view-all/ | 253 | 1 |
| /UK/en_GB/mens-footwear-view-all/ | 253 | 1 |
Explore the other reputation pillars for Merrell (Wolverine World Wide, Inc.)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Merrell (Wolverine World Wide, Inc.), captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Merrell (Wolverine World Wide, Inc.): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://merrell.com to view the most current version of its content and see directly what this company is about and what it offers.