Based on 2935 businesses audited.
Miss Selfridge has 25.7 points more reputation than the average for Fashion, Apparel & Accessories.
Fashion, Apparel & Accessories Reputation: Miss Selfridge (missselfridge.com)
This is a functionally honest Ghost Site that makes zero marketing claims and thus contains zero traditional bullshit. It serves purely as a corporate signpost, proving its only assertion with a direct link.
Fashion, Apparel & Accessories Reputation: Miss Selfridge (missselfridge.com)
The website identifies as Miss Selfridge, a fashion brand now absorbed by ASOS. The content confirms its position as a legacy apparel site redirecting to a larger marketplace, fitting the fashion industry context.
“The score of 81 is driven by technical gaps in the Identity and Authority pillar, specifically the lack of schema and heading structure. The site receives 0 points in the Trust and Proof and Commodity Fingerprint pillars because it makes no marketing claims. The overall BS level is minimal because the site's Signal perfectly matches its Substance.”