ModCloth
(https://modcloth.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through the specific collaboration with Jessica McClintock, a named and recognized entity in fashion history. However, there is a gap in technical authority; the schema_json lacks Person schema for designers or sameAs links to external social proof or corporate transparency reports. The Organization schema is generic and does not leverage technical properties like founder or expertise to distinguish the brand from a standard reseller.
The primary disconnect is between the claim of ‘craftsmanship’ and the lack of manufacturing transparency. The site markets ‘handcrafted charm’ but provides no factory information or artisan details to distinguish its production from mass-market industrial processes. Additionally, the ’empowerment’ marketing tone is a purely emotive signal that is not demonstrated through any corporate social responsibility (CSR) data or specific programs.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "ModCloth",
"url": "https://modcloth.com"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ModCloth",
"url": "https://modcloth.com"
}
],
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://modcloth.com"
}
]
}
]
/collections/gunne-sax-for-modcloth-2025/
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "ModCloth",
"url": "https://modcloth.com"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ModCloth",
"url": "https://modcloth.com"
}
],
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://modcloth.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Gunne Sax for ModCloth",
"item": "https://modcloth.com/collections/gunne-sax-for-modcloth-2025"
}
]
}
]
/collections/vintage-dresses/
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "ModCloth",
"url": "https://modcloth.com"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ModCloth",
"url": "https://modcloth.com"
}
],
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://modcloth.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dresses",
"item": "https://modcloth.com/collections/vintage-dresses"
}
]
}
]
/collections/sale/
[
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "ModCloth",
"url": "https://modcloth.com"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ModCloth",
"url": "https://modcloth.com"
}
],
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://modcloth.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Clothing & Accessories on Sale",
"item": "https://modcloth.com/collections/sale"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 31 | 1 |
| /collections/gunne-sax-for-modcloth-2025/ | 30 | 1 |
| /collections/vintage-dresses/ | 30 | 1 |
| /collections/sale/ | 30 | 1 |
This page presents a snapshot of public data from ModCloth, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ModCloth: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://modcloth.com to view the most current version of its content and see directly what this company is about and what it offers.