Identity & Authority: My Personal Tailor / Swan Clothing Ltd. – Signal Evidence & AI Readability

My Personal Tailor / Swan Clothing Ltd.

(https://mypersonaltailor.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
3 Impact Weight: 15 / 100
20% Reputation

While the Swan family heritage is cited, there is a total lack of technical authority evidence. No Person schema exists for Mark Swan, and there are no SameAs links connecting the named tailors to professional bodies or verifiable industry certifications. Furthermore, the temporal gap is extreme: with a current system date of May 2026 and content last modified in 2019, the site is functionally stale. The claim of being a ‘familiar name’ relies on legacy rather than current digital authority.

The site makes bold assertions such as ‘excellence in design’ and ‘quality workmanship,’ yet fails to demonstrate these through a portfolio or high-resolution product detail shots. The testimonials mention ‘quick turnaround’ and ‘superb quality,’ but the site’s own technical infrastructure is failing, as evidenced by the broken author pages. There is a fundamental disconnect between the ‘elite’ positioning and the mediocre digital execution.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://mypersonaltailor.ie/",
            "url": "https://mypersonaltailor.ie/",
            "name": "Men's Suits Dublin l Kartel Clothing Dublin l Grooms Wedding Suits",
            "isPartOf": {
                "@id": "https://mypersonaltailor.ie/#website"
            },
            "datePublished": "2014-12-10T15:55:00+00:00",
            "dateModified": "2019-11-04T13:06:10+00:00",
            "description": "The Swan family provide professional tailored & ready made suits for the individual & business man. Quality, bespoke tailoring - 29 Fitzwilliam Place, Dublin, 086 806 1762",
            "breadcrumb": {
                "@id": "https://mypersonaltailor.ie/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://mypersonaltailor.ie/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mypersonaltailor.ie/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://mypersonaltailor.ie/#website",
            "url": "https://mypersonaltailor.ie/",
            "name": "My Personal Tailor",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://mypersonaltailor.ie/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/talent/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://mypersonaltailor.ie/talent/",
            "url": "https://mypersonaltailor.ie/talent/",
            "name": "Men's Tailored Suits Dublin l Grooms Wear Dublin l Wedding Suits Dublin",
            "isPartOf": {
                "@id": "https://mypersonaltailor.ie/#website"
            },
            "datePublished": "2014-12-21T08:23:41+00:00",
            "dateModified": "2019-11-04T13:07:00+00:00",
            "description": "The Swan family provide professional tailored & ready made suits for the individual & business man. Quality, bespoke tailoring - 29 Fitzwilliam Place, Dublin, 086 806 1762",
            "breadcrumb": {
                "@id": "https://mypersonaltailor.ie/talent/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://mypersonaltailor.ie/talent/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mypersonaltailor.ie/talent/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://mypersonaltailor.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "ABOUT"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://mypersonaltailor.ie/#website",
            "url": "https://mypersonaltailor.ie/",
            "name": "My Personal Tailor",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://mypersonaltailor.ie/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://mypersonaltailor.ie/contact/",
            "url": "https://mypersonaltailor.ie/contact/",
            "name": "Three Piece Suits Dublin l Tailored Suits Dublin l Wedding Suits",
            "isPartOf": {
                "@id": "https://mypersonaltailor.ie/#website"
            },
            "datePublished": "2014-12-21T08:26:19+00:00",
            "dateModified": "2019-10-07T08:16:26+00:00",
            "description": "The Swan family provide professional tailored & ready made suits for the individual & business man. Quality, bespoke tailoring - 29 Fitzwilliam Place, Dublin, 086 806 1762",
            "breadcrumb": {
                "@id": "https://mypersonaltailor.ie/contact/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://mypersonaltailor.ie/contact/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mypersonaltailor.ie/contact/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://mypersonaltailor.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "CONTACT"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://mypersonaltailor.ie/#website",
            "url": "https://mypersonaltailor.ie/",
            "name": "My Personal Tailor",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://mypersonaltailor.ie/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/author/mr_8190-g/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "ProfilePage",
                "@id": "https://mypersonaltailor.ie/author/mr_8190-g/",
                "url": "https://mypersonaltailor.ie/author/mr_8190-g/",
                "name": "MR_8190-g, Author at My Personal Tailor",
                "isPartOf": {
                    "@id": "https://mypersonaltailor.ie/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://mypersonaltailor.ie/author/mr_8190-g/#primaryimage"
                },
                "image": {
                    "@id": "https://mypersonaltailor.ie/author/mr_8190-g/#primaryimage"
                },
                "thumbnailUrl": "https://mypersonaltailor.ie/wp-content/uploads/2014/12/post_img_42.jpg",
                "breadcrumb": {
                    "@id": "https://mypersonaltailor.ie/author/mr_8190-g/#breadcrumb"
                },
                "inLanguage": "en-GB",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://mypersonaltailor.ie/author/mr_8190-g/"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://mypersonaltailor.ie/author/mr_8190-g/#primaryimage",
                "url": "https://mypersonaltailor.ie/wp-content/uploads/2014/12/post_img_42.jpg",
                "contentUrl": "https://mypersonaltailor.ie/wp-content/uploads/2014/12/post_img_42.jpg",
                "width": 800,
                "height": 558
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://mypersonaltailor.ie/author/mr_8190-g/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://mypersonaltailor.ie/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Archives for MR_8190-g"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://mypersonaltailor.ie/#website",
                "url": "https://mypersonaltailor.ie/",
                "name": "My Personal Tailor",
                "description": "",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://mypersonaltailor.ie/?s={search_term_string}"
                        },
                        "query-input": "required name=search_term_string"
                    }
                ],
                "inLanguage": "en-GB"
            },
            {
                "@type": "Person",
                "@id": "https://mypersonaltailor.ie/#/schema/person/5e08f02504a22ce7c9b1829c038409c9",
                "name": "MR_8190-g",
                "image": {
                    "@type": "ImageObject",
                    "inLanguage": "en-GB",
                    "@id": "https://mypersonaltailor.ie/#/schema/person/image/",
                    "url": "https://secure.gravatar.com/avatar/737157af24c562d279fccb4be10934d9?s=96&d=mm&r=g",
                    "contentUrl": "https://secure.gravatar.com/avatar/737157af24c562d279fccb4be10934d9?s=96&d=mm&r=g",
                    "caption": "MR_8190-g"
                },
                "mainEntityOfPage": {
                    "@id": "https://mypersonaltailor.ie/author/mr_8190-g/"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://mypersonaltailor.ie"
            }
        ]
    }
]
/collection/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://mypersonaltailor.ie/collection/",
            "url": "https://mypersonaltailor.ie/collection/",
            "name": "Kartel Suits Dublin l Kartel Clothing l Two Piece Men's Suits Dublin",
            "isPartOf": {
                "@id": "https://mypersonaltailor.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://mypersonaltailor.ie/collection/#primaryimage"
            },
            "image": {
                "@id": "https://mypersonaltailor.ie/collection/#primaryimage"
            },
            "thumbnailUrl": "https://mypersonaltailor.ie/wp-content/uploads/2019/09/disc.png",
            "datePublished": "2014-12-21T08:24:13+00:00",
            "dateModified": "2019-11-04T13:02:47+00:00",
            "description": "The Swan family provide professional tailored & ready made suits for the individual & business man. Quality, bespoke tailoring - 29 Fitzwilliam Place, Dublin, 086 806 1762",
            "breadcrumb": {
                "@id": "https://mypersonaltailor.ie/collection/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://mypersonaltailor.ie/collection/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://mypersonaltailor.ie/collection/#primaryimage",
            "url": "https://mypersonaltailor.ie/wp-content/uploads/2019/09/disc.png",
            "contentUrl": "https://mypersonaltailor.ie/wp-content/uploads/2019/09/disc.png",
            "width": 49,
            "height": 47
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mypersonaltailor.ie/collection/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://mypersonaltailor.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "COLLECTIONS"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://mypersonaltailor.ie/#website",
            "url": "https://mypersonaltailor.ie/",
            "name": "My Personal Tailor",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://mypersonaltailor.ie/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
51Review mentions (all pages)
11External proof links (all pages)
PageReviewsProof links
/ (home) 43 2
/talent/ 2 3
/contact/ 2 2
/author/mr_8190-g/ 2 2
/collection/ 2 2
Explore the other reputation pillars for My Personal Tailor / Swan Clothing Ltd.