Semantic Coherence: NAADAM – Signal Evidence & AI Readability

[H2] 30% off almost everything
New styles and summer essentials.
SHOP WOMEN
SHOP MEN

[IMG: Hero Banner]

[H1]
One layer. All spring.100% Organic Cotton: New styles, new colorsShop WomenShop Men

[H2] 30% off Summer Essentials

Shop WomenShop Men

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

Quick Buy

[IMG: badgeImage.alt]

[H2] Meet Open Stitch Cotton
Soft on the skin, breezy by design.Shop New Summer Cotton

[IMG: Meet Open Stitch Cotton]

[H2] Upgrade your tee rotation
Premium everyday essentials. Stock up and save.Shop WomenShop Men

[IMG: Upgrade your tee rotation]

[H2] The $98 Original Sweater

Shop WomenShop Men

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

[IMG: title]

Quick Buy

[IMG: badgeImage.alt]

[H1] We Are NAADAM
The World's Fairest Cashmere.
About UsOur Materials

[IMG: We Are NAADAM]

[IMG: We Are NAADAM]

[IMG: Hero Banner]

[H1]
What We're Made OfQuality materials that are soft AF.
[H2] High-Quality Fibers That Are Really F*cking Soft
We design our pieces with premium, sustainable materials that look great, feel great, and stand the test of time. (Translation: We last longer. Even though we’re soft.) Curious about the difference between all our types of Cashmere? Or what exactly makes Super Fine Cashmere so super fine? Then you’ve made it to the right place.

[H2] Shop the Materials

[IMG: Model wearing The Original Cashmere Crewneck Sweater]

Signature Cashmere

[IMG: Model wearing the Fancy Cashmere Cropped Cardigan]

Super Fine Cashmere

[IMG: Model wearing the Luxe Cashmere Oversized Crewneck Sweater]

Luxe Cashmere

[IMG: Model wearing the Super Luxe Cashmere Fisherman Sweater]

Super Luxe Cashmere

[IMG: Model wearing the Lightweight Cashmere V-neck Sweater]

Lightweight Cashmere

[IMG: Model wearing the Baby Rib Slip Dress]

Baby Rib

Organic Cotton

[IMG: Hero Banner]

[H1]
Signature CashmereWhat It Is
Our classic weight, 12 gauge, 1 ply, 100% cashmere.Why We Love It
It’s the Goldilocks of cashmere: Not too thick, not too thin, always soft and cushy. Perfect for wearing from the start of fall through the end of spring – and even on those cool summer nights.What Else
Made from sustainably-sourced, premium cashmere fibers.shop signature cashmere

[IMG: Hero Banner]

[H1]
Super Fine CashmereWhat It IsUltra fine, super fine cashmere that requires best-in-class machinery and extreme human supervision to knit. 16 gauge, 1 ply, 100% cashmere.Why We Love ItThese effortlessly-elevated knits are silky soft, pill-resistant, and luxuriously lightweight. They're not your regular basics.What ElseMade from sustainably-sourced, premium cashmere fibers.Shop Super Fine Cashmere

[IMG: Hero Banner]

[H1]
Luxe CashmereWhat It IsOur plushest and most sumptuous cashmere available. 7 gauge, 2 ply, 100% cashmere.Why We Love ItLuxe Cashmere is extra thick and extra luxurious with a supremely soft, downy finish. These are the knits you'll pass down as heirlooms.What ElseMade from sustainably-sourced, premium cashmere fibers.Shop Luxe Cashmere

[IMG: Hero Banner]

[H1]
Super Luxe CashmereWhat It IsOkay we lied — this is our plushest and most sumptuous cashmere available. 5 gauge, 3-5 ply, 100% cashmere.Why We Love ItJust like Luxe Cashmere, but (if you can believe it) even more luxe. Think kittens, puppies, baby bunnies — now think softer.What ElseMade from sustainably-sourced, premium cashmere fibers.Shop Super Luxe Cashmere

[IMG: Hero Banner]

[H1]
Lightweight CashmereWhat It IsThe cashmere you never have to store away for the season. 7 gauge, 1 ply, 100% cashmere.Why We Love ItLightweight Cashmere has a looser, lighter knit than our Signature Cashmere styles — making it great for all-year layering. It’s airy, breathable, and downright amazing.What ElseMade from sustainably-sourced, premium cashmere fibers.Shop Lightweight Cashmere

[IMG: Hero Banner]

[H1]
Baby RibWhat It IsButtery-soft basics with a barely-there feel. 96% modal, 4% spandex.Why We Love ItAlmost like being naked — only softer and sexier. These elevated, second-skin basics are perfect under knitwear and effortlessly sexy on their own.What ElseThe secret to Baby Rib’s buttery-softness is modal: a plant-based fiber that’s soft, breathable, and uses 10-20 times less water compared to cotton.Shop Baby Rib

[IMG: Hero Banner]

[H1]
Organic CottonWhat It IsPremium with no pretense. 100% organic Tanguis cotton.Why We Love ItThe satisfying midweight feel is breathable enough for summer, substantial enough for fall. This organic cotton feels rich against the skin while keeping you perfectly comfortable—no matter the temperature—and drapes beautifully without sacrificing structure.What ElseTanguis cotton is known for its exceptional length and strength meaning it is softer, stronger and more durable than regular cottons. Plus, you can feel great about wearing a more environmentally friendly cotton that needs less water to grow.Shop Organic Cotton

[H1] Did you know?

[IMG: Goats and herders in Mongolia]

[IMG: Goats and herders in Mongolia]
There’s a lot that goes into all this softness.

[IMG: Goats in Mongolia]

01
[H2] The best cashmere comes from Mongolia
Lucky for us, we accidentally landed there over a decade ago and have had a direct connection to the world’s best cashmere ever since.

[IMG: NAADAM founder holding cashmere]

02
[H2] Old-school hand combing is the only cruelty free cashmere
Cashmere comes from cashmere goats — and shearing can be very stressful to them. So our herders put in the extra effort to hand comb. It’s an ancient nomadic herding tradition that’s over 2,000 years old.

[IMG: Still life of cashmere sweaters]

03
[H2] Long = stronger (and softer)
Mongolia is cold (like -40 degrees cold in the winter). To combat it, Mongolian goats naturally grow longer fur. It’s part of the reason our cashmere is extra soft and lasts a lifetime.
SHOP NEW ARRIVALS

[IMG: Herder in Mongolia]

04
[H2] Organic shmorganic
Almost all cashmere sourced from Mongolia is organic, but not all of it is sustainable. We’re proud members of the Sustainable Fibre Alliance (SFA): an international organization that works across the entire cashmere supply chain to improve animal welfare, preserve grasslands, and secure herder livelihoods.

[IMG: Goats in Mongolia]

05
[H2] Anybody in there?
Cashmere fibers are some of the only fibers in the world that are hollow — making them naturally lightweight, breathable, and thermoregulating. When blended with other fibers, cashmere instantly makes any material lighter and softer.

[IMG: Cashmere material close-up]

06
[H2] YOPO
Pilling is a natural occurrence in cashmere, but sweaters made from shorter fibers are prone to persistent pilling. Our longer, higher-quality fibers only pill once. Give 'em a shave and they're good as new!

[IMG: Goats in Mongolia]

[H2] We Are NAADAM
Our story

[IMG: Shop New
Arrivals]

[H2] Shop New
Arrivals
Shop WomenShop men

[H1]
Memorial DayWeekend Starts Now30% off almost everything for the season ahead.