Trust & Proof: NEIGHBORHOOD – Signal Evidence & AI Readability

NEIGHBORHOOD

(https://neighborhood.jp) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
13 Impact Weight: 20 / 100
65% Reputation

Trust theatre is low but present in the metadata; pages_data 1 and 2 report review counts of 332 and 328, yet no actual review text or verification links are present in the clean_text. The review count likely refers to a total catalog count or an internal metric rather than verified customer feedback. The site lacks external proof paths to certifications or supply chain audits, relying instead on its historical longevity (since 1994) as a proxy for trust.

Proof density is high regarding product existence and pricing but low regarding manufacturing transparency. Specific proof points include exact JPY pricing, release months (e.g., SS26 / FEB), and named collaboration partners like goyemon, Zero Halliburton, and Agnes b. The absence of material sourcing details or factory locations is common in streetwear but constitutes a lack of granular substance in the ‘Craft’ claim.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
663Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 0 2
/collections/all/ 332 2
/collections/neighborhood/ 328 2
/pages/collection/neighborhood-goyemon/ 3 2
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "NEIGHBORHOOD ONLINE STORE",
        "sameAs": [
            "",
            "",
            "",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://www.neighborhood.jp"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "NEIGHBORHOOD ONLINE STORE",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.neighborhood.jp/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://www.neighborhood.jp"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "url": "https://www.neighborhood.jp",
        "potentialAction": [
            {
                "@type": "SearchAction",
                "target": "https://www.neighborhood.jp/search?type=product&q={search_term_string}*",
                "query-input": "required name=search_term_string"
            }
        ]
    }
]
/collections/all/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "NEIGHBORHOOD ONLINE STORE",
    "sameAs": [
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.neighborhood.jp"
}
/collections/neighborhood/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "NEIGHBORHOOD ONLINE STORE",
    "sameAs": [
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.neighborhood.jp"
}
/pages/collection/neighborhood-goyemon/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "NEIGHBORHOOD ONLINE STORE",
    "sameAs": [
        "",
        "",
        "",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.neighborhood.jp"
}