Identity & Authority: Onitsuka Tiger (Asics Europe B.V.) – Signal Evidence & AI Readability

Onitsuka Tiger (Asics Europe B.V.)

(https://onitsukatiger.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

While the structured data (JSON-LD) correctly identifies the entity as Asics Europe B.V. and provides valid social media links, there is a total absence of expert or leadership profiles. No designers, artisans, or corporate authorities are named, and the site fails to use Person schema. The technical credibility is further damaged by the broken heading hierarchy (missing H1s) and the failure of sub-pages to serve actual content.

The marketing tone suggests a ‘premium’ and ‘fashion-forward’ experience, yet the site demonstrates technical incompetence through the recurring ‘Product unavailable’ errors on utility pages. The claim of having the ‘most extensive collection’ is contradicted by the inability of the crawled sub-pages to display even basic information. There are no results-based claims or performance metrics beyond simple product pricing.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Asics Europe B.V.",
        "url": "https://www.onitsukatiger.com/gb/en-gb/",
        "sameAs": [
            "https://www.facebook.com/onitsukatiger/",
            "https://x.com/onitsukatiger",
            "https://www.instagram.com/onitsukatigereurope/",
            "https://www.youtube.com/@OnitsukaTigerOfficial",
            "https://nl.linkedin.com/company/onitsuka-tiger-company"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://www.onitsukatiger.com/gb/en-gb/",
        "logo": "https://static.ot-eur-prod.com/static/version1779770936/frontend/Asics/onitsuka/default/images/logo.svg",
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+441223790810",
                "contactType": "customer support",
                "areaServed": "GB",
                "availableLanguage": "English"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://www.onitsukatiger.com/gb/en-gb/",
        "logo": "https://static.ot-eur-prod.com/static/version1779770936/frontend/Asics/onitsuka/default/images/logo.svg"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "url": "https://www.onitsukatiger.com/gb/en-gb/",
        "name": "Asics Europe B.V.",
        "potentialAction": [
            {
                "@type": "SearchAction",
                "target": "https://www.onitsukatiger.com/gb/en-gb/catalogsearch/result/?q={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        ]
    }
]
/gb/en-gb/onitsukatiger-store-locator/ — no schema detected (entity gap)
/gb/en-gb/faq/ — no schema detected (entity gap)
/gb/en-gb/customer/account/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
42Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 9 1
/gb/en-gb/onitsukatiger-store-locator/ 11 1
/gb/en-gb/faq/ 11 1
/gb/en-gb/customer/account/ 11 1
Explore the other reputation pillars for Onitsuka Tiger (Asics Europe B.V.)