Persol
(https://persol.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
Authority is tied to the brand heritage rather than named individuals; there is no Person schema or mention of specific designers or master artisans to back the ‘handmade’ claims. While the Organization schema is present, it lacks ‘sameAs’ links to external authority footprints beyond standard social media profiles. The technical implementation is slightly marred by the repetitive heading hierarchy (e.g., H2 ‘Care for your product’ repeating three times on the same page).
The primary disconnect is the lack of evidence for the ‘Handmade’ claim; the site states ‘Handmade in Italy’ but provides only industrial product shots and no documentary proof of manual artisanal processes. Furthermore, the claim of security on a different brand’s domain (Oliver Peoples) creates a catastrophic disconnect between the brand’s premium positioning and its technical execution.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"OnlineStore"
],
"@id": "https://www.persol.com#organization_sp_schemaplus",
"url": "https://www.persol.com",
"name": "Persol ",
"email": "news@email.persol.com",
"description": "Explore Persol sunglasses and eyeglasses crafted in Italy for elegance comfort and clarity. Iconic styles and new collections. Free and safe shipping.",
"logo": {
"@type": "ImageObject",
"name": "Persol Logo Schema by SchemaPlus",
"url": "https://www.persol.com/cdn/shop/files/Vector.svg?v=1764878184&width=100"
},
"sameAs": [
"http://www.facebook.com/Persol",
"https://twitter.com/Persol",
"http://instagram.com/persol",
"http://www.pinterest.com/persol"
],
"mainEntityOfPage": {
"@type": "WebPage",
"url": "https://www.persol.com"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.persol.com#website_sp_schemaplus",
"name": "Persol ",
"url": "https://www.persol.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.persol.com/search?q={query}",
"name": "Persol ",
"query-input": "required name=query"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.persol.com#organization_sp_schemaplus"
}
}
],
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"name": "Persol Breadcrumbs Schema by SchemaPlus",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.persol.com",
"name": "Persol Italian Sunglasses and Glasses | Persol®"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Persol ",
"logo": "https://www.persol.com/cdn/shop/files/Vector.svg?v=1764878184&width=500",
"sameAs": [
"https://twitter.com/Persol",
"",
"http://www.pinterest.com/persol",
"https://www.instagram.com/persol/",
"https://www.tiktok.com/@persolofficial",
"",
"",
"https://www.youtube.com/c/PersolEyewear",
""
],
"url": "https://www.persol.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Persol ",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.persol.com/en-us/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.persol.com"
}
]
/en-us/pages/privacy-policy/
[
{
"0": {
"@context": "https://schema.org",
"@type": "WebPage",
"dateCreated": "2025-07-31T17:22:51Z",
"dateModified": "2025-07-31T17:22:51Z",
"datePublished": "2025-07-31T17:22:51Z",
"headline": "Privacy policy",
"mainEntityOfPage": {
"@type": "WebPage",
"url": "https://www.persol.com/en-us/pages/privacy-policy"
},
"publisher": {
"@type": "Organization",
"logo": {
"@type": "ImageObject",
"name": "Persol Logo Schema by SchemaPlus",
"url": "https://www.persol.com/cdn/shop/files/Vector.svg?v=1764878184&width=100"
},
"name": "Persol "
},
"text": "\nPRIVACY POLICY\nFor more information on Interest-based Advertising and your choices regarding it click here.\nThis Privacy Policy (“Policy”) is effective as of 09/30/2024.\nThis Policy describes how Luxottica of America Inc., including all direct and indirect subsidiaries (collectively “Luxottica,” “we,” “our,” or “us”), collect, use, disclose and safeguard your information. This Policy applies to individuals who access this website and any other websites that link to this Policy (collectively “Si",
"url": "/en-us/pages/privacy-policy"
},
"_truncated": true,
"_original_size": 76374
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"name": "Persol Breadcrumbs Schema by SchemaPlus",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.persol.com/pages/privacy-policy",
"name": "Privacy policy"
}
}
],
"_truncated": true,
"_original_size": 76374
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Persol ",
"logo": "https://www.persol.com/cdn/shop/files/Vector.svg?v=1764878184&width=500",
"sameAs": {
"0": "https://twitter.com/Persol",
"1": "",
"2": "http://www.pinterest.com/persol",
"3": "https://www.instagram.com/persol/",
"4": "https://www.tiktok.com/@persolofficial",
"_items_truncated": true
},
"url": "https://www.persol.com/en-us/pages/privacy-policy",
"_truncated": true,
"_original_size": 76374
}
]
/en-us/products/0po3019s-24_31/
[
[
{
"@context": "https://schema.org",
"@type": "WebPage"
}
],
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"name": "Persol Breadcrumbs Schema by SchemaPlus",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.persol.com/collections",
"name": "Products"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.persol.com/collections/men-sunglasses",
"name": "Persol Men's Sunglasses"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.persol.com/en-us/products/0po3019s-24_31#breadcrumb_sp_schemaplus",
"name": "PO3019S"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Persol ",
"logo": "https://www.persol.com/cdn/shop/files/Vector.svg?v=1764878184&width=500",
"sameAs": [
"https://twitter.com/Persol",
"",
"http://www.pinterest.com/persol",
"https://www.instagram.com/persol/",
"https://www.tiktok.com/@persolofficial",
"",
"",
"https://www.youtube.com/c/PersolEyewear",
""
],
"url": "https://www.persol.com"
},
{
"@context": "http://schema.org/",
"@id": "/en-us/products/0po3019s-24_31#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Persol"
},
"category": "Sun",
"description": "This square-shaped style captures the essential values of the brand's collections over time. Thanks to the elegant arrow and Meflecto system, this model combines extreme functionality with impeccable elegance.",
"hasVariant": [
{
"@id": "/en-us/products/0po3019s-24_31?variant=54032974152020#variant",
"@type": "Product",
"gtin": "713132394076",
"image": "https://www.persol.com/cdn/shop/files/0PO3019S__24_31__P21__shad__qt_57878e76a90831f2febd850ad8a6e3aad37bf4708b6ef6c544811f5b1c0cd183.png?v=1779190562&width=1920",
"name": "PO3019S - 52-18",
"offers": {
"@id": "/en-us/products/0po3019s-24_31?variant=54032974152020#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "333.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po3019s-24_31?variant=54032974152020"
},
"sku": "713132394076"
},
{
"@id": "/en-us/products/0po3019s-24_31?variant=54032974184788#variant",
"@type": "Product",
"gtin": "713132394083",
"image": "https://www.persol.com/cdn/shop/files/0PO3019S__24_31__P21__shad__qt_57878e76a90831f2febd850ad8a6e3aad37bf4708b6ef6c544811f5b1c0cd183.png?v=1779190562&width=1920",
"name": "PO3019S - 55-18",
"offers": {
"@id": "/en-us/products/0po3019s-24_31?variant=54032974184788#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "333.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po3019s-24_31?variant=54032974184788"
},
"sku": "713132394083"
},
{
"@id": "/en-us/products/0po3019s-24_31?variant=54033435853140#variant",
"@type": "Product",
"gtin": "713132394076",
"image": "https://www.persol.com/cdn/shop/files/0PO3019S__24_31__P21__shad__qt_57878e76a90831f2febd850ad8a6e3aad37bf4708b6ef6c544811f5b1c0cd183.png?v=1779190562&width=1920",
"name": "PO3019S - 52-18RX",
"offers": {
"@id": "/en-us/products/0po3019s-24_31?variant=54033435853140#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "333.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po3019s-24_31?variant=54033435853140"
},
"sku": "713132394076"
},
{
"@id": "/en-us/products/0po3019s-24_31?variant=54033438769492#variant",
"@type": "Product",
"gtin": "713132394083",
"image": "https://www.persol.com/cdn/shop/files/0PO3019S__24_31__P21__shad__qt_57878e76a90831f2febd850ad8a6e3aad37bf4708b6ef6c544811f5b1c0cd183.png?v=1779190562&width=1920",
"name": "PO3019S - 55-18RX",
"offers": {
"@id": "/en-us/products/0po3019s-24_31?variant=54033438769492#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "333.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po3019s-24_31?variant=54033438769492"
},
"sku": "713132394083"
}
],
"name": "PO3019S",
"productGroupID": "15046520176980",
"url": "https://www.persol.com/en-us/products/0po3019s-24_31"
}
]
/en-us/products/0po0649-24_31/
[
[
{
"@context": "https://schema.org",
"@type": "WebPage"
}
],
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"name": "Persol Breadcrumbs Schema by SchemaPlus",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.persol.com/collections",
"name": "Products"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.persol.com/collections/sunglasses-bestsellers-649-model",
"name": "Persol 649 Series Sunglasses"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.persol.com/en-us/products/0po0649-24_31#breadcrumb_sp_schemaplus",
"name": "649 - Original"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Persol ",
"logo": "https://www.persol.com/cdn/shop/files/Vector.svg?v=1764878184&width=500",
"sameAs": [
"https://twitter.com/Persol",
"",
"http://www.pinterest.com/persol",
"https://www.instagram.com/persol/",
"https://www.tiktok.com/@persolofficial",
"",
"",
"https://www.youtube.com/c/PersolEyewear",
""
],
"url": "https://www.persol.com"
},
{
"@context": "http://schema.org/",
"@id": "/en-us/products/0po0649-24_31#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Persol"
},
"category": "Sun",
"description": "For a timeless classic appeal that is absolutely extraordinary, slip into a pair of Persol PO0649 eyewear today and indulge in luxury you would want for yourself. Acetate by design, the fully constructed aviator frame will take your everyday styling to luxurious new heights. This designer pair is complemented with a keyhole bridge, Persol’s iconic arrow and Meflecto system.",
"hasVariant": [
{
"@id": "/en-us/products/0po0649-24_31?variant=54032966156628#variant",
"@type": "Product",
"gtin": "713132003336",
"image": "https://www.persol.com/cdn/shop/files/0PO0649__24_31__P21__shad__qt_34f20fafa2275380e6ce3d0b61b753ca504e728b51e783ee400f428ff378011b.png?v=1779190414&width=1920",
"name": "649 - Original - 52-20",
"offers": {
"@id": "/en-us/products/0po0649-24_31?variant=54032966156628#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "363.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po0649-24_31?variant=54032966156628"
},
"sku": "713132003336"
},
{
"@id": "/en-us/products/0po0649-24_31?variant=54032966189396#variant",
"@type": "Product",
"gtin": "713132003343",
"image": "https://www.persol.com/cdn/shop/files/0PO0649__24_31__P21__shad__qt_34f20fafa2275380e6ce3d0b61b753ca504e728b51e783ee400f428ff378011b.png?v=1779190414&width=1920",
"name": "649 - Original - 54-20",
"offers": {
"@id": "/en-us/products/0po0649-24_31?variant=54032966189396#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "363.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po0649-24_31?variant=54032966189396"
},
"sku": "713132003343"
},
{
"@id": "/en-us/products/0po0649-24_31?variant=54032966222164#variant",
"@type": "Product",
"gtin": "713132003350",
"image": "https://www.persol.com/cdn/shop/files/0PO0649__24_31__P21__shad__qt_34f20fafa2275380e6ce3d0b61b753ca504e728b51e783ee400f428ff378011b.png?v=1779190414&width=1920",
"name": "649 - Original - 56-20",
"offers": {
"@id": "/en-us/products/0po0649-24_31?variant=54032966222164#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "363.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po0649-24_31?variant=54032966222164"
},
"sku": "713132003350"
},
{
"@id": "/en-us/products/0po0649-24_31?variant=54033432576340#variant",
"@type": "Product",
"gtin": "713132003336",
"image": "https://www.persol.com/cdn/shop/files/0PO0649__24_31__P21__shad__qt_34f20fafa2275380e6ce3d0b61b753ca504e728b51e783ee400f428ff378011b.png?v=1779190414&width=1920",
"name": "649 - Original - 52-20RX",
"offers": {
"@id": "/en-us/products/0po0649-24_31?variant=54033432576340#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "363.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po0649-24_31?variant=54033432576340"
},
"sku": "713132003336"
},
{
"@id": "/en-us/products/0po0649-24_31?variant=54033434247508#variant",
"@type": "Product",
"gtin": "713132003343",
"image": "https://www.persol.com/cdn/shop/files/0PO0649__24_31__P21__shad__qt_34f20fafa2275380e6ce3d0b61b753ca504e728b51e783ee400f428ff378011b.png?v=1779190414&width=1920",
"name": "649 - Original - 54-20RX",
"offers": {
"@id": "/en-us/products/0po0649-24_31?variant=54033434247508#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "363.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po0649-24_31?variant=54033434247508"
},
"sku": "713132003343"
},
{
"@id": "/en-us/products/0po0649-24_31?variant=54033435459924#variant",
"@type": "Product",
"gtin": "713132003350",
"image": "https://www.persol.com/cdn/shop/files/0PO0649__24_31__P21__shad__qt_34f20fafa2275380e6ce3d0b61b753ca504e728b51e783ee400f428ff378011b.png?v=1779190414&width=1920",
"name": "649 - Original - 56-20RX",
"offers": {
"@id": "/en-us/products/0po0649-24_31?variant=54033435459924#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "363.00",
"priceCurrency": "USD",
"url": "https://www.persol.com/en-us/products/0po0649-24_31?variant=54033435459924"
},
"sku": "713132003350"
}
],
"name": "649 - Original",
"productGroupID": "15046513951060",
"url": "https://www.persol.com/en-us/products/0po0649-24_31"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
140Review mentions (all pages)
1External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 0 |
| /en-us/pages/privacy-policy/ | 65 | 1 |
| /en-us/products/0po3019s-24_31/ | 33 | 0 |
| /en-us/products/0po0649-24_31/ | 29 | 0 |
Explore the other reputation pillars for Persol
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Persol, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Persol: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://persol.com to view the most current version of its content and see directly what this company is about and what it offers.