Prada Group

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(https://pradagroup.com) 📸 Data Snapshot: June 19, 2026

Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Pillar: Information Density Analysis Diagnosis: Substance vs. Fluff Ratio

Info Density Power-words vs. Substance ratio.

22 Impact Weight: 30 / 100

73% Reputation

Information density varies significantly by page; the Investor Relations page is highly dense with audited figures (€1,428 mln net revenue), whereas the Prada brand page consists of abstract headers such as TRANSCENDING PRODUCTS and AN ENDLESS PLAY OF PAST, PRESENT AND FUTURE. The ratio of generic marketing power words to specific nouns is roughly 3:1 on the brand page but reverses to 1:5 on the financial pages. While the homepage repeats the Planet, People, Culture value proposition, it is grounded by the News page’s specific references to the Kindergarten of the Lagoon project. Specificity is high across 75% of the analyzed pages, preventing a higher fluff score.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)

HOMEPAGE (https://pradagroup.com) A Global Leader in Luxury: Prada Group | Prada Group

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NEWS
SUSTAINABILITY NEWS
PRESS RELEASES
FINANCIAL DOCUMENTS

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[H2]
WHO WE ARE

Prada Group is a global leader in luxury, with a thoughtful and pioneering vision.
We own some of the world’s most prestigious brands: Prada, Miu Miu, Church’s, Car Shoe, Versace, Marchesi 1824 and Luna Rossa.
We offer an unconventional dialogue and interpretation of the contemporary, as expression of our way of doing business for PLANET, PEOPLE and CULTURE.

[IMG: We must be DRIVERS OF CHANGE]

[H2]
BRANDS

FINANCIAL CALENDAR

INVESTOR RELATIONS

JULY 30, 2026

JULY 30, 2026

2026 Half-Year Results

OCTOBER 22, 2026

OCTOBER 22, 2026

2026 9M Revenue

MARCH 05, 2026
| PAST EVENT

MARCH 05, 2026
[PAST EVENT ]

2025 FY Results

Download

Audio Replay

APRIL 30, 2026
| PAST EVENT

APRIL 30, 2026
[PAST EVENT ]

Annual General Meeting

APRIL 30, 2026
| PAST EVENT

APRIL 30, 2026
[PAST EVENT ]

2026 Q1 Revenue

Download

Audio Replay

[IMG: image description]

Prada Group Q1 2026 Revenue

AUDIO REPLAY

2026 Q1 Revenue Press Release

Download

2026 Q1 Revenue Presentation

Download

Annual Report 2025

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LATEST NEWS

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[IMG: pradagroup_image_description]

JUNE 09, 2026
SEA BEYOND initiatives to educate younger generations about the ocean

Milan, 9 June 2026 – In the month that celebrates World Oceans Day, SEA BEYOND presents a programme of activities, reaffirming the importance of promoting ocean literacy among younger generations.
The fourth cycle of the “Kindergarten of the Lagoon” project concluded this month, engaging 50 children from the Sant’Elena preschool (Venice) in outdoor activities and sensory workshops based on experiential learning. Building on this experience, the “Ocean Literacies in Early Childhood: Outdoor Education and Learning for Sustainability” toolkit was developed – a resource designed to support educators worldwide wishing to replicate the Kindergarten of the Lagoon model in their own contexts.
June also marks the conclusion of this year’s cycle of the SEA BEYOND educational module for secondary schools – “Poles to Tropics: One Planet, One Future” – which engaged 70 schools across 27 countries. At the end of the cycle, students participated in an international contest. The winning projects reflect diverse approaches to ocean preservation.
First place in the Corals category: Guardians of the Deep Red Sea − Manara School (Egypt)
First place in the Glaciers category: Frozen Voices − Shanghai High School International Division (China)
Second place: Coral Walls − Itz’at STEAM Academy (Belize)
Third place: The Last Color of the Ocean − Escola Portuguesa de Moçambique - EPM-CELP (Mozambique)
From the end of June, Accademia dei Bambini at Fondazione Prada will host SEA BEYOND, engaging more than 1,000 children, aged 3 to 10 years, in a journey to discover the invisible world contained within a drop of water. The first session, dedicated to families of Prada Group employees, will be followed by a series of workshops open to the public from mid‑September to mid‑November.

[IMG: pradagroup_image_description]

JUNE 09, 2026
Prada Group and LILT Relaunch Employee Health Prevention Program

[IMG: pradagroup_image_description]

JUNE 07, 2026
Axiom Space, Prada unveil inner layer of next-gen lunar spacesuit

JUNE 05, 2026
Miu Miu announces the third international iteration of ‘Tales & Tellers’ in Shanghai

JUNE 05, 2026
Prada Mode New York

MAY 18, 2026
Miu Miu Upcycled 2026

APRIL 30, 2026
Prada Group: positive start to the year with net revenues at +14% and organic growth

OUR WORLD

[IMG: immagine]

SUSTAINABILITY

[IMG: immagine]

SEA BEYOND

[IMG: immagine]

INVESTOR RELATIONS

[IMG: immagine]

PRODUCTION SITES

[IMG: immagine]

CAREERS

[IMG: immagine]

KNOW-HOW

[IMG: immagine]

MEDIA

[IMG: immagine]

DE&I

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SUB-PAGE (https://pradagroup.com/en/investors/investor-relations.html) Investor Relations: Highlights from Prada Group | Prada Group

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PRESS RELEASES
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FINANCIAL CALENDAR

Reports & Presentations

JULY 30, 2026

JULY 30, 2026

2026 Half-Year Results

OCTOBER 22, 2026

OCTOBER 22, 2026

2026 9M Revenue

MARCH 05, 2026
| PAST EVENT

MARCH 05, 2026
[PAST EVENT ]

2025 FY Results

Download

Audio Replay

APRIL 30, 2026
| PAST EVENT

APRIL 30, 2026
[PAST EVENT ]

Annual General Meeting

APRIL 30, 2026
| PAST EVENT

APRIL 30, 2026
[PAST EVENT ]

2026 Q1 Revenue

Download

Audio Replay

[IMG: image description]

Prada Group Q1 2026 Revenue

AUDIO REPLAY

2026 Q1 Revenue Press Release

Download

2026 Q1 Revenue Presentation

Download

Annual Report 2025

Download

[H2]
PRADA GROUP: POSITIVE START TO THE YEAR

Q1 2026 KEY HIGHLIGHTS

NET REVENUES

€ 1,428 mln

RETAIL SALES

€ 1,245 mln

RETAIL SALES PRADA

Resilient performance (+0.4% YoY)

YOY

+14%

YOY

+10%

RETAIL SALES MIU MIU

Positive growth trajectory (+2.4% YoY)

RETAIL SALES VERSACE

In line with expectations

NET REVENUES

€ 1,428 mln

YOY

+14%

RETAIL SALES

€ 1,245 mln

YOY

+10%

RETAIL SALES PRADA

Resilient performance (+0.4% YoY)

RETAIL SALES MIU MIU

Positive growth trajectory (+2.4% YoY)

RETAIL SALES VERSACE

In line with expectations

NET REVENUES (*)

Q1-25 € mln
Q1-26 € mln
change at reported fx
change at constant fx
change at constant fx (organic)

Net Revenues
1,341
1,428
+6%
+14%
+3%

Retail Sales
1,216
1,245
+2%
+10%
+1%

Wholesale Sales
96
129
+34%
+40%
+17%

Royalties
29
54
+84%
+84%
+15%

(*) Unaudited figures

We are navigating a highly complex environment, marked by persistent uncertainty and rapidly evolving geopolitical dynamics. Against this backdrop, we continue to centre our brands’ performance on consistent and authentic creativity while aiming to constantly improve agility and flexibility across the organisation; our own manufacturing capabilities are a key asset in this regard. Looking ahead, we will continue to execute with confidence, leveraging the solid foundations we have built over the years and maintaining a strong sense of responsibility towards our people and partners.

PATRIZIO BERTELLI

Prada Group Chairman and Executive Director

The Group delivered another quarter of growth in a disrupted environment and against the most challenging comparison base of the year. Prada maintained momentum, showing further improvement in full price sales. Miu Miu remained highly desirable; while its remarkable growth journey raises the bar, we are reassured by the health of this growth, achieved without compromises, and confident about future opportunities. The integration of Versace is progressing well, strengthening organisation and processes ahead of the next phase of creative evolution. Our strategy, solid and well-structured on the higher end of the product range on one side, and in attracting new clients on the other, will be crucial in the coming months. In parallel, we shall continue to execute with discipline, vigilant but committed to our ambition to deliver above‑market growth for the Group.

ANDREA GUERRA

Prada Group Chief Executive Officer

[H2]
Q1 2026 SALES

[H2]
€ mln; % at constant fx

[H2]
By Channel

[H2]
By Brand

[H2]
By Geography

Retail Sales By Brand

€ mln
% at constant fx
Q1-25
Q1-26
Q1-26
vs.
Q1-25
Q4-25
vs.
Q4-24

PRADA
827
771
+0.4%
+0.4%

MIU MIU
377
358
+2%
+20%

VERSACE
-
102
-
n.a.

CHURCH'S
7
7
+2%
+9%

OTHER (*)
5
6
+34%
+13%

Total
1,216
1,245
+10%
+9%

(*) includes Marchesi and Car Shoe

Retail Sales By Geography

€ mln
% at constant fx
Q1-25
Q1-26
Q1-26
vs.
Q1-25
Q1-26
vs.
Q1-25
(organic)
Q4-25
vs.
Q4-24
Q4-25
vs.
Q4-24
(organic)

ASIA PACIFIC
438
461
+13%
+5%
+12%
+9%

EUROPE
334
333
+2%
-6%
+1%
-2%

AMERICAS(*)
209
256
+34%
+15%
+24%
+15%

JAPAN(*)
164
145
+1%
-2%
+4%
+3%

MIDDLE EAST
70
49
-22%
-22%
+3%
+3%

Total
1,216
1,245
+10%
+1%
+9%
+6%

(*) The Group revised the allocation of Hawaii from Japan to the Americas. Comparative information has been restated accordingly

[H2]
PROFIT & LOSS FY 2025

€ mln

FY 2024

FY 2025

Net revenues
5,432
100%
5,718
100%

COGS
-1,095
-20.2%
-1,125
-19.7%

Gross profit
4,337
79.8%
4,592
80.3%

Selling
-2,083
-38.3%
-2,206
-38.6%

Advertising and communication
-473
-8.7%
-537
-9.4%

Product design and development
-158
-2.9%
-160
-2.8%

G&A
-343
-6.3%
-365
-6.4%

Operating expenses
-3,057
-56.3%
-3,268
-57.2%

EBIT Adj
1,280
23.6%
1,324
23.2%

Non-recurring items
0
0.0%
-25
-0.4%

EBIT
1,280
23.6%
1,299
22.7%

Total financial expenses
-91
-1.7%
-98
-1.7%

EBT
1,189
21.9%
1,201
21.0%

Income Taxes
-345
-6.4%
-346
-6.1%

Minority Income
4
0.1%
3
0.1%

Group Net Income / (Loss)
839
15.4%
852
14.9%

[H2]
share price and shareholding structure

08 aug 2017 - 4:08 am

27,15 HKD

+1,88%

Prada Group acquisition of Versace (audio replay)

The audio replay for
Prada Group acquisition of Versace Webcast
is available
here
(Chrome recommended)

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IT

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Net Financial Position
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[H2]
Net Financial Position

Composition of the Group's Net Financial Position at period end

Amounts in thousands of Euro
31 Dec 2025(1)
31 Dec 2024(1)
31 Dec 2023(1)
31 Dec 2022(1)
31 Dec 2021(1)
31 Dec 2020(1)
31 Dec 2019(1)

Cash and cash equivalent and Financial receivable
1,266,556
1,011,939
689,521
1.094,971
982,917
443,517
423,448

Long term financial debt
-1,292,505
-220,941
-338,422
-395,656
-492,801
-451,200
-584,141

Short term financial debt
-439,861
-191,396
-154,191
-164,415
-252,463
-303,674
-244,851

Net financial position surplus/(deficit)
-465,810
599,602
196,908
534,900
237,653
-311,357
-405,544

(1)
The financial debt does not include the lease liability recognized under "IFRS 16 Leases"

The Group's financial debt is mainly composed of variable interest rates bank debt, whose risk of fluctuation is hedged by using derivative financial instruments, as explained in the Annual Report.

Financial debt

financial debt
31 Dec 2025
31 Dec 2024
31 Dec 2023
31 Dec 2022
31 Dec 2021
31 Dec 2020
31 Dec 2019

variable interest rate
36%
45%
54%
55%
82%
69%
56%

fixed interest rate
64%
55%
46%
45%
18%
31%
44%

Composition of the Long Term Financial Debt at December 31, 2025 by maturity

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Shareholder information

Corporate Governance

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[H2]
Contacts

GROUP INVESTOR RELATIONS
investorrelations@pradagroup.com

FINANCIAL MEDIA RELATIONS
corporatepress@prada.com
Marta Monaco
marta.monaco@prada.com
Via Orobia 3, 20139 Milan, Italy

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HKSE Announcements

HKSE Announcements

INVESTORS HIGHLIGHTS

Reports & Presentations

Reports & Presentations

[H2]
Suggestions

[H2]
GROUP
[H3]
Purpose and Values

[H2]
SUSTAINABILITY
[H3]
The Group's Commitment

[H2]
Sponsorships
[H3]
Fondazione Prada

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SUB-PAGE (https://pradagroup.com/en/news-media/highlights.html) Prada Group News Highlights | Prada Group

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[IMG: SEA BEYOND initiatives to educate younger generations about the ocean]

June 9, 2026
SEA BEYOND initiatives to educate younger generations about the ocean

[IMG: Prada Group and LILT Relaunch Employee Health Prevention Program]

June 9, 2026
Prada Group and LILT Relaunch Employee Health Prevention Program

[IMG: Axiom Space, Prada unveil inner layer of next-gen lunar spacesuit]

June 7, 2026
Axiom Space, Prada unveil inner layer of next-gen lunar spacesuit

[IMG: Miu Miu announces the third international iteration of ‘Tales & Tellers’ in Shanghai]

June 5, 2026
Miu Miu announces the third international iteration of ‘Tales & Tellers’ in Shanghai

[IMG: Prada Mode New York]

June 5, 2026
Prada Mode New York

[IMG: Miu Miu Upcycled 2026]

May 18, 2026
Miu Miu Upcycled 2026

[IMG: Prada Group: positive start to the year with net revenues at +14% and organic growth]

April 30, 2026
Prada Group: positive start to the year with net revenues at +14% and organic growth

[IMG: Milan Design Week 2026: Prada Group Initiatives]

April 28, 2026
Milan Design Week 2026: Prada Group Initiatives

[IMG: Prada Made in India x Inspired by Kolhapuri Chappals]

April 27, 2026
Prada Made in India x Inspired by Kolhapuri Chappals

[IMG: Prada campaign Days of Summer 2026:]

April 22, 2026
Prada campaign Days of Summer 2026: "Urban Beaches"

[IMG: Miu Miu L’Eté 2026 campaign]

April 20, 2026
Miu Miu L’Eté 2026 campaign

[IMG: PRADA HOME: Chawan Cabinet by Theaster Gates]

April 16, 2026
PRADA HOME: Chawan Cabinet by Theaster Gates

[IMG: Sea Beyond |]

April 15, 2026
Sea Beyond | "The fight of the forest: Alaska" by Enzo Barracco

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[IMG: Taglio imaginni]

[H2]
PRESS RELEASES & DOCUMENTS

[H2]
Video LIBRARY

[H2]
Contacts

For information related to Prada Group:
corporatepress@prada.com

For information related to Prada:
Corporate Press Office
corporatepress@prada.com
Fashion press office
fashionpress@prada.com

For information related to Miu Miu:
pressoffice@miumiu.com

For information related to Church’s:
pressoffice.church@church-footwear.com

For information related to Car Shoe:
pressoffice.carshoe@carshoe.com

For information related to Pasticceria Marchesi:
press@pasticceriamarchesi.com

For information related to Luna Rossa:
press.office@lunarossachallenge.com

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media library

media library

Highlights

press releases

press releases

[H2]
Suggestions

[H2]
SUSTAINABILITY
[H3]
The Group's Commitment

[H2]
Projects
[H3]
Special Projects

[H2]
Investor relations
[H3]
Highlights

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Information Density: Prada Group – Signal Evidence & AI Readability

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