prAna
(https://prana.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal. The technical implementation is professional, featuring robust Organization and BreadcrumbList schema with a clear founding date of 1992 and linked social profiles. Unlike many BS-heavy brands, prAna does not claim ‘revolutionary technology’ without a 30-year brand footprint to back it up, and the technical hierarchy of the site is logically structured.
There is a slight disconnect between the meta-claim of ‘performance apparel’ and the lack of technical specs (denier, weight, UV rating, material blend) in the primary headings or body text. The site relies on the brand name ‘prAna’ to carry the performance weight rather than proving it with data on the category pages. However, the headers avoid ‘innovative’ or ‘disruptive’ fluff, sticking to noun-heavy product names.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.prana.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.prana.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "prAna",
"legalName": "prAna Living",
"url": "https://www.prana.com/",
"foundingDate": "1992",
"logo": "https://www.prana.com/on/demandware.static/Sites-Prana_US-Site/-/-/images/logo-mask-1.svg",
"sameAs": [
"https://www.youtube.com/channel/UC5jccBbILz4YtOXgoD2APXg",
"https://www.pinterest.com/prAna/",
"https://www.instagram.com/prana/?hl=en",
"https://www.facebook.com/prana/"
]
}
]
/women/swimwear.html
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.prana.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Women",
"item": "https://www.prana.com/women.html"
},
{
"@type": "ListItem",
"position": 3,
"name": "Swim",
"item": "https://www.prana.com/women/swimwear.html"
}
]
}
/women/promotion.html
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.prana.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "25% Off Select Styles",
"item": "https://www.prana.com/promotion.html"
},
{
"@type": "ListItem",
"position": 3,
"name": "Women's",
"item": "https://www.prana.com/women/promotion.html"
}
]
}
/men/promotion.html
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.prana.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "25% Off Select Styles",
"item": "https://www.prana.com/promotion.html"
},
{
"@type": "ListItem",
"position": 3,
"name": "Men's",
"item": "https://www.prana.com/men/promotion.html"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 1 |
| /women/swimwear.html | 20 | 1 |
| /women/promotion.html | 20 | 1 |
| /men/promotion.html | 20 | 1 |
This page presents a snapshot of public data from prAna, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to prAna: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://prana.com to view the most current version of its content and see directly what this company is about and what it offers.