PUMA
(https://puma.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
Impact Weight: 20 / 100
70% Reputation
The site avoids standard trust theatre traps, with trust_theatre_flag remaining false across all pages. While it claims to be ‘the Fastest Sports Brand in the World’ in meta-descriptions—a bold performance claim—the review_count of 104 provides a baseline of consumer validation. The presence of only one proof_link_count per page suggests a reliance on brand recognition rather than external technical certifications for its ‘Nitro Elite’ or ‘Ultimate’ tech claims.
Proof density is anchored by product inventory and seasonal specificity (26/27 kits), which serve as self-evident proof of operation and market relevance. There are 8+ instances of specific technical names (NITRO, FG/AG, ULTIMATE) per page, which outweighs the vague assertions of ‘edge in style.’ The high number of specific products listed provides a concrete ‘Proof of Product’ that many lower-tier brands lack.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
416Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 104 | 1 |
| /uk/en/sports/football/showtime-pack/ | 104 | 1 |
| /uk/en/collections/lifestyle/suede/ | 104 | 1 |
| /uk/en/collections/lifestyle/palermo/ | 104 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Corporation",
"parentOrganization": {
"name": "PUMA",
"legalName": "PUMA SE",
"url": "https://www.puma.com/",
"numberofEmployees": "13000",
"address": {
"@type": "PostalAddress",
"streetAddress": "PUMA WAY 1",
"addressLocality": "Herzogenaurach",
"postalCode": "91074",
"addressCountry": "DE"
},
"founder": {
"@type": "Person",
"name": "Rudolf Dassler",
"sameAs": [
"https://en.wikipedia.org/wiki/Rudolf_Dassler"
]
},
"foundingLocation": {
"@type": "Place",
"name": "Herzogenaurach, Germany",
"sameAs": [
"https://en.wikipedia.org/wiki/Herzogenaurach"
]
},
"ethicsPolicy": "https://about.puma.com/en/sustainability/codes-and-handbooks",
"foundingDate": "1948-01-10",
"brand": {
"@type": "Organization",
"name": "PUMA"
}
},
"name": "PUMA UK",
"legalName": "PUMA UNITED KINGDOM LTD",
"logo": "https://uk.puma.com/assets/logo-puma-black.png",
"image": "https://uk.puma.com/assets/logo-puma-black.png",
"url": "https://uk.puma.com/",
"telephone": "+44 (0) 203 326 54 81",
"address": {
"@type": "PostalAddress",
"streetAddress": "Super G Steamboat Way",
"addressLocality": "Castleford",
"postalCode": "WF10 5XY",
"addressCountry": "GB"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 (0) 203 326 54 81",
"email": "service-uk@puma.com",
"areaServed": "United Kingdom",
"contactType": "customer service"
}
],
"brand": {
"@type": "Organization",
"name": "PUMA"
},
"description": "PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA engages in exciting collaborations with renowned designers like STAPLE, STAMPD or TRAPSTAR to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.",
"sameAs": [
"https://www.instagram.com/puma/",
"https://www.instagram.com/pumasportstyle/",
"https://x.com/puma",
"https://www.linkedin.com/company/puma",
"https://plus.google.com/+puma",
"https://www.facebook.com/PUMA",
"https://www.youtube.com/puma/",
"https://en.wikipedia.org/wiki/Puma_(brand)",
"https://www.crunchbase.com/organization/puma",
"https://pumagroup.tumblr.com/",
"https://about.puma.com/en",
"https://www.reddit.com/r/PUMA/",
"https://www.puma-catchup.com/",
"https://www.youtube.com/user/puma",
"https://www.wikidata.org/wiki/Q157064"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "PUMA UK",
"alternateName": "PUMA United Kingdom",
"url": "https://uk.puma.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://uk.puma.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/uk/en/sports/football/showtime-pack/
[
{
"@context": "http://schema.org",
"@type": "Corporation",
"parentOrganization": {
"name": "PUMA",
"legalName": "PUMA SE",
"url": "https://www.puma.com/",
"numberofEmployees": "13000",
"address": {
"@type": "PostalAddress",
"streetAddress": "PUMA WAY 1",
"addressLocality": "Herzogenaurach",
"postalCode": "91074",
"addressCountry": "DE"
},
"founder": {
"@type": "Person",
"name": "Rudolf Dassler",
"sameAs": [
"https://en.wikipedia.org/wiki/Rudolf_Dassler"
]
},
"foundingLocation": {
"@type": "Place",
"name": "Herzogenaurach, Germany",
"sameAs": [
"https://en.wikipedia.org/wiki/Herzogenaurach"
]
},
"ethicsPolicy": "https://about.puma.com/en/sustainability/codes-and-handbooks",
"foundingDate": "1948-01-10",
"brand": {
"@type": "Organization",
"name": "PUMA"
}
},
"name": "PUMA UK",
"legalName": "PUMA UNITED KINGDOM LTD",
"logo": "https://uk.puma.com/assets/logo-puma-black.png",
"image": "https://uk.puma.com/assets/logo-puma-black.png",
"url": "https://uk.puma.com/",
"telephone": "+44 (0) 203 326 54 81",
"address": {
"@type": "PostalAddress",
"streetAddress": "Super G Steamboat Way",
"addressLocality": "Castleford",
"postalCode": "WF10 5XY",
"addressCountry": "GB"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 (0) 203 326 54 81",
"email": "service-uk@puma.com",
"areaServed": "United Kingdom",
"contactType": "customer service"
}
],
"brand": {
"@type": "Organization",
"name": "PUMA"
},
"description": "PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA engages in exciting collaborations with renowned designers like STAPLE, STAMPD or TRAPSTAR to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.",
"sameAs": [
"https://www.instagram.com/puma/",
"https://www.instagram.com/pumasportstyle/",
"https://x.com/puma",
"https://www.linkedin.com/company/puma",
"https://plus.google.com/+puma",
"https://www.facebook.com/PUMA",
"https://www.youtube.com/puma/",
"https://en.wikipedia.org/wiki/Puma_(brand)",
"https://www.crunchbase.com/organization/puma",
"https://pumagroup.tumblr.com/",
"https://about.puma.com/en",
"https://www.reddit.com/r/PUMA/",
"https://www.puma-catchup.com/",
"https://www.youtube.com/user/puma",
"https://www.wikidata.org/wiki/Q157064"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "PUMA UK",
"alternateName": "PUMA United Kingdom",
"url": "https://uk.puma.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://uk.puma.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/uk/en/collections/lifestyle/suede/
[
{
"@context": "http://schema.org",
"@type": "Corporation",
"parentOrganization": {
"name": "PUMA",
"legalName": "PUMA SE",
"url": "https://www.puma.com/",
"numberofEmployees": "13000",
"address": {
"@type": "PostalAddress",
"streetAddress": "PUMA WAY 1",
"addressLocality": "Herzogenaurach",
"postalCode": "91074",
"addressCountry": "DE"
},
"founder": {
"@type": "Person",
"name": "Rudolf Dassler",
"sameAs": [
"https://en.wikipedia.org/wiki/Rudolf_Dassler"
]
},
"foundingLocation": {
"@type": "Place",
"name": "Herzogenaurach, Germany",
"sameAs": [
"https://en.wikipedia.org/wiki/Herzogenaurach"
]
},
"ethicsPolicy": "https://about.puma.com/en/sustainability/codes-and-handbooks",
"foundingDate": "1948-01-10",
"brand": {
"@type": "Organization",
"name": "PUMA"
}
},
"name": "PUMA UK",
"legalName": "PUMA UNITED KINGDOM LTD",
"logo": "https://uk.puma.com/assets/logo-puma-black.png",
"image": "https://uk.puma.com/assets/logo-puma-black.png",
"url": "https://uk.puma.com/",
"telephone": "+44 (0) 203 326 54 81",
"address": {
"@type": "PostalAddress",
"streetAddress": "Super G Steamboat Way",
"addressLocality": "Castleford",
"postalCode": "WF10 5XY",
"addressCountry": "GB"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 (0) 203 326 54 81",
"email": "service-uk@puma.com",
"areaServed": "United Kingdom",
"contactType": "customer service"
}
],
"brand": {
"@type": "Organization",
"name": "PUMA"
},
"description": "PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA engages in exciting collaborations with renowned designers like STAPLE, STAMPD or TRAPSTAR to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.",
"sameAs": [
"https://www.instagram.com/puma/",
"https://www.instagram.com/pumasportstyle/",
"https://x.com/puma",
"https://www.linkedin.com/company/puma",
"https://plus.google.com/+puma",
"https://www.facebook.com/PUMA",
"https://www.youtube.com/puma/",
"https://en.wikipedia.org/wiki/Puma_(brand)",
"https://www.crunchbase.com/organization/puma",
"https://pumagroup.tumblr.com/",
"https://about.puma.com/en",
"https://www.reddit.com/r/PUMA/",
"https://www.puma-catchup.com/",
"https://www.youtube.com/user/puma",
"https://www.wikidata.org/wiki/Q157064"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "PUMA UK",
"alternateName": "PUMA United Kingdom",
"url": "https://uk.puma.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://uk.puma.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/uk/en/collections/lifestyle/palermo/
[
{
"@context": "http://schema.org",
"@type": "Corporation",
"parentOrganization": {
"name": "PUMA",
"legalName": "PUMA SE",
"url": "https://www.puma.com/",
"numberofEmployees": "13000",
"address": {
"@type": "PostalAddress",
"streetAddress": "PUMA WAY 1",
"addressLocality": "Herzogenaurach",
"postalCode": "91074",
"addressCountry": "DE"
},
"founder": {
"@type": "Person",
"name": "Rudolf Dassler",
"sameAs": [
"https://en.wikipedia.org/wiki/Rudolf_Dassler"
]
},
"foundingLocation": {
"@type": "Place",
"name": "Herzogenaurach, Germany",
"sameAs": [
"https://en.wikipedia.org/wiki/Herzogenaurach"
]
},
"ethicsPolicy": "https://about.puma.com/en/sustainability/codes-and-handbooks",
"foundingDate": "1948-01-10",
"brand": {
"@type": "Organization",
"name": "PUMA"
}
},
"name": "PUMA UK",
"legalName": "PUMA UNITED KINGDOM LTD",
"logo": "https://uk.puma.com/assets/logo-puma-black.png",
"image": "https://uk.puma.com/assets/logo-puma-black.png",
"url": "https://uk.puma.com/",
"telephone": "+44 (0) 203 326 54 81",
"address": {
"@type": "PostalAddress",
"streetAddress": "Super G Steamboat Way",
"addressLocality": "Castleford",
"postalCode": "WF10 5XY",
"addressCountry": "GB"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 (0) 203 326 54 81",
"email": "service-uk@puma.com",
"areaServed": "United Kingdom",
"contactType": "customer service"
}
],
"brand": {
"@type": "Organization",
"name": "PUMA"
},
"description": "PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA engages in exciting collaborations with renowned designers like STAPLE, STAMPD or TRAPSTAR to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.",
"sameAs": [
"https://www.instagram.com/puma/",
"https://www.instagram.com/pumasportstyle/",
"https://x.com/puma",
"https://www.linkedin.com/company/puma",
"https://plus.google.com/+puma",
"https://www.facebook.com/PUMA",
"https://www.youtube.com/puma/",
"https://en.wikipedia.org/wiki/Puma_(brand)",
"https://www.crunchbase.com/organization/puma",
"https://pumagroup.tumblr.com/",
"https://about.puma.com/en",
"https://www.reddit.com/r/PUMA/",
"https://www.puma-catchup.com/",
"https://www.youtube.com/user/puma",
"https://www.wikidata.org/wiki/Q157064"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "PUMA UK",
"alternateName": "PUMA United Kingdom",
"url": "https://uk.puma.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://uk.puma.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
Explore the other reputation pillars for PUMA
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from PUMA, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PUMA: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://puma.com to view the most current version of its content and see directly what this company is about and what it offers.