Rent the Runway, Inc.
(https://renttherunway.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is exceptionally high due to the comprehensive JSON-LD schema which includes sameAs links to Wikipedia and major social platforms. Founders Jennifer Hyman and Jennifer Fleiss are explicitly named and linked to their LinkedIn profiles within the Organization schema. A single point is deducted for the technical credibility gap on the View All page, which returned insufficient content/broken data during the crawl.
The site avoids abstract performance metrics, focusing instead on logistical promises like 1-3 day delivery and average rental retail values ($1620). These claims are consistent with the high-end designer inventory listed on the product pages. There is no disconnect between the ‘Designer Clothing’ signal and the evidence of items like a $1,950 Another Tomorrow jacket.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.renttherunway.com/#website",
"url": "https://www.renttherunway.com/",
"name": "Rent the Runway",
"description": "The premier designer rental destination giving you more access, style and options than anywhere else. RTR's rotating closet is constantly updated with new trends, does your dry cleaning and takes up zero space. The future of fashion is here.",
"publisher": {
"@id": "https://www.renttherunway.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.renttherunway.com/products?filters%5BsearchText%5D={search_term_string}&searchSource=VERTEX"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "Organization",
"@id": "https://www.renttherunway.com/#organization",
"name": "Rent the Runway",
"alternateName": [
"RTR",
"RENT"
],
"legalName": "Rent the Runway, Inc.",
"url": "https://www.renttherunway.com/",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.rtrcdn.com/sites/default/files/images/rtr_logo.svg.png",
"width": 543,
"height": 729
},
"description": "The premier designer rental destination giving you more access, style and options than anywhere else. RTR's rotating closet is constantly updated with new trends, does your dry cleaning and takes up zero space. The future of fashion is here.",
"foundingDate": "2009-11-10",
"knowsAbout": [
"clothing rental",
"women's clothing",
"wedding guest dresses",
"dresses",
"maternity clothes",
"designer clothes"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "10 Jay Street",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "11201",
"addressCountry": "US"
},
"sameAs": [
"https://www.facebook.com/RentTheRunway",
"https://www.instagram.com/renttherunway",
"https://www.tiktok.com/@renttherunway",
"https://www.pinterest.com/RentTheRunway/",
"https://www.linkedin.com/company/rent-the-runway",
"https://www.youtube.com/user/renttherunway",
"https://x.com/RenttheRunway",
"https://en.wikipedia.org/wiki/Rent_the_Runway",
"https://renttherunway.substack.com/"
],
"founder": [
{
"@type": "Person",
"name": "Jennifer Hyman",
"sameAs": "https://www.linkedin.com/in/jennifer-hyman-14970017"
},
{
"@type": "Person",
"name": "Jennifer Fleiss",
"sameAs": "https://www.linkedin.com/in/jennifer-fleiss-18577314"
}
]
},
{
"@type": "WebPage",
"@id": "https://www.renttherunway.com/#webpage",
"url": "https://www.renttherunway.com/",
"name": "Rent the Runway | Designer Clothing Subscription and Dress Rentals",
"breadcrumb": {
"@id": "https://www.renttherunway.com/#breadcrumb"
},
"isPartOf": {
"@id": "https://www.renttherunway.com/#website"
},
"about": {
"@id": "https://www.renttherunway.com/#organization"
},
"description": "The premier designer rental destination giving you more access, style and options than anywhere else. RTR's rotating closet is constantly updated with new trends, does your dry cleaning and takes up zero space. The future of fashion is here.",
"reviewedBy": {
"@id": "https://www.renttherunway.com/#organization"
},
"specialty": [
{
"@type": "DefinedTerm",
"@id": "https://en.wikipedia.org/wiki/Category:Clothing_rental_companies",
"name": "Clothing Rental",
"url": "https://en.wikipedia.org/wiki/Category:Clothing_rental_companies",
"inDefinedTermSet": {
"@type": "DefinedTermSet",
"name": "Wikipedia",
"url": "https://www.wikipedia.org"
}
},
{
"@type": "DefinedTerm",
"@id": "https://en.wikipedia.org/wiki/Category:Subscription_services",
"name": "Clothing Subscription",
"url": "https://en.wikipedia.org/wiki/Category:Subscription_services",
"inDefinedTermSet": {
"@type": "DefinedTermSet",
"name": "Wikipedia",
"url": "https://www.wikipedia.org"
}
},
{
"@type": "DefinedTerm",
"@id": "https://en.wikipedia.org/wiki/Circular_economy",
"name": "Sustainable Fashion",
"url": "https://en.wikipedia.org/wiki/Circular_economy",
"inDefinedTermSet": {
"@type": "DefinedTermSet",
"name": "Wikipedia",
"url": "https://www.wikipedia.org"
}
},
{
"@type": "DefinedTerm",
"@id": "https://en.wikipedia.org/wiki/Category:Dry_cleaning",
"name": "Dry Cleaning",
"url": "https://en.wikipedia.org/wiki/Category:Dry_cleaning",
"inDefinedTermSet": {
"@type": "DefinedTermSet",
"name": "Wikipedia",
"url": "https://www.wikipedia.org"
}
}
],
"significantLink": [
"https://www.renttherunway.com/clothing-subscription",
"https://www.renttherunway.com/c/dresses",
"https://www.renttherunway.com/c/dresses/wedding-guest-dresses",
"https://www.renttherunway.com/c/dresses/bridesmaid-dresses",
"https://www.renttherunway.com/c/dresses/cocktail-dresses",
"https://www.renttherunway.com/c/jeans",
"https://www.renttherunway.com/c/tops",
"https://www.renttherunway.com/products",
"https://www.renttherunway.com/buy/products",
"https://www.renttherunway.com/clearance/products"
],
"inLanguage": "en-US",
"datePublished": "2009-11-10",
"dateModified": "2026-06-19"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.renttherunway.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Rent the Runway",
"item": "https://www.renttherunway.com/"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.renttherunway.com/"
}
]
/how_renting_works/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Rent The Runway",
"url": "https://www.renttherunway.com/",
"logo": "https://www.renttherunway.com/images/sprites/reb/svg/rtr_logo.svg"
}
/products/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Rent The Runway",
"url": "https://www.renttherunway.com/",
"logo": "https://www.renttherunway.com/images/sprites/reb/svg/rtr_logo.svg"
}
/shop/work_clothing/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.renttherunway.com/shop/work_clothing/products#webpage",
"url": "https://www.renttherunway.com/shop/work_clothing/products",
"isPartOf": {
"@id": "https://www.renttherunway.com/#website"
},
"publisher": {
"@id": "https://www.renttherunway.com/#organization"
},
"mainEntity": {
"@id": "https://www.renttherunway.com/shop/work_clothing/products#itemlist"
},
"name": "Workwear",
"description": "Business casual and corporate chic outfits for women, done better. Rent work clothes from RtR and unlock a rotating designer closet."
},
{
"@type": "ItemList",
"@id": "https://www.renttherunway.com/shop/work_clothing/products#itemlist",
"numberOfItems": 2101,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"url": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 49631
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 1 |
| /how_renting_works/ | 3 | 1 |
| /products/ | 5 | 1 |
| /shop/work_clothing/products/ | 63 | 1 |
This page presents a snapshot of public data from Rent the Runway, Inc., captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Rent the Runway, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://renttherunway.com to view the most current version of its content and see directly what this company is about and what it offers.