RIXO London
(https://rixolondon.com) 📸 Data Snapshot: May 25, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable technical authority gap evidenced by the presence of ‘Translation missing: en.newsletter-form.title_label’ and similar error strings in H2 and H3 tags on every crawled page. This lack of technical oversight contradicts the brand’s claim of ‘obsessing over details’ and ‘meticulous consideration.’ While founder schema is well-implemented, the digital footprint is limited to social media rather than technical transparency or manufacturing authority.
The brand makes bold qualitative performance claims regarding the ‘lifelong’ nature of its garments and ‘flattering fits’ without providing measurement methodologies or customer longevity data. The claim that pieces are ‘wearable works of art’ is a subjective marketing assertion that lacks the substance of artisan or master-craftsman certification. The narrative of ‘heart-driven’ production is not supported by any listed labor standards or factory transparency reports.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "RIXO London",
"url": "https://rixolondon.com",
"logo": "https://rixolondon.com/cdn/shop/files/New_Logo_RIXO_Black.svg",
"foundingDate": "2015",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 (0)20 3355 9097",
"contactType": "Customer Service phone number",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
},
{
"@type": "ContactPoint",
"email": "customercare@rixo.co.uk",
"contactType": "Customer Service Email",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
},
{
"@type": "ContactPoint",
"contactOption": "Live Chat",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
}
],
"founder": [
{
"@type": "Person",
"name": "Henrietta Rix"
},
{
"@type": "Person",
"name": "Orlagh McCloskey"
}
],
"sameAs": [
"https://www.facebook.com/RIXOLondon/",
"https://www.instagram.com/rixo/",
"https://www.tiktok.com/@rixo",
"https://uk.trustpilot.com/review/www.rixo.co.uk"
]
}
/collections/new-in/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "RIXO London",
"url": "https://rixolondon.com",
"logo": "https://rixolondon.com/cdn/shop/files/New_Logo_RIXO_Black.svg",
"foundingDate": "2015",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 (0)20 3355 9097",
"contactType": "Customer Service phone number",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
},
{
"@type": "ContactPoint",
"email": "customercare@rixo.co.uk",
"contactType": "Customer Service Email",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
},
{
"@type": "ContactPoint",
"contactOption": "Live Chat",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
}
],
"founder": [
{
"@type": "Person",
"name": "Henrietta Rix"
},
{
"@type": "Person",
"name": "Orlagh McCloskey"
}
],
"sameAs": [
"https://www.facebook.com/RIXOLondon/",
"https://www.instagram.com/rixo/",
"https://www.tiktok.com/@rixo",
"https://uk.trustpilot.com/review/www.rixo.co.uk"
]
}
/pages/world-of-rixo/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "RIXO London",
"url": "https://rixolondon.com",
"logo": "https://rixolondon.com/cdn/shop/files/New_Logo_RIXO_Black.svg",
"foundingDate": "2015",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 (0)20 3355 9097",
"contactType": "Customer Service phone number",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
},
{
"@type": "ContactPoint",
"email": "customercare@rixo.co.uk",
"contactType": "Customer Service Email",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
},
{
"@type": "ContactPoint",
"contactOption": "Live Chat",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
}
],
"founder": [
{
"@type": "Person",
"name": "Henrietta Rix"
},
{
"@type": "Person",
"name": "Orlagh McCloskey"
}
],
"sameAs": [
"https://www.facebook.com/RIXOLondon/",
"https://www.instagram.com/rixo/",
"https://www.tiktok.com/@rixo",
"https://uk.trustpilot.com/review/www.rixo.co.uk"
]
}
/collections/wedding-guest-dresses/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "RIXO London",
"url": "https://rixolondon.com",
"logo": "https://rixolondon.com/cdn/shop/files/New_Logo_RIXO_Black.svg",
"foundingDate": "2015",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 (0)20 3355 9097",
"contactType": "Customer Service phone number",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
},
{
"@type": "ContactPoint",
"email": "customercare@rixo.co.uk",
"contactType": "Customer Service Email",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
},
{
"@type": "ContactPoint",
"contactOption": "Live Chat",
"availableLanguage": [
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
}
]
}
],
"founder": [
{
"@type": "Person",
"name": "Henrietta Rix"
},
{
"@type": "Person",
"name": "Orlagh McCloskey"
}
],
"sameAs": [
"https://www.facebook.com/RIXOLondon/",
"https://www.instagram.com/rixo/",
"https://www.tiktok.com/@rixo",
"https://uk.trustpilot.com/review/www.rixo.co.uk"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 180 | 0 |
| /collections/new-in/ | 55 | 0 |
| /pages/world-of-rixo/ | 71 | 0 |
| /collections/wedding-guest-dresses/ | 55 | 0 |
This page presents a snapshot of public data from RIXO London, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to RIXO London: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://rixolondon.com to view the most current version of its content and see directly what this company is about and what it offers.