Oui Gruppe GmbH & Co. KG
(https://set-fashion.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json is exceptionally robust—listing founders Daniel Gottesdiener and Alexander Jung and a founding date of 1972—this authority is invisible to the casual user as it isn’t reflected in the visible page copy. There is a disconnect between the technical organization identity (Oui Gruppe) and the user-facing website presence, which lacks a dedicated ‘About’ or ‘Expertise’ section. The presence of a diversity and ethics policy in the schema is a positive signal, but the lack of a visible digital footprint for the ‘knit expertise’ on the front-end remains a gap.
The brand claims ‘knit expertise’ as a core value proposition, yet the site demonstrates no specific technical protocols, material sourcing details (e.g., wool micron counts), or manufacturing transparency. The performance claim of ‘Durable high-quality’ is a marketing assertion without the presence of care instructions or longevity tests required to substantiate such a statement in the ‘slow fashion’ context. The focus is entirely on transactional ‘Shop’ calls-to-action rather than proving the expertise claimed.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.oui.com/#organization",
"name": "Oui Gruppe GmbH & Co. KG",
"alternateName": "Oui",
"legalName": "Oui Gruppe GmbH & Co. KG",
"url": "https://www.oui.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://www.oui.com/#logo",
"url": "https://www.oui.com/assets/svg/logo-oui.svg?v1781601653636",
"contentUrl": "https://www.oui.com/assets/svg/logo-oui.svg?v1781601653636",
"caption": "Oui - Premium Damenmode"
},
"image": {
"@id": "https://www.oui.com/#logo"
},
"description": "Premium Damenmode aus München seit 1972. KNIT. PASSION. LOVE.",
"slogan": "KNIT. PASSION. LOVE.",
"foundingDate": "1972",
"foundingLocation": {
"@type": "Place",
"name": "München",
"address": {
"@type": "PostalAddress",
"addressLocality": "München",
"addressCountry": "DE"
}
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Moosacherstraße 26a",
"postalCode": "80809",
"addressLocality": "München",
"addressRegion": "Bayern",
"addressCountry": "DE"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+49-89-90406868",
"email": "contact@oui.com",
"contactType": "customer service",
"availableLanguage": [
"German",
"English"
],
"hoursAvailable": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "16:00"
}
]
},
{
"@type": "ContactPoint",
"telephone": "+49-89-90406868",
"contactType": "sales",
"availableLanguage": [
"German",
"English"
]
}
],
"telephone": "+49-89-90406868",
"faxNumber": "+49-89-25551300-23",
"email": "contact@oui.com",
"vatID": "DE130252869",
"taxID": "DE130252869",
"naics": "448120",
"isicV4": "4771",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 50,
"maxValue": 200
},
"founder": [
{
"@type": "Person",
"name": "Daniel Gottesdiener",
"jobTitle": "Geschäftsführer"
},
{
"@type": "Person",
"name": "Alexander Jung",
"jobTitle": "Geschäftsführer"
}
],
"brand": {
"@type": "Brand",
"name": "Oui",
"logo": "https://www.oui.com/assets/svg/logo-oui.svg?v1781601653636",
"slogan": "KNIT. PASSION. LOVE."
},
"areaServed": {
"@type": "GeoShape",
"name": "Europa"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Oui Kollektion",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Pullover & Strickjacken",
"url": "https://www.oui.com/eu/en/products/pullovers-cardigans"
},
{
"@type": "OfferCatalog",
"name": "Blusen",
"url": "https://www.oui.com/eu/en/products/blouses"
},
{
"@type": "OfferCatalog",
"name": "Kleider",
"url": "https://www.oui.com/eu/en/products/dresses"
},
{
"@type": "OfferCatalog",
"name": "Hosen & Shorts",
"url": "https://www.oui.com/eu/en/products/trousers-shorts"
},
{
"@type": "OfferCatalog",
"name": "Jacken & Mäntel",
"url": "https://www.oui.com/eu/en/products/jackets-outdoor"
},
{
"@type": "OfferCatalog",
"name": "Accessoires",
"url": "https://www.oui.com/eu/en/products/accessoires"
}
]
},
"knowsAbout": [
"Premium Damenmode",
"Strickwaren",
"Cashmere",
"Nachhaltige Mode",
"Damenbekleidung"
],
"sameAs": [
"https://www.facebook.com/ouifashionofficial",
"https://www.instagram.com/ouifashionofficial/",
"https://de.pinterest.com/ouifashionofficial/",
"https://www.youtube.com/c/ouifashionofficial",
"https://open.spotify.com/user/tvkxldgpckbyss0snwhstc09n"
],
"parentOrganization": {
"@type": "Organization",
"name": "NYG Verwaltungs- u. Beteiligungs GmbH",
"description": "Persönlich haftende Gesellschafterin"
},
"ethicsPolicy": "https://www.oui.com/eu/en/about-oui/our-attitude",
"diversityPolicy": "https://www.oui.com/eu/en/about-oui/our-attitude",
"ownershipFundingInfo": {
"@type": "AboutPage",
"url": "https://www.oui.com/eu/en/simple_page/overview-die-oui-story"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.oui.com/eu/en/search?query={search_term_string}"
},
"query-input": "required name=search_term_string"
},
{
"@type": "ViewAction",
"target": "https://www.oui.com/eu/en/Whats-new",
"name": "Neuheiten ansehen"
},
{
"@type": "BuyAction",
"target": "https://www.oui.com/eu/en/products"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
This page presents a snapshot of public data from Oui Gruppe GmbH & Co. KG, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Oui Gruppe GmbH & Co. KG: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://set-fashion.com to view the most current version of its content and see directly what this company is about and what it offers.