Based on 2935 businesses audited.
Shockoe Atelier has 24.7 points more reputation than the average for Fashion, Apparel & Accessories.
Fashion, Apparel & Accessories Reputation: Shockoe Atelier (shockoeatelier.com)
Shockoe Atelier is a high-substance outlier in the fashion world, delivering technical material data and a verifiable physical production location. The BS score is driven almost entirely by missing technical metadata and schema, not by a lack of real-world evidence. This is a brand that actually makes what it says it makes.
Fashion, Apparel & Accessories Reputation: Shockoe Atelier (shockoeatelier.com)
The site is a textbook match for the artisan apparel category, specifically focusing on raw and selvedge denim. The terminology used, such as ‘Kojima Slim’, ‘12.5 oz Slubby’, and ‘Organic Cotton Duck Canvas’, aligns perfectly with the technical requirements of the heritage fashion industry.
“The score of 80 reflects a 'Minimal BS' rating. The score was primarily influenced by technical gaps in Identity and Authority (missing schema and H1) and Commodity Fingerprint template repetitions, rather than any disconnect between the brand's claims and its actual products.”