Shrimps
(https://shrimps.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The primary authority gap is technical; while Hannah Weiland is mentioned as the founder and designer, there is no Person schema or sameAs links in the JSON-LD to verify her digital footprint. The Organization schema is present but basic, failing to link to the ‘Low Carbon Transition Programme’ or other professional certifications mentioned in the text.
The brand makes bold sustainability claims but largely backs them with transparency, such as noting their 100% renewable energy workspace and specific carbon reduction plan. A rare disconnect is the claim of being the ‘UK’s greenest delivery option,’ which is a high-bar performance claim, though it is surprisingly cited to a Citizens Advice 2023 report.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "shrimps",
"logo": "https://shrimps.com/cdn/shop/files/SHRIMPS_TEXT.png?v=1613687655&width=559",
"sameAs": [
"https://www.facebook.com/shrimpslondon",
"",
"https://www.pinterest.co.uk/ShrimpsLDN/",
"https://www.instagram.com/shrimps/",
"",
"",
"",
"",
""
],
"url": "https://shrimps.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "shrimps",
"potentialAction": {
"@type": "SearchAction",
"target": "https://shrimps.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://shrimps.com"
}
]
/collections/new-in/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "shrimps",
"logo": "https://shrimps.com/cdn/shop/files/SHRIMPS_TEXT.png?v=1613687655&width=559",
"sameAs": [
"https://www.facebook.com/shrimpslondon",
"",
"https://www.pinterest.co.uk/ShrimpsLDN/",
"https://www.instagram.com/shrimps/",
"",
"",
"",
"",
""
],
"url": "https://shrimps.com"
}
/collections/shrimps-baby-and-kidswear/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "shrimps",
"logo": "https://shrimps.com/cdn/shop/files/SHRIMPS_TEXT.png?v=1613687655&width=559",
"sameAs": [
"https://www.facebook.com/shrimpslondon",
"",
"https://www.pinterest.co.uk/ShrimpsLDN/",
"https://www.instagram.com/shrimps/",
"",
"",
"",
"",
""
],
"url": "https://shrimps.com"
}
/pages/about-1/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "shrimps",
"logo": "https://shrimps.com/cdn/shop/files/SHRIMPS_TEXT.png?v=1613687655&width=559",
"sameAs": [
"https://www.facebook.com/shrimpslondon",
"",
"https://www.pinterest.co.uk/ShrimpsLDN/",
"https://www.instagram.com/shrimps/",
"",
"",
"",
"",
""
],
"url": "https://shrimps.com/pages/about-1"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 2 |
| /collections/new-in/ | 36 | 2 |
| /collections/shrimps-baby-and-kidswear/ | 20 | 2 |
| /pages/about-1/ | 8 | 2 |
This page presents a snapshot of public data from Shrimps, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Shrimps: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://shrimps.com to view the most current version of its content and see directly what this company is about and what it offers.