Identity & Authority: Tanuki – Signal Evidence & AI Readability

Tanuki

(https://tanukijapan.com) πŸ“Έ Data Snapshot: June 19, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
4 Impact Weight: 15 / 100
27% Reputation

A massive authority gap exists on the About Us page where the company explicitly states Our names don’t matter, which serves as a forensic red flag for dodging expert verification. There is no Person schema or Organization-level sameAs links to social proof or historical records. The technical structure is weak, with a missing H1 on the homepage and a schema_json that lacks any linkage to founders, specific locations, or manufacturing partners.

The brand claims to be taking the past and looking forward and maintain an art alive, yet provides zero evidence of the traditional techniques used other than product titles. There are no descriptions of the looms, the dye processes, or the specific artisans involved in this art. While the product pricing suggests premium quality, the site fails to provide the material composition or sourcing transparency expected in this price bracket.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "OnlineStore",
    "name": "Tanuki",
    "url": "https://www.tanukijapan.com/en/home/",
    "email": "tanuki@lingble.com",
    "logo": "https://www.tanukijapan.com/on/demandware.static/Sites-tanuki_jp-Site/-/default/dw475b17b8/images/logos/brand-header.svg",
    "hasMerchantReturnPolicy": {
        "@type": "MerchantReturnPolicy",
        "applicableCountry": [
            "AU",
            "AT",
            "BE",
            "CA",
            "CN",
            "FI",
            "FR",
            "DE",
            "HK",
            "IN",
            "ID",
            "IE",
            "IT",
            "JP",
            "KR",
            "MY",
            "NL",
            "NZ",
            "PH",
            "PT",
            "SG",
            "ES",
            "SE",
            "CH",
            "TW",
            "TH",
            "GB",
            "US",
            "AE",
            "AF",
            "AG",
            "AI",
            "AL",
            "AM",
            "AO",
            "AR",
            "AT",
            "AU",
            "AW",
            "AZ",
            "BA",
            "BB",
            "BD",
            "BE",
            "BF",
            "BG",
            "BH",
            "BI",
            "BJ",
            "BL"
        ],
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "merchantReturnDays": 14,
        "itemCondition": [
            "https://schema.org/NewCondition",
            "https://schema.org/DamagedCondition"
        ],
        "returnFees": "https://schema.org/FreeReturn",
        "returnMethod": "https://schema.org/ReturnByMail",
        "refundType": [
            "https://schema.org/FullRefund",
            "https://schema.org/ExchangeRefund"
        ],
        "merchantReturnLink": "https://www.tanukijapan.com/en/rma-request-guest/"
    }
}
/en/about-us/about-us.html
{
    "@context": "https://schema.org",
    "@type": "OnlineStore",
    "name": "Tanuki",
    "url": "https://www.tanukijapan.com/en/home/",
    "email": "tanuki@lingble.com",
    "logo": "https://www.tanukijapan.com/on/demandware.static/Sites-tanuki_jp-Site/-/default/dw475b17b8/images/logos/brand-header.svg",
    "hasMerchantReturnPolicy": {
        "@type": "MerchantReturnPolicy",
        "applicableCountry": [
            "AU",
            "AT",
            "BE",
            "CA",
            "CN",
            "FI",
            "FR",
            "DE",
            "HK",
            "IN",
            "ID",
            "IE",
            "IT",
            "JP",
            "KR",
            "MY",
            "NL",
            "NZ",
            "PH",
            "PT",
            "SG",
            "ES",
            "SE",
            "CH",
            "TW",
            "TH",
            "GB",
            "US",
            "AE",
            "AF",
            "AG",
            "AI",
            "AL",
            "AM",
            "AO",
            "AR",
            "AT",
            "AU",
            "AW",
            "AZ",
            "BA",
            "BB",
            "BD",
            "BE",
            "BF",
            "BG",
            "BH",
            "BI",
            "BJ",
            "BL"
        ],
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "merchantReturnDays": 14,
        "itemCondition": [
            "https://schema.org/NewCondition",
            "https://schema.org/DamagedCondition"
        ],
        "returnFees": "https://schema.org/FreeReturn",
        "returnMethod": "https://schema.org/ReturnByMail",
        "refundType": [
            "https://schema.org/FullRefund",
            "https://schema.org/ExchangeRefund"
        ],
        "merchantReturnLink": "https://www.tanukijapan.com/en/rma-request-guest/"
    }
}
/en/account/
{
    "@context": "https://schema.org",
    "@type": "OnlineStore",
    "name": "Tanuki",
    "url": "https://www.tanukijapan.com/en/home/",
    "email": "tanuki@lingble.com",
    "logo": "https://www.tanukijapan.com/on/demandware.static/Sites-tanuki_jp-Site/-/default/dw475b17b8/images/logos/brand-header.svg",
    "hasMerchantReturnPolicy": {
        "@type": "MerchantReturnPolicy",
        "applicableCountry": [
            "AU",
            "AT",
            "BE",
            "CA",
            "CN",
            "FI",
            "FR",
            "DE",
            "HK",
            "IN",
            "ID",
            "IE",
            "IT",
            "JP",
            "KR",
            "MY",
            "NL",
            "NZ",
            "PH",
            "PT",
            "SG",
            "ES",
            "SE",
            "CH",
            "TW",
            "TH",
            "GB",
            "US",
            "AE",
            "AF",
            "AG",
            "AI",
            "AL",
            "AM",
            "AO",
            "AR",
            "AT",
            "AU",
            "AW",
            "AZ",
            "BA",
            "BB",
            "BD",
            "BE",
            "BF",
            "BG",
            "BH",
            "BI",
            "BJ",
            "BL"
        ],
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "merchantReturnDays": 14,
        "itemCondition": [
            "https://schema.org/NewCondition",
            "https://schema.org/DamagedCondition"
        ],
        "returnFees": "https://schema.org/FreeReturn",
        "returnMethod": "https://schema.org/ReturnByMail",
        "refundType": [
            "https://schema.org/FullRefund",
            "https://schema.org/ExchangeRefund"
        ],
        "merchantReturnLink": "https://www.tanukijapan.com/en/rma-request-guest/"
    }
}
/en/shipping.html
{
    "@context": "https://schema.org",
    "@type": "OnlineStore",
    "name": "Tanuki",
    "url": "https://www.tanukijapan.com/en/home/",
    "email": "tanuki@lingble.com",
    "logo": "https://www.tanukijapan.com/on/demandware.static/Sites-tanuki_jp-Site/-/default/dw475b17b8/images/logos/brand-header.svg",
    "hasMerchantReturnPolicy": {
        "@type": "MerchantReturnPolicy",
        "applicableCountry": [
            "AU",
            "AT",
            "BE",
            "CA",
            "CN",
            "FI",
            "FR",
            "DE",
            "HK",
            "IN",
            "ID",
            "IE",
            "IT",
            "JP",
            "KR",
            "MY",
            "NL",
            "NZ",
            "PH",
            "PT",
            "SG",
            "ES",
            "SE",
            "CH",
            "TW",
            "TH",
            "GB",
            "US",
            "AE",
            "AF",
            "AG",
            "AI",
            "AL",
            "AM",
            "AO",
            "AR",
            "AT",
            "AU",
            "AW",
            "AZ",
            "BA",
            "BB",
            "BD",
            "BE",
            "BF",
            "BG",
            "BH",
            "BI",
            "BJ",
            "BL"
        ],
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "merchantReturnDays": 14,
        "itemCondition": [
            "https://schema.org/NewCondition",
            "https://schema.org/DamagedCondition"
        ],
        "returnFees": "https://schema.org/FreeReturn",
        "returnMethod": "https://schema.org/ReturnByMail",
        "refundType": [
            "https://schema.org/FullRefund",
            "https://schema.org/ExchangeRefund"
        ],
        "merchantReturnLink": "https://www.tanukijapan.com/en/rma-request-guest/"
    }
}
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
7Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 6 1
/en/about-us/about-us.html 0 1
/en/account/ 1 1
/en/shipping.html 0 1