Based on 2934 businesses audited.
The Hundreds has 22.7 points more reputation than the average for Fashion, Apparel & Accessories.
Fashion, Apparel & Accessories Reputation: The Hundreds (thehundreds.com)
The Hundreds is a rare case of a brand that actually delivers on its ‘media and community’ marketing signal. The BS score is low because the substance—20 years of archive content and specific cultural reporting—overwhelmingly supports the marketing claims.
Fashion, Apparel & Accessories Reputation: The Hundreds (thehundreds.com)
The Hundreds perfectly encapsulates the Streetwear and Media Platform category. The data proves a significant investment in cultural content, historical archives, and community-focused narratives that go beyond mere garment sales.
“The score was primarily driven by the 'Identity and Authority' and 'Trust and Proof' pillars due to the missing schema and the high review count vs. low verification link count. However, the site performed remarkably well in Information Density and Semantic Coherence, where the blog archive acted as a primary BS-neutralizer for the brand's media claims.”