Thorogood® (Weinbrenner Shoe Co.)
(https://thorogoodusa.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
The identity is firmly established through robust Organization schema that includes parentOrganization (Weinbrenner Shoe Co.) and specific geographical coordinates in Merrill, WI. While the site references historical founders (Albert Weinbrenner), there is a slight gap in Person schema for current leadership or specific master craftsmen, though the ground-breaking news with Ellis Construction provides a verifiable third-party footprint for the brand’s current operations.
The bold claim of No Break-In Required is a high-risk marketing assertion, yet it is tempered by immediate technical explanations of Goodyear Welt construction and supported by specific customer testimonials describing a week-long break-in process. Unlike sites that claim revolutionary results without detail, Thorogood links its durability claims to its 130-year legacy and specific manufacturing techniques used in its Wisconsin Union factories.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thorogoodusa.com/",
"url": "https://thorogoodusa.com/",
"name": "Thorogood® | For Those Who Work",
"isPartOf": {
"@id": "https://thorogoodusa.com/#website"
},
"about": {
"@id": "https://thorogoodusa.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://thorogoodusa.com/#primaryimage"
},
"image": {
"@id": "https://thorogoodusa.com/#primaryimage"
},
"thumbnailUrl": "https://thorogoodusa.com/wp-content/uploads/WorkbootsHero-MECH-Update.png",
"datePublished": "2019-10-24T15:08:56+00:00",
"dateModified": "2026-04-06T13:56:37+00:00",
"description": "Since 1892, Thorogood® has been providing quality, crafted boots and footwear for hard-working people all over the world.",
"breadcrumb": {
"@id": "https://thorogoodusa.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thorogoodusa.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thorogoodusa.com/#primaryimage",
"url": "https://thorogoodusa.com/wp-content/uploads/WorkbootsHero-MECH-Update.png",
"contentUrl": "https://thorogoodusa.com/wp-content/uploads/WorkbootsHero-MECH-Update.png",
"width": 1600,
"height": 663,
"caption": "Work Boots Built for the Job - Find Your Boots"
},
{
"@type": "BreadcrumbList",
"@id": "https://thorogoodusa.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://thorogoodusa.com/#website",
"url": "https://thorogoodusa.com/",
"name": "Thorogood®",
"description": "Lace-Up A Legacy",
"publisher": {
"@id": "https://thorogoodusa.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thorogoodusa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thorogoodusa.com/#organization",
"name": "Thorogood® USA",
"url": "https://thorogoodusa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thorogoodusa.com/#/schema/logo/image/",
"url": "https://thorogoodusa.com/wp-content/uploads/thoro-yellow-logo.png",
"contentUrl": "https://thorogoodusa.com/wp-content/uploads/thoro-yellow-logo.png",
"width": 254,
"height": 67,
"caption": "Thorogood® USA"
},
"image": {
"@id": "https://thorogoodusa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ThorogoodUSA/",
"https://www.youtube.com/thorogoodusa",
"https://www.instagram.com/thorogood_usa/"
],
"telephone": "+1-800-826-0002",
"legalName": "Thorogood®"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Thorogood",
"alternateName": "Thorogood Shoes",
"parentOrganization": "Weinbrenner Shoe Co.",
"url": "https://www.thorogoodusa.com/",
"logo": "http://thorogoodusa.com/wp-content/uploads/thoro-yellow-logo.png",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "715-536-5521",
"contactType": "customer service",
"areaServed": [
"US",
"GB",
"GY",
"VI",
"NG",
"JM",
"BB",
"CA",
"LB",
"TT",
"DE"
],
"availableLanguage": "en"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "108 S. Polk St.",
"addressLocality": "Merrill",
"addressRegion": "WI",
"postalCode": "54452",
"addressCountry": "United States"
},
"sameAs": [
"https://www.facebook.com/ThorogoodUSA/",
"https://twitter.com/thorogood_usa",
"https://www.instagram.com/thorogood_usa/?",
"https://www.linkedin.com/company/thorogood-shoes/",
"https://www.youtube.com/channel/UCraO7BXeNfX6_abfjieP7XA"
]
}
]
/about/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"AboutPage"
],
"@id": "https://thorogoodusa.com/about/",
"url": "https://thorogoodusa.com/about/",
"name": "About | Thorogood® %",
"isPartOf": {
"@id": "https://thorogoodusa.com/#website"
},
"primaryImageOfPage": {
"@id": "https://thorogoodusa.com/about/#primaryimage"
},
"image": {
"@id": "https://thorogoodusa.com/about/#primaryimage"
},
"thumbnailUrl": "https://thorogoodusa.com/wp-content/plugins/bb-plugin/img/pixel.png",
"datePublished": "2020-06-17T19:44:27+00:00",
"dateModified": "2025-08-05T20:54:27+00:00",
"description": "At Thorogood, we’re proud to trace our legacy all the way back to 1892.That’s when Albert Weinbrenner, a first-generation German immigrant, took over his father’s cobbler shop in Milwaukee. The small business catered to the city’s workers and tradespeople, and Albert, who had begun apprenticing at age 13, believed he was on to something with his vision for “job-fitted” footwear.",
"breadcrumb": {
"@id": "https://thorogoodusa.com/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thorogoodusa.com/about/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thorogoodusa.com/about/#primaryimage",
"url": "https://thorogoodusa.com/wp-content/plugins/bb-plugin/img/pixel.png",
"contentUrl": "https://thorogoodusa.com/wp-content/plugins/bb-plugin/img/pixel.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://thorogoodusa.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thorogoodusa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://thorogoodusa.com/#website",
"url": "https://thorogoodusa.com/",
"name": "Thorogood®",
"description": "Lace-Up A Legacy",
"publisher": {
"@id": "https://thorogoodusa.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thorogoodusa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thorogoodusa.com/#organization",
"name": "Thorogood® USA",
"url": "https://thorogoodusa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thorogoodusa.com/#/schema/logo/image/",
"url": "https://thorogoodusa.com/wp-content/uploads/thoro-yellow-logo.png",
"contentUrl": "https://thorogoodusa.com/wp-content/uploads/thoro-yellow-logo.png",
"width": 254,
"height": 67,
"caption": "Thorogood® USA"
},
"image": {
"@id": "https://thorogoodusa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ThorogoodUSA/",
"https://www.youtube.com/thorogoodusa",
"https://www.instagram.com/thorogood_usa/"
],
"telephone": "+1-800-826-0002",
"legalName": "Thorogood®"
}
]
},
{
"@context": "https://schema.org",
"@type": "AboutPage",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://thorogoodusa.com/about/"
},
"headline": "About",
"description": "ABOUT THOROGOOD\t\n\tAt Thorogood, we're proud to trace our legacy all the way back to 1892.\nThat's when Albert Weinbrenner, a first-generation German immigrant, took over his father's cobbler shop in Milwaukee. The small business catered to the city's workers and tradespeople, and Albert, who had begun apprenticing at age 13, believed he was on to something with his vision for \"job-fitted\" footwear.\nWhat began way back then is still growing today. Thorogoods are built to specs Albert would be proud of, and our work has expanded to three Wisconsin factories and beyond. Regardless of which style you choose or what you wear them for, Thorogoods never compromise. The attention to every single detail is unparalleled. The quality and care are apparent the moment you take them out of the box. And our signature combination of old-world craft and modern technology delivers the ultimate in comfort and durability.\nIn other words, as we like to say around here: We work harder on our boots so you can work harder in them. It's a promise we've been keeping for over 130 years. And we plan on keeping it a whole lot longer.\n\n\t\t\tUSA MANUFACTURING\t\n\tSince 1980, over 1,000 shoe factories in the United States have closed. Fast forward to today, and over 95% of shoes sold in the USA are manufactured in countries like China, Vietnam, and others. Yet, Weinbrenner has remained steadfast in our commitment to crafting footwear in Wisconsin since 1892. Why? Because we believe in the unparalleled skill and dedication of American craftsmen and women. It's no secret that producing footwear in the USA comes with its challenges, but we firmly believe that when given the opportunity, American artisans can create footwear of the highest caliber. At Weinbrenner, we strive to uphold this tradition by sourcing most of our components domestically, including our premium USA leather hides. However, there are instances where we utilize quality materials from global sources to ensure the excellence of our products. That is why you see a \"Made in USA with USA & Globally Sourced Components\" label on our footwear. Final construction on those boots is always completed in our Union factories in Wisconsin. Through our commitment to American manufacturing, we proudly declare that we produce the finest footwear money can buy.\n\t\t\t\t\n\n\t\t\tEmployee owned in wisconsin\t\n\tIt's simple, we make boots. Thorogood® is an employee-owned company that takes pride in creating a quality crafted product that you can rely on.\nThorogood® boots are designed for you. We skip all the BS and get right to work with our \"job-fitted\" boots. Our consumers are the rough, tough, classic hard-working people who need footwear that gets the job done. That's why our boots act as a tool to support you through whatever dirt you have to deal with that day.\n\t\t\t\n\t\t\t\t\t\t\tShop Boots\n\t\t\t\t\t\n\n\t\t\tTrusted for over 130 years\t\n\tThorogood® shoes are simply put, a classic. We take the finest sourced materials to create a tough, comfortable, and supportive boot you can trust. Since 1892, we've created a legacy of industry-leading footwear. We've made it a priority to deliver safety and comfort to our customers for over 130 years.\nWhether you're a firefighter, public safety professional, lineman, carpenter, or anyone else that works for a living, we've got your back, on the job and off. Thorogood® boots have the soul to support you through all of life's unforgettable moments. It's these dedicated people that inspire us to make quality crafted footwear.\n\t\t\t\n\t\t\t\t\t\t\tOur History",
"publisher": {
"@type": "organization",
"name": "",
"url": "https://thorogoodusa.com"
}
}
]
/work-boots-1/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thorogoodusa.com/work-boots-1/",
"url": "https://thorogoodusa.com/work-boots-1/",
"name": "American Made | Work & Construction Boots For Men | Thorogood®",
"isPartOf": {
"@id": "https://thorogoodusa.com/#website"
},
"primaryImageOfPage": {
"@id": "https://thorogoodusa.com/work-boots-1/#primaryimage"
},
"image": {
"@id": "https://thorogoodusa.com/work-boots-1/#primaryimage"
},
"thumbnailUrl": "https://thorogoodusa.com/wp-content/uploads/804-4478.jpg",
"datePublished": "2020-06-17T19:41:20+00:00",
"dateModified": "2026-02-16T21:27:11+00:00",
"description": "Shop durable men’s work and construction boots built for tough jobs. Long-lasting comfort, safety, and performance since 1892.",
"breadcrumb": {
"@id": "https://thorogoodusa.com/work-boots-1/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thorogoodusa.com/work-boots-1/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thorogoodusa.com/work-boots-1/#primaryimage",
"url": "https://thorogoodusa.com/wp-content/uploads/804-4478.jpg",
"contentUrl": "https://thorogoodusa.com/wp-content/uploads/804-4478.jpg",
"width": 1500,
"height": 1300,
"caption": "804-4478 Outsole"
},
{
"@type": "BreadcrumbList",
"@id": "https://thorogoodusa.com/work-boots-1/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thorogoodusa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Work Boots"
}
]
},
{
"@type": "WebSite",
"@id": "https://thorogoodusa.com/#website",
"url": "https://thorogoodusa.com/",
"name": "Thorogood®",
"description": "Lace-Up A Legacy",
"publisher": {
"@id": "https://thorogoodusa.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thorogoodusa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thorogoodusa.com/#organization",
"name": "Thorogood® USA",
"url": "https://thorogoodusa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thorogoodusa.com/#/schema/logo/image/",
"url": "https://thorogoodusa.com/wp-content/uploads/thoro-yellow-logo.png",
"contentUrl": "https://thorogoodusa.com/wp-content/uploads/thoro-yellow-logo.png",
"width": 254,
"height": 67,
"caption": "Thorogood® USA"
},
"image": {
"@id": "https://thorogoodusa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ThorogoodUSA/",
"https://www.youtube.com/thorogoodusa",
"https://www.instagram.com/thorogood_usa/"
],
"telephone": "+1-800-826-0002",
"legalName": "Thorogood®"
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thorogoodusa.com/products/",
"url": "https://thorogoodusa.com/products/",
"name": "Job-Fitted Work Boots | All Products | Thorogood®",
"isPartOf": {
"@id": "https://thorogoodusa.com/#website"
},
"primaryImageOfPage": {
"@id": "https://thorogoodusa.com/products/#primaryimage"
},
"image": {
"@id": "https://thorogoodusa.com/products/#primaryimage"
},
"thumbnailUrl": "https://thorogoodusa.com/wp-content/uploads/804-4109-01-1600x1600-0e175298-bff9-46f4-abc4-3f65fee7c60a-300x300.jpg",
"datePublished": "2020-06-14T15:41:26+00:00",
"dateModified": "2026-02-10T19:52:41+00:00",
"description": "Thorogood work boots combine performance, comfort, and craftsmanship. Learn more about our full line of durable, job-fitted boots and find a retailer near you.",
"breadcrumb": {
"@id": "https://thorogoodusa.com/products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thorogoodusa.com/products/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thorogoodusa.com/products/#primaryimage",
"url": "https://thorogoodusa.com/wp-content/uploads/804-4109-01-1600x1600-0e175298-bff9-46f4-abc4-3f65fee7c60a.jpg",
"contentUrl": "https://thorogoodusa.com/wp-content/uploads/804-4109-01-1600x1600-0e175298-bff9-46f4-abc4-3f65fee7c60a.jpg",
"width": 1600,
"height": 1600,
"caption": "804-4109"
},
{
"@type": "BreadcrumbList",
"@id": "https://thorogoodusa.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thorogoodusa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://thorogoodusa.com/#website",
"url": "https://thorogoodusa.com/",
"name": "Thorogood®",
"description": "Lace-Up A Legacy",
"publisher": {
"@id": "https://thorogoodusa.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thorogoodusa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thorogoodusa.com/#organization",
"name": "Thorogood® USA",
"url": "https://thorogoodusa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thorogoodusa.com/#/schema/logo/image/",
"url": "https://thorogoodusa.com/wp-content/uploads/thoro-yellow-logo.png",
"contentUrl": "https://thorogoodusa.com/wp-content/uploads/thoro-yellow-logo.png",
"width": 254,
"height": 67,
"caption": "Thorogood® USA"
},
"image": {
"@id": "https://thorogoodusa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ThorogoodUSA/",
"https://www.youtube.com/thorogoodusa",
"https://www.instagram.com/thorogood_usa/"
],
"telephone": "+1-800-826-0002",
"legalName": "Thorogood®"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
57Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /about/ | 3 | 1 |
| /work-boots-1/ | 48 | 1 |
| /products/ | 3 | 1 |
Explore the other reputation pillars for Thorogood® (Weinbrenner Shoe Co.)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Thorogood® (Weinbrenner Shoe Co.), captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Thorogood® (Weinbrenner Shoe Co.): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://thorogoodusa.com to view the most current version of its content and see directly what this company is about and what it offers.