THRILLS CO
(https://thrills.co) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
Despite claiming to be ‘subculture driven,’ the site lacks Person schema or sameAs links to founders or cultural figureheads who could provide authority to that claim. The Organization schema is technically sound but basic, failing to connect the brand to a broader digital footprint of expertise or certification. There is no evidence of the ‘vintage inspired’ expertise beyond aesthetic imitation, leaving a gap between the brand’s narrative authority and its technical identity.
The brand’s primary performance claim of having a ‘sustainable future front of mind’ is disconnected from the high-volume ‘Sale’ pages which traditionally encourage fast-fashion consumption patterns. Phrases like ‘leading vintage inspired fashion’ are presented as facts without market share data or independent rankings to support the ‘leading’ status. The marketing tone is assertive about quality (‘premium denim’), but the site demonstrates a focus on liquidation and rapid inventory turnover.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thrills.co"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "THRILLS CO",
"url": "https://thrills.co",
"potentialAction": {
"@type": "SearchAction",
"target": "https://thrills.co/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "THRILLS CO",
"logo": "https://thrills.co/cdn/shop/files/Thrills-Minimal-Logo-V2_Black.png?v=1698012497&width=1752",
"description": "A subculture-driven lifestyle clothing & fashion brand from Byron Bay.",
"sameAs": [
"https://www.facebook.com/thrillsco",
"https://www.instagram.com/thrillsco/",
"https://www.tiktok.com/@thrills_co",
"https://www.youtube.com/@thrills_co"
],
"url": "https://thrills.co"
}
]
]
/pages/store-locator/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thrills.co"
},
{
"@type": "ListItem",
"position": 2,
"name": "Store Locator",
"item": "https://thrills.co/pages/store-locator"
}
]
}
/collections/womens-sale/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Womens Sale",
"description": "Shop Womens Sale at the THRILLS Official Site. Australia Wide Free Shipping & 10% OFF Your First Order",
"url": "https://thrills.co/collections/womens-sale",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thrills.co"
},
{
"@type": "ListItem",
"position": 2,
"name": "Womens Sale",
"item": "https://thrills.co/collections/womens-sale"
}
]
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "Product",
"name": "Smokeform Mini Dress - Burnished Gold",
"url": "https://thrills.co/products/smokeform-mini-dress-burnished-gold",
"image": "//thrills.co/cdn/shop/files/WTA26-900C_6.jpg?v=1771215546&width=450",
"description": "Heat things up and turn heads with the Smokeform Mini Dress in Burnished Gold. Cut from soft, stretchy jersey, this off-shoulder mini dress clings just right, seamlessly moving with you from late dinners to the dance floors. The all-over print brings a molten, smoky edge, while the lightweight and body-hugging fit delivers confidence, not comfort zones. Throw it on with boots, slick it back, and let this mini dress do the talking. It's all attitude and style.\nDETAILS\nJersey, Off Shoulder, Mini D",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "70.00",
"availability": "https://schema.org/InStock"
}
},
"1": {
"@type": "Product",
"name": "Alicia High Rise Stretch Bootcut Jean - Vinyl Black",
"url": "https://thrills.co/products/alicia-high-rise-stretch-bootcut-jean-vinyl-black",
"image": "//thrills.co/cdn/shop/files/WTDP-468VBL_11.jpg?v=1776409174&width=450",
"description": "The Alicia High Rise Stretch Bootcut Jean in Vinyl Black updates a timeless cut with a sharp Thrills edge. Designed with a flattering high waist and a clean bootcut leg, its crafted from premium denim with just the right stretch for a comfy, flattering fit. The timeless black wash adds the worn-in street feel, keeping it versatile enough for day or night. Finished with classic front and back pockets, these bootcut jeans pair effortlessly with cropped tees and fitted tanks for a confident, street",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "99.00",
"availability": "https://schema.org/InStock"
}
},
"2": {
"@type": "Product",
"name": "Game Day Stripe V-Neck Oversized Tee - Bitter Chocolate",
"url": "https://thrills.co/products/game-day-stripe-v-neck-oversized-tee-bitter-chocolate",
"image": "//thrills.co/cdn/shop/files/WTA26-145C_14.jpg?v=1776148405&width=450",
"description": "Bring match-day energy to the streets with the Game Day Stripe V-Neck Oversized Tee in Bitter Chocolate. Cut loose with a slouchy oversized fit, this women's tee channels vintage sportswear with a Thrills edge. Crafted from soft vintage slub cotton jersey, itÕs lightweight, breathable, and made to feel worn-in from day one. The deep chocolate base is hit with classic pinstripes and a bold chest print, giving it the throwback locker-room vibe reworked for everyday wear. Easy to style with baggy d",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "48.00",
"availability": "https://schema.org/InStock"
}
},
"3": {
"@type": "Product",
"name": "Against All Odds Shirred Tee - Butter Cream",
"url": "https://thrills.co/products/against-all-odds-shirred-tee-butter-cream",
"image": "//thrills.co/cdn/shop/files/WTA26-103A_14.jpg?v=1771215137&width=450",
"description": "Against the grain and straight into rotation, the Against All Odds Shirred Tee in Butter Cream brings attitude in a tight, textured fit. Shirring through the body creates natural stretch and shape, hugging close while staying comfy and chic. Cut from dry hand cotton jersey, this shirred women's tee delivers clean lines to keep it versatile and a fitted silhouette that's easy to style with low-rise denim jeans or a mini skirt for a confident, edgy street style.DETAILSShirred Fitted Tee100% Organi",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "42.00",
"availability": "https://schema.org/InStock"
}
},
"4": {
"@type": "Product",
"name": "Reese Backless Long Sleeve Top - Black",
"url": "https://thrills.co/products/reese-backless-long-sleeve-top-black",
"image": "//thrills.co/cdn/shop/files/WTA26-215B_14.jpg?v=1771908728&width=450",
"description": "Clean and sleek with a twist where it counts, the Reese Backless Long Sleeve Top in Black keeps things minimal but far from boring. Designed with a flattering boat neckline and a slim, body-hugging fit, this women's knit top feels smooth and soft with a stretchy finish. Turn around, and the open back does all the talking, adding a hit of after-dark attitude to an otherwise understated silhouette. Made to pair effortlessly with low-rise jeans, skimpy skirts, or tailored pants, this long-sleeve kn",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "48.00",
"availability": "https://schema.org/InStock"
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 53397
}
/collections/mens-denim/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Mens Denim",
"description": "Shop Mens Denim at the THRILLS Official Site. Australia Wide Free Shipping & 10% OFF Your First Order",
"url": "https://thrills.co/collections/mens-denim",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thrills.co"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mens Denim",
"item": "https://thrills.co/collections/mens-denim"
}
]
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "Product",
"name": "New Delusions Canyon Oversized Cropped Denim Jacket - Repaired Light Dirty Stone",
"url": "https://thrills.co/products/new-delusions-canyon-oversized-cropped-denim-jacket-repaired-light-dirty-stone",
"image": "//thrills.co/cdn/shop/files/TW26-252LDS__2.jpg?v=1779009411&width=450",
"description": "Panels, patches and a cropped oversized cut give the New Delusions Canyon Oversized Cropped Denim Jacket in Repaired Light Dirty Stone a lot more attitude than a clean denim layer. Crafted from heavy-wearing cotton denim, this Thrills jacket stays structured and boxy, holding its shape and street appeal from the first wear. Metal buttons bring in that classic workwear hardware, while the repaired wash pushes the whole piece into rougher territory. Thrown over a plain tee or darker layers, this c",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "170.00",
"availability": "https://schema.org/InStock"
}
},
"1": {
"@type": "Product",
"name": "Mid Slacker Relaxed Denim Jean - Nighthawk Grey",
"url": "https://thrills.co/products/mid-slacker-relaxed-denim-jean-nighthawk-grey",
"image": "//thrills.co/cdn/shop/files/TDP-437GNH_1.jpg?v=1779008143&width=450",
"description": "Darker, dirtier and easier to wear than your standard blue denim, the Mid Slacker Relaxed Denim Jean in Nighthawk Grey brings a new shade and a stronger street feel into your rotation. The long, relaxed leg keeps the look loose, while heavyweight cotton denim gives the wash more depth and styling versatility. Designed with the classic 5-pocket styling, these Thrills baggy denim jeans are great with oversized tees, shirts or jackets. If you're after variety, this style from our premium denim jean",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "130.00",
"availability": "https://schema.org/InStock"
}
},
"2": {
"@type": "Product",
"name": "Mid Slacker Relaxed Denim Jean - Dirty Garage",
"url": "https://thrills.co/products/mid-slacker-relaxed-denim-jean-dirty-garage",
"image": "//thrills.co/cdn/shop/files/TDP-437EDG_1.jpg?v=1779008863&width=450",
"description": "Relaxed through the leg and grounded by a dirtier wash, the Mid Slacker Relaxed Denim Jean in Dirty Garage brings a more natural, worn-down feel to everyday denim. The long Mid Slacker fit gives the silhouette room without pushing too wide, complete with classic 5-pocket styling and belt loops. These Thrills baggy denim jeans are crafted from cotton denim, offering heavy-wearing quality for repeat wear. Part of our premium baggy denim jeans Australia, this style strike a strong balance between e",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "130.00",
"availability": "https://schema.org/InStock"
}
},
"3": {
"@type": "Product",
"name": "New Delusions Big Slacker Baggy Cropped Jean - Repaired Light Dirty Stone",
"url": "https://thrills.co/products/new-delusions-big-slacker-baggy-cropped-jean-repaired-light-dirty-stone",
"image": "//thrills.co/cdn/shop/files/TW26-405LDS_1.jpg?v=1779008683&width=450",
"description": "Update your denim collection with the New Delusions Big Slacker Baggy Cropped Jean in Repaired Light Dirty Stone. Bringing more character than a clean-cut pair ever could, these Thrills baggy denim jeans feature a modern cropped fit, a timeless 5-pocket styling, and repaired detailing for a rougher, broken-in finish. Heavy cotton denim construction adds the structure needed to hold its shape, making these streetwear baggy denim jeans a solid buy for the long haul.DETAILS Baggy fit Big Slacker Ba",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "140.00",
"availability": "https://schema.org/InStock"
}
},
"4": {
"@type": "Product",
"name": "Barrel Leg Balloon Baggy Denim Jean - Dark Charcoal Black",
"url": "https://thrills.co/products/barrel-leg-balloon-baggy-denim-jean-dark-charcoal-black",
"image": "//thrills.co/cdn/shop/files/TDP-436GDC_12.jpg?v=1779009426&width=450",
"description": "Built for a loose, off-duty fit, the Barrel Leg Balloon Baggy Denim Jean in Dark Charcoal Black brings volume, structure and the worn-back Thrills attitude. Made from 14.2 oz cotton denim, it delivers a heavyweight, premium feel with a ballooned barrel leg and multi-pocket styling. Perfect with oversized tees or a sharp jacket, these Thrills baggy denim jeans carry effortless street energy that feels just right. If you're looking to buy baggy denim jeans online in Australia, this one brings the ",
"offers": {
"@type": "Offer",
"priceCurrency": "AUD",
"price": "130.00",
"availability": "https://schema.org/InStock"
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 45812
}
🛡️ Trust Signals — external proof links that back the declared identity
298Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 79 | 1 |
| /pages/store-locator/ | 73 | 1 |
| /collections/womens-sale/ | 73 | 1 |
| /collections/mens-denim/ | 73 | 1 |
Explore the other reputation pillars for THRILLS CO
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from THRILLS CO, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to THRILLS CO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://thrills.co to view the most current version of its content and see directly what this company is about and what it offers.