Underground
(https://underground-england.com) 📸 Data Snapshot: May 28, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a total absence of Person schema or named experts, despite claiming to be an independent British owned company since 1981. No founder or owner is identified, and the Organization schema lacks sameAs links to social profiles or external authority signals. The technical credibility is further weakened by the broken heading structure where cookie consent and privacy overview occupy H4 and H5 slots across every page.
The brand claims to offer proven manufacturing and skills that can only be retained through continuous employment, yet provides no factory names or labor metrics. Assertions that their sustainability contribution is a genuine initiative are not backed by GOTS, B Corp, or any other listed certification. The defiance against the establishment is marketed as an attitude but is not demonstrated through any specific disruptive business metrics or external case studies.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://underground-england.com/#website",
"url": "https://underground-england.com/",
"name": "Underground",
"description": "Underground Creepers Winklepickers Steel Cap Shoes Boots Clothing Accessories",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://underground-england.com/#searchaction"
},
"publisher": {
"@id": "https://underground-england.com/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://underground-england.com/#searchaction",
"target": "https://underground-england.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "WebPage",
"@id": "https://underground-england.com/#webpage",
"url": "https://underground-england.com/",
"inLanguage": "en-GB",
"name": "Underground – Underground Creepers Winklepickers Steel Cap Shoes Boots Clothing Accessories",
"datePublished": "2024-08-04T01:14:08+01:00",
"dateModified": "2025-09-18T12:15:21+01:00",
"isPartOf": {
"@id": "https://underground-england.com/#website"
},
"potentialAction": {
"@id": "https://underground-england.com/#readaction"
},
"about": {
"@id": "https://underground-england.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://underground-england.com/#thumbnail"
},
"image": {
"@id": "https://underground-england.com/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://underground-england.com/#readaction",
"target": "https://underground-england.com/"
},
{
"@type": "Organization",
"@id": "https://underground-england.com/#organization",
"url": "https://underground-england.com/",
"name": "Underground"
},
{
"@type": "ImageObject",
"@id": "https://underground-england.com/#thumbnail",
"caption": "Underground Creepers Winklepickers Steel Cap Shoes Boots Clothing Accessories",
"url": "https://underground-england.com/wp-content/uploads/2024/06/Underground-Custom-Landing-Page-1.png",
"contentUrl": "https://underground-england.com/wp-content/uploads/2024/06/Underground-Custom-Landing-Page-1.png",
"width": 1576,
"height": 928
}
]
}
/our-history/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://underground-england.com/#website",
"url": "https://underground-england.com/",
"name": "Underground",
"description": "Underground Creepers Winklepickers Steel Cap Shoes Boots Clothing Accessories",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://underground-england.com/#searchaction"
},
"publisher": {
"@id": "https://underground-england.com/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://underground-england.com/#searchaction",
"target": "https://underground-england.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://underground-england.com/our-history/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://underground-england.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our History"
}
]
},
{
"@type": "WebPage",
"@id": "https://underground-england.com/our-history/#webpage",
"url": "https://underground-england.com/our-history/",
"inLanguage": "en-GB",
"name": "Our History – Underground",
"datePublished": "2024-12-02T14:23:10+00:00",
"dateModified": "2024-12-02T18:24:42+00:00",
"isPartOf": {
"@id": "https://underground-england.com/#website"
},
"breadcrumb": {
"@id": "https://underground-england.com/our-history/#breadcrumblist"
},
"potentialAction": {
"@id": "https://underground-england.com/our-history/#readaction"
},
"primaryImageOfPage": {
"@id": "https://underground-england.com/our-history/#thumbnail"
},
"image": {
"@id": "https://underground-england.com/our-history/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://underground-england.com/our-history/#readaction",
"target": "https://underground-england.com/our-history/"
},
{
"@type": "Organization",
"@id": "https://underground-england.com/#organization",
"url": "https://underground-england.com/",
"name": "Underground"
},
{
"@type": "ImageObject",
"@id": "https://underground-england.com/our-history/#thumbnail",
"url": "https://underground-england.com/wp-content/uploads/2020/02/1.-Underground-Our-History-1.jpg",
"contentUrl": "https://underground-england.com/wp-content/uploads/2020/02/1.-Underground-Our-History-1.jpg",
"width": 960,
"height": 480
}
]
}
/made-in-the-uk/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://underground-england.com/#website",
"url": "https://underground-england.com/",
"name": "Underground",
"description": "Underground Creepers Winklepickers Steel Cap Shoes Boots Clothing Accessories",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://underground-england.com/#searchaction"
},
"publisher": {
"@id": "https://underground-england.com/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://underground-england.com/#searchaction",
"target": "https://underground-england.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://underground-england.com/made-in-the-uk/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://underground-england.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Made in the U.K."
}
]
},
{
"@type": "WebPage",
"@id": "https://underground-england.com/made-in-the-uk/#webpage",
"url": "https://underground-england.com/made-in-the-uk/",
"inLanguage": "en-GB",
"name": "Made in the U.K. – Underground",
"description": "Made in the UK - in our pursuit to proudly propagate Britain’s rebellious style heritage, we have turned up the dial on our responsibility. For 40 years we have",
"datePublished": "2022-10-23T18:19:20+01:00",
"dateModified": "2023-10-24T12:10:17+01:00",
"isPartOf": {
"@id": "https://underground-england.com/#website"
},
"breadcrumb": {
"@id": "https://underground-england.com/made-in-the-uk/#breadcrumblist"
},
"potentialAction": {
"@id": "https://underground-england.com/made-in-the-uk/#readaction"
},
"primaryImageOfPage": {
"@id": "https://underground-england.com/made-in-the-uk/#thumbnail"
},
"image": {
"@id": "https://underground-england.com/made-in-the-uk/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://underground-england.com/made-in-the-uk/#readaction",
"target": "https://underground-england.com/made-in-the-uk/"
},
{
"@type": "Organization",
"@id": "https://underground-england.com/#organization",
"url": "https://underground-england.com/",
"name": "Underground"
},
{
"@type": "ImageObject",
"@id": "https://underground-england.com/made-in-the-uk/#thumbnail",
"url": "https://underground-england.com/wp-content/uploads/2022/10/BANNER-01-1.png",
"contentUrl": "https://underground-england.com/wp-content/uploads/2022/10/BANNER-01-1.png",
"width": 1200,
"height": 450
}
]
}
/our-brand-values/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://underground-england.com/#website",
"url": "https://underground-england.com/",
"name": "Underground",
"description": "Underground Creepers Winklepickers Steel Cap Shoes Boots Clothing Accessories",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://underground-england.com/#searchaction"
},
"publisher": {
"@id": "https://underground-england.com/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://underground-england.com/#searchaction",
"target": "https://underground-england.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://underground-england.com/our-brand-values/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://underground-england.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Brand Values"
}
]
},
{
"@type": "WebPage",
"@id": "https://underground-england.com/our-brand-values/#webpage",
"url": "https://underground-england.com/our-brand-values/",
"inLanguage": "en-GB",
"name": "Our Brand Values – Underground",
"description": "Our Brand Values Who We Are Authentic. British. Sub-Culture Inspired. Since 1981 We are an independent British owned company. A sub culture champion, that was b",
"datePublished": "2019-09-11T15:03:21+01:00",
"dateModified": "2025-11-21T11:36:27+00:00",
"isPartOf": {
"@id": "https://underground-england.com/#website"
},
"breadcrumb": {
"@id": "https://underground-england.com/our-brand-values/#breadcrumblist"
},
"potentialAction": {
"@id": "https://underground-england.com/our-brand-values/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://underground-england.com/our-brand-values/#readaction",
"target": "https://underground-england.com/our-brand-values/"
},
{
"@type": "Organization",
"@id": "https://underground-england.com/#organization",
"url": "https://underground-england.com/",
"name": "Underground"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /our-history/ | 5 | 1 |
| /made-in-the-uk/ | 5 | 1 |
| /our-brand-values/ | 5 | 1 |
This page presents a snapshot of public data from Underground, captured on May 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Underground: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://underground-england.com to view the most current version of its content and see directly what this company is about and what it offers.