Information Density: Vivienne Westwood – Signal Evidence & AI Readability

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[H1] SPRING-SUMMER 2026

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Culture lives through controversy. - Vivienne Westwood

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VIVIENNE WESTWOOD
x GEORGE COX
The connection between George Cox and Vivienne Westwood began in the early 1970s, when George Cox brothel creepers first appeared in the Let It Rock shop. Malcolm McLaren’s early acquisition of a pair from Mr Freedom marked the beginning of a lasting creative alliance, rooted in authenticity, craftsmanship, and a shared spirit of cultural rebellion.

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[H1]
Privacy Policy

Last updated on the 18th of February 2026

PRIVACY POLICY NOTICE
for user of the website www.viviennewestwood.com and for the e-commerce customers of the aforementioned website

1) WHO PROCESSES YOUR PERSONAL DATA AND THEIR CONTACTS

This privacy policy notice is being given to you by:
1) Vivienne Westwood S.r.l with registered offices at Corso Venezia 25, 20121 Milano (MI), Italy; and

2)  Vivienne Westwood Ltd., with registered offices at Westwood Studios, 9-15 Elcho Street, London SW11 4AU, England.

Both can be contacted, for issues regarding this privacy policy notice, at the following e-mail address: privacy@viviennewestwood.com.
Both have also appointed a Data Protection Officer, who can be reached at:
- For Vivienne Westwood Srl: dposrl@viviennewestwood.com
- For Vivienne Westwood Ltd: dpoltd@viviennewestwood.com

The above-mentioned companies will process Your personal data as “Joint Controllers” and will be thereon collectively referred to as “Joint Controllers” in this document.

The Joint Controllers, in accordance with art. 13 of the EU Regulation 679/2016 (hereinafter “GDPR”), inform the website user, as data subject (hereinafter only referred to as the “data subject”) that they have, in accordance with art. 26 of the GDPR, drafted and  signed a Joint Controllership Agreement also for the processing of personal data for purposes connected to this website, of which the essential parts are made available to the data subject.

The Joint Controller also informs the data subject, as per articles 13 and 14 of the GDPR and, whenever applicable, the local data protection regulations, including national laws, that personal data relating to users of the website www.viviennewestwood.com  (hereinafter, “Website”), including any data you may provide through this Website when you sign up to our e-newsletter, completed our forms, interact with us on social media platforms and/or purchase a product on the e-commerce, and those collected through cookies (hereinafter, “Cookies”), will be processed in the manner and for the purposes set out in this privacy policy notice (“Privacy Policy” and/or “Policy”).

2) OTHER IMPORTANT INFORMATION BEFORE YOU START READING OUR PRIVACY POLICY

By registering on this Website, as well as when filling out any forms on this Website or when requesting a subscription to the newsletter service, you confirm that you are 16 years of age (or 13 years of age if you are located in the United Kingdom) or, in any case, that you have reached the age of consent applicable in your country of residence, in accordance with Article 8 of the GDPR or the UK GDPR. At the end of this document, you will find Definitions, referring to more detailed explanations of the capitalised terms. From time to time, we may update this Policy. When we do, we will publish the changes on this Website.

For the processing of your Personal Data during your offline purchasing process in Our Shops, the Vivienne Westwood company located in the country where the purchase takes place acts as the sole Data Controller, at least with regard to the issuance of the tax document. For such processing you will be informed through an appropriate privacy policy. By contrast, Vivienne Westwood Italy and Vivienne Westwood UK act as Joint Controllers for the processing activities related to marketing purposes, of which you will be informed in this Policy.

It is likely that for certain countries where we carry out our business activities, specific and local data protection provisions might apply with regard to the processing of personal data. Hence, where such specification is needed, you can hereunder find the list of those countries that require us to process your Personal Data according to the relevant data protection law applicable therein.

Specific localised sections
1.    Australia
2.    Belgium
3.    China
4.     Hong Kong
5.     New Zealand
6.    Switzerland
7.    Thailand
8.    United States
9.    Japan

This Policy applies to existing members who have agreed that the Joint Controllers will act as the personal information handling operator going forward and new members who register on or after March 2026, as well as customers who make purchases as guests (meaning customers who purchase our products without creating an account). If you have any questions you can write to the Joint Controllers at the contacts listed in this Policy.

3) CATEGORIES OF PROCESSED PERSONAL DATA
We may collect, use, store and transfer different kinds of personal data about you from when you this Website, our social media pages, and/or when you complete one of the forms on the above-mentioned website as follows:

Identity Data – includes first name, maiden name, last name, username or similar identifier, title, date of birth and gender.
Contact Data – includes billing address, delivery address, email address and telephone numbers.
Financial Data – includes bank account and payment card details.
Transaction Data – includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data – includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
Website’s account Data – includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data – includes information about how you use our website, products and services.
Marketing and Communications Data – includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We use different methods to collect data from and about you including through direct interactions, automated technologies or interactions and third parties or publicly available sources. The Personal Data collected and the related purposes of processing depend on how you interact with us and how you manage Cookie settings, Browser and the Device you are using.

4) WHY WE USE YOUR PERSONAL DATA - PURPOSES AND LEGAL BASIS
a)    Processing necessary for compliance with a legal obligation to which the Data Controller is subject to (Art. 6 par. 1 lett. c) of the GDPR and the UK GDPR)
i)    Compliance with local legal obligations, e.g. European regulations, national laws and codes, tax and fiscal laws, consumer laws, international shipping regulations etc. It must be noted, regarding this purpose, that the above-mentioned Joint Controllers will be acting as autonomous Controllers for their own compliance with the applicable laws and regulations.

The retention period for the purposes in section 4. Lett. a) point i) is: from a minimum of 6 years (from the UK regulations) to a maximum of 10 years (from Italian laws).
Retention periods for the purpose above may be longer due to local laws or due to legal actions.
Where we need to collect and process personal data under applicable laws and regulations and you fail to provide that data when requested, we may not be able to perform the activities you requested (e.g. the purchase of our goods or of our services). We will notify you if this is the case at the time.

b)    Processing personal data that is necessary to perform a contract to which the data subject is party or in order to take steps at the request to the data subject prior to entering into a contract (Art. 6 par. 1 lett. b) of the GDPR and the UK GDPR).
i)    Registering an account to access certain areas of our platform;
ii)    To use our Services, to make purchases on our platform, to have the product delivered or the service performed, to make requests regarding your purchase order (e.g. to return the product delivered to change the size it, or in general to return it in compliance with our return policy);
iii)    To manage the administrative and bookkeeping duties related to the purchase of goods and services on our platform;
iv)    To perform interactions with our support services regarding the purchase order (e.g. to reschedule delivery or service, to have information regarding our return policy);
v)    To safeguard contractual rights or rights arising from established legal relationships, and in particular those connected to the account registered on this platform or concerning the purchases of goods or services on this platform.

The retention period for the purposes in section 4. Lett. b) point i) is: 5 years since the last access to the account.

The retention period for the purposes in section 4. Lett. b) point ii) is: 10 years since the single purchase of goods or services.

The retention period for the purposes in section 4. Lett. b) point iii) is: 10 years since the single purchase of the goods or services.

The retention period for the purposes in section 4. Lett. b) point iv) is: until the request has been completed, however it can be retained for longer period if the data is necessary to document contractual performance. In such case, the retention period will be the same as the one in purpose 4. Lett. b) point ii).

The retention period for the purposes in section 4. Lett. b) point v) is: 10 years since the single purchase of goods or services.

Where we need to collect personal data under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods). In this case, we may have to cancel the contract you have with us but we will notify you if this is the case at the time.
c)    Processing personal data based upon the Data Controller’s legitimate interest (Art. 6 par. 1 lett. f) of the GDPR and the UK GDPR).
i)    Recording of communications, both in written and audio form, for security, to verify the quality of the service and for training of our employees, for example when you contact us by email, mail, telephone or otherwise regarding our products or request other information;
ii)    Checking the correct functioning (e.g. finding bugs in the platform) and security of this platform;
iii)    Processing of anonymous statistics relating to the use (e.g. interactions with various pages, item viewed but not bought, abandoned carts, heatmaps of the cursors, scroll depth etc.) of this platform to improve the services offered on it;
iv)    Carrying out anti-fraud activities and checks, and therefore activities to prevent and prosecute any fraudulent activities;
v)    Receive communications regarding abandoned carts on our platform;
vi)    To safeguard the rights not directly arising from established contractual relationships between the Joint Controller and the data subject.

The retention period for the purposes in section 4. Lett. c) point i) is: 1 month.

The retention period for the purposes in section 4. Lett. c) point ii) is: up to 6 months from the date the IT security incident occurred, or from the reported bug or website issue.

The retention period for the purposes in section 4. Lett. c) point iii) is: at the moment of collection, data will be aggregated and thus anonymized.

The retention period for the purposes in section 4. Lett. c) point iv) is: Until the purchase or the payment has been executed, unless the payment or the purchase has been blocked. In such cases, if the payment has been blocked, the retention period will be as section 4 lett. b) point v) (i.e.,10 years).

The retention period for the purposes in section 4. Lett. c) point v) is: until 24 hours after the closing of the shopping session.

The retention period for the purposes in section 4. Lett. c) point vi) is: 5 years after the damage has happened.

With regard to purposes based on legitimate interest and which do not require consent, if a data subject objects to the use of their data for purposes, then the Data Controllers won’t be able to carry out those purposes or provide related services to that data subject. However, the Data Controllers might still use the data if it has strong legal reasons or needs to protect its rights in court.

d)    Processing personal data based upon the data subject’s consent (Art. 6 par. 1 lett. a) of the GDPR and the UK GDPR).
i)    To receive marketing communications based upon instant messaging, e-mail, sms;
ii)    To receive personalized marketing communications and offers based upon your interest as result of a profiling activity through your habits, including purchase history;
iii)    To receive offers based on your localization through inputting your location on your platform account;
iv)    Participation to surveys on customer’s satisfaction and the experience she/he had in our boutiques, which can also be used to offer you personalized marketing communications and offers.

The retention period for the purposes in section 4. Lett. d) point i) is: 2 years.

The retention period for the purposes in section 4. Lett. d) point ii) is: 2 years.

The retention period for the purposes in section 4. Lett. d) point iii) is: 2 years.

The retention period for the purposes in section 4. Lett. d) point iv) is: 2 years.

You can always easily withdraw your consent in the following ways:
•    Through your account settings;
•    By clicking on the ‘unsubscribe’ link in any such email received;
•    By writing to privacy@viviennewestwood.com; and/or
•    By contacting our Customer Service Team.

5) METHOD OF PROCESSING

Data collected for the purposes indicated above are processed both manually and via electronic processing, namely, through programs or algorithms that analyse Data inferred by your activities, Information about your location, and Data collected by the Browser and the Device.

Your Data may also be subject to Combination and/or Crossing, which provides a deeper understanding of your interactions with us. The Combination and/or Crossing of your information for the purposes we process it for (e.g., customizing the Services) can be enabled or disabled as explained in the “How to control your Data and manage your choices” section below.

6) RECIPIENTS OF YOUR PERSONAL DATA

We disclose your Data to the following list of persons/entities (“Recipients”):

Persons authorized by us to perform any of the data-related activities described in this document: our employees and collaborators who have undertaken an obligation of confidentiality and abide by specific rules concerning the processing of your Data;
Our Data Processors: external companies to whom we delegate some processing activities. For example, fulfilment centres and warehouses, advertising, digital, marketing and social media agencies, IT service providers, customer care service providers, security systems providers, accountin