Warby Parker
(https://warbyparker.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal due to the comprehensive JSON-LD Organization schema provided. It explicitly names the four founders (Neil Blumenthal, Andrew Hunt, David Gilboa, Jeffrey Raider) and includes a founding date of 2010, which provides a verifiable historical footprint. The only minor gap is the technical implementation of several empty H2 tags on the homepage, which slightly degrades the technical authority of the document structure.
The site largely avoids bold, unsubstantiated performance claims. Instead of claiming to be ‘the world’s best,’ it uses measurable claims like ‘Free shipping,’ ’30-day returns,’ and specific material disclosures. The marketing tone is assertive but generally anchored in the physical reality of the product being sold, resulting in a low disconnect score.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Warby Parker",
"url": "https://www.warbyparker.com/",
"logo": "https://www.warbyparker.com/favicon.ico",
"description": "Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses.",
"foundingDate": "2010-02-15",
"founders": [
{
"@type": "Person",
"name": "Neil Blumenthal"
},
{
"@type": "Person",
"name": "Andrew Hunt"
},
{
"@type": "Person",
"name": "David Gilboa"
},
{
"@type": "Person",
"name": "Jeffrey Raider"
}
],
"sameAs": [
"https://www.youtube.com/warbyparker/",
"https://twitter.com/warbyparker",
"https://www.instagram.com/warbyparker/",
"https://www.tiktok.com/@warbyparker",
"https://www.facebook.com/warbyparker"
],
"location": {
"@type": "Place",
"name": "Warby Parker Headquarters",
"address": {
"@type": "PostalAddress",
"streetAddress": "233 Spring St 6th Floor E",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10013",
"addressCountry": "US"
}
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "888-492-7297",
"contactType": "customer service"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"merchantReturnLink": "https://www.warbyparker.com/help",
"returnPolicyCategory": "MerchantReturnFiniteReturnWindow",
"returnFees": "FreeReturn",
"returnMethod": "ReturnByMail",
"returnWindow": {
"@type": "QuantitativeValue",
"value": 30,
"unitCode": "DAY"
}
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Warby Parker",
"url": "https://www.warbyparker.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.warbyparker.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/eyeglasses/
{
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"@context": "https://schema.org",
"@type": "ItemList",
"name": "Eyeglasses",
"description": "Starting at $95, including prescription lenses with scratch-resistant, anti-reflective coatings. After choosing your eyeglasses, pick from a variety of prescription types and lens options to meet your vision needs. Each pair of eyeglasses also ships free!<br><br>Buy one pair and get 20% off additional pairs—plus get free shipping and free 30-day returns on every order.",
"url": "https://www.warbyparker.com/eyeglasses",
"numberOfItems": 10,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"@id": "https://www.warbyparker.com/eyeglasses/carlton/amalfi-tortoise",
"name": "Carlton Eyeglasses in Amalfi Tortoise",
"image": {
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"1": "https://i.warbycdn.com/s/c/ae50427079cf42b7c236801bf900be551f753986",
"2": "https://i.warbycdn.com/s/c/d0790ce515e9f2bfb1b1178dccf605ea69d0adca",
"3": "https://i.warbycdn.com/s/f/e5ac492f65f3a51bca9adad7c427932cf88f0d5c.jpg",
"4": "https://i.warbycdn.com/s/c/291bd688b77f942abbcea310778526920b07a93b",
"_items_truncated": true
},
"brand": {
"@type": "Brand",
"name": "Warby Parker"
},
"url": "https://www.warbyparker.com/eyeglasses/carlton/amalfi-tortoise",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 95,
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"shippingDetails": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
},
"description": "Carlton is a roomier, round frame with some unexpected edge. See its angular, squared-off bottom? That's it!"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"@id": "https://www.warbyparker.com/eyeglasses/hayden/seaweed-crystal-matte",
"name": "Hayden Eyeglasses in Seaweed Crystal Matte",
"image": {
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"2": "https://i.warbycdn.com/s/c/dcd533c1a522e964795ac82c2d5fb98f876183f0",
"3": "https://i.warbycdn.com/s/f/0fd1d4e04a0fc8e181eca8af6f8babe6e5be585b.jpg",
"4": "https://i.warbycdn.com/s/c/19cb5dde336df3c6e1bbf99fa5eb165560a07e1a",
"_items_truncated": true
},
"brand": {
"@type": "Brand",
"name": "Warby Parker"
},
"url": "https://www.warbyparker.com/eyeglasses/hayden/seaweed-crystal-matte",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 95,
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"shippingDetails": [
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]
},
"description": "With clean lines, level angles, and even-keeled proportions, Hayden makes a shipshape first impression."
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"@id": "https://www.warbyparker.com/eyeglasses/anselm/confetti-tortoise",
"name": "Anselm Eyeglasses in Confetti Tortoise",
"image": {
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"3": "https://i.warbycdn.com/s/c/6c102f8699326fee89d71320366f25577a51cd45",
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"_items_truncated": true
},
"brand": {
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},
"url": "https://www.warbyparker.com/eyeglasses/anselm/confetti-tortoise",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
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"itemCondition": "https://schema.org/NewCondition",
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]
},
"description": "Anselm's curved browline and pronounced keyhole come together for a satisfying combo of contemporary and traditional that is undeniably charming."
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"@id": "https://www.warbyparker.com/eyeglasses/wilkie/black-matte-eclipse",
"name": "Wilkie Eyeglasses in Black Matte Eclipse",
"image": {
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"3": "https://i.warbycdn.com/s/c/26bc7fd6e4e3e24aca95bb4fcd0c2423eac69935",
"4": "https://i.warbycdn.com/s/c/9b35d7bf6cb46d8a5bd12992c00226c22e958185",
"_items_truncated": true
},
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},
"url": "https://www.warbyparker.com/eyeglasses/wilkie/black-matte-eclipse",
"offers": {
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]
},
"description": "There’s no need to mess with a good thing. Wilkie is our version of a never-fail frame, with a sloped browline and rectangular lenses that flatters any face."
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"@id": "https://www.warbyparker.com/eyeglasses/brady/sea-glass-grey",
"name": "Brady Eyeglasses in Sea Glass Grey",
"image": {
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"description": "Brady's sleek lines land it right in the middle of a Venn diagram between sensible and stylish."
}
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"_truncated": true,
"_original_size": 58090
},
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"url": "https://www.warbyparker.com/eyeglasses",
"_truncated": true,
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},
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"url": "https://www.warbyparker.com/eyeglasses",
"numberOfItems": 10,
"itemListElement": {
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},
"description": "Carlton is a roomier, round frame with some unexpected edge. See its angular, squared-off bottom? That's it!"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"@id": "https://www.warbyparker.com/eyeglasses/hayden/seaweed-crystal-matte",
"name": "Hayden Eyeglasses in Seaweed Crystal Matte",
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"name": "Warby Parker"
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},
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"3": {
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"item": {
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},
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"position": 5,
"item": {
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/sunglasses/boaz/jet-black/
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"@type": "ProductGroup",
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"name": "Boaz",
"image": [
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"material": "Cellulose Acetate",
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"@id": "Brand",
"name": "Warby Parker"
},
"audience": {
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"suggestedGender": "both"
},
"variesBy": [
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],
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"hasVariant": [
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"https://i.warbycdn.com/s/c/212aa618df9e111395ab8afa37fc7ef3d1e32b70.png",
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"https://i.warbycdn.com/s/c/b56601f78ff3abce2bcee540220687968ba4807b",
"https://i.warbycdn.com/s/c/5d0b953a8f144f800220111b2ea89f4dc49b9100",
"https://i.warbycdn.com/s/c/293d8c75b1bf27ce3c469b3339b4aa6e58a981af",
"https://i.warbycdn.com/s/c/1d1f047a9d3c1c2125fde983f3f0dfbe4318ac0d",
"https://i.warbycdn.com/s/c/debb7990c97889ca14bbdb5e1391a45a303c14ec",
"https://i.warbycdn.com/s/c/aea92ba764eb628efaea30e3763b965df5497e2f",
"https://i.warbycdn.com/s/c/3dc2391f17aaf77be3f2a4c6ccb431d25710f812"
],
"name": "Boaz",
"description": "Boaz in wide. With its unexpected angles and elevated, vertical rivets, Boaz is a rectangular frame design as straightforward as it is forward-thinking.",
"size": "wide",
"url": "https://www.warbyparker.com/sunglasses/boaz/jet-black?w=wide",
"offers": {
"@type": "Offer",
"@id": "Offer-https://www.warbyparker.com/sunglasses/boaz/jet-black?w=wide",
"url": "https://www.warbyparker.com/sunglasses/boaz/jet-black?w=wide",
"priceCurrency": "USD",
"price": 95,
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"shippingDetails": [
{
"@type": "OfferShippingDetails",
"name": "Free Shipping",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"shippingRate": {
"@type": "MonetaryAmount",
"value": "0",
"currency": "USD"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"transitTime": {
"@type": "QuantitativeValue",
"value": 14,
"unitCode": "DAY"
}
},
"description": "Standard shipping. Arrives in 14 days after we've verified your prescription"
},
{
"@type": "OfferShippingDetails",
"name": "Expedited Shipping",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"shippingRate": {
"@type": "MonetaryAmount",
"value": "25.00",
"currency": "USD"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"transitTime": {
"@type": "QuantitativeValue",
"value": 10,
"unitCode": "DAY"
}
},
"description": "Expedited shipping. Arrives in 10 days after we've verified your prescription"
},
{
"@type": "OfferShippingDetails",
"name": "Free Shipping",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "CA"
},
"shippingRate": {
"@type": "MonetaryAmount",
"value": "0",
"currency": "CAD"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 15,
"maxValue": 17,
"unitCode": "DAY"
}
},
"description": "Standard shipping. Arrives in 15–17 business days after we've verified your prescription"
}
]
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.warbyparker.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sunglasses",
"item": "https://www.warbyparker.com/sunglasses"
},
{
"@type": "ListItem",
"position": 3,
"name": "Boaz",
"item": "https://www.warbyparker.com/frames/pdp/boaz-sun-sbf-jet-black"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 36 | 0 |
| /eyeglasses/ | 32 | 0 |
| /sunglasses/boaz/jet-black/ | 75 | 0 |
| /quiz/frames/ | 32 | 0 |
This page presents a snapshot of public data from Warby Parker, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Warby Parker: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://warbyparker.com to view the most current version of its content and see directly what this company is about and what it offers.