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Identity & Authority: Wenger (Hatraco GmbH) – Signal Evidence & AI Readability

Wenger (Hatraco GmbH)

(https://wenger.ch) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

Structured data is technically sound, utilizing Corporation and Organization schema with specific contact points and payment methods. There are no claims of ‘expert designers’ or named individuals without a footprint; the authority is rooted in the 1893 historical claim. The gap lies in the ‘Swiss’ branding being operated by a German GmbH without explicit linking to Swiss manufacturing origins in the schema.

The site avoids bold performance claims such as ‘guaranteed to last a lifetime’ or ‘unbreakable,’ opting instead for functional descriptions like ‘lightweight’ and ‘durable.’ The ‘Bestseller’ H2 is a standard marketing claim but is substantiated by the high volume of specific product models listed. The primary disconnect is the lack of visible material testing data or warranty specifics in the crawled headers.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
[
    {
        "@context": "http://schema.org/",
        "@type": "Corporation",
        "url": "https://wenger.ch/en/",
        "name": "Wenger CH",
        "email": "info@wenger-shop.com",
        "telephone": "+49 40 226 307-042",
        "logo": "https://wenger.ch/static/gfx/logo_meta_wenger.svg"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://wenger.ch",
        "email": "info@wenger-shop.com",
        "logo": "https://wenger.ch/static/gfx/logo.svg",
        "name": "Hatraco GmbH",
        "acceptedPaymentMethod": [
            {
                "@type": "PaymentMethod",
                "name": "PayPal",
                "description": "Checkout with PayPal or one of the following payment methods processed with PayPal: Pay Later, SEPA, giropay, Sofortüberweisung or Credit-/Debitcard. The offered methods on the next page depends on the shipping location."
            },
            {
                "@type": "PaymentMethod",
                "name": "Amazon Pay",
                "description": "Buy now and pay with your amazon account."
            },
            {
                "@type": "PaymentMethod",
                "name": "Credit card",
                "description": "This payment will be processed through Mollie. Your credit card will be charged on the day of receipt of the invoice."
            },
            {
                "@type": "PaymentMethod",
                "name": "Apple Pay",
                "description": "This payment will be processed through Mollie. Your credit card will be charged on the day of receipt of the invoice."
            },
            {
                "@type": "PaymentMethod",
                "name": "Cash in advance",
                "description": "After the checkout process you will receive an email with bank information."
            }
        ],
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "DE",
            "addressLocality": "Hamburg",
            "addressRegion": "Hamburg",
            "streetAddress": "Peutestr. 22a",
            "postalCode": "20539"
        },
        "brand": {
            "@type": "Brand",
            "logo": "https://wenger.ch/static/gfx/logo.svg",
            "name": "Wenger"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "email": "info@wenger-shop.com",
            "telephone": "+49 40 226 307-042",
            "faxNumber": ""
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "https://wenger.ch",
        "name": "Wenger CH",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://wenger.ch/en/search/{search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Article",
        "name": "Start",
        "description": "Wenger Online Store – Swiss quality since 1893. Discover our top-quality watches, travel gear, and business essentials at a fair price. Shop the collection today!",
        "datePublished": "2026-02-09T17:48:01.425856+00:00",
        "dateModified": "2026-02-09T17:48:03.719435+00:00"
    },
    {
        "@context": "http://schema.org/",
        "@type": "BreadcrumbList",
        "name": "Start",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "https://wenger.ch/en/info/",
                    "name": "Start"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Hatraco GmbH",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "DE",
            "addressLocality": "Hamburg",
            "addressRegion": "Hamburg",
            "streetAddress": "Peutestr. 22a",
            "postalCode": "20539"
        },
        "telephone": "+49 40 226 307-042"
    }
]
/en/info/help/contact/ 
[
    {
        "@context": "http://schema.org/",
        "@type": "Corporation",
        "url": "https://wenger.ch/en/",
        "name": "Wenger CH",
        "email": "info@wenger-shop.com",
        "telephone": "+49 40 226 307-042",
        "logo": "https://wenger.ch/static/gfx/logo_meta_wenger.svg"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://wenger.ch",
        "email": "info@wenger-shop.com",
        "logo": "https://wenger.ch/static/gfx/logo.svg",
        "name": "Hatraco GmbH",
        "acceptedPaymentMethod": [
            {
                "@type": "PaymentMethod",
                "name": "PayPal",
                "description": "Checkout with PayPal or one of the following payment methods processed with PayPal: Pay Later, SEPA, giropay, Sofortüberweisung or Credit-/Debitcard. The offered methods on the next page depends on the shipping location."
            },
            {
                "@type": "PaymentMethod",
                "name": "Amazon Pay",
                "description": "Buy now and pay with your amazon account."
            },
            {
                "@type": "PaymentMethod",
                "name": "Credit card",
                "description": "This payment will be processed through Mollie. Your credit card will be charged on the day of receipt of the invoice."
            },
            {
                "@type": "PaymentMethod",
                "name": "Apple Pay",
                "description": "This payment will be processed through Mollie. Your credit card will be charged on the day of receipt of the invoice."
            },
            {
                "@type": "PaymentMethod",
                "name": "Cash in advance",
                "description": "After the checkout process you will receive an email with bank information."
            }
        ],
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "DE",
            "addressLocality": "Hamburg",
            "addressRegion": "Hamburg",
            "streetAddress": "Peutestr. 22a",
            "postalCode": "20539"
        },
        "brand": {
            "@type": "Brand",
            "logo": "https://wenger.ch/static/gfx/logo.svg",
            "name": "Wenger"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "email": "info@wenger-shop.com",
            "telephone": "+49 40 226 307-042",
            "faxNumber": ""
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "https://wenger.ch",
        "name": "Wenger CH",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://wenger.ch/en/search/{search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Article",
        "name": "Contact",
        "description": "",
        "datePublished": "2026-02-09T17:48:13.088295+00:00",
        "dateModified": "2026-02-10T12:23:37.796329+00:00"
    },
    {
        "@context": "http://schema.org/",
        "@type": "BreadcrumbList",
        "name": "Contact",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "https://wenger.ch/en/info/help/",
                    "name": "Help"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "https://wenger.ch/en/info/help/contact/",
                    "name": "Contact"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Hatraco GmbH",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "DE",
            "addressLocality": "Hamburg",
            "addressRegion": "Hamburg",
            "streetAddress": "Peutestr. 22a",
            "postalCode": "20539"
        },
        "telephone": "+49 40 226 307-042"
    }
]
/en/info/help/shipping-details/ 
[
    {
        "@context": "http://schema.org/",
        "@type": "Corporation",
        "url": "https://wenger.ch/en/",
        "name": "Wenger CH",
        "email": "info@wenger-shop.com",
        "telephone": "+49 40 226 307-042",
        "logo": "https://wenger.ch/static/gfx/logo_meta_wenger.svg"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://wenger.ch",
        "email": "info@wenger-shop.com",
        "logo": "https://wenger.ch/static/gfx/logo.svg",
        "name": "Hatraco GmbH",
        "acceptedPaymentMethod": [
            {
                "@type": "PaymentMethod",
                "name": "PayPal",
                "description": "Checkout with PayPal or one of the following payment methods processed with PayPal: Pay Later, SEPA, giropay, Sofortüberweisung or Credit-/Debitcard. The offered methods on the next page depends on the shipping location."
            },
            {
                "@type": "PaymentMethod",
                "name": "Amazon Pay",
                "description": "Buy now and pay with your amazon account."
            },
            {
                "@type": "PaymentMethod",
                "name": "Credit card",
                "description": "This payment will be processed through Mollie. Your credit card will be charged on the day of receipt of the invoice."
            },
            {
                "@type": "PaymentMethod",
                "name": "Apple Pay",
                "description": "This payment will be processed through Mollie. Your credit card will be charged on the day of receipt of the invoice."
            },
            {
                "@type": "PaymentMethod",
                "name": "Cash in advance",
                "description": "After the checkout process you will receive an email with bank information."
            }
        ],
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "DE",
            "addressLocality": "Hamburg",
            "addressRegion": "Hamburg",
            "streetAddress": "Peutestr. 22a",
            "postalCode": "20539"
        },
        "brand": {
            "@type": "Brand",
            "logo": "https://wenger.ch/static/gfx/logo.svg",
            "name": "Wenger"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "email": "info@wenger-shop.com",
            "telephone": "+49 40 226 307-042",
            "faxNumber": ""
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "https://wenger.ch",
        "name": "Wenger CH",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://wenger.ch/en/search/{search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Article",
        "name": "Shipping details",
        "description": "",
        "datePublished": "2026-02-09T17:48:13.903917+00:00",
        "dateModified": "2026-02-10T11:12:48.403559+00:00"
    },
    {
        "@context": "http://schema.org/",
        "@type": "BreadcrumbList",
        "name": "Shipping details",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "https://wenger.ch/en/info/help/",
                    "name": "Help"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "https://wenger.ch/en/info/help/shipping-details/",
                    "name": "Shipping details"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Hatraco GmbH",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "DE",
            "addressLocality": "Hamburg",
            "addressRegion": "Hamburg",
            "streetAddress": "Peutestr. 22a",
            "postalCode": "20539"
        },
        "telephone": "+49 40 226 307-042"
    }
]
/backpacks/ 
[
    {
        "@context": "http://schema.org/",
        "@type": "Corporation",
        "url": "https://wenger.ch/en/",
        "name": "Wenger CH",
        "email": "info@wenger-shop.com",
        "telephone": "+49 40 226 307-042",
        "logo": "https://wenger.ch/static/gfx/logo_meta_wenger.svg"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://wenger.ch",
        "email": "info@wenger-shop.com",
        "logo": "https://wenger.ch/static/gfx/logo.svg",
        "name": "Hatraco GmbH",
        "acceptedPaymentMethod": [
            {
                "@type": "PaymentMethod",
                "name": "PayPal",
                "description": "Checkout with PayPal or one of the following payment methods processed with PayPal: Pay Later, SEPA, giropay, Sofortüberweisung or Credit-/Debitcard. The offered methods on the next page depends on the shipping location."
            },
            {
                "@type": "PaymentMethod",
                "name": "Amazon Pay",
                "description": "Buy now and pay with your amazon account."
            },
            {
                "@type": "PaymentMethod",
                "name": "Credit card",
                "description": "This payment will be processed through Mollie. Your credit card will be charged on the day of receipt of the invoice."
            },
            {
                "@type": "PaymentMethod",
                "name": "Apple Pay",
                "description": "This payment will be processed through Mollie. Your credit card will be charged on the day of receipt of the invoice."
            },
            {
                "@type": "PaymentMethod",
                "name": "Cash in advance",
                "description": "After the checkout process you will receive an email with bank information."
            }
        ],
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "DE",
            "addressLocality": "Hamburg",
            "addressRegion": "Hamburg",
            "streetAddress": "Peutestr. 22a",
            "postalCode": "20539"
        },
        "brand": {
            "@type": "Brand",
            "logo": "https://wenger.ch/static/gfx/logo.svg",
            "name": "Wenger"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "email": "info@wenger-shop.com",
            "telephone": "+49 40 226 307-042",
            "faxNumber": ""
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "https://wenger.ch",
        "name": "Wenger CH",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://wenger.ch/en/search/{search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Article",
        "name": "Backpacks",
        "description": "Lightweight, durable backpacks from Wenger with functional design. Ideal for everyday use and travel. View them now in the official shop.",
        "datePublished": "2025-08-14",
        "dateModified": "2026-06-19"
    },
    {
        "@context": "http://schema.org/",
        "@type": "BreadcrumbList",
        "name": "Backpacks",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "https://wenger.ch/en/business-gear/",
                    "name": "Business Gear"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "https://wenger.ch/en/backpacks/",
                    "name": "Backpacks"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Hatraco GmbH",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "DE",
            "addressLocality": "Hamburg",
            "addressRegion": "Hamburg",
            "streetAddress": "Peutestr. 22a",
            "postalCode": "20539"
        },
        "telephone": "+49 40 226 307-042"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
44Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 11 1
/en/info/help/contact/ 11 1
/en/info/help/shipping-details/ 11 1
/backpacks/ 11 1
Explore the other reputation pillars for Wenger (Hatraco GmbH)
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Wenger (Hatraco GmbH), captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Wenger (Hatraco GmbH): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://wenger.ch to view the most current version of its content and see directly what this company is about and what it offers.