Wolverine World Wide, Inc.
(https://wolverine.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through a complete Organization schema including address, telephone, and social media sameAs links. The technical implementation is mostly clean, though the presence of a 404 page in the crawl data (Sites-wolverine_us-Site) indicates a minor technical credibility gap. There are no unsubstantiated ‘expert’ claims; the brand relies on its 142-year legacy as the primary authority signal.
The performance claims are largely grounded in physical specifications rather than marketing hyperbole. Claims like protect my feet like steel toe boots are demonstrated through specific product naming conventions (Steel-Toe, Composite-Toe). The site avoids the typical drift seen in fashion where luxury claims are met with fast-fashion pricing; here, the Legacy collection pricing reflects the premium material claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Wolverine World Wide, Inc.",
"url": "https://www.wolverineworldwide.com/",
"logo": "https://www.wolverineworldwide.com/wp-content/themes/wolverine-site-1.1.3-2/images/wolverine-logo.png",
"sameAs": [
"https://www.facebook.com/WolverineWorldWide/",
"https://twitter.com/wolverineww",
"https://www.instagram.com/wolverineworldwide/",
"https://www.linkedin.com/company/wolverineworldwide/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "9341 Courtland Dr NE",
"addressLocality": "Rockford",
"addressRegion": "MI",
"postalCode": "49351",
"addressCountry": "US"
},
"telephone": "+1-616-866-5500",
"email": "wwwcommunications@wwwinc.com"
}
/US/en/content/ — no schema detected (entity gap)
/US/en/heritage-view-all/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.wolverine.com/US/en/heritage-view-all/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wolverine.com/US"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lifestyle",
"item": "https://www.wolverine.com/US/en/heritage-collection/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Mens",
"item": "https://www.wolverine.com/US/en/heritage-mens/"
},
{
"@type": "ListItem",
"position": 4,
"name": "View All",
"item": "https://www.wolverine.com/US/en/heritage-view-all/"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.wolverine.com/US/en/heritage-view-all/#itemlist",
"url": "https://www.wolverine.com/US/en/heritage-view-all/",
"name": "View All",
"numberOfItems": "18",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "1000 Mile Legacy Pavedway Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-legacy-pavedway-boot/195021477938.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990213-021025-F25-000/?preset=dw-medium",
"sku": "195021477938",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 189.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "1000 Mile Legacy Pavedway Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-legacy-pavedway-boot/195021477808.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990212-021025-F25-000/?preset=dw-medium",
"sku": "195021477808",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 189.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "1000 Mile Legacy Pavedway Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-legacy-pavedway-boot/195021478195.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990215-021025-F25-000/?preset=dw-medium",
"sku": "195021478195",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 189.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "1000 Mile Legacy Steelpass Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-legacy-steelpass-boot/195021478713.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990219-021025-F25-000/?preset=dw-medium",
"sku": "195021478713",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 199.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "1000 Mile Legacy Steelpass Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-legacy-steelpass-boot/195021478843.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990220-021025-F25-000/?preset=dw-medium",
"sku": "195021478843",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 199.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Product",
"name": "1000 Mile Legacy Steelpass Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-legacy-steelpass-boot/195021479109.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990222-021025-F25-000/?preset=dw-medium",
"sku": "195021479109",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 199.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Product",
"name": "1000 Mile Legacy Cort Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-legacy-cort-boot/195021478324.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990216-021025-F25-000/?preset=dw-medium",
"sku": "195021478324",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 159.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Product",
"name": "1000 Mile Legacy Cort Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-legacy-cort-boot/195021478454.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990217-021025-F25-000/?preset=dw-medium",
"sku": "195021478454",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 159.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Product",
"name": "1000 Mile Plain-Toe Classic Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-plain-toe-classic-boot/044214528028.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990072-010820-S20-000/?preset=dw-medium",
"sku": "044214528028",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 399.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Product",
"name": "Rough Out - 1000 Mile Plain-Toe Original Boot",
"url": "https://www.wolverine.com/US/en/rough-out---1000-mile-plain-toe-original-boot/677338682149.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W40304-090319-S17-000/?preset=dw-medium",
"sku": "677338682149",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 384.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Product",
"name": "1000 Mile Plain-Toe Classic Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-plain-toe-classic-boot/677338550738.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W40048-082319-F15-000/?preset=dw-medium",
"sku": "677338550738",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 399.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Product",
"name": "1000 Mile Plain-Toe Original Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-plain-toe-original-boot/040707478115.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W05301-081519-F19-000/?preset=dw-medium",
"sku": "040707478115",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 384.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Product",
"name": "1000 Mile Plain-Toe Rugged Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-plain-toe-rugged-boot/194713332159.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990103-082619-F20-000/?preset=dw-medium",
"sku": "194713332159",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 399.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "Product",
"name": "1000 Mile Plain-Toe Rugged Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-plain-toe-rugged-boot/194713332289.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990104-082619-F20-000/?preset=dw-medium",
"sku": "194713332289",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 399.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "Product",
"name": "1000 Mile Plain-Toe Original Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-plain-toe-original-boot/040707479648.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W05300-082319-F15-000/?preset=dw-medium",
"sku": "040707479648",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 384.95,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 16,
"item": {
"@type": "Product",
"name": "Wolverine x University of Michigan Team #144 Commemorative 1000 Mile Boot",
"url": "https://www.wolverine.com/US/en/wolverine-x-university-of-michigan-team-%23144-commemorative-1000-mile-boot/60036M.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W080176B-032024-F24-000/?preset=dw-medium",
"sku": "60036M",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 324.99,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 17,
"item": {
"@type": "Product",
"name": "1000 Mile Cap-Toe Classic Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-cap-toe-classic-boot/044214533626.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990076-081619-S20-000/?preset=dw-medium",
"sku": "044214533626",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 400,
"availability": "InStock"
}
}
},
{
"@type": "ListItem",
"position": 18,
"item": {
"@type": "Product",
"name": "1000 Mile Cap-Toe Classic Boot",
"url": "https://www.wolverine.com/US/en/1000-mile-cap-toe-classic-boot/044214532711.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W990075-110519-F20-000/?preset=dw-medium",
"sku": "044214532711",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 400,
"availability": "InStock"
}
}
}
]
}
]
/US/en/outlet/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.wolverine.com/US/en/outlet/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wolverine.com/US"
},
{
"@type": "ListItem",
"position": 2,
"name": "Offers",
"item": "https://www.wolverine.com/US/en/outlet/"
}
],
"_truncated": true,
"_original_size": 55308
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.wolverine.com/US/en/outlet/#itemlist",
"url": "https://www.wolverine.com/US/en/outlet/",
"name": "Offers",
"numberOfItems": "126",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Raider DuraShocks® Waterproof 6\" Work Boot",
"url": "https://www.wolverine.com/US/en/raider-durashocks-waterproof-6-inch-work-boot/195017063503.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W210081-022421-F21-000/?preset=dw-medium",
"sku": "195017063503",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 89,
"availability": "InStock"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Raider DuraShocks® Wellington",
"url": "https://www.wolverine.com/US/en/raider-durashocks-wellington/194917621486.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W211105-082420-F21-000/?preset=dw-medium",
"sku": "194917621486",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 89,
"availability": "InStock"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Raider DuraShocks® Waterproof 6\" CarbonMAX® Work Boot",
"url": "https://www.wolverine.com/US/en/raider-durashocks-waterproof-6-inch-carbonmax-work-boot/195017064036.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W211128-012721-S22-000/?preset=dw-medium",
"sku": "195017064036",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 89,
"availability": "InStock"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "DD Work Steel Toe Wellington",
"url": "https://www.wolverine.com/US/en/dd-work-steel-toe-wellington/046118805687.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W04707-062520-F20-000/?preset=dw-medium",
"sku": "046118805687",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 94.99,
"availability": "InStock"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "DD Work Wellington",
"url": "https://www.wolverine.com/US/en/dd-work-wellington/046118806196.html",
"image": "https://thekit.wolverineworldwide.com/match/media_lookup/WBSM-W04707-062520-F20-000/?preset=dw-medium",
"sku": "046118806196",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": 89.99,
"availability": "InStock"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 55308
}
]
🛡️ Trust Signals — external proof links that back the declared identity
362Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 38 | 2 |
| /US/en/content/ | 9 | 1 |
| /US/en/heritage-view-all/ | 67 | 1 |
| /US/en/outlet/ | 248 | 1 |
Explore the other reputation pillars for Wolverine World Wide, Inc.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Wolverine World Wide, Inc., captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wolverine World Wide, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wolverine.com to view the most current version of its content and see directly what this company is about and what it offers.