Semantic Coherence: The Woolmark Company – Signal Evidence & AI Readability

[IMG: The Woolmark Company logo]
[IMG: Woolmark Logo]

[H2] Nature's Promise, Quality Assured

The iconic Woolmark logo represents an unwavering commitment to quality, ensuring outstanding performance and guaranteed fibre content in every certified product.LEARN MORE

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Sustainability

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Sustainability

Wool is 100% natural, renewable, biodegradable and the world’s most recycled apparel fibre.

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Wonders of wool

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Wonders of wool

Merino wool is renowned for its next-to-skin softness, strength, innate versatility and technical benefits, extending its use from luxury fashion to high-performance activewear, accessories, homewares and everything in between.

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60+ Years of excellence

Driving innovation, quality and global recognition for wool for more than six decades
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[H3] RB SELLARS

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[H3] MIZUNO

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[H3] YOUNGONE OUTDOOR CORPORATION, WHICH OPERATES THE NORTH FACE IN KOREA

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[H3] TODS

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[H3] CIELE

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[H3] LUAR x VENUS WILLIAMS

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[H3] MADE WITH LOVE BY TOM DALEY

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[H3] BIG GLOW

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[H3] K-WAY

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[H3] ICICLE

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[H3] ARENA

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[H3] HUCKBERRY

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[H3] LUNA ROSSA PRADA PIRELLI

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[H3] SALOMON

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[H3] PRADA LINEA ROSSA

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[H3] SAUL NASH

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[H3] BOSS

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[H3] CIRCLE

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Collaborations

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[H3] The Wool Edit

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[H5] The Woolmark Company is proud to be the Official Technical Partner

[H1]
Merino wool powers America's Cup team

[H2] 37th America's Cup

Weeks

Days

Hours

Mins

Secs

Merino wool has once again been put to the test through the Luna Rossa Prada Pirelli team uniform, designed and developed for the 37th America’s Cup. The uniforms further cement Merino wool’s rightful place as a new breed of natural-performance sailing wear.

[H2] The America's Cup has begun!
We’re proud to cheer on the Luna Rossa Prada Pirelli sailing team as they race towards victory in the 37th America’s Cup. Reuniting with Luna Rossa Prada Pirelli as the official technical partner, The Woolmark Company continues to put Merino wool’s inherent technical benefits to the test, expanding on the existing team kit to include performance-first apparel for cycling, running and gym-based training. The custom-made team uniforms have been made with technical fabrics that utilise Merino wool – a 100% natural, renewable biodegradable and recyclable fibre.
For live updates and streams go to the Luna Rossa News page.

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Enhanced sports performance. Naturally.

[H4] Enhanced sports performance, naturally

These extreme weather wear garments utilise the fibre Merino wool to enhance performance and reduce environmental impact. Wool’s natural properties such as superb breathability, the ability to wick away moisture and superior thermoregulation make the natural fibre ideal for professional sailing.

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Sailing

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Sailing

These uniforms herald the emergence of a new breed of natural performance sailing wear outperforming the rest. A Merino wool-rich wet jacket and wet suit offer the first line of protection with these technical outerwear garments, whilst a variety of base-layers harness Merino wool's superb breathability and moisture management properties.

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Cycling

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Cycling

Ultralight to maximise speed, the Merino wool-rich cycling gear protects athletes from wind and rain whilst delivering natural stretch for freedom of movement. Unique technical fabrics were developed to deliver enhanced temperature regulation and moisture management benefits, excelling in different weather conditions and intensity levels.

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Running

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Running

Stretch beyond expectation with a fibre made to maximise movement and comfort, these Merino wool-rich garments for running keeps the athletes cool and dry during endurance training activities. Soft next-to-skin base-layers and water-repellent mid- and outer-layers draw on the thermoregulating benefits of Merino wool.

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“The last edition proved how Merino wool is the perfect partner to ensure high-quality performances thanks to its natural qualities. We are pleased to extend the presence of this 100% natural fibre also in the training uniforms, underlining once again the team's commitment to safeguarding the oceans.”
Lorenzo Bertelli, Prada Group Marketing Director & Head of Corporate Social Responsibility

[IMG: Lorenzo Bertelli, Prada Group Marketing Director & Head of Corporate Social Responsibility]

[H3] Merino wool sailing and training kit

[IMG: Official Sailing Team Jacket]

[H5] Waterproof membrane, up to 11 water columns.

[H3] Official Sailing Team Jacket

This 3-layer jacket bonds Australian Merino wool with a waterproof membrane, ensuring extreme water resistance while maintaining breathability. The Merino wool fabric enables greater thermal insulation from atmospheric agents and increases comfort.

[IMG: Official Sailing Team Soft Shell Jacket]

[H5] Merino wool micro-pile and waterproof membrane layering construction

[H3] Official Sailing Team Soft Shell Jacket

The layering construction of this mid-outer-layer soft shell jacket combines the Merino wool inner-layer with the waterproof outer-layer, delivering enhanced comfort in varying climatic conditions.

[IMG: Official Sailing Team Blouson]

[H5] Thermal insulation, breathable

[H3] Official Sailing Team Blouson

The three-layer fabric composition ensures maximum comfort and movement. The internal layer is Merino wool blended with polyamide and elastane; the second layer is a membrane bonded with the third layer of external polyamide which guarantees thermal insulation.

[IMG: Official Sailing Team Short Sleeve Polo]

[H5] Lightweight, microplastic free

[H3] Official Sailing Team Short Sleeve Polo

The short sleeve summer polo shirt is made of 100% Merino wool, worn by the Luna Rossa Prada Pirelli sailing team for both on- and off-shore activities. The Merino wool piqué fabric weighs 140 grams and utilises Merino wool’s inherent moisture management qualities. The shirt helps the wearer to keep cool in the heat, and to keep warm in wet and cold temperatures, avoiding drastic body temperature fluctuations and assuring comfort. The polo shirt is machine washable.

[IMG: Official Sailing Team Tech T-Shirt]

[H5] Lightweight, breathable, thermal insulation

[H3] Official Sailing Team Tech T-Shirt

The Tech T-Shirt is made with a combination of Merino wool and a bio-based polyamide and elastane. It is knitted with Br4® technology, an eco-sustainable patented production process that limits water and energy consumption by 20%. The resultant fabric has performance benefits including breathability, thermal insulation and moisture management with the added benefit using renewable fibres.

[H3] Running kit

[IMG: Wool Jersey Short Sleeve T-Shirt]

[H5] Moisture wicking.

[H3] Wool Jersey Short Sleeve T-Shirt

This short-sleeved Tech T-Shirt is made of Merino wool blend fabric, harnessing the fibre’s natural ability to keep athletes cool and dry through its innate moisture wicking ability. With fine Merino wool blended with Tencel™ (Lyocell), the T-Shirt is pleasant and cooling on the skin.

[IMG: Wool Jersey Long Sleeve T-Shirt]

[H5] Moisture wicking.

[H3] Wool Jersey Long Sleeve T-Shirt

This long-sleeved Tech T-Shirt is made of a Merino wool blend fabric, harnessing the fibre’s natural ability to keep athletes cool and dry through its innate moisture wicking ability. With fine Merino wool blended with Tencel™, the T-Shirt is pleasant and cooling on the skin.

[IMG: Wool Fleece Zipped Hoodie]

[H5] Thermal insulation, breathable, water repellent.

[H3] Wool Fleece Zipped Hoodie

Designed to naturally stabilise athletes’ body temperatures, the wool fleece zipped hoodie keeps the wearer both warm and cool. The garment’s double construction, with Merino wool on the inside, wicks away sweat to provide natural thermoregulation. Water repellent and comfortable with stretch, the garment can be used before, after or during training.

[IMG: Wool Comfort Shorts]

[H5] Lightweight, wind resistant.

[H3] Wool Comfort Shorts

These lightweight shorts feature a wool-blend, bi-stretch fabric. With a compact weave, the shorts are breathable and wind resistant, as well as soft and comfortable next to the skin.

[IMG: Wool Interlock Leggings]

[H5] Temperature regulation, moisture management.

[H3] Wool Interlock Leggings

With a wool-blend fabric that provides temperature regulation and moisture management, these wool interlock leggings excel in variable climate conditions and different intensity levels. Lightweight and brushed next to skin, these leggings can be used as a standalone piece or as part of a layering system. Additionally, the leggings have great elasticity and abrasion resistance.

[H3] Cycling kit

[IMG: Wool Tech Windproof Blouson]

[H5] Ultralight, breathable.

[H3] Wool Tech Windproof Blouson

The Wool Tech Windproof Blouson has an ultralight wool-blend fabric, with a dense weave making the garment wind and rain resistant while maintaining the fibre’s natural breathability.

[IMG: Jersey Double Rainproof Blouson]

[H5] Water and wind resistant, breathable.

[H3] Jersey Double Rainproof Blouson

The Jersey Double Rainproof Blouson is a high-performance cycling garment made from three layers of wool-blend fabric. With a stretch membrane and combination of performance textiles, the garment maintains resistance to challenging weather, breathability and softness.

[IMG: Wool Jersey Zipped Blouson]

[H5] Thermoregulation, moisture management.

[H3] Wool Jersey Zipped Blouson

The Wool Jersey Zipped Blouson is a technical wool blend with elastomer that enhances comfort, movement, thermoregulation and moisture management.

[IMG: Wool Interlock Suit]

[H5] Thermoregulation, moisture management.

[H3] Wool Interlock Suit

In two colour iterations, the Wool Interlock Suit delivers optimal temperature regulation and moisture management, excelling in variable climates and different intensity levels. Lightweight and comfortable next to skin, the Wool Interlock Suit can be used as a standalone piece or as part of a layering system. Additionally, the suit has great elasticity and abrasion resistance.

[H3] How Merino wool protects the ocean
With a focus on technical performance, and the added benefit of protecting the ocean, Merino wool proves to be the added element for Luna Rossa Prada Pirelli – a fibre created in - and defined by - the forces of nature, put to the ultimate test by this elite sailing team.
With up to 35% of microplastics in the marine environment shed from synthetic clothing, the Luna Rossa Prada Pirelli team chose to help combat the rising tide of microplastics by reducing the amount of synthetic fibres in its team uniform, and instead incorporating Merino wool – a 100% biodegradable fibre in both land and marine environments.

[H2] History of the America’s Cup

1851

1870

1980

1983

1997

2000

2013

2017

2018

2019

2021

2022

1851: THE LEGACY BEGINS
The America’s Cup, the pinnacle of yachting, was first contested in 1851 making it the oldest trophy in international sport, predating the modern Olympic Games by 45 years.

1870-1980: AMERICA UNDEFEATED
A 132-year winning stretch saw boats representing America successfully defend the trophy 24 times from 1870 through 1980.

1980: CHALLENGER SERIES
Without a doubt, the America’s Cup is the most difficult trophy in sport to win. In the more than 160 years since that first race off England, only four nations have won. In 1983 the Challenger Selection Series was introduced to develop and identify the strongest possible challenger for the America’s Cup and ensure that they were sufficiently battle-tested through tough competition to beat the Defender.

1983: AUSTRALIA SUCCEEDS
Australia was one of the challenging countries in 1983, and the ‘Men from Down Under’ brought a secret weapon. Australia II sported a boxing Kangaroo flag in the rigging as she was towed out to sea, and under the water, a radically-designed winged keel that gave the 12-Metre Class boat superior speed under most conditions. Australia II became the first successful challenger to lift the trophy from the Americans.

1997: PRADA LAUNCHES CHALLENGE
The Luna Rossa team was created in 1997 by Patrizio Bertelli under the name "Prada Challenge for America's Cup 2000”. At its debut the team immediately won the Challenger Selection Series and went on to challenge the Defender for the America's Cup.

2000: PRADA’S FUTURISTIC UNIFORMS
With understated, futuristic uniforms issued to the sailors on the Prada Challenge, the technical clothing, including custom-made foul-weather gear for heavy-weather days and form-fitting and tri-laminate Lycra-based spray shirts were sported in silver with a distinct red stripe featuring the Prada logo.

2013: LUNA ROSSA CHALLENGER
Luna Rossa subsequently participated in the 2003, 2007 and 2013 editions of America's Cup, qualifying for the final of the Challenger Selection Series three times out of four disputed America's Cup campaigns. The crew’s silver, aerodynamically designed uniforms resembled elegant space suits and visually synced with the beautiful styling of the Luna Rossa boat.

2017: HISTORIC RECORD SURPASSED
In 2017, Luna Rossa launched its sixth challenge in the America's Cup, surpassing Sir Thomas Lipton’s historical record of number of challenges.

2018: UNPRECENDENTED BOAT DESIGN
An exciting new class of boat, the AC75, a foiling monohull, the likes of which had never been seen before was announced along with the title event sponsor Prada, setting the foundations of an exciting event in 2021.

2019: PRADA X WOOLMARK
And just as the technical aspects of the boat have advanced, so too has the sailor’s technical clothing. Tested by the best, the performance benefits of Merino wool will combine with Prada’s iconic aesthetic to give the sailors from Luna Rossa Prada Pirelli the competitive edge.

2021: 36TH AMERICA’S CUP
After 10 incredible and hard-fought regattas the 36th America’s Cup presented by PRADA came to an end with a 7 - 3 score in favour of the defender, Emirates Team New Zealand.

2022: LUNA ROSSA PRADA PIRELLI X WOOLMARK REUNITE
The Luna Rossa Prada Pirelli team once again onboards The Woolmark Company as its technical partner, expanding its Merino wool rich sailing kit to include performance-driven garments for cycling and running training activities.

“Wearing good quality sportswear for a team like Luna Rossa Prada Pirelli means enhancing our performance.”
Max Sirena, Luna Rossa Prada Pirelli Team Director and Skipper

[IMG: Max Sirena, Luna Rossa Prada Pirelli Team Director and Skipper]

[H5] About Wool

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Wool fibre facts & benefits

Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Merino wool's versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.

[H2] Properties of wool

100% natural
Wool is 100% natural grown year-round by Australia’s 68 million sheep, consuming a simple blend of water, air, sunshine and grass.

Biodegradable
When a wool fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.

100% renewable
Every year Australian sheep produce a new fleece, making wool a completely renewable fibre.
Wrinkle resistant
At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.

Innovative
Fashion designers and activewear brands can choose from a range of innovative treatments and manufacturing techniques to create unique textures and finishes on Merino wool garments.

Naturally breathable
Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air.

VIDEO
Discovering wool

Warm and cool
In contrast to synthetics, Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.

Odour resistant
In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs the odour molecules from sweat, which are only released upon washing.

Soft on skin
Merino wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.

Naturally elastic
Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.

Easy to care for
Most Merino wool garments can be machine-washed and tumble dried, providing a simple solution to the common question of ‘How to wash wool?’

Stain resistant
Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed. And because Merino wool tends not to generate static, it attracts less dust and lint.

Video
Wool for workouts

Wool is the most reused and recycled fibre
Even though wool represents only 1.2% of the virgin fibre supply, surveys have shown it represents about 5% of clothing donated to charity. Wool is also one of the most sought after recycled textiles for converting into new long-lasting products, such as garments, mattresses and upholstery.

Fire resistant
Wool’s inherent chemical structure makes wool naturally flame resistant. It is a highly trusted natural fibre in public areas such as hotels, aircraft, hospitals and theatres. Whilst cotton catches alight at 255°C, the temperature must reach 570-600°C before wool will ignite; while polyester melts at 252-292°C and nylon succumbs at an even lower 160-260°C, wool never melts so it can’t stick to the skin like many common synthetics.

UV resistant
Merino wool clothing provides good protection from the sun, compared with the protection from other fibres. As a natural fibre, evolved over millions of years to protect sheep against the elements, Merino wool absorbs UV radiation providing protection from the sun. This makes it a good choice for a wide range of outdoor activities.

[H2] Where does Merino wool get its supernatural benefits?
The complex chemical structure of a wool fibre is what allows it to have so many inherent benefits.

Fibre diameter
Fibre diameter refers to the ‘thickness’ of the fibre. Fine fibres bend easily, making them soft. Thick fibres bend less easily, making them resilient. Fine yarns and fabrics are used to make clothes. Thicker yarns can be used to make carpets.
Cuticle scales
Cuticle scales are tiny overlapping scales, which surround the wool fibre. If untreated during processing the cuticle scales can cause wool to felt and become thicker and more hairy during washing. Moisture vapour penetrates beneath the scales, allowing the fibre to 'breathe'.

Ortho-cortex and para-cortex
The ortho-cortex and para-cortex cells form the core of the wool fibre. The arrangement of the cells causes the ‘crimp’ (wave) in the wool fibre and traps air (providing insulation), which produces wool fabrics that keep us warm during winter.
Cell membrane complex
The cell membrane complex surrounds each strand of internal cortex cells (fibrils). It holds fibrils together and absorbs colour, allowing wool products to achieve deep vibrant colours, which don’t fade.
Microfibril and Macrofibril
The cortical cells are made up of macrofibrils and microfibrils. The material binding these fibrils is often called the ‘matrix’ material.
Matrix
The matrix consists of high-sulphur proteins. It absorbs moisture to resist static and burning, delivering cleaner and safer clothing and carpets.

Alpha helix
The protein chains that form the helical coil are the smallest parts of the wool fibre. They give wool its flexibility, elasticity and resilience, which delivers easy-to-live with, durable and wrinkle-resistant products.
Epicuticle
The epicuticle is one of the outer cuticle cell layers, on the surface of the wool fibre. It repels liquids and resists abrasion, which gives the fibre its stain and water resistance, making it easier to clean.

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Why is Merino wool so soft?

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Why is Merino wool so soft?

Australian Merino wool is the world’s finest and softest wool in the world. Its natural benefits are so great that no other fibre - natural or man-made - can match it.

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Wool is good for your skin

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Wool is good for your skin

Science has shown that wearing superfine Merino wool significantly improves the severity and symptoms chronic skin conditions, with medical experts also finding wool is not an allergen.

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Meet the woolgrowers

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Meet the woolgrowers

These are the people who grow your clothes. Their passion, dedication and commitment, woven together to produce the world’s best wool.


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[H3] The world’s most versatile fibre

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[H5] Care

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How to wash wool

Washing wool is easy. Wool is naturally stain resistant, odour resistant and also crease resistant, so actually requires less washing. This means that caring for wool is both easy and gentle on the planet. But when it is time to wash wool clothes, you can either wash them in a washing machine, or hand wash with ease.
[H2] How to wash wool in a washing machine
Can I wash wool in a washing machine? The answer is yes. Washing wool is really easy and many wool garments can be machine washed, meaning more time to do the things you enjoy. If your Woolmark-approved garment’s care claim says that you can machine wash your piece of wool clothing, then it means it can safely be machine washed in a washing machine multiple times, without shrinkage taking place.
Wool garments should be washed on the wool setting (usually gentle action at 40°C). If your washing machine does not have a wool cycle, use the cold water wash or wash cycle for delicates.
Use a neutral, mild detergent that is preferably Woolmark recommended (look for the Woolmark symbol on the packet).
It is recommended that garments are flat dried after washing.
You may even notice that your washing machine or tumble dryer has the Woolmark Apparel Care symbol on it, which means that your machine has passed rigorous and independent testing and has been approved by The Woolmark Company.
[H2] How to hand wash wool clothes
If your Woolmark-approved garment’s care claim says Hand Wash Only, never fear. Hand washing wool is really quick and easy. Follow these simple steps and you'll be out of the laundry in no time.
Turn your wool garment inside out, then hand wash in clean, lukewarm water, approximately 30°C, using a mild and gentle detergent. Allow to soak for a period of 10 minutes before rinsing thoroughly firstly in lukewarm water, then finally in cold water.
[H2] How to wash specific wool items

Wool care
[H4] How to wash a wool sweater

You’ve bought it, bagged it, and worn it: now it’s time to wash your favourite wool sweater, but you think you don't know how. Never fear, washing wool has never been as easy if you follow our go-to guide to washing wool.

Wool care
[H4] Washing wool pants

Merino wool is an excellent fibre for producing clothes, as it not only offers breathability, but has natural stretch and recovery, great drape and outstanding wear performance. Despite being a resilient fibre, a little bit of TLC will ensure your wool clothes will last for a very long time.

Wool care
[H4] How to wash and dry wool blankets

Wool blankets are among the most durable and desirable of all bedding. They're soft and warm, and are very difficult to stain or damage. Wool blankets are also very easy to care for and you don’t need to wash them often, in fact, it’s best to wash them sparingly and some guidelines recommend washing wool blankets once every three months.

Wool care
[H4] Washing Merino wool socks

Unlike other fibres, wool is odour resistant, so you wool socks will smell better than socks made from other fibres, meaning you can wear them multiple times before you start to get odd looks from people.

[H4] Keep reading

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How to dry wool

Drying your favourite wool garment is easy. Follow these simple steps and your clothes will look, feel and smell as good as new in no time.

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[H4] KEEP READING

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WASHING TAG INSTRUCTIONS EXPLAINED

You’ve bought it, bagged it, worn it and now it’s time to wash it. Whilst many people assume wool must be hand-washed or dry-cleaned, many pieces of wool clothing can actually be put in the washing machine and even in the tumble dryer too. We explain washing instructions and what laundry care symbols mean.

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MORE CARE TIPS

Wool care
[H4] Best detergent to use when washing wool

It’s time to wash your favourite item of Merino wool clothing. But which wool wash detergent should you use when machine washing or hand washing wool? A neutral, mild wool detergent will help to prolong the lifespan of your favourite wool sweater or any other piece of clothing.

Wool care
[H4] Can you dry clean Merino wool?

With so many ways to wash wool clothing, it’s always best to check the care claim or sew-in label on your favourite item of clothing. Whilst regular dry cleaning can sometimes be costly, certain garments advise to Dry Clean Only.

Wool care
[H4] What is pilling?

Pilling (sometimes referred to as bobbling) is the formation of fuzzy balls on the surface of wool clothing, and often results in an unsightly or worn out appearance.