Trust & Proof: Year of Ours – Signal Evidence & AI Readability

Year of Ours

(https://yearofours.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
16 Impact Weight: 20 / 100
80% Reputation

The site displays significant review counts, ranging from 377 on the homepage to over 460 on specific product pages. However, the proof_links_count remains at a minimum of 1 across all pages, suggesting reviews are hosted internally without an obvious external verification path. The presence of a community Hike Club recap dated May 2, 2026, provides a real-world proof point that offsets some trust theatre concerns.

The ratio of proof to fluff is high for an apparel brand, specifically due to the measurement-based descriptions. Verifiable evidence includes the specific May 2026 date for community events and detailed care instructions (Machine wash cold, lay flat to dry). Vague assertions are kept to a minimum, appearing mostly in collection headers.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
1757Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 377 1
/products/ribbed-layered-bralette/ 462 1
/products/stretch-studio-bralette-heather-black/ 454 1
/products/tennis-windbreaker-1/ 464 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://yearofours.com"
            }
        ]
    },
    [
        {
            "@context": "https://schema.org",
            "@type": "WebSite",
            "name": "Year of Ours",
            "url": "https://yearofours.com",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://yearofours.com/search?q={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "name": "Year of Ours",
            "logo": "https://yearofours.com/cdn/shop/files/YOS_1024x512_f5900748-08b1-4216-95b9-aad351ce063d.png?v=1706040853&width=1024",
            "url": "https://yearofours.com"
        }
    ],
    [
        {
            "@context": "https://www.schema.org",
            "@type": "WebSite",
            "url": "https://yearofours.com",
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://yearofours.com/search?q={query}"
                },
                "query-input": "required name=query"
            }
        }
    ]
]
/products/ribbed-layered-bralette/
[
    {
        "@context": "http://schema.org/",
        "@id": "/products/ribbed-layered-bralette#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "Year of Ours"
        },
        "category": "Sports Bras",
        "description": "Doubled up on support and style, our Ribbed Layered Bralette is in our signature Active Ribbed fabric and is quickly moving up in the sports bra rotation.\n\nDouble straps\n81% Nylon 19% Spandex\nFabric: Ribbed Active\nMachine wash cold, lay flat to dry\nMade in USA\n",
        "hasVariant": [
            {
                "@id": "/products/ribbed-layered-bralette?variant=42202194968631#variant",
                "@type": "Product",
                "gtin": "840357591710",
                "image": "https://yearofours.com/cdn/shop/files/TN4607-CHSH_YOS_SU26_1469.jpg?v=1779296547&width=1920",
                "name": "Ribbed Layered Bralette - Chocolate / Shell / XS",
                "offers": {
                    "@id": "/products/ribbed-layered-bralette?variant=42202194968631#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "79.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202194968631"
                },
                "sku": "TN4607-CHSH-XS"
            },
            {
                "@id": "/products/ribbed-layered-bralette?variant=42202195001399#variant",
                "@type": "Product",
                "gtin": "840357591727",
                "image": "https://yearofours.com/cdn/shop/files/TN4607-CHSH_YOS_SU26_1469.jpg?v=1779296547&width=1920",
                "name": "Ribbed Layered Bralette - Chocolate / Shell / S",
                "offers": {
                    "@id": "/products/ribbed-layered-bralette?variant=42202195001399#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/OutOfStock",
                    "price": "79.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195001399"
                },
                "sku": "TN4607-CHSH-S"
            },
            {
                "@id": "/products/ribbed-layered-bralette?variant=42202195034167#variant",
                "@type": "Product",
                "gtin": "840357591734",
                "image": "https://yearofours.com/cdn/shop/files/TN4607-CHSH_YOS_SU26_1469.jpg?v=1779296547&width=1920",
                "name": "Ribbed Layered Bralette - Chocolate / Shell / M",
                "offers": {
                    "@id": "/products/ribbed-layered-bralette?variant=42202195034167#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/OutOfStock",
                    "price": "79.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195034167"
                },
                "sku": "TN4607-CHSH-M"
            },
            {
                "@id": "/products/ribbed-layered-bralette?variant=42202195066935#variant",
                "@type": "Product",
                "gtin": "840357591741",
                "image": "https://yearofours.com/cdn/shop/files/TN4607-CHSH_YOS_SU26_1469.jpg?v=1779296547&width=1920",
                "name": "Ribbed Layered Bralette - Chocolate / Shell / L",
                "offers": {
                    "@id": "/products/ribbed-layered-bralette?variant=42202195066935#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "79.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195066935"
                },
                "sku": "TN4607-CHSH-L"
            },
            {
                "@id": "/products/ribbed-layered-bralette?variant=42202195099703#variant",
                "@type": "Product",
                "gtin": "840357591758",
                "image": "https://yearofours.com/cdn/shop/files/TN4607-CHSH_YOS_SU26_1469.jpg?v=1779296547&width=1920",
                "name": "Ribbed Layered Bralette - Chocolate / Shell / XL",
                "offers": {
                    "@id": "/products/ribbed-layered-bralette?variant=42202195099703#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/OutOfStock",
                    "price": "79.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195099703"
                },
                "sku": "TN4607-CHSH-XL"
            },
            {
                "@id": "/products/ribbed-layered-bralette?variant=42202195132471#variant",
                "@type": "Product",
                "gtin": "840357591765",
                "image": "https://yearofours.com/cdn/shop/files/TN4607-CHSH_YOS_SU26_1469.jpg?v=1779296547&width=1920",
                "name": "Ribbed Layered Bralette - Chocolate / Shell / 2X",
                "offers": {
                    "@id": "/products/ribbed-layered-bralette?variant=42202195132471#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/OutOfStock",
                    "price": "79.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195132471"
                },
                "sku": "TN4607-CHSH-2X"
            }
        ],
        "name": "Ribbed Layered Bralette",
        "productGroupID": "7448285085751",
        "url": "https://yearofours.com/products/ribbed-layered-bralette"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://yearofours.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Ribbed Layered Bralette",
                "item": "https://yearofours.com/products/ribbed-layered-bralette"
            }
        ]
    },
    {
        "@context": "http://schema.org/",
        "@type": "Product",
        "name": "Ribbed Layered Bralette",
        "image": "https://yearofours.com/cdn/shop/files/TN4607-CHSH_YOS_SU26_1469_450x450.jpg?v=1779296547",
        "description": "Doubled up on support and style, our Ribbed Layered Bralette is in our signature Active Ribbed fabric and is quickly moving up in the sports bra rotation.\n\nDouble straps\n81% Nylon 19% Spandex\nFabric: Ribbed Active\nMachine wash cold, lay flat to dry\nMade in USA",
        "mpn": "7448285085751",
        "brand": {
            "@type": "Brand",
            "name": "Year of Ours"
        },
        "offers": {
            "@type": "Offer",
            "priceCurrency": "USD",
            "price": "79.0",
            "availability": "InStock",
            "seller": {
                "@type": "Organization",
                "name": "Year of Ours"
            }
        }
    },
    [
        {
            "@context": "https://schema.org",
            "@type": "Product",
            "@id": "https://yearofours.com/products/ribbed-layered-bralette#product",
            "brand": {
                "@type": "Brand",
                "name": "Year of Ours"
            },
            "url": "https://yearofours.com/products/ribbed-layered-bralette",
            "name": "Ribbed Layered Bralette",
            "image": "https://yearofours.com/cdn/shop/files/TN4607-CHSH_YOS_SU26_1469.jpg",
            "description": "Doubled up on support and style, our Ribbed Layered Bralette is in our signature Active Ribbed fabric and is quickly moving up in the sports bra rotation.Double straps81% Nylon 19% SpandexFabric: Ribbed ActiveMachine wash cold, lay flat to dryMade in USA",
            "sku": "TN4607-CHSH-XS",
            "weight": "0.4lb",
            "offers": [
                {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
                    "price": "79.0",
                    "availability": "https://schema.org/InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "sku": "TN4607-CHSH-XS",
                    "gtin12": "840357591710",
                    "name": "Chocolate / Shell / XS",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202194968631",
                    "seller": {
                        "@type": "Organization",
                        "name": "Year of Ours"
                    }
                },
                {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
                    "price": "79.0",
                    "availability": "https://schema.org/OutOfStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "sku": "TN4607-CHSH-S",
                    "gtin12": "840357591727",
                    "name": "Chocolate / Shell / S",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195001399",
                    "seller": {
                        "@type": "Organization",
                        "name": "Year of Ours"
                    }
                },
                {
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                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
                    "price": "79.0",
                    "availability": "https://schema.org/OutOfStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "sku": "TN4607-CHSH-M",
                    "gtin12": "840357591734",
                    "name": "Chocolate / Shell / M",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195034167",
                    "seller": {
                        "@type": "Organization",
                        "name": "Year of Ours"
                    }
                },
                {
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                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
                    "price": "79.0",
                    "availability": "https://schema.org/InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "sku": "TN4607-CHSH-L",
                    "gtin12": "840357591741",
                    "name": "Chocolate / Shell / L",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195066935",
                    "seller": {
                        "@type": "Organization",
                        "name": "Year of Ours"
                    }
                },
                {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
                    "price": "79.0",
                    "availability": "https://schema.org/OutOfStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "sku": "TN4607-CHSH-XL",
                    "gtin12": "840357591758",
                    "name": "Chocolate / Shell / XL",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195099703",
                    "seller": {
                        "@type": "Organization",
                        "name": "Year of Ours"
                    }
                },
                {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
                    "price": "79.0",
                    "availability": "https://schema.org/OutOfStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "sku": "TN4607-CHSH-2X",
                    "gtin12": "840357591765",
                    "name": "Chocolate / Shell / 2X",
                    "url": "https://yearofours.com/products/ribbed-layered-bralette?variant=42202195132471",
                    "seller": {
                        "@type": "Organization",
                        "name": "Year of Ours"
                    }
                }
            ]
        },
        {
            "@context": "https://schema.org",
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Website",
                        "@id": "https://yearofours.com",
                        "name": "Year of Ours home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "WebPage",
                        "@id": "https://yearofours.com/products/ribbed-layered-bralette",
                        "name": "Ribbed Layered Bralette"
                    }
                }
            ]
        }
    ]
]
/products/stretch-studio-bralette-heather-black/
[
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        "@context": "http://schema.org/",
        "@id": "/products/stretch-studio-bralette-heather-black#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "Year of Ours"
        },
        "category": "Sports Bras",
        "description": "The Stretch Studio Bralette is an easy, classic bralette style with skinny adjustable straps and a delicate racerback that’s equal parts functional and flattering. We designed this style to be perfect for low to medium impact workouts while still being comfortable enough to wear around all day. Made in our super soft-yet-supportive Stretch Active fabric.\n\nThin straps\nAdjustable straps\nBralette style\nRacer Back\nLow to Medium impact\nLength: 9 ½”\n87% Polyester 13% Spandex\n\nFabric: Stretch Active\n\nMachine wash cold, lay flat dry\nMade in USA\n",
        "hasVariant": [
            {
                "@id": "/products/stretch-studio-bralette-heather-black?variant=41952451231799#variant",
                "@type": "Product",
                "gtin": "840357557525",
                "image": "https://yearofours.com/cdn/shop/files/TN4302-HB_YOS103024_0110.jpg?v=1744392032&width=1920",
                "name": "Stretch Studio Bralette - Heather Black / XS",
                "offers": {
                    "@id": "/products/stretch-studio-bralette-heather-black?variant=41952451231799#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "77.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black?variant=41952451231799"
                },
                "sku": "TN4302-HB-XS"
            },
            {
                "@id": "/products/stretch-studio-bralette-heather-black?variant=41952451264567#variant",
                "@type": "Product",
                "gtin": "840357557532",
                "image": "https://yearofours.com/cdn/shop/files/TN4302-HB_YOS103024_0110.jpg?v=1744392032&width=1920",
                "name": "Stretch Studio Bralette - Heather Black / S",
                "offers": {
                    "@id": "/products/stretch-studio-bralette-heather-black?variant=41952451264567#offer",
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                    "availability": "http://schema.org/InStock",
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                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black?variant=41952451264567"
                },
                "sku": "TN4302-HB-S"
            },
            {
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                "@type": "Product",
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                "image": "https://yearofours.com/cdn/shop/files/TN4302-HB_YOS103024_0110.jpg?v=1744392032&width=1920",
                "name": "Stretch Studio Bralette - Heather Black / M",
                "offers": {
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                    "availability": "http://schema.org/InStock",
                    "price": "77.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black?variant=41952451297335"
                },
                "sku": "TN4302-HB-M"
            },
            {
                "@id": "/products/stretch-studio-bralette-heather-black?variant=41952451330103#variant",
                "@type": "Product",
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                "image": "https://yearofours.com/cdn/shop/files/TN4302-HB_YOS103024_0110.jpg?v=1744392032&width=1920",
                "name": "Stretch Studio Bralette - Heather Black / L",
                "offers": {
                    "@id": "/products/stretch-studio-bralette-heather-black?variant=41952451330103#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "77.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black?variant=41952451330103"
                },
                "sku": "TN4302-HB-L"
            },
            {
                "@id": "/products/stretch-studio-bralette-heather-black?variant=41952451362871#variant",
                "@type": "Product",
                "gtin": "840357557563",
                "image": "https://yearofours.com/cdn/shop/files/TN4302-HB_YOS103024_0110.jpg?v=1744392032&width=1920",
                "name": "Stretch Studio Bralette - Heather Black / XL",
                "offers": {
                    "@id": "/products/stretch-studio-bralette-heather-black?variant=41952451362871#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "77.00",
                    "priceCurrency": "USD",
                    "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black?variant=41952451362871"
                },
                "sku": "TN4302-HB-XL"
            }
        ],
        "name": "Stretch Studio Bralette",
        "productGroupID": "7359548522551",
        "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
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                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://yearofours.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Stretch Studio Bralette",
                "item": "https://yearofours.com/products/stretch-studio-bralette-heather-black"
            }
        ]
    },
    [
        {
            "@context": "https://schema.org",
            "@type": "Product",
            "@id": "https://yearofours.com/products/stretch-studio-bralette-heather-black#product",
            "brand": {
                "@type": "Brand",
                "name": "Year of Ours"
            },
            "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black",
            "name": "Stretch Studio Bralette",
            "image": "https://yearofours.com/cdn/shop/files/TN4302-HB_YOS103024_0110.jpg",
            "description": "The Stretch Studio Bralette is an easy, classic bralette style with skinny adjustable straps and a delicate racerback that’s equal parts functional and flattering. We designed this style to be perfect for low to medium impact workouts while still being comfortable enough to wear around all day. Made in our super soft-yet-supportive Stretch Active fabric.Thin strapsAdjustable strapsBralette styleRacer BackLow to Medium impactLength: 9 ½”87% Polyester 13% SpandexFabric: Stretch ActiveMachine wash cold, lay flat dryMade in USA",
            "sku": "TN4302-HB-XS",
            "weight": "0.3lb",
            "offers": [
                {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
                    "price": "77.0",
                    "availability": "https://schema.org/InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "sku": "TN4302-HB-XS",
                    "gtin12": "840357557525",
                    "name": "Heather Black / XS",
                    "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black?variant=41952451231799",
                    "seller": {
                        "@type": "Organization",
                        "name": "Year of Ours"
                    }
                },
                {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
                    "price": "77.0",
                    "availability": "https://schema.org/InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "sku": "TN4302-HB-S",
                    "gtin12": "840357557532",
                    "name": "Heather Black / S",
                    "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black?variant=41952451264567",
                    "seller": {
                        "@type": "Organization",
                        "name": "Year of Ours"
                    }
                },
                {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
                    "price": "77.0",
                    "availability": "https://schema.org/InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "sku": "TN4302-HB-M",
                    "gtin12": "840357557549",
                    "name": "Heather Black / M",
                    "url": "https://yearofours.com/products/stretch-studio-bralette-heather-black?variant=41952451297335",
                    "seller": {
                        "@type": "Organization",
                        "name": "Year of Ours"
                    }
                },
                {
                    "@type": "Offer",
                    "priceCurrency": "USD",
                    "priceValidUntil": "2026-12-31",
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