Identity & Authority: Y/PROJECT – Signal Evidence & AI Readability

Y/PROJECT

(https://yproject.fr) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

Significant authority gaps exist in the technical implementation despite the brand’s real-world status. While the text references high-authority figures like Glenn Martens, the schema_json is limited to generic LocalBusiness and WebSite types without Person schema or sameAs links to verify these individuals. Additionally, the technical credibility is hampered by a total lack of H1 headings and meta descriptions across all analyzed pages.

The site makes no bold performance claims or marketing assertions. The only claim made is that the brand had ’14 fruitful years,’ which is immediately substantiated by the comprehensive list of 27 distinct collections and numerous collaboration campaigns spanning from 2016 to 2024. This is a rare case where the content proves the claim through historical volume rather than marketing metrics.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "url": "https://www.yproject.fr",
        "name": "Y/PROJECT",
        "image": "//images.squarespace-cdn.com/content/v1/67726fccf8b5465936f1eb03/de6daa9e-4660-4332-a884-c23a4d76442e/YP+logo_.jpg",
        "@context": "http://schema.org",
        "@type": "WebSite"
    },
    {
        "address": "",
        "image": "https://static1.squarespace.com/static/67726fccf8b5465936f1eb03/t/67727493a934c9553b2b567b/1736257229745/",
        "openingHours": "",
        "@context": "http://schema.org",
        "@type": "LocalBusiness"
    }
]
/collections/
[
    {
        "url": "https://www.yproject.fr",
        "name": "Y/PROJECT",
        "image": "//images.squarespace-cdn.com/content/v1/67726fccf8b5465936f1eb03/de6daa9e-4660-4332-a884-c23a4d76442e/YP+logo_.jpg",
        "@context": "http://schema.org",
        "@type": "WebSite"
    },
    {
        "address": "",
        "image": "https://static1.squarespace.com/static/67726fccf8b5465936f1eb03/t/67727493a934c9553b2b567b/1736257229745/",
        "openingHours": "",
        "@context": "http://schema.org",
        "@type": "LocalBusiness"
    }
]
/marketing-campaigns/
[
    {
        "url": "https://www.yproject.fr",
        "name": "Y/PROJECT",
        "image": "//images.squarespace-cdn.com/content/v1/67726fccf8b5465936f1eb03/de6daa9e-4660-4332-a884-c23a4d76442e/YP+logo_.jpg",
        "@context": "http://schema.org",
        "@type": "WebSite"
    },
    {
        "address": "",
        "image": "https://static1.squarespace.com/static/67726fccf8b5465936f1eb03/t/67727493a934c9553b2b567b/1736257229745/",
        "openingHours": "",
        "@context": "http://schema.org",
        "@type": "LocalBusiness"
    }
]
/explore/
[
    {
        "url": "https://www.yproject.fr",
        "name": "Y/PROJECT",
        "image": "//images.squarespace-cdn.com/content/v1/67726fccf8b5465936f1eb03/de6daa9e-4660-4332-a884-c23a4d76442e/YP+logo_.jpg",
        "@context": "http://schema.org",
        "@type": "WebSite"
    },
    {
        "address": "",
        "image": "https://static1.squarespace.com/static/67726fccf8b5465936f1eb03/t/67727493a934c9553b2b567b/1736257229745/",
        "openingHours": "",
        "@context": "http://schema.org",
        "@type": "LocalBusiness"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
17Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 5 0
/collections/ 4 0
/marketing-campaigns/ 4 0
/explore/ 4 0