Zappos
(https://zappos.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps exist primarily in the ‘Expert’ claims. The text mentions ‘Expert-picked MVPs’ and ‘Expert picks’ on the Running page, yet there is no Person schema or named experts with a digital footprint in the crawled data. Technically, the site has redundant H3 tags in the footer (‘About Zappos’ and ‘Customer Service’ repeat 4+ times), which indicates a template-heavy technical implementation rather than bespoke authority.
The site avoids bold, unsubstantiated performance claims like ‘life-changing’ or ‘revolutionary.’ Instead, it focuses on retail performance metrics: ‘Up to 30% OFF’ and ‘thousands of styles.’ The disconnect is minor, found only in the vague assertion that their gear will ‘change the way you sweat forever,’ which lacks any technical or clinical evidence to support it.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/running/
[
{
"@context": "http://schema.org",
"@type": "Product",
"color": "White",
"image": "https://m.media-amazon.com/images/I/71FjfHoVIHL._AC_SR768,1024_.jpg",
"name": "Glycerin Flex",
"sku": "10023552",
"url": "https://www.zappos.com//www.zappos.com/p/brooks-glycerin-flex-coconut-chateau-portabella/product/10023552/color/1083978?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf",
"brand": {
"name": "Brooks"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "169.95",
"priceCurrency": "USD",
"url": "https://www.zappos.com//www.zappos.com/p/brooks-glycerin-flex-coconut-chateau-portabella/product/10023552/color/1083978?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": 5,
"ratingCount": 78,
"ratingValue": 4.4,
"reviewCount": 78,
"worstRating": 1
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"color": "Green",
"image": "https://m.media-amazon.com/images/I/712iI7WILXL._AC_SR768,1024_.jpg",
"name": "1080v15",
"sku": "10025778",
"url": "https://www.zappos.com//www.zappos.com/p/new-balance-1080v15-afterglow-blue-bird/product/10025778/color/1119263?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf",
"brand": {
"name": "New Balance"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "169.95",
"priceCurrency": "USD",
"url": "https://www.zappos.com//www.zappos.com/p/new-balance-1080v15-afterglow-blue-bird/product/10025778/color/1119263?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": 5,
"ratingCount": 133,
"ratingValue": 3.9,
"reviewCount": 133,
"worstRating": 1
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"color": "White",
"image": "https://m.media-amazon.com/images/I/71eN2TctyNL._AC_SR768,1024_.jpg",
"name": "Vomero 18",
"sku": "10020719",
"url": "https://www.zappos.com//www.zappos.com/p/nike-vomero-18-white-hot-lava-violet-mist-sapphire/product/10020719/color/1122245?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf",
"brand": {
"name": "Nike"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "155.00",
"priceCurrency": "USD",
"url": "https://www.zappos.com//www.zappos.com/p/nike-vomero-18-white-hot-lava-violet-mist-sapphire/product/10020719/color/1122245?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": 5,
"ratingCount": 53,
"ratingValue": 4.1,
"reviewCount": 53,
"worstRating": 1
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"color": "White",
"image": "https://m.media-amazon.com/images/I/71nGreGgFfL._AC_SR768,1024_.jpg",
"name": "Cloudsurfer Next",
"sku": "9956735",
"url": "https://www.zappos.com//www.zappos.com/p/on-cloudsurfer-next-sailor-iceberg/product/9956735/color/1118868?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf",
"brand": {
"name": "On"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "149.96",
"priceCurrency": "USD",
"url": "https://www.zappos.com//www.zappos.com/p/on-cloudsurfer-next-sailor-iceberg/product/9956735/color/1118868?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": 5,
"ratingCount": 45,
"ratingValue": 3.9,
"reviewCount": 45,
"worstRating": 1
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"color": "Blue",
"image": "https://m.media-amazon.com/images/I/814msT0DTEL._AC_SR768,1024_.jpg",
"name": "Bondi 9",
"sku": "9984272",
"url": "https://www.zappos.com//www.zappos.com/p/hoka-bondi-9-cobalt-blue-ultramarine/product/9984272/color/1119751?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf",
"brand": {
"name": "Hoka"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "174.95",
"priceCurrency": "USD",
"url": "https://www.zappos.com//www.zappos.com/p/hoka-bondi-9-cobalt-blue-ultramarine/product/9984272/color/1119751?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": 5,
"ratingCount": 340,
"ratingValue": 4.1,
"reviewCount": 340,
"worstRating": 1
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"color": "Green",
"image": "https://m.media-amazon.com/images/I/71Glu6Gxv-L._AC_SR768,1024_.jpg",
"name": "Glycerin GTS 23",
"sku": "10023553",
"url": "https://www.zappos.com//www.zappos.com/p/brooks-glycerin-gts-23-white-phantom-green-gecko/product/10023553/color/1118200?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf",
"brand": {
"name": "Brooks"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "179.95",
"priceCurrency": "USD",
"url": "https://www.zappos.com//www.zappos.com/p/brooks-glycerin-gts-23-white-phantom-green-gecko/product/10023553/color/1118200?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": 5,
"ratingCount": 46,
"ratingValue": 4.1,
"reviewCount": 46,
"worstRating": 1
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"color": "White",
"image": "https://m.media-amazon.com/images/I/71CxuT-oy1L._AC_SR768,1024_.jpg",
"name": "Ellipse V1",
"sku": "10041342",
"url": "https://www.zappos.com//www.zappos.com/p/new-balance-ellipse-v1-deep-end-medusa-green/product/10041342/color/1126939?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf",
"brand": {
"name": "New Balance"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "144.95",
"priceCurrency": "USD",
"url": "https://www.zappos.com//www.zappos.com/p/new-balance-ellipse-v1-deep-end-medusa-green/product/10041342/color/1126939?pf_rd_r=D7EB4838576711F18F76&pf_rd_p=9077f8d9-21bb-4c0c-9b95-df92810f3daf"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": 5,
"ratingCount": 65,
"ratingValue": 4.1,
"reviewCount": 65,
"worstRating": 1
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2421 | 0 |
| /c/e-gift-cards/ | 1366 | 0 |
| /c/brands/ | 9 | 0 |
| /running/ | 1885 | 0 |
This page presents a snapshot of public data from Zappos, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Zappos: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://zappos.com to view the most current version of its content and see directly what this company is about and what it offers.