Bandhan Life
(https://aegonlife.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is undermined by the technical failure of the sub-pages on May 29, 2026, which contradicts the ‘leading digital life insurance’ claim. While the organization schema is present, the site lacks any Person schema for its expert advisors, leaving the team entirely anonymous. There is no verifiable digital footprint for the advisors mentioned, creating a gap between the claim of expert guidance and the proof of individual expertise.
The bold claim of a 99.73 percent settlement ratio is used as a primary marketing hook but lacks granular data or case studies to demonstrate the ‘duty towards helping’ in practice. The mention of 30 percent growth in FY 27 is a forward-looking marketing projection rather than a demonstrated performance metric. The disconnect is most visible where the site claims to be ‘new age’ while maintaining a broken technical infrastructure on its primary product paths.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@graph": [
{
"@type": "Organization",
"legalName": "Bandhan Life",
"description": "Bandhan Life, a leading digital life insurance company, was the first life insurance company to launch Online Term Insurance Plans in India. By focusing on innovative digital-first solutions, its vision is to enable customers to lead tension free lives and be the most recommended new age Life Insurance Company.",
"sameAs": [
"https://www.facebook.com/bandhanlifeinsurance",
"https://x.com/Bandhan_Life",
"https://www.instagram.com/bandhanlifeinsurance",
"https://www.linkedin.com/company/bandhanlife/",
"https://www.youtube.com/@BandhanLifeInsurance"
],
"url": "https://www.bandhanlife.com",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1800-209-9090",
"contactType": "Customer Service",
"areaServed": "IN",
"availableLanguage": [
"English",
"Hindi"
]
},
{
"@type": "ContactPoint",
"email": "customer.care@bandhanlife.com",
"contactType": "customer support",
"url": "https://www.bandhanlife.com/"
}
],
"logo": {
"@type": "ImageObject",
"representativeOfPage": "True",
"url": "https://www.bandhanlife.com/assets/images/api-images/bandhan-logo.svg"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Bandhan Life Insurance Limited. A-201, 2nd Floor, Leela Business Park, Andheri-Kurla Road",
"addressLocality": "Andheri-East Mumbai (Maharashtra)",
"postalCode": "400059",
"addressCountry": "IN"
}
}
]
},
{
"@type": "WebSite",
"name": "Bandhan Life",
"url": "https://www.bandhanlife.com/"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 1 |
| /buy-life-insurance-plan-online/ | 0 | 0 |
| /ulip-plans/ | 0 | 0 |
| /savings-plans/ | 0 | 0 |
This page presents a snapshot of public data from Bandhan Life, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bandhan Life: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aegonlife.com to view the most current version of its content and see directly what this company is about and what it offers.