Information Density: Age UK Trading – Signal Evidence & AI Readability

[H1] Age UK Trading brings the feel good to later life

That's because the products and services we offer help people over 50 to live life on their own terms, while also supporting Age UK to help older people in need.
Products that make later life feel good.

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What we offer

Age UK Trading is a brand name used by AgeCo Ltd, a company owned by Age UK. Our profits support older people in need, with more than £14m donated to the charity in the last five years.

[IMG: Age Co logo with arrow pointing to Age UK Trading logo]

[H3] Age Co is being rebranded to Age UK Trading

Both names refer to the same organisation, and you may continue to see both while the transition takes place until June. Services continue as normal and we will keep donating our profits to Age UK.

Find out more

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[H3] Home Insurance that helps you feel secure

We help protect the things you love so you can make the most of later life. Secure your home and valuables while supporting Age UK with Home Insurance for the over 50s, provided by LV=.

Get a Quote today

We use our expertise in understanding older people to carefully select the partners we work with so that you can feel confident:
Products meet high standards and are suited to those over 50
You will be treated fairly and protected from harm
And should you need additional support, our dedicated customer team will be there for you

[H2] What we offer

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Insurance

Car Insurance

Home Insurance

Motor Breakdown

Travel Insurance

Find out more

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Independent Living Solutions

Personal Alarms

Mobility Solutions

Incontinence Products

Find out more

[IMG: Senior woman using digital tablet at home.]

[H2]

Request a Brochure

We offer products and services designed to help you make the most of later life. Receive more information by email or post.

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[H2] We were set up by Age UK to help fund their work

The profits made from the sale of the products and services we offer are donated to Age UK to enable them to support those older people most in need.
In the last 5 years we have donated more than £14m to Age UK.
We’d like to thank all our customers for supporting the valuable work we deliver.

Find out more

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[H2] Make the most of later life

We offer products and services that help people make the most of later life. Ageing can have its challenges, but it also brings wisdom, experience, and self-awareness. We use our expertise to find the best solutions for supporting our customers in continuing to live life on their own terms.
We recognise everyone is an individual, so we take the time to listen to you and provide clear, straightforward information so you can feel confident in your choices.
We currently offer Car Insurance, Home Insurance, Travel Insurance, Personal Alarms, Incontinence Products, Stairlifts, Homelifts and Bathing Solutions.

[H2] We work with trusted partners

The needs of our customers have always informed the products we offer and the expert partners we choose to provide them.
We work with a range of trusted experts to offer a collection of products and services that our customers can rely on.
Each company that joins our community is carefully selected for its specialist knowledge, the quality and value of its offering and because it shares our dedication to customer service.

[IMG: LV= Liverpool Victoria logo]

[IMG: AllClear logo]

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[H3] Sign up to our monthly newsletter

Each month, our email newsletter delivers inspiring stories, practical guides to later life, plus the latest news from us and the charitable work we support.

Sign up here

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[H1] Every purchase made through Age UK Trading supports the work of Age UK

We offer products and services to meet the needs of older people and raise funds for the charity at the same time. In the last five years more than £14m has been donated to Age UK.

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Who we are

What we do

What we offer

Age UK Trading is a brand name used by AgeCo Ltd, a company owned by Age UK. Our profits support older people in need, with more than £14m donated to the charity in the last five years.

[IMG: Age Co logo with arrow pointing to Age UK Trading logo]

[H3] Age Co is being rebranded to Age UK Trading

Both names refer to the same organisation, and you may continue to see both while the transition takes place until June. Services continue as normal and we will keep donating our profits to Age UK.

[H2] What we do

Ageing can have its challenges but with it comes wisdom and self-awareness. To help you get the most out of your later life we combine your experience with our expertise. We find solutions to meet the needs of older customers so you can continue living life on your own terms. We carefully select our providers to ensure that:
Products are suited to those over 50
You will be treated fairly and protected from harm
And should you need additional support, our customer team will be there for you
We carry out regular checks and work with our partners to meet high standards so you can feel confident choosing products through Age UK Trading.

[H2] What we offer

Understanding our customers' needs has always informed the products we offer and who we work with to provide them. 
Our independent living solutions like personal alarms, stairlifts and incontinence protection help users to feel confident and secure in and out of the home. While the range of over 50s insurance services help to ensure customers are prepared for whatever the future may bring.
Car Insurance, Home Insurance, Motor Breakdown, Travel Insurance, Personal Alarms, Incontinence Products, Stairlifts, Homelifts and Bathing Solutions.

[H2] Who we work with

As part of Age UK we're dedicated to supporting and meeting the needs of older people. We only work with trusted companies who are experts in their fields, to provide products and services that our customers can rely on. 
Our partners are carefully selected for their specialist knowledge, the quality and value of their offering, and because they share our dedication to customer service.

[IMG: LV= Liverpool Victoria logo]

[IMG: AllClear logo]

[IMG: Britannia-Rescue16_9]

[IMG: Handicare Logo with by Savaria and registered trademark symbol]

[IMG: Vivactive logo]

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[H2] Our relationship with Age UK

The profits made through Age UK Trading are given to Age UK, the UK’s largest charity dedicated to people in later life.
We were set up to help fund their important work. Every purchase made through Age UK Trading supports those older people who rely on Age UK the most. In the last 5 years we have donated more than £14m to Age UK.
Age UK campaigns for older people and provides a range of services across the country. These include an information and advice line, support for older people and carers, and a telephone friendship service. For lonely or vulnerable people Age UK services can be a lifeline.

About Age UK

[H2] Frequently Asked Questions

What is Age UK Trading?

Age UK Trading is a brand name used by AgeCo Ltd, the commercial arm of Age UK. It was set up to offer products and services that help people make the most of later life, while raising income for the charity. The range includes home, car and travel insurance and independent living solutions like personal alarms, stairlifts and incontinence protection.
The profits made from sales through Age UK Trading are donated to Age UK to support their vital work helping older people in need – with more than £14m given to the charity in the last five years.
The products we offer are provided by carefully selected, specialist companies, who meet our high standards for quality, value and fairness. And we also pride ourselves on our own excellent service – with a dedicated team should our customers need an extra layer of customer support or advocacy.

Is Age UK Trading part of Age UK?

Yes. Age UK Trading is a brand name of the commercial arm of Age UK – the leading charity in the UK for older people.
Drawing on the charity’s expertise in ageing we connect people with carefully selected specialist providers who meet our high standards for quality, value and fairness. The profits made from the sale of products through Age UK Trading are given to the charity each year to help fund its vital work - more than £14m in the last five years.

Is Age UK Trading the same thing as Age Co?

Yes, both names refer to the same organisation. Age Co has simply been rebranded as “Age UK Trading” to help customers better understand our relationship with Age UK.
Age UK Trading is a brand name used by AgeCo Limited, the commercial arm of the charity. We offer a range of products and services with the profits from any sales, given back to Age UK.
The range of products and the providers that we work with are unchanged from those previously offered as Age Co. There will be no disruption to services for existing customers, though you may see mentions of both Age Co and Age UK Trading in our marketing and communications as we complete the transition to the new name.

Do the profits made through Age UK Trading go to Age UK?

Yes. Age UK Trading is a brand name of AgeCo Limited, a company that is 100% owned by Age UK. It gives its net profit to the charity, enabling them to support those older people most in need.
In the last 5 years AgeCo Limited has donated more than £14m to Age UK

How much money does Age UK Trading give to Age UK?

The amount donated to Age UK each year is dependent on the amount of profit made from the sale of products and services through Age UK Trading, after all costs are taken into account.
In the last 5 years more than £14m has been donated to the charity.

Are Age UK Trading products always the cheapest?

The products and services offered through Age UK Trading are not discounted, subsidised or ‘charity priced’. They are selected to meet the needs of our customers, and pricing reflects the benefits and features they offer, as well as the quality of the providers we work with.
As some of the products include extra features that research indicates are important to older customers, they are not necessarily the cheapest on the market. We would always recommend that any purchase decision should be based on your individual circumstances and needs.

Will you be offering new products in the future?

Age UK Trading aims to help people make the most of later life, and the products we offer are selected to meet the needs of our customers.
Our range currently includes insurance services and independent living solutions, but we hope to expand our offer further. We regularly carry out research with consumers to identify and review new products that we may introduce in the future.

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[H1] Useful articles

Here you'll find a selection of useful guides and lifestyle articles as well as the latest news from the Age Co community.

[H2]
What medical conditions do you have to declare for travel insurance?

Read more

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[H1] Feel good insurance for the over 50s

We work with trusted partners to offer a range of insurance products that protect the things you love. And, if you switch your insurance through us, you'll also be supporting Age UK's charity work. Now that's insurance you can feel good about.

What we offer

Why switch with us

Age UK Trading is a brand name used by AgeCo Ltd, a company owned by Age UK. Our profits support older people in need, with more than £14m donated to the charity in the last five years.

[IMG: Age Co logo with arrow pointing to Age UK Trading logo]

[H3] Age Co is being rebranded to Age UK Trading

Both names refer to the same organisation, and you may continue to see both while the transition takes place until June. Services continue as normal and we will keep donating our profits to Age UK.

[H2] The insurance products offered

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[H2] Car Insurance

Defaqto 5 Star rated Car Insurance that covers against misfuelling, accidental, and malicious damage. Plus, a range of Optional Extras to suit your needs. Car Insurance is provided by LV=.

Find out more about Car Insurance

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[H2] Home Insurance

Whether you need Buildings Insurance, Contents Insurance or both, we're here to help you switch. With a choice of Silver or Gold cover available, you can find a policy fit for you. Home Insurance is provided by LV=.

Find out more about Home Insurance

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[H2] Travel Insurance

Choose from an annual or single-trip policy that covers over 1300 pre-existing medical conditions with no upper age limit. Travel Insurance is provided through AllClear.

Find out more about Travel Insurance

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[H2] Motor Breakdown

Find Motor Breakdown cover that provides both doorstep and roadside assistance to keep you on the move. Motor Breakdown Cover is provided by Britannia Rescue.

Find out more about Motor Breakdown

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[H2]

Request a Brochure

We offer products and services designed to help you make the most of later life. Receive more information by email or post.

[H3] In the last 5 years, Age Co has donated more than £12m to Age UK.

We’d like to thank our customers for helping us support older people in need.

[H2] Why switch your insurance through us?

Everything we do is about offering protection that helps you make the most of later life. When you choose to purchase a product through us you can benefit from:
Insurance expertise: we’ve carefully selected providers who are leaders in their field.
Dedication to customer support: all our partners share our passion for excellent customer experience.
Customisable protection: whether you’re protecting your home, car, or next holiday, you can choose from a range of optional extras.
Selected for the over 50s: we only offer products and services that we believe meet the needs of the over 50s.

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[H2] We work with trusted partners

​We work with LV=, Britannia Rescue and AllClear to offer insurance products to the over 50s. Each of our partners is carefully selected for its specialist knowledge, the quality and value of its offering and because it shares our dedication to customer service.
By combining our partners’ technical expertise with our experience in helping people make the most of later life, we aim to help customers protect the things they love – all the while supporting Age UK’s charitable work.

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[H2] Insurance with you in mind

We listen carefully to our community and respond with a range of products that meet the needs of customers over 50.
Whether it’s 0% interest on monthly payments for your Home Insurance, offering unlimited windscreen cover on your Car Insurance or including 24/7 medical assistance with Travel Insurance, we’ve chosen insurance providers that prioritise the benefits and features that you tell us matter most.

LV= Car and Home Insurance are provided and underwritten by Liverpool Victoria Insurance Company Limited. LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Financial Services Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria General Insurance Group of companies. Liverpool Victoria Insurance Company Limited, registered in England and Wales number: 3232514 is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number: 202965. Registered address: 57 Ladymead, Guildford, Surrey, GU1 1DB.
Britannia Rescue Breakdown Cover is provided and underwritten by Liverpool Victoria Insurance Company Limited. Britannia Rescue is a trading name of Liverpool Victoria Insurance Company Limited which is a part of the Allianz Group, registered in England and Wales number 3232514. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 202965. Registered address: 57 Ladymead, Guildford, Surrey, GU1 1DB.

Travel Insurance is provided by IES Limited, trading as AllClear, which is registered in Gibraltar company number 117274. Registered Office: 1st Floor, Portland House, Glacis Road, Gibraltar, GX11 1AA. IES Limited is licensed and regulated by the Gibraltar Financial Services Commission number FSC25393 and trades into the UK on a freedom of services basis, FCA FRN 824283. IES Limited will contribute to AgeCo Limited (Age UK Trading) a percentage of the premium (excluding IPT) from every Travel Insurance policy sold. Travel Insurance is administered by AllClear Insurance Services Limited, registered in England No. 04255112. Registered Office: AllClear House, 1 Redwing Court, Ashton Road, Romford, RM3 8QQ. Authorised and Regulated by the Financial Conduct Authority firm reference number 311244. AllClear is a registered trademark.

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