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Identity & Authority: Alma – Signal Evidence & AI Readability

Alma

(https://almapay.com) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority gaps are non-existent due to robust technical implementation and transparent leadership data. The schema_json provides detailed Person objects for founders Louis Chatriot and Guillaume Desloges, including their educational backgrounds (Polytechnique, Stanford) and professional history (Stripe, Mazars). The inclusion of the ‘French Tech 120 Award Winners’ in the organization schema further validates the company’s status in the French financial ecosystem.

There is no disconnect between the performance claims and the evidence provided. The homepage claim of boosting ‘turnover by 20%’ is treated not as a vague promise but as an average result observed in ‘June 2025.’ The sub-pages provide the granular mechanics (Open Banking, 10-second validation) that explain how these performance metrics are technically achieved.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
[
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "@id": "https://almapay.com/en-FR#website",
        "url": "https://almapay.com/en-FR",
        "name": "Almapay.com",
        "description": "Alma offers pay in instalments solutions to your customers. Split payment in 3 or 4 instalments, staggered payment in 10 or 12 instalments and deferred payment 15 or 30 days later.",
        "audience": {
            "@type": "Audience",
            "@id": "https://almapay.com/en-FR#audience",
            "audienceType": "B2B companies",
            "geographicArea": {
                "@type": "Country",
                "address": "France"
            }
        },
        "publisher": {
            "@id": "https://almapay.com/en-FR#organization"
        },
        "copyrightHolder": {
            "@id": "https://almapay.com/en-FR#organization"
        },
        "inLanguage": "en-FR"
    },
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "@id": "https://almapay.com/en-FR#organization",
        "name": "Alma",
        "legalName": "Alma",
        "areaServed": "France",
        "url": "https://almapay.com/en-FR",
        "sameAs": [
            "https://www.linkedin.com/company/alma-alma-alma/",
            "https://www.facebook.com/AlmapayOfficial",
            "https://www.youtube.com/@almapay"
        ],
        "awards": "French Tech 120 Award Winners",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.datocms-assets.com/63692/1667117139-alma-icon.svg",
            "contentUrl": "https://www.datocms-assets.com/63692/1667117139-alma-icon.svg",
            "width": "124",
            "height": "124",
            "caption": "Alma logo (short version)",
            "inLanguage": "en-FR"
        },
        "image": {
            "@type": "ImageObject",
            "url": "https://www.datocms-assets.com/63692/1682715062-alma-logo-retool.png",
            "contentUrl": "https://www.datocms-assets.com/63692/1682715062-alma-logo-retool.png",
            "width": "1921",
            "height": "537",
            "caption": "Alma logo (long version)",
            "inLanguage": "en-FR"
        },
        "founders": [
            {
                "@type": "Person",
                "name": "Louis Chatriot",
                "description": "A graduate of École Polytechnique and Stanford, Louis Chatriot left his position as General Manager Italy at Stripe to launch Alma. His goal: to make pay in instalments accessible.",
                "jobTitle": "CEO (Chief Executive Officer)",
                "url": "https://fr.linkedin.com/in/louischatriot"
            },
            {
                "@type": "Person",
                "name": "Guillaume Desloges",
                "description": "After 8 years advising on actuarial science and quantitative finance at Mazars, Guillaume Desloges embarked on entrepreneurship with Alma. His goal: to make pay in instalments accessible.",
                "jobTitle": "COO (Chief Operating Officer)",
                "url": "https://fr.linkedin.com/in/desloges"
            }
        ],
        "foundingDate": "2018-04-16",
        "numberOfEmployees": 300,
        "slogan": "Your customers pay at their own pace. Your business accelerates.",
        "description": "Accelerate your business with our pay in 2, 3, 4, 10 and 12 instalments solutions. Boost your conversions, average basket and revenue with split or deferred payment."
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebPage",
        "@id": "https://almapay.com/#webpage",
        "url": "https://almapay.com/",
        "name": "Payment in installments. Simple. Guaranteed. | Alma",
        "description": "Let your customers pay at their own pace: in instalments or later. Improve their payment experience and boost your turnover by 20%.",
        "isPartOf": {
            "@id": "https://almapay.com#website"
        },
        "usageInfo": {
            "@id": "https://almapay.com/#article"
        },
        "about": {
            "@id": "https://almapay.com#organization"
        },
        "inLanguage": "en-FR",
        "datePublished": "2022-02-21T11:54:35+01:00",
        "dateModified": "2026-04-29T10:41:07+02:00"
    }
]
/demo/ 
[
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "@id": "https://almapay.com/en-FR#website",
        "url": "https://almapay.com/en-FR",
        "name": "Almapay.com",
        "description": "Alma offers pay in instalments solutions to your customers. Split payment in 3 or 4 instalments, staggered payment in 10 or 12 instalments and deferred payment 15 or 30 days later.",
        "audience": {
            "@type": "Audience",
            "@id": "https://almapay.com/en-FR#audience",
            "audienceType": "B2B companies",
            "geographicArea": {
                "@type": "Country",
                "address": "France"
            }
        },
        "publisher": {
            "@id": "https://almapay.com/en-FR#organization"
        },
        "copyrightHolder": {
            "@id": "https://almapay.com/en-FR#organization"
        },
        "inLanguage": "en-FR"
    },
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "@id": "https://almapay.com/en-FR#organization",
        "name": "Alma",
        "legalName": "Alma",
        "areaServed": "France",
        "url": "https://almapay.com/en-FR",
        "sameAs": [
            "https://www.linkedin.com/company/alma-alma-alma/",
            "https://www.facebook.com/AlmapayOfficial",
            "https://www.youtube.com/@almapay"
        ],
        "awards": "French Tech 120 Award Winners",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.datocms-assets.com/63692/1667117139-alma-icon.svg",
            "contentUrl": "https://www.datocms-assets.com/63692/1667117139-alma-icon.svg",
            "width": "124",
            "height": "124",
            "caption": "Alma logo (short version)",
            "inLanguage": "en-FR"
        },
        "image": {
            "@type": "ImageObject",
            "url": "https://www.datocms-assets.com/63692/1682715062-alma-logo-retool.png",
            "contentUrl": "https://www.datocms-assets.com/63692/1682715062-alma-logo-retool.png",
            "width": "1921",
            "height": "537",
            "caption": "Alma logo (long version)",
            "inLanguage": "en-FR"
        },
        "founders": [
            {
                "@type": "Person",
                "name": "Louis Chatriot",
                "description": "A graduate of École Polytechnique and Stanford, Louis Chatriot left his position as General Manager Italy at Stripe to launch Alma. His goal: to make pay in instalments accessible.",
                "jobTitle": "CEO (Chief Executive Officer)",
                "url": "https://fr.linkedin.com/in/louischatriot"
            },
            {
                "@type": "Person",
                "name": "Guillaume Desloges",
                "description": "After 8 years advising on actuarial science and quantitative finance at Mazars, Guillaume Desloges embarked on entrepreneurship with Alma. His goal: to make pay in instalments accessible.",
                "jobTitle": "COO (Chief Operating Officer)",
                "url": "https://fr.linkedin.com/in/desloges"
            }
        ],
        "foundingDate": "2018-04-16",
        "numberOfEmployees": 300,
        "slogan": "Your customers pay at their own pace. Your business accelerates.",
        "description": "Accelerate your business with our pay in 2, 3, 4, 10 and 12 instalments solutions. Boost your conversions, average basket and revenue with split or deferred payment."
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebPage",
        "@id": "https://almapay.com/demo#webpage",
        "url": "https://almapay.com/demo",
        "name": "Request a demo | Alma",
        "description": "Let your customers pay at their own pace: in instalments or later. Improve their payment experience and boost your turnover by 20%.",
        "isPartOf": {
            "@id": "https://almapay.com#website"
        },
        "usageInfo": {
            "@id": "https://almapay.com/demo#article"
        },
        "about": {
            "@id": "https://almapay.com#organization"
        },
        "inLanguage": "en-FR",
        "datePublished": "2022-04-28T08:58:07+02:00",
        "dateModified": "2026-05-21T16:56:21+02:00"
    }
]
/consumers/ 
[
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "@id": "https://almapay.com/en-FR#website",
        "url": "https://almapay.com/en-FR",
        "name": "Almapay.com",
        "description": "Alma offers pay in instalments solutions to your customers. Split payment in 3 or 4 instalments, staggered payment in 10 or 12 instalments and deferred payment 15 or 30 days later.",
        "audience": {
            "@type": "Audience",
            "@id": "https://almapay.com/en-FR#audience",
            "audienceType": "B2B companies",
            "geographicArea": {
                "@type": "Country",
                "address": "France"
            }
        },
        "publisher": {
            "@id": "https://almapay.com/en-FR#organization"
        },
        "copyrightHolder": {
            "@id": "https://almapay.com/en-FR#organization"
        },
        "inLanguage": "en-FR"
    },
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "@id": "https://almapay.com/en-FR#organization",
        "name": "Alma",
        "legalName": "Alma",
        "areaServed": "France",
        "url": "https://almapay.com/en-FR",
        "sameAs": [
            "https://www.linkedin.com/company/alma-alma-alma/",
            "https://www.facebook.com/AlmapayOfficial",
            "https://www.youtube.com/@almapay"
        ],
        "awards": "French Tech 120 Award Winners",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.datocms-assets.com/63692/1667117139-alma-icon.svg",
            "contentUrl": "https://www.datocms-assets.com/63692/1667117139-alma-icon.svg",
            "width": "124",
            "height": "124",
            "caption": "Alma logo (short version)",
            "inLanguage": "en-FR"
        },
        "image": {
            "@type": "ImageObject",
            "url": "https://www.datocms-assets.com/63692/1682715062-alma-logo-retool.png",
            "contentUrl": "https://www.datocms-assets.com/63692/1682715062-alma-logo-retool.png",
            "width": "1921",
            "height": "537",
            "caption": "Alma logo (long version)",
            "inLanguage": "en-FR"
        },
        "founders": [
            {
                "@type": "Person",
                "name": "Louis Chatriot",
                "description": "A graduate of École Polytechnique and Stanford, Louis Chatriot left his position as General Manager Italy at Stripe to launch Alma. His goal: to make pay in instalments accessible.",
                "jobTitle": "CEO (Chief Executive Officer)",
                "url": "https://fr.linkedin.com/in/louischatriot"
            },
            {
                "@type": "Person",
                "name": "Guillaume Desloges",
                "description": "After 8 years advising on actuarial science and quantitative finance at Mazars, Guillaume Desloges embarked on entrepreneurship with Alma. His goal: to make pay in instalments accessible.",
                "jobTitle": "COO (Chief Operating Officer)",
                "url": "https://fr.linkedin.com/in/desloges"
            }
        ],
        "foundingDate": "2018-04-16",
        "numberOfEmployees": 300,
        "slogan": "Your customers pay at their own pace. Your business accelerates.",
        "description": "Accelerate your business with our pay in 2, 3, 4, 10 and 12 instalments solutions. Boost your conversions, average basket and revenue with split or deferred payment."
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebPage",
        "@id": "https://almapay.com/consumers#webpage",
        "url": "https://almapay.com/consumers",
        "name": "Libérez vos achats, payez en plusieurs fois | Alma",
        "description": "Payez avec Alma dans plus de 21 000 enseignes et ajustez vos échéances gratuitement si besoin.",
        "isPartOf": {
            "@id": "https://almapay.com#website"
        },
        "usageInfo": {
            "@id": "https://almapay.com/consumers#article"
        },
        "about": {
            "@id": "https://almapay.com#organization"
        },
        "inLanguage": "en-FR",
        "datePublished": "2022-11-09T21:36:31+01:00",
        "dateModified": "2025-11-24T13:54:03+01:00"
    }
]
/pricing/ 
[
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "@id": "https://almapay.com/en-FR#website",
        "url": "https://almapay.com/en-FR",
        "name": "Almapay.com",
        "description": "Alma offers pay in instalments solutions to your customers. Split payment in 3 or 4 instalments, staggered payment in 10 or 12 instalments and deferred payment 15 or 30 days later.",
        "audience": {
            "@type": "Audience",
            "@id": "https://almapay.com/en-FR#audience",
            "audienceType": "B2B companies",
            "geographicArea": {
                "@type": "Country",
                "address": "France"
            }
        },
        "publisher": {
            "@id": "https://almapay.com/en-FR#organization"
        },
        "copyrightHolder": {
            "@id": "https://almapay.com/en-FR#organization"
        },
        "inLanguage": "en-FR"
    },
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "@id": "https://almapay.com/en-FR#organization",
        "name": "Alma",
        "legalName": "Alma",
        "areaServed": "France",
        "url": "https://almapay.com/en-FR",
        "sameAs": [
            "https://www.linkedin.com/company/alma-alma-alma/",
            "https://www.facebook.com/AlmapayOfficial",
            "https://www.youtube.com/@almapay"
        ],
        "awards": "French Tech 120 Award Winners",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.datocms-assets.com/63692/1667117139-alma-icon.svg",
            "contentUrl": "https://www.datocms-assets.com/63692/1667117139-alma-icon.svg",
            "width": "124",
            "height": "124",
            "caption": "Alma logo (short version)",
            "inLanguage": "en-FR"
        },
        "image": {
            "@type": "ImageObject",
            "url": "https://www.datocms-assets.com/63692/1682715062-alma-logo-retool.png",
            "contentUrl": "https://www.datocms-assets.com/63692/1682715062-alma-logo-retool.png",
            "width": "1921",
            "height": "537",
            "caption": "Alma logo (long version)",
            "inLanguage": "en-FR"
        },
        "founders": [
            {
                "@type": "Person",
                "name": "Louis Chatriot",
                "description": "A graduate of École Polytechnique and Stanford, Louis Chatriot left his position as General Manager Italy at Stripe to launch Alma. His goal: to make pay in instalments accessible.",
                "jobTitle": "CEO (Chief Executive Officer)",
                "url": "https://fr.linkedin.com/in/louischatriot"
            },
            {
                "@type": "Person",
                "name": "Guillaume Desloges",
                "description": "After 8 years advising on actuarial science and quantitative finance at Mazars, Guillaume Desloges embarked on entrepreneurship with Alma. His goal: to make pay in instalments accessible.",
                "jobTitle": "COO (Chief Operating Officer)",
                "url": "https://fr.linkedin.com/in/desloges"
            }
        ],
        "foundingDate": "2018-04-16",
        "numberOfEmployees": 300,
        "slogan": "Your customers pay at their own pace. Your business accelerates.",
        "description": "Accelerate your business with our pay in 2, 3, 4, 10 and 12 instalments solutions. Boost your conversions, average basket and revenue with split or deferred payment."
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebPage",
        "@id": "https://almapay.com/pricing#webpage",
        "url": "https://almapay.com/pricing",
        "name": "Our pricing | Alma",
        "description": "Let your customers pay at their own pace: in instalments or later. Improve their payment experience and boost your turnover by 20%.",
        "isPartOf": {
            "@id": "https://almapay.com#website"
        },
        "usageInfo": {
            "@id": "https://almapay.com/pricing#article"
        },
        "about": {
            "@id": "https://almapay.com#organization"
        },
        "inLanguage": "en-FR",
        "datePublished": "2022-04-03T03:49:41+02:00",
        "dateModified": "2026-04-29T14:05:14+02:00"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
39Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 10 1
/demo/ 9 1
/consumers/ 10 1
/pricing/ 10 1
Explore the other reputation pillars for Alma
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Alma, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Alma: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://almapay.com to view the most current version of its content and see directly what this company is about and what it offers.