Identity & Authority: Alpha Capital Group – Signal Evidence & AI Readability

Alpha Capital Group

(https://alphacapitalgroup.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

The founders (George Kohler and Andrew Blaylock) are named and provided with extensive biographies, which reduces anonymity BS. However, there is a lack of Person schema in the structured data to link these individuals to external authority footprints like LinkedIn or regulatory registers. The authority is primarily established through corporate milestones and event photos rather than individual professional credentials.

The boldest performance claims, such as the $70M payout milestone in 2024, are stated as historical facts without direct links to proof of payment or audited reports. While the marketing tone is assertive, it is tempered by the frequent and visible ‘virtual trading’ notes, preventing a disconnect between marketing promises and the actual nature of the service.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://alphacapitalgroup.uk/#organization",
            "name": "Alpha Capital Group",
            "alternateName": "Alpha Capital",
            "url": "https://alphacapitalgroup.uk/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://alphacapitalgroup.uk/images/Alpha-Capital-Logo-White.svg"
            },
            "description": "UK proprietary trading firm offering structured evaluations on simulated funds. Qualified Analysts may earn performance fees on eligible simulated profits.",
            "sameAs": [
                "https://www.trustpilot.com/review/alphacapitalgroup.uk",
                "https://x.com/AlphaCapitalUK",
                "https://www.instagram.com/alphacapitalgroupuk/",
                "https://www.youtube.com/channel/UClm3Bo5Jikj-mibeFJpgY-Q/",
                "https://discord.com/invite/W5aKKmPRdR/"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "contactType": "customer support",
                "email": "Info@alphacapitalgroup.uk",
                "availableLanguage": [
                    "English"
                ]
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://alphacapitalgroup.uk/#website",
            "url": "https://alphacapitalgroup.uk/",
            "name": "Alpha Capital Group",
            "publisher": {
                "@id": "https://alphacapitalgroup.uk/#organization"
            },
            "inLanguage": "en-GB"
        }
    ]
}
/product/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://alphacapitalgroup.uk/product",
            "url": "https://alphacapitalgroup.uk/product",
            "name": "Prop Firm Evaluations | Alpha One, Pro, Swing & 3-Step Plans",
            "description": "Pick your evaluation: Alpha One (1-step), Alpha Pro (2-step), Alpha Swing or Alpha Three-Step. Accounts $5K to $200K, 80% performance split, from $50.",
            "isPartOf": {
                "@id": "https://alphacapitalgroup.uk/#website"
            },
            "about": {
                "@id": "https://alphacapitalgroup.uk/#organization"
            }
        },
        {
            "@type": "FAQPage",
            "@id": "https://alphacapitalgroup.uk/product#faq",
            "mainEntity": [
                {
                    "@type": "Question",
                    "name": "How much does a prop firm evaluation cost at Alpha Capital?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Evaluation fees start from $50 on the smallest Alpha One tier and scale with simulated account size and programme. Alpha One, Alpha Pro, Alpha Swing, and Alpha Three-Step each have different price points from $5K to $200K simulated balances. The fee is the only capital at risk — trading uses simulated funds."
                    }
                },
                {
                    "@type": "Question",
                    "name": "What are simulated funds in a prop firm evaluation?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Simulated funds are virtual capital in a demo trading environment. During an evaluation and on a qualified account, you trade against simulated balances — not your personal savings beyond the one-time evaluation fee. Performance fees paid to Qualified Analysts are real money based on eligible simulated results."
                    }
                },
                {
                    "@type": "Question",
                    "name": "What is the performance split at Alpha Capital?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Qualified Analysts may earn up to an 80% performance split on eligible simulated profits, depending on programme. This is referred to as a performance fee in Alpha Capital's terminology; many traders call the same payment a payout."
                    }
                },
                {
                    "@type": "Question",
                    "name": "What is the difference between Alpha One and Alpha Pro?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Alpha One is a one-step evaluation with trailing drawdown — the fastest path to qualification. Alpha Pro is a two-step evaluation with static drawdown and three risk variants (6%, 8%, 10%) so you choose profit targets and limits that match your strategy."
                    }
                },
                {
                    "@type": "Question",
                    "name": "Which evaluation programme should I choose?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Choose Alpha One for speed and intraday strategies that fit trailing drawdown. Choose Alpha Pro for static drawdown and a two-phase path. Choose Alpha Swing if you hold overnight or through weekends. Choose Alpha Three-Step for smaller per-phase targets spread across three steps."
                    }
                },
                {
                    "@type": "Question",
                    "name": "Where can I read the full evaluation rules?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Programme-specific drawdown, daily loss, profit targets, and qualified-account rules are published on help.alphacapitalgroup.uk and summarised in our Alpha Capital rules guide. Always confirm live rules on the help centre before purchasing an evaluation."
                    }
                }
            ]
        }
    ]
}
/about/ — no schema detected (entity gap)
/trading-tools-page/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
16Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 15 3
/product/ 0 1
/about/ 0 1
/trading-tools-page/ 1 1