Amica Mutual Insurance
(https://amica.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
The Organization schema is technically sound, including the foundingDate of 1907 and social sameAs links. However, there is a complete absence of Person schema or named experts; the site relies on corporate longevity rather than individual authority. A technical credibility gap exists where a ‘Message not sent’ H3 appears as an error in the heading structure on multiple pages.
Marketing claims like ‘world-class service’ are backed by JD Power awards, creating a high degree of substantiation. The claim of ‘financial stability and strength’ is specifically paired with AM Best ratings (A+ Superior) in the footer of the life insurance page. This disconnect is minimal compared to industry peers.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.amica.com/#organization",
"name": "Amica Mutual Insurance",
"alternateName": "Amica, Amica Insurance, Amica Mutual Insurance Company",
"description": "Learn about the customer service and financial stability Amica Mutual Insurance has been providing since 1907. Get an auto, home or life insurance quote today.",
"logo": "https://www.amica.com/content/dam/amica/shared-images/amica-logo-image.svg",
"url": "https://www.amica.com",
"foundingDate": "1907",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-800-242-6422",
"contactType": "customer service"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Amica Way",
"addressLocality": "Lincoln",
"addressCountry": "US",
"addressRegion": "RI",
"postalCode": "02865"
},
"sameAs": [
"https://www.facebook.com/AmicaMutualInsuranceCo",
"https://x.com/Amica",
"https://www.instagram.com/amicainsurance/",
"https://www.youtube.com/user/AmicaMutualInsurance",
"https://www.linkedin.com/company/amica-mutual-insurance-co"
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"publisher": {
"@id": "https://www.amica.com/#organization"
},
"name": "An Insurance Company Built on Empathy",
"url": "https://www.amica.com/",
"description": "Learn about the customer service and financial stability Amica Mutual Insurance has been providing since 1907. Get an auto, home or life insurance quote today."
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Amica Insurance",
"url": "https://www.amica.com/",
"publisher": {
"@id": "https://www.amica.com/#organization"
}
}
]
/en/products/auto-insurance.html
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"publisher": {
"@id": "https://www.amica.com/#organization"
},
"name": "Car Insurance Quote Online For Auto Coverage",
"url": "https://www.amica.com/en/products/auto-insurance.html",
"description": "Get a free auto insurance quote online from Amica Mutual Insurance for the right level of protection you need without paying for coverage that you don't."
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Amica Insurance",
"url": "https://www.amica.com/",
"publisher": {
"@id": "https://www.amica.com/#organization"
}
},
{
"@context": "https://schema.org",
"type": "FAQPage",
"id": "https://www.amica.com/en/products/auto-insurance.html",
"mainEntity": [
{
"type": "Question",
"name": "Do I need auto insurance?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Car insurance is required in most states, but the coverages and limits vary. It’s recommended that drivers carry insurance, regardless of state law. Having an auto insurance policy can protect you from accidents and unforeseen events on the road.</p>\r\n"
}
},
{
"type": "Question",
"name": "What car insurance is required in my state?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Most states typically require bodily and property damage liability protection. Amica representatives are available to walk you through the insurance needs for your state.</p>\r\n"
}
},
{
"type": "Question",
"name": "How do I get a quote for car insurance?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p><b>To get a quote, you’ll need:</b></p>\r\n<ul>\r\n<li>Your car’s make, model and year or vehicle identification number (VIN)</li>\r\n<li>Driver details and driving history, including accidents, claims and moving violations</li>\r\n<li>Current insurance information</li>\r\n</ul>\r\n<p><b>When you're ready to purchase an insurance policy, you'll need:</b></p>\r\n<ul>\r\n<li>Your car’s vehicle identification number (VIN)</li>\r\n<li>Driver’s license number</li>\r\n<li>If you finance or lease your vehicle, you'll need the name and address of the company you make payments to.</li>\r\n</ul>\r\n<p><b>Ready to get started?</b></p>\r\n<p>You can start your car insurance quote:</p>\r\n<ul>\r\n<li><a dataaction=\"aStartQuoteOnline\" href=\"/content/amica/en/quote.html\">online</a></li>\r\n<li>or by calling <a dataaction=\"aStartQuotePhone\" href=\"tel:800-242-6422\">800-242-6422</a></li>\r\n</ul>\r\n"
}
},
{
"type": "Question",
"name": "How do I compare auto insurance quotes?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Before you start to compare car insurance quotes, it’s important to nail down the coverages you’ll need. Once you’ve chosen your coverages, policy limits and desired deductible, you can compare quotes from different insurance providers.</p>\r\n"
}
},
{
"type": "Question",
"name": "What factors influence auto insurance rates?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Your location, driving history and vehicle are some major factors in determining car insurance rates.</p>\r\n"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": "https://www.amica.com/en.html",
"position": 1
},
{
"@type": "ListItem",
"name": "Products",
"item": "https://www.amica.com/en/products.html",
"position": 2
},
{
"@type": "ListItem",
"name": "Car Insurance",
"position": 3
}
]
},
{
"@context": "https://schema.org",
"@type": "FinancialProduct",
"name": "Auto Insurance",
"description": "Get a free auto insurance quote online from Amica Mutual Insurance for the right level of protection you need without paying for coverage that you don't.",
"url": "https://www.amica.com/en/products/auto-insurance.html",
"brand": {
"@id": "https://www.amica.com/#organization"
},
"offers": {
"@type": "Offer",
"url": "https://www.amica.com/en/quote.html",
"offeredBy": {
"@id": "https://www.amica.com/#organization"
}
},
"areaServed": {
"@type": "Country",
"name": "United States"
},
"category": "Auto"
}
]
/en/products/home-insurance.html
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"publisher": {
"@id": "https://www.amica.com/#organization"
},
"name": "Home Insurance Policy Quote Online",
"url": "https://www.amica.com/en/products/home-insurance.html",
"description": "A home insurance quote online from Amica Mutual Insurance is tailored to give you the level of protection you need without paying for coverage that you don't."
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Amica Insurance",
"url": "https://www.amica.com/",
"publisher": {
"@id": "https://www.amica.com/#organization"
}
},
{
"@context": "https://schema.org",
"type": "FAQPage",
"id": "https://www.amica.com/en/products/home-insurance.html",
"mainEntity": [
{
"type": "Question",
"name": "What does homeowners insurance cover?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Home insurance can cover loss or damage from unforeseen events such as falling objects, theft, vandalism and more. These "causes of loss" are specified in your homeowners policy as perils.</p>\r\n"
}
},
{
"type": "Question",
"name": "Is homeowners insurance required by law?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Home insurance is not mandatory in most states. However, it’s highly recommended for homeowners to have insurance, regardless of state requirements. A home insurance policy can help protect you from the financial burden of covered events and risks.</p>\r\n"
}
},
{
"type": "Question",
"name": "How much does homeowners insurance cost?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Your home is unique, and your coverage and rates will reflect that. Typically, the location, condition, age and cost to rebuild your home have the most significant impact on home insurance rates. </p>\r\n"
}
},
{
"type": "Question",
"name": "Does homeowners insurance cover flooding or earthquakes?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Your homeowners insurance doesn’t cover flooding or earthquakes. However, through Amica, you can purchase a flood insurance policy through the federally backed National Flood Insurance Program. Similarly, damage caused by earthquakes isn’t covered under your home insurance policy, but you can opt to add a policy endorsement to cover repairs.</p>\r\n"
}
},
{
"type": "Question",
"name": "How do I file a claim?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Amica provides multiple ways to report a claim 24/7. Use our mobile app or online portal to report and track your claim, or call us at 800-242-6422 to file your home insurance claim.</p>\r\n<p>Amica policyholders have access to the <a title=\"Read more about our Home Repair Assistance Program\" dataaction=\"aHomeRepairProgram\" href=\"/content/amica/en/products/home-insurance/home-repair-assistance.html\" target=\"_self\">Home Repair Assistance Program</a> offered by Contractor Connection.<sup>4</sup> Through this program you’ll have access to pre-qualified contractors to make repairs, which are backed by a limited workmanship guarantee.<sup>4</sup> </p>\r\n"
}
},
{
"type": "Question",
"name": "When should I update or change my coverage?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Consider updating your home insurance coverage if you’ve made any changes to your home or property, such as a remodel, installing a pool, or building a detached garage or shed. </p>\r\n"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": "https://www.amica.com/en.html",
"position": 1
},
{
"@type": "ListItem",
"name": "Products",
"item": "https://www.amica.com/en/products.html",
"position": 2
},
{
"@type": "ListItem",
"name": "Home Insurance",
"position": 3
}
]
},
{
"@context": "https://schema.org",
"@type": "FinancialProduct",
"name": "Home Insurance",
"description": "A home insurance quote online from Amica Mutual Insurance is tailored to give you the level of protection you need without paying for coverage that you don't.",
"url": "https://www.amica.com/en/products/home-insurance.html",
"brand": {
"@id": "https://www.amica.com/#organization"
},
"offers": {
"@type": "Offer",
"url": "https://www.amica.com/en/quote.html",
"offeredBy": {
"@id": "https://www.amica.com/#organization"
}
},
"areaServed": {
"@type": "Country",
"name": "United States"
},
"category": "Home"
}
]
/en/products/life-insurance.html
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"publisher": {
"@id": "https://www.amica.com/#organization"
},
"name": "Life Insurance Quote For Personal Coverage",
"url": "https://www.amica.com/en/products/life-insurance.html",
"description": "Get a life insurance quote online for a policy that’s right for you. Amica Mutual Insurance will help you prepare your family for the unexpected."
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Amica Insurance",
"url": "https://www.amica.com/",
"publisher": {
"@id": "https://www.amica.com/#organization"
}
},
{
"@context": "https://schema.org",
"type": "FAQPage",
"id": "https://www.amica.com/en/products/life-insurance.html",
"mainEntity": [
{
"type": "Question",
"name": "What does life insurance cover? ",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>There are many <a rel=\"noopener noreferrer\" target=\"_self\" href=\"/content/amica/en/resources/life/insurance-basics/benefits-of-life-insurance.html\" title=\"Click to view some of the benfits of life insurance\" aria-label=\"Click to view some of the benfits of life insurance\" dataaction=\"aBenefitsLifeInsurance\">benefits of life insurance</a> to consider. With the right coverage, your family won’t have to worry about mortgage payments, unresolved debt or everyday living expenses if you pass away. If you own a small business, life insurance can also help keep the doors open.</p>\r\n"
}
},
{
"type": "Question",
"name": "When should I get life insurance?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>There’s never a bad time to consider getting life insurance. However, there are defining moments in your life <a rel=\"noopener noreferrer\" target=\"_self\" href=\"/content/amica/en/resources/life/different-stages/when-to-get-life-insurance.html\" title=\"Click to view examples of when you should get life insurance\" aria-label=\"Click to view examples of when you should get life insurance\" dataaction=\"aWhenToGetLifeIns\">when experts say you should get life insurance</a>.</p>\r\n<ul>\r\n<li>When you’re young: Generally, premiums are lower if you get a life insurance policy when you’re young and healthy.</li>\r\n<li>When you get married: A life insurance policy can provide financial support for your spouse in the event of your passing. This can include the mortgage, car loans or student loans.</li>\r\n<li>When you’re expecting a baby: Financial protection for your family is most important. The right coverage can help cover your child’s future education costs, child care expenses and financial support for everyday expenses. </li>\r\n</ul>\r\n"
}
},
{
"type": "Question",
"name": "Can I have multiple life insurance policies?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>Yes, you can have <a title=\"Click to learn more about having more than one policy\" dataaction=\"aOnePolicy\" href=\"/content/amica/en/resources/life/coverage/can-have-more-than-one-policy.html\" target=\"_self\">more than one life insurance policy</a>, but you cannot be overinsured. During the underwriting process, your insurer will review your assets, income and liabilities to ensure you only have the amount of coverage you’re eligible for. </p>\r\n"
}
},
{
"type": "Question",
"name": "How are life insurance funds and benefits taxed?",
"acceptedAnswer": {
"type": "Answer",
"text": "<p>The annual increase in a policy’s cash value isn’t taxable as long as the funds stay within the policy. However, if you withdraw the cash value, any amount received over the premiums paid may be taxable. Generally, life insurance death proceeds aren’t subject to income tax for the beneficiary. In certain rare cases, a death benefit might be subject to estate or inheritance tax. For specific advice, please consult your tax advisor.</p>\r\n"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": "https://www.amica.com/en.html",
"position": 1
},
{
"@type": "ListItem",
"name": "Products",
"item": "https://www.amica.com/en/products.html",
"position": 2
},
{
"@type": "ListItem",
"name": "Life Insurance",
"position": 3
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
29Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 4 |
| /en/products/auto-insurance.html | 4 | 3 |
| /en/products/home-insurance.html | 4 | 3 |
| /en/products/life-insurance.html | 10 | 3 |
Explore the other reputation pillars for Amica Mutual Insurance
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Amica Mutual Insurance, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Amica Mutual Insurance: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://amica.com to view the most current version of its content and see directly what this company is about and what it offers.